8 Reasons to Use eCommerce Content Writing for Your Online Retail Business

The aim of an eCommerce company is to increase the number of site visitors and potential customers who purchase goods or services from it. With roughly 2.14 billion digital buyers in 2021, the competition is fierce. And it is catchy Ecommerce content writing that will help you stand out from other merchants.

Quality content is what gives SEO and digital marketing a boost. With the right content, your eCommerce website will receive more organic traffic.

How eCommerce website content pulls more shoppers and more revenues to your site?

Content marketing is a must-have strategy in this digital era, regardless of what business you’re in or what goods or services you provide. There are multiple reasons why organic content is necessary for an eCommerce business to grow and flourish.

Here are some of the most compelling reasons why you should start working on your website’s content –

1 – Quality Content Drives Sales

Content quality helps drive sales for your online retail site. Detailed and accurate information on your website help shoppers. And they reward your effort by buying from your site.

Customers appreciate a company that gives complete and correct information about the company, products or services, business or trade partners, etc.

Take the example of two product descriptions for eCommerce for a plain white t-shirt

1. About the product

• Care Instructions: Wash cold and dark colors separately. Do not iron, dry clean or bleach
• Fit Type: Regular Fit, Size – L, XL, XXL
• Made from a cotton-rich fabric for great fit and long-lasting softness
• Soft Finish provides Superior Comfort
• Classic round neckline
• Shoulder to neckline stitches prevent bagginess and provide a great fit
• No itchy tags for a smooth experience 

2.About the product

This is a plain white t-shirt in cotton material and available in many colors

 

If you are shopping for a t-shirt which of the two product descriptions will hold your attention more? Obviously, it is the first one. The detailed description builds trust in the shoppers’ minds.

2 – eCommerce Content Writing Induces Trust

Did you know that 50% of shoppers have returned an item because the product didn’t match the product description?

When an eCommerce site offers genuine and verified information, a customer naturally trusts them more. Potential buyers will feel more comfortable buying products with a company where they can read product reviews first.

It is always reassuring to see contact details, returns policy, available quantity, and product reviews readily available for one to read. Retailers will boost their eCommerce content writing by providing such relevant information that helps the buying process and enhances the shopping experience.

3 – Brand Building

The online presence plays an important role in shaping the image of the company. And it is all about the type of content people get to consume. A website that is built right and displays correct content helps to build the brand image of your business.

As an internet retail entrepreneur the focus for brand building tends to be more on product prices. But we tend to forget the other subtle things that lift the business image. The use of catchy content in product description uplifts the credibility of your brand.

4 – Your Store Enjoys ‘Top of mind’ Recall Value

People may search for informative content related to your business or products. When they find the answers on your website, your company is perceived as an expert. Additionally, it will help to win customer trust for your product.

For example, let us imagine a business that sells hairdryers online. Now a person looking for “The best hair dryer” finds helpful information in a blog written on your website.

The blog reader might not buy a hairdryer from the company immediately. Still, whenever she plans to buy a hairdryer in the future, your brand will enjoy top of mind recall value. The reader will think of your company first as she read helpful and meaningful blog content on your site and sees ample product data to answer all her queries before buying online.

5 – Boosts Organic Sales Opportunity

Search Engine Optimization helps in higher ranking of the website. And quality content drives this challenging objective. Imagine if your team does not have enough research on what the customers are searching for. It may build the content based on this lack of information. As a result, the eCommerce will not do much e-business. After all, 81 percent of the consumers conduct online research before making a purchase online.

Content is the driver that leads the potential customers to our business through SEO. Make sure that your site has multiple sharp images, accurate product descriptions, and correct product specifications. These steps will improve SEO rankings and boost organic sales opportunity.

6 – Grab the Limelight with Social Proof

Good eCommerce content not only attracts customers but also social media users and influencers. Your website’s content can get featured on other websites or social media sites. Such ‘social proof’ is important.

Stats show that 81 percent of people trust advice from friends and family rather than a company. Shoppers will rely on their friends, social network, and family to make purchase decision. Such ‘social proof’ puts your company in the limelight.

As a result, more and more customers get to know about your presence. They are happy to consider your site for your specific shopping needs.

7 – Custom eCommerce Content Keeps Them Informed

Another benefit of eCommerce content writing is being able to keep your customers informed. Putting out information about the new trends, upcoming products, any huge modifications in the industry, etc. is one of the ways you can use content in the form of email marketing.

It is not every day that a customer decides to buy a product or service and is not always aware of the new advancements or changes. Publishing news or newsletter is going to help you build a regular audience and keep them ahead of the game with all the right information well in advance.

8 – Saves time & effort

Whether you sell products or provide service, more than often you need people at the backend to take calls from potential customers and solve their queries. What we fail to notice is most of the customer queries arise due to inadequate information on the website.

This problem won’t arise if the site has adequate and latest product information. People who opt to buy with the help of eCommerce are obviously comfortable with getting all the information online. In fact, they prefer the process to be smooth with minimum or no communication with the sales team, etc.

Publishing all the required information on the website will save your team a lot of time. As a result, this step enables them to focus more on other business growth activities.

Also, the company can hire fewer team members at the backend if the inquiry calls and emails are reduced. Compelling eCommerce content can save a business time and money.

Get started with quality eCommerce content writing

Your eCommerce success relies a lot on authentic and engaging content. The customer should be able to find answers to their questions through such engaging content. Moreover, they should also be able to enjoy the content instead of it being a draining experience.

Admittedly, it is a tricky business. Hence, smart business owners don’t go the DIY route for creating product descriptions for eCommerce website. Instead, they seek the help of professional eCommerce content writing services. As a business owner, you get conversion-oriented eCommerce product content. Such high-quality content delivers results without taking up your precious time.

“Content is the Key” to get your company noticed and achieve new levels of success. So, the next time you wonder how can your eCommerce website do well? Remember, all you need to do is hire a competent ecommerce content writing expert like Textuar.

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How to Use Content Writing for eCommerce Growth

The number of online shoppers has shot up from 1.32 billion in 2014 to 2.05 billion in 2020.

This stat speaks volumes of the rise of eCommerce even in recent times of COVID-19. And content writing for eCommerce plays a crucial part in its success. 

Call it storytelling or content writing- it has to be interesting. Especially when you are out to attract the audience. 

If employed for marketing, e-commerce content writing must draw analogies between concepts to help readers understand. 

Great content creates a mood so that people are on a level that goes beyond just reading. They help readers act on the basis of the content. This way, readers convert to customers.

Adopting the right strategy in content writing for eCommerce

There are 12 to 24 million e-commerce stores selling products online around the globe. Not surprisingly, only a handful of them have a dominant market share in eCommerce business. And most of them have riveting eCommerce content to differentiate their value from others. 

Read more – 4 Mind Blowing Reasons Why Your Business Needs a Content Writer

 

You have a lot to consider when using content for marketing. Here are some essential things to do the right way that can make your e-commerce business a success. 

1 – Use compelling product descriptions 

Make sure to create engrossing product descriptions. They need to be factual in nature. But more importantly they should be a breeze to read. When you do content writing for eCommerce, factor in its readability. This is essential to make sure that reader does not feel drained after reading the content.

Read more – How to Use Readability in Blog Writing to Boost SEO Ranking?

Pay attention to details such as exciting descriptions in eCommerce content creation. Have great headings and subheadings. The writing should provide users with information and have relevant links. 

2 – Use pictures 

Pictures are the best representations. You must have heard it before. It does not hurt to pay heed. Pictures are essential to content marketing. It is an integral part of your e-commerce strategy. If you have no photos on your site, start using it. 

Bear in mind some details when using photos. Make sure they carry great titles and title tags. When posting the images, use detailed descriptions. The writing has to be rich in keywords. It will lead to better results in the search pages.   

3 – Interactions help to meet your goals 

A website that is not interactive sounds plain, dull, and boring. Boring e-commerce sites do not pull in enough conversions. According to studies, interactivity is vital to increasing sales. You can interact with your audience using various tactics employed by eCommerce content companies. 

For example, you can host contests or raffles. You can make fair use of games, points, and rewards to attract users. Besides, you can ask them to share, repost, or fill out a contact form. You can also invite comments through a comment box.  

Read More – 5 ways to use interactive content to boost your online marketing campaign

4 – You can post videos 

Videos can add value to your e-commerce website. If you have an idea about relevant videos, you can use them. You can create your video about your product or service. 

It is a better and effective way. A how-to-do video can explain things in a better way. You can also add commentaries explaining the benefits of the product or service. 

For example, suppose the site is into selling health and wellness products. In that case, the eCommerce content writer can highlight the benefits of using aloe vera juice as one of its informative articles. Or he can add videos of two-minute exercises. 

Videos provide your site with interesting and relevant content. They can make SEO ranking jump higher. And lead to more web traffic to your page. 

5 – Read the reviews 

Imagine yourself on the other side. Put yourself in the position of your customers. It is part of an effective marketing strategy. It shows you the truth of everything. Consider the bad reviews should also. 

You may not like the bad reviews. However, it is essential to respond to feedback. It shows that you have an interest. You care about the experience and sentiments of your customers. It helps to form lasting bonds. 

You can ask for reviews through emails on the site itself. Or through Yelp or Google +. Or on any other social media platform. 

 

6 – Use blog content writing for eCommerce growth 

Blogs are like personal diaries. You can use blogs to list experiences on the eCommerce site. The purpose of a blog is to build a close bond with the readers.

Blogs are a great way to explain your product or service. The informal way touches the heart of the visitors. A blog post will highlight the use and benefits of your product automatically.  

You can use blogs to gain the most from your e-commerce website. It is essential to note that blogs should follow some format. For instance, it can be in number form, paragraph form, with bullet points that explain.

A step- by step guide can make reading easy. Ensure to optimize for SEO by using targeted keywords at the time of content writing for eCommerce. This will help you get better visibility for your online store.

7 – Make use of AI to personalize content 

You can use AI to keep the customers interested. It is a great way to personalize the content. It can be in the form of product and content recommendations based on site performance. 

Personalization helps you to deliver timely and relevant content. Each of your visitors can find the product they need. It can also lead to better experiences. 

For instance, Netflix encourages viewers to spend more time on their site. They do this by showing them recommendations based on viewing history and interest. Viewers stay on for extended periods with such helpful recommendations. 

8 – Walk with the current trends 

Be there before anybody else does. The point is to publish the latest scoop or controversy, like the early bird. Reports the trending stories. eCommerce content writers jump on such hot stories to ride on its viral wave. 

If you are early, it shows you are fast. This quality is likely to attract the crowd toward your brand. The reason is- it’s relevant, timely, and viral. 

Take the example of the Press’s Squeeze Magazine. Press sells cold-press juices, and juices detoxify. Healthy living is a big focus here and with the audience. 

They infuse this pulse with their online content. The enterprise took a typical blog and made it into an online publication, Squeeze Magazine. 

This tactic worked to their advantage. 

9 – Search Engine Optimization advantage 

SEO drives 1000% + more traffic than organic social media. SEO is the way that makes your web pages easy for web crawlers to access and index. The point is that if search engine giant Google, Bing, and other engines can easily find what is on your page, it becomes easy to list your site on SERP.

The SEO objective is not to trick search engines with fake content or keyword stuffing. It is to help search engines locate your content. Its Rank Brain bots can display the page as a result when it matches the search intent. 

Effective SEO will make your site easy to find and lead to successful first page ranking. And this hallowed position will make your site to a lead magnet.

To wrap it up 

Whenever e-commerce is discussed, content writing follows closely. It applies to businesses that are into e-commerce. The shift of business to the digital front has made it necessary to engage efficient e-commerce writers’ expertise. 

Take a moment to look at your website content. 

– Is your website telling a good story? 

– Is it a story that keeps shoppers hooked? 

– Does the story help fire up conversations and conversion?

Hire the professional skills of e-commerce content writers to transform the way you do business. 

Get forward looking content creation companies like Textuar to propel your eCommerce content writing beyond the ordinary. 

 

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4 Amazon Product Description Writing Areas to Focus On

Today, Amazon retails 562 million products – easily making it one of the biggest e-commerce sites in the world. As a seller there is a lot of value in getting good product descriptions written so that your product ranks high on relevant search terms. You need to focus on the 4 key areas of the product description content writing

1. The Heading
2. Bullet List of Product Features
3. Actual description
4. Hidden keywords

1 – The Heading

Which one of the below would the reader pick to spend time to read about?
“Blue Shirt”
“Raymond’s Light Blue Full Sleeve Shirt size 40”
Of course, the 2^nd one.
Amazon provisions 200 characters to build the title heading of the product. You would want to make it as informative as possible to let the readers know whether they should check out the product or no.
Some guidelines for popular product categories mandates the below formats for product description heading –

1. For TV, you can add Manufacturer + Model Number + Product Type
2. For Computers, you can specify Manufacturer + Model Number + PC Type + (Processor speed + RAM + Hard Drive Size)
3. For Small Appliances, the heading can mention Manufacturer + Model Number + Model Name + Product Type, Color
4. For Cookware, you can add Manufacturer name + Line + Size+ Product Type
5. Feature list

It is advised by experts like Kissmetrics to craft comprehensive feature list. Instead of talking only about what the product consists of, you need to focus more on what the product does for the customer.Some key pointers to note to improve its engagement quotient would be

1. Cover all important features around a product to improve its promotional appeal
2. Don’t add shipping and seller information
3. Don’t add product price in the feature list
4. Product description

This is the key portion where the buyer eventually decides whether or not to buy the product. Keep a subtle promotional tone without going overboard or aggressive/ boastful. Some valuable tips to craft the product description on Amazon include –

1. Use full sentences that are easy to read and comprehend
2. Explore how videos and images can be used
3. Keep out seller information like company name and focus only on the product
4. Hidden Keywords

This is one area where copywriters can create the maximum impact. Amazon has specified clear keyword guidelines in order to rank well on the e-commerce site with hidden keywords –

1. Hyphenated words will be treated as same as individual words surrounding the hyphen. For example ‘surround-sound’ will come with ‘surround’ and with ‘sound’. So it makes sense to hyphenate wherever possible
2. Amazon’s A9 search engine doesn’t give better weightage to multiple occurrences of keywords as compared to single occurrence. Copywriters need to use relevant alternatives and phrases rather than stuffing with keyword for better search ranking
3. Amazon provides 5 fields of 100 characters each; make sure to use it well.

Check this great post by Search Engine Journal to know more about hidden keywords.

To wrap up

These tips will strengthen the copywriting you do for Amazon product description. With a thoughtfully crafted description penned by a good copywriter, you can be assured of better visibility and increased sales on the e-commerce site.
Want to do more for your Amazon store? Then check out this great post by Neil Patel on ranking better on Amazon product search.
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