5 Secrets of Content Writers to Ensure SEO Success

SEO blogs and articles are the most important way of driving the right amount of traffic to the website. People reading online content from professional SEO writers are often hooked to continue reading. The content’s stickiness helps them get more product-related information. This, in turn, boosts brand engagement and improves conversion potential. 

These blogs and articles serve the function of getting the primary attention. Whereas, the information on the website serve them better in giving them more in-depth and technical knowledge. 

How can professional SEO writers improve their offerings?

Although most of the content are based on the same product and services, they emphasise on different aspects of the products and have a different impact on the reader. This scenario is why most clients depend on a regular supply of content to gain a rankings boost. Even experts concur that such informative content takes brand visibility to an altogether new level.

There are various ways to make sure that every content stands true to its purpose. Here below are some of them for professional SEO content writers. 

1- Keyword research is critical

Content will be effective only if it is getting the right traffic. The target audience looks up information online using a set of keywords. These phrases entered into the Google search bar are relevant to their topic of interest. 

Choosing the right keywords for the content is essential because it is what leads a potential customer to the blog or article, and subsequently to the website. Choosing the right keyword is necessary. Some of them get outdated. Hence, make sure to keep your research going. Digital marketing experts concur that keyword research is one of the most crucial areas that can make or break your SEO campaign’s outcomes.

Too little use of the keywords makes them redundant, and too much repetition makes the content look superfluous. It is advisable to meet the balance. Some software tools can check for any gap in the keywords for your content and give valid suggestions.

2- Professional SEO writers create compelling content

There are several pieces of content online that are woven with the same keywords. Even if some rank nearer and appear on the first page but do not match the reader’s query, then people often skip them.

The best way to make sure that you get the right attention from the correct number of people is to give them what they want. To start with, make sure the topic suits the query. Also, add relevant meta-descriptions. These two things work wonders in the search engine results. 

Secondly, make sure to write every headline having a funnelling effect of the content. If the content is to be written in order like tips and guidelines, then write the headlines in a step by step order. If there is no such ascending order required then, make sure to follow the sequence in terms of the importance of the headlines. 

Avoid fluff and flowery language. It makes the content sound unnecessarily wordy without any valuable information added in. Keep it concise. The quality and value of information in the content are more important than the other bells and whistles. Professional SEO writers add unique and outstanding qualities of the products and services to make it more effective. 

3- Understand what is technical SEO

There are a lot of things that work in the background after your content gets posted on blogs. Things like HTTPS enablement across a domain, maximisation of crawl budget, and JavaScript minification are some of the required next few steps once content is ready. 

If you are a freelance content writer or an executive in an SEO content writing company, without digital marketing certification, then mostly you won’t have to worry about these processes. Nevertheless, getting some idea on some of the technical stuff works can help you devise your content effectively. 

We advise you to know how Google crawls pages and gives out link authority. It helps you get an insight into how your content is linked up with others and the website.

4- Make the content fairly lengthy (without losing value)

The press release is an excellent example of being brief yet useful content. However, this brevity is not recommended for articles that demand detailed information. Potential customers, who are searching for a useful product are service usually prefer elaborative and an all-compassing source of information.  And if your blog does that, then believe me, they will remain hooked to the content till the end.

Many SEO content writers agree that long form valuable content help them ideate the topic well. Admittedly, not many customers have the patience for reading the articles through; however, they have options to read essential points on the blog. It is recommended to write content between 600 to 1000 words. 

Some studies show that Google favours lengthier content. As per a 2013 study, Google ranked content of more than 2000 words, in its top list. 

However, the length should not dilute the impact of the blog. Many writers simply start being repetitive after a point in the blog or beat around the bush to meet the word count. Don’t do this. 

Remember that “People buy from people they trust. It’s what makes a loyal customer”. 

To avoid losing sight of the content after a point of time, you can create an outline of a blog. This approach helps to see the topics to be covered and how much coverage does each point need.

5- Revisit your work

SEO is a continual process. There are several reasons why some content do not get much attention. Besides, some blogs may work effectively for some time but drop down in traffic-generation over a while. 

A good SEO content writing company will periodically re-visit the past works and run the keyword check software tools. They will tell you about the gaps in new keywords and the content that you need to fill. Also, update the content, stats and figures accordingly.

Concluding

These were some useful top five secrets of professional SEO content writers. Get in touch with our SEO writing experts and get high volume of premium content for your SEO and online marketing purposes.

The post 5 Secrets of Content Writers to Ensure SEO Success appeared first on Textuar.

5 Proven Ways to Use Existing SEO Content

Every company wants to promote its business online to gain more visibility. This, in turn, propel their expansion and growth. More and more companies are investing in professional content writing services to restore their existing SEO content and blog posts. Such re-purposing of content will help to increase site traffic and be on the top rank in the SEO search.

How to use existing content to boost SEO content rankings?

Repurposing of the content may seem like a good option over creating a whole new content for the website. It would seem easier to use the existing evergreen content to increase the traffic on any website.

Here are a few ways to increase website traffic using the existing content.

1 –  Improvise the SEO content format

When the existing content is not getting the desired highlights, an effective solution would be to change the format of the content. This can be easily done with the help of a professional content writing for SEO and improve the visibility and ranking of the site with SEO optimized content.

So, your videos can be repurposed to a blog, a blog can be converted to a listicle, a video can also be transformed to an infographic (with some research on the key data around the topic)

This technique requires less work as compared to creating something from scratch. All it needs is a little hard work and research on how to work with SEO and great good content.

Read More – How to give old content a new life?

2 – Make it long form content

Everyone loves to read good material. If you get in-depth information on solving a particular business/ personal problem, you will view the site as an authoritative one. Even Google loves authority websites and rewards it with higher SERP rankings and better competitive positioning on Google research results page.

Long form content (between 1200 to 2000 words) allows you to add more value to a central theme. The trend was to publish between 350 to 600 words in 2013. So if you have a 2013 blog that is applicable even today, then it makes sense to convert it to a long form content. Since such content will be of high quality, it will easily outrank competition for the same keyword.

While we may think that people won’t have time to read such content, the statistics is contradictory! Buzzsumo states that content with less than 1000 words got around 4,800 shares on Facebook while 3,000 – 10,000 word content got a staggering 8,859 shares! This stat depicts the immense importance of long form content. How good it would be if you got this advantage from your existing content itself?

Read more – Long form content writing tips

 

3 – Upgrade the SEO content for current trends

It is important to upgrade the content through content writing services and make it in a way that highlights the essential information. In this way, the user does not have to strain or invest a lot of time in searching for materials where they can access this information that is highlighted and displayed on their web search.

For example, if you published a blog “Top SEO trends of 2018”, and now want to write on “Top SEO trends of 2020”, you can repurpose the same blog. All you need to do is retain evergreen topics like link building and add newer topics (for e.g. growing influence of visual search on SEO)

With the changing trend, it is essential to be on top when it comes to displaying the content. Using different graphics techniques, styles, to make the important point pop so that it catches the eye of the viewer.

 

4 – Use Similar Theme for Guest Posts

Using similar themes of existing content and re-writing it for guest posts is one of the most common tactics used by companies to promote their business. It allows the business owner to publish their content on someone else’s website or blog. This helps in expanding their audience and widening their reach. It is a great way to connect with different audiences and understand their likes and dislikes. Make sure to do a thorough plagiarism check to ensure there is no duplication of content.

 

5 – Target similar strings of long tail keywords

Long tail keywords account for 70% of all search queries. Professional blog writers use them to outrank competition and perform better than single word terms. When re-purposing the content, you can see if some words can be replaced with others in the content to improve its SEO prospects. So if your 2017 blog keyword focused on Virtual reality, you can see some trending topics for 2019 like virtual reality in gaming, best VR headsets, and best VR games of 2019. They will bring back the relevance to the content and help it rank better.

 

Conclusion

SEO content writing has made it convenient for any business owner to gain recognition and increase traffic on their website. With the help of existing content, you can gain immense traction to keep yielding outcomes and gain big on Google rankings.

As a rule of thumb make sure to check on blogs older than four months and see if new text can be added to make it relevant and meaningful to the current times.

The post 5 Proven Ways to Use Existing SEO Content appeared first on Textuar.

What Digital Marketing and SEO Companies Need to Know About the GST Update of 10-Jan-2019

The 32^nd meeting of GST council headed by Finance minister Arun Jaitley came up with a series of measures aimed at MSMEs. With the fairly exciting phase the digital marketing industry is going through, this relaxation of norms will aim to help many entrepreneurs in content marketing and SEO.

Who does it impact?

It is interesting to note that 45% of the digital marketing companies have less than 10 employees, while 33% have less than 30 people. For these 78% of the companies, their turnover is bound be less than Rs. 40 lakhs (give or take a few outliers)

The 10^th Jan 2019 GST updates will surely affect these almost 4/5^th of the industry including our agency.

A look at the GST updates for digital marketing companies

Interested to see what these updates are that will impact the entire domain digital marketing in India? Then let’s read on and find out:

1 – GST exemption limit raised

Earlier – up to Rs. 20 lakhs annual turnover

Now – up to Rs. 40 lakhs annual turnover

Many digital marketing companies earning a turnover between Rs. 21 lakhs to Rs. 40 lakhs rued the burden of GST compliance and subsequent CA fees hike. The new announcement is expected to spread cheer to these companies as it raised the exemption threshold to Rs. 40 lakhs.

States can decide either of the two slabs – exemption of Rs. 20 lakhs or of Rs. 40 lakhs. In Maharashtra and Karnataka (two hubs of digital marketing) the Rs. 40 lakh exemption will apply in all probability.

 

2 – Services industry in composition scheme

Earlier – Services sector not in composition scheme

Now – Services sector and mixed supply (booth goods and services) are now in composition scheme

Service suppliers like online marketing agencies in India or content writers can avail of composition scheme at a flat rate of 6% (3% for cGST and 3% for sGST) in case they have an annual turnover of less than Rs. 50 lakhs in the past year. This low-compliance scheme is bound to bring joy to many digital marketing companies with advantages like

1 – File returns just once a year

2 – Pay at a flat rate

It is important to note that the digital marketing companies cannot claim input tax credit if they opt for composition scheme. Hence they will have to pay the tax from their own pocket.

For content marketing companies and other businesses, they would need to register by filling up the GST CMP-01 form. They need to be on the lookout for filings under GSTR-4.

 

3 – Cess of 1% applicable to Kerala companies

Earlier – No Cess

Now – 1% cess for two years

Digital marketing companies and other businesses in Kerala will have to bear 1% cess for two years to aid the rebuilding effort after the devastating rain and floods that ravaged the state in August 2018.

To sign off

The Times of India reports that these updates will have an annual revenue impact of Rs. 3000 crore. It is important to note that these updates will come into effect from 1^st April 2019. So, plan your tax year ahead smartly and save big bucks on your financial compliance related costs for your digital marketing company.

The post What Digital Marketing and SEO Companies Need to Know About the GST Update of 10-Jan-2019 appeared first on Textuar Blog.

SEO content trends 2019

Digital marketing is in a constant state of evolution. Innovative SEO content trends, changing Google algorithms, and shift in the marketers’ way of working will herald a shift in digital marketing and SEO as we know it.

Company owners are leaving no stone unturned to come up with an impactful blog that targets the right audience and drives desired results as well. Things are already getting eventful and 2019 promises a substantial leap in terms of digital marketing and online business.Take for instance, the total dominance of mobile optimized SEO practices over desktop SEO. Along with this there are many other factors pertaining to content writing for SEO. Let’s look at a few such influential factors that will shape up SEO content writing in 2019.

1. Al to change keyword research

In the coming time, voice search is predicted to rule the internet world. So, AI (Artificial intelligence) will actually alter the current keyword searching techniques. People are already referring to Siri, Alexa and other voice apps for personal assistance. The queries are usually day to day based ones like, ’Where can I get good velvet cushions nearby?’ or ‘Please call my grocery store!’etc. The content writing will now move to long tail and phrase-based queries rather than 1 or 2 word queries.
Tip – Familiarize yourself with long tail content and how it can be harnessed to make keyword research better for SEO content writing

2. Amazon to rule

Experts proclaim Amazon to be the new Google. In the present scenario, almost 70 % people log in and search goods and services, each day, using Amazon as the chief search engine tool. Every day, thousands click on Amazon search bar to scan or buy daily utility products such as food, clothing etc. Therefore, keeping in mind, the consumer’s needs online business owners’ need to brush up their marketing strategies that may boost the sales in the fast-growing competitive virtual world.
Tip – Check out best practices in writing Amazon product descriptions that captivates buyer attention

3. Blockchain option

Blockchain is giving total control for content creators over the intellectual property. Using distributed and decentralized ledger architecture, SEO content creators can determine whom to share content with and how to accept payment for the same. Just like Binded uses Blockchain to protect copyright behind images, work will go on to see how it can be replicated for text content.
Tip – Get innovative ideas that tie up content creation with Blockchain

4. Great quality SEO content

Google will continue to place great emphasis on good quality meaningful content developed for the readers. The basic architecture of web bots powering the search engine remains the same – check the text matter developed by expert SEO content writers. This helps the bots to check for relevance of the page to the search query.
Tip – Content writers need to focus on readability of the content for humans rather than making it overly optimized for keywords

5. Technically accurate websites

In near future, websites are going to be more user-friendly, technically accurate, well contented and illustrated. This will result in a big boost to the ongoing competition in the virtual world. Thus, business owners need to buckle their shoes and present a good effective website that should rightly cater to the needs of the audience.
To sum up
To sum this up, 2019 is going to be a revolutionary year, that will witness great virtual amendments and new concepts that the internet will adopt in terms of SEO. Stay tuned as we at Textuar continue bring more such exciting trends around the content.
The post SEO content trends 2019 appeared first on Textuar Blog.

8 Golden Rules of Effective Article Writing Services

Content writing for SEO and digital marketing is a combination of art, science and a bit of common sense. Currently 63% of online marketers struggle with generating traffic online. This is where the expertise of professional content writers comes in handy. Great content developed by article writing services experts makes your customers come to you rather than you go after them. Be it social media content or articles, businesses are increasingly relying on captivating content to get the ‘pull’ factor for their brand.

And this is why content writers are needed to develop a ‘wow’ kind of article. Well, it was more of the smart work than the writing work. But then how to get the best of the write-up? How to get your content heard out? How should it mark its powerful online presence? Here are the tips to make your writing effective and make it stand out of the crowd:

1. Headings matter…a lot

Whenever you are on the search for something online you get to view catchy headings like ‘Things you never knew but existed,’ ‘Things you have being doing wrong all your life’ or the simple adjectives-based headings in an article.
It is these headings which prompt you within to at least try and click on the link. These are nothing but a clickbait from the people engaged in the article writing services. They just know the right topic which will garner attention, get the ‘most searched keyword’ award to itself. So try to make the heading to be appealing.

2. Get to the point and stay on it

This is another mistake in article writing. The content just does not sync with the headline, and readers have to wait and wait. A good expert in content writing for SEO will vouch that it is best to get to the point within 1^st 2-3 sentences and stay on a central idea throughout.

3. Divide (the content) and rule

This is just not an idea by the Britishers, but a golden rule for effective writing. If you are in the article writing services, you must know that the reader won’t go on to read every line just because it is there.
So divide your write up into pointers, smaller paragraphs with some sub-headings. It makes the content interesting to read and lets the readers find the exact information they are looking for. This way, readers stay on the article post for longer and are prompted to check back later due to the helpful layout of the content.

4. Go by the trend

No matter how repeatedly has a topic or phrase or content been in use, if it is trending, professional content writers will use it in the articles and readers will be sure to consume the same.
Be it business, economy, fashion, or entertainment, it makes sense to cover trending topics without losing relevance of your business industry.

5. Know Your Customer Persona

Professionals in article writing services keep in mind who they are writing for. Knowing the buyer persona will help you as writers to focus on the customer when generating content.
Knowing about the target audience demographics, company, goals, roles, challenges, and behavior patterns among other vital questions will help the marketing team target the potential leads better via well-articulated article content.

6. Simplicity still rules

Professional content writers sometimes write articles which showcase their vocabulary, grammar and language proficiency. But what’s the point if the reader doesn’t understand it?
Your content needs to resonate with a wider audience. Even a low-literacy person needs to remain holed with great content that he/ she can understand well.

7. Maintain a smooth and cohesive flow

Even when you get all the above-mentioned tips in article writing, you may not be able to link the paragraphs well. Every ending line and the starting line must make some connections so that the flow from one paragraph to another is smooth.
It shouldn’t appear as if random paragraphs are stuck in one go. Cohesiveness has to be maintained as it increases the stay time of the reader.

8. Authenticity matters

Imagine you are reading something online, and facts mentioned on another website proves your content to be wrong or incorrect. It immediately impacts the credibility out of your website and content in a negative way.
If you need to propel to be the best article writing services in India, you need to research well for your topic.  In case you are taking references, statistics, or figures from another site, make sure to cite the sources.
To sign off
These tips are sure to augment the impact your content has on your client’s online bottom lines. Happy writing and make a solid mark in your expertise in content writing for SEO!
The post 8 Golden Rules of Effective Article Writing Services appeared first on Textuar Blog.