Who doesn’t love to listen to stories? There are all sorts of stories that we love to listen to, and some of them happen to be marketing communication. When it comes to B2C communication, we have seen time and again various FMCG brands employing this trick while creating advertisements. Some of the prominent names that come up are Coca-Cola, Pepsi, and more recently, Double mint from Wrigley, have successfully used this method to get much higher audience and convey the message in a way that is hard to ignore. The question we are facing today is, whether or not this process of storytelling will work when B2B communication is on mind. Even though the communication is said to be B2B, it is in fact between two people. As a human being, we all love to hear stories. Some will actually say that the B2B communication is the best form of P2P communication (person to person communication). And, when another person is involved, how can storytelling fail? Let us analyze our d...
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