How a Blog Writer can Improve the Content’s Credibility

An online content reader has a typical reading behaviour – they first scan through the blog content. Then, if it appeals to their sensibilities, they move to read the blog word by word.

This transition from scanning to actual reading is phenomenally challenging for a blog writer.

And one secret ingredient helps in this transition – making the blog credible.

At Textuar, we have written thousands of blogs for clients across various geographies. We see the article’s credibility as a key factor vital to its traffic pulling prowess.

On that note, let’s look at some ways you can enhance the credibility of your blog writing.

 

1 – Add Weight to your Blog with Statistics

Numbers, figures, statistics – these little soldiers really pack a punch in your blog writing. 

When you add statistics and link to an authentic source, then readers can connect better with the thought expressed in the content by the blog writer.

For example: consider these two sentences

1 – Content marketing helps generate a lot of leads at a low cost

2 – Content marketing helps generate 3x leads and costs 62% less than outbound marketing

Which sentence will appeal better to the reader?

Of course, the second one.

This provides instant proof that the point you are making is actually corroborated by experts.

Make sure to factor in the geographical and time-relevance of the statistics. You would not want to slap on an 18-year-old statistic when the industry is evolving so rapidly. Keep the latest statistics (maximum two years back)

 

2 – Showcase Industry Authority of the Content

One of the key tenets of Google EAT guidelines is the authoritativeness of the content. If your blog displays industry authority, then it leaves an indelible impression on the readers. They form an opinion that reads something like this:

“Wow! This is pretty useful information. These guys seem to really know what they are doing. Let me send a business enquiry to them.”  

The blog writer needs to put himself in the shoes of a 55-year-old industry veteran addressing an audience full of enthusiastic newcomers (i.e., your target readers).

This way, you will develop authoritative content. Such content goes deep into the central idea of the blog.

 

How can you do this?

1 – Don’t put shallow content out there – Research intensively for creating an in-depth blog. It is packed with so much information that the reader need not go to another site to get information on the topic.

2 – Add a story – Accentuate your blog narrative with stories that have real people, real companies, and real-life use cases.

3 – Add credible links – Authentic links like Neil Patel, Ryan Deiss, and Brian Dean (for SEO) will power up the authoritativeness of your blog

 

3 – Highlight the Good Stuff 

As we pointed out before, readers tend to skim content. A whopping 43% of content consumers skim through the content. And when skimming, they look at parts that stand out from the remaining text of the blog.

How do you ensure these parts stand out in your blog writing?

– You can highlight the key stuff in your content.

– Mark it in bold to catch readers’ attention

– If it is a step-by-step process, then you can have an image explaining the steps.

Also, as a blog writer, you can mark all subheadings in the blog with the H2/H3 tag (in WordPress)

4 – Add Images to Make a Difference

We now come to the point of images to enhance content credibility. A lot of steps in the process or data-centric sections can be illustrated better with custom images.

Readers will respond better to images than text that contains these data points.

Read more – 10 Best Free Image Sources

 

5 – Make it an Enjoyable Reading Experience

The impatient reader of today needs everything laid out clearly in an easy-to-understand language.

This is where the concept of readability in content comes in for a blog writer.

Ensure that the Flesch Kincaid reading score is 60 or above.

Such a score denotes that the content is fairly easy to read. This type of content can be read and understood by a 13- to 15-year-old.

 

How to do this?

1 – make shorter sentences

2 – use simpler words

3 – avoid jargons

4 – make smaller paragraphs to have lots of whitespaces.

If you succeed in not making blog reading a tiring experience, then your blog becomes credible. This happens because it has managed to make everything clear to the reader without them having to strain hard to understand a particular section.

 

 

To sign off

After reading through this small guide, you will see that most of the points are pretty simple to implement.

And that is where things get interesting.

They are not only simple but also have a huge impact on the ability to attract site traffic.

So, why don’t you too take note of these pointers and power up your blog’s credibility?

If you need professional help, then feel free to connect with the team of proficient and experienced blog writers at Textuar. We have a knack for creating content that strikes a chord with your target readers.

 

The post How a Blog Writer can Improve the Content’s Credibility appeared first on Textuar.

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How do Blog Writers Structure the Content?

How do Blog Writers Structure the Content?: Professionals in blog writing services structure their blog to keep readers hooked. They use these effective tips to achieve this goal

9 Things You Need To Know When Hiring A Writer For Your Blog

Is your blog page showing no improvement in the rankings even after uploading new content every week?

Then it is about time for you to hire a blog writer.

According to statistics, blogs are responsible for 434% increase in indexed pages and a 97% increase in indexed links  hence it makes total business sense to hand over this requirement to a professional content writer that has the experience to deliver the outcomes you expect.

Can you delegate this crucial task to any writer?

You just can’t hire the first writer you come across. You need to consider a lot of characteristics before hiring a writer for your blog. If you hire a novice, it might have a significant negative effect on the blog page and also your company’s reputation.

A good content writer can improve your page ranking. But a bad selection of writers will show a negative impact on your blog page.

How to pick the right blog writer?

So, with the motive to help you in the hiring process, here are 10 things you need to about when you look to hire a blog writer.

1) What are Your Requirements from the Writer?

Every business owner wants to have the best blog writer for their blog. So it is essential for you to know what type of writer is your best blog writer. Before you start-off the hiring process, you need to prepare a list of desirables you want the writer to have.

2) Details about your Brand and Tone of Voice

To obtain the best results from your writer, the person needs to be familiar with your brand business. For that, you need to know various aspects of your business like your target audience, goals, tone of voice, etc.

3) Know Your Terms Of Commitment

It is important for you to decide whether you want the writer once a week or more than that. Decide your terms of commitment before you advertise about the hiring process. Some businesses hire writers for one blog per week, while some may hire for one blog every day.

4) Which Type of Writer to Hire?

There are multiple sources from where you can hire a blog writer. It is up to you to decide which one you want. Do you want an in-house writer, a freelancer, or do you want to hire a content writing agency like Textuar?

5) Draw up the Hiring Plan

When you are preparing a hiring plan for your hiring process, it is crucial that you make the job description as detailed as possible. The advertisement for open positions should be able to attract competent writers. When your requirement is spelled out elaborately, it will attract the most appropriate talent for your team.

6) Research About the Desired Candidate

After a good project plan is advertised, you will start receiving resumes of many experienced and well as novice blog writing companies and freelancers. Shortlist a few of those writers based on your requirement and research about their previous work. Find out which one among them is best suited for your blog page and connect with that person.

7) Interview the Candidate

Following are some questions you can ask the candidate during the interview.

1. a) Which niche are you most comfortable with?
2. b) What do you know about SEO?
3. c) What work schedule do you prefer?
4. d) How much do you charge and on what basis?

These questions will tell you about the knowledge the blog writer has about their work. You can also frame your questions based on your needs and goals. Some people might even ask for a demo or sample write-up from the candidate before hiring.

8) Provide Proper Briefing

Even if you hire a well-experienced content writer for your blog, the individual still needs to know about the parameters to work in. Proper briefing about the word count, topic, keywords, layout, etc., needs to be given to the writer for every project.

9) Update Their Contact Details

This step is very important if you hire a freelancer. The contact details of your team need to be updated so that the writer can conveniently connect with your team members. It is preferred to have a single point of contact to deal with the writer. Doing this can also save your time as you won’t have to save the contact details freelancer time and again. This is also beneficial during emergency situations.

To sign off

Looking at this list, you might think of giving up on hiring a  blog writer. But, all the hassle included in the hiring process will justify itself when you start reaping rewards with multiple advantages. A good blog writer will deliver on important KRAs. These span higher search engine results rankings, better brand visibility, and industry authority associated with your company. When customers trust your brand, they will convert from strangers to customers.

Go ahead! Get this advantage to work in your favor with blog writing companies like Textuar.

The post 9 Things You Need To Know When Hiring A Writer For Your Blog appeared first on Textuar.

source https://textuar.com/blog/9-things-you-need-to-know-when-hiring-a-writer-for-your-blog/?utm_source=rss&utm_medium=rss&utm_campaign=9-things-you-need-to-know-when-hiring-a-writer-for-your-blog

Here’s How to Focus on Topic Modeling Instead of Keywords in 2019

Everyone probably knows that online content development is important for SEO. To match your subject with exactly what people are looking for is very much essential to drive traffic to your website. However, search engines are continuously evolving and adapting progressively more sophisticated technology. That’s why today, the practice of only focusing on keywords is no longer effectual to attract and retain customers to your website.

Search engines’ highly developed systems now reward those who craft truthfully related content and they do so by employing topic modeling.

What is topic modeling?

The term topic modeling may sound like a simple phrase but it’s a complex concept.  It is a type of ranking system that not only focus on keywords but also focus on context. This topic modeling is based on Google’s latest algorithm Hummingbird.

How Hummingbird Algorithm Works?

For example, if you are trying to remember your favorite cartoon from childhood but you don’t remember its exact name. But you have the knowledge to describe the idea. So you write in Google’s search bar,” Cartoon in which cat and mouse run after each other”

By solely judging your intent, search engine loads the result with Tom and Jerry’s Wiki Page, YouTube Videos and more. Google does this magic by using its Hummingbird algorithm. Hummingbird accesses huge amounts of data and information and employs logic. The algorithm pays attention to every word in a query and provides results that answer needs.

Important Factors of Topic Modeling in Content Development

When search engines like Google put into practice a topic-modeling algorithm Hummingbird for content development, they take the following into consideration:

• Physical Distance of Keywords
• Citations and Links
• Anchor Text Connections
• Search Queries
• Clicks, Visits, And History by the Searcher

Optimizing your Webpage Using Topic Modeling

With the introduction of Hummingbird, quality content development became considerably more imperative than keyword density. Content developers at the present give attention to a few key elements with an intention to get Google to connect them to the correct searchers. This topic modeling approach ensures improved user experience. To optimize your webpage with topic modeling you should follow the below steps.

1. First, choose a longtail target keyword.
2. After that, discover the phrases that are semantically associated with that phrase.
3. Consider those phrases as you plan the scope of your content.
4. Make use of target phrase in your title, header, and body text.
5. Utilize semantically connected phrases throughout your article writing
6. Answer as many questions correlated to the broader topic.

Evaluate the content to ensure that it is answering users’ questions. Search engines will rank content that straightforwardly responds to queries more constructive. It will increase your probability of landing in the Google Answer Box. If you follow these steps, your content will rank for the target keyword as well as the broad topic.

Wrapping Up

Topic modeling for SEO may look like it is more complex than the older methods we’ve used for years, but in actuality, it’s just a more classy approach in which center of attention is on keywords and customer intention. If your focal point is on generating informative, helpful content which is helpful for your target audience, then your customers and Google will be in high spirits. Google desires to provide their clientele, content that helps them obtain what they require – and if your content provides that, you’re golden.

The post Here’s How to Focus on Topic Modeling Instead of Keywords in 2019 appeared first on Textuar Blog.