Top 7 reasons to use content writing services in digital marketing

14 Content Marketing Metrics to Track for Success

What Digital Marketing and SEO Companies Need to Know About the GST Update of 10-Jan-2019

The 32^nd meeting of GST council headed by Finance minister Arun Jaitley came up with a series of measures aimed at MSMEs. With the fairly exciting phase the digital marketing industry is going through, this relaxation of norms will aim to help many entrepreneurs in content marketing and SEO.

Who does it impact?

It is interesting to note that 45% of the digital marketing companies have less than 10 employees, while 33% have less than 30 people. For these 78% of the companies, their turnover is bound be less than Rs. 40 lakhs (give or take a few outliers)

The 10^th Jan 2019 GST updates will surely affect these almost 4/5^th of the industry including our agency.

A look at the GST updates for digital marketing companies

Interested to see what these updates are that will impact the entire domain digital marketing in India? Then let’s read on and find out:

1 – GST exemption limit raised

Earlier – up to Rs. 20 lakhs annual turnover

Now – up to Rs. 40 lakhs annual turnover

Many digital marketing companies earning a turnover between Rs. 21 lakhs to Rs. 40 lakhs rued the burden of GST compliance and subsequent CA fees hike. The new announcement is expected to spread cheer to these companies as it raised the exemption threshold to Rs. 40 lakhs.

States can decide either of the two slabs – exemption of Rs. 20 lakhs or of Rs. 40 lakhs. In Maharashtra and Karnataka (two hubs of digital marketing) the Rs. 40 lakh exemption will apply in all probability.

 

2 – Services industry in composition scheme

Earlier – Services sector not in composition scheme

Now – Services sector and mixed supply (booth goods and services) are now in composition scheme

Service suppliers like online marketing agencies in India or content writers can avail of composition scheme at a flat rate of 6% (3% for cGST and 3% for sGST) in case they have an annual turnover of less than Rs. 50 lakhs in the past year. This low-compliance scheme is bound to bring joy to many digital marketing companies with advantages like

1 – File returns just once a year

2 – Pay at a flat rate

It is important to note that the digital marketing companies cannot claim input tax credit if they opt for composition scheme. Hence they will have to pay the tax from their own pocket.

For content marketing companies and other businesses, they would need to register by filling up the GST CMP-01 form. They need to be on the lookout for filings under GSTR-4.

 

3 – Cess of 1% applicable to Kerala companies

Earlier – No Cess

Now – 1% cess for two years

Digital marketing companies and other businesses in Kerala will have to bear 1% cess for two years to aid the rebuilding effort after the devastating rain and floods that ravaged the state in August 2018.

To sign off

The Times of India reports that these updates will have an annual revenue impact of Rs. 3000 crore. It is important to note that these updates will come into effect from 1^st April 2019. So, plan your tax year ahead smartly and save big bucks on your financial compliance related costs for your digital marketing company.

The post What Digital Marketing and SEO Companies Need to Know About the GST Update of 10-Jan-2019 appeared first on Textuar Blog.

5 ways to use interactive content to boost your online marketing campaign

Every company has to understand that a digital content consumer has a small attention span. If the ad is boring, he has the option of closing the window of the browser. So, they should find a way to advertise for their product that captivates the users and converts them into customers. There is an easy way to make this possible; interactive content.

What is interactive content exactly?

Interactive content requires the participants’ active engagement more than simply reading or watching. In return for that engagement, participants receive real-time, ultra-relevant results they care about. It is a sure shot way to engage users in the advertisement. The user may or may not convert into a customer immediately but with the help of interactive content, his interest in a particular field sparks up substantially.
Today, let’s looks at five interesting ways to use interactive content in your digital marketing campaign that will increase the user to customer conversion rate:

• Create awareness

Interactive content helps to increase or create awareness around your products and the company too. This way you are embedding it into the user’s memory. Interactive content also helps your company stand out versus your competitors. The key to arise awareness is making the user believe that they have a problem and the solution should be your product. You can also try implementing infographics and quizzes to show a user how they fared as compared to other users.

• Use your content to educate the users

Providing informative content to the users is one of the best uses of interactive marketing which comes of use when a user considers buying the product. Providing fun facts and benefits of the product will pique the buyers’ interest in the product and may help in convincing him to buy it.
Read more on how interactive content is a superb way for boosting user engagement

• Find the best fit for your product

It is an important step before releasing a marketing campaign to set your goals according to the project. Your team will have to decide on which type of interactive content suits your product the best. Now you won’t find the right method instantly. This process will take time and mistakes will be made but it’s all a learning process. Some types of interactive content involve quizzes, calculators (mostly used for finance related products), games and contest, to name a few.

• Combine it with other types of marketing

Interactive content can be teamed up with other forms of online marketing such as events or blogs. You can even try combining it with social media marketing as it is one of the most engaging way of advertisement.

• Strengthen bond with existing customers

Saving the best for the last, this is one of the most crucial ways of gaining more customers. Maintain your relationship with existing buyers and satisfied customers so that they post good reviews about your company or maybe you can convince them to spare time and write customer testimonials or maybe even user polls where they vote in favor of a certain product.
Interactive content is the new face of digital marketing. It is a sure shot way of keeping users engaged and keeping your advertisement short and to the point. With a good content agency by your side you can be sure of soaring engagement levels with interactive content
The post 5 ways to use interactive content to boost your online marketing campaign appeared first on Textuar Blog.