How a Blog Writer can Improve the Content’s Credibility

An online content reader has a typical reading behaviour – they first scan through the blog content. Then, if it appeals to their sensibilities, they move to read the blog word by word.

This transition from scanning to actual reading is phenomenally challenging for a blog writer.

And one secret ingredient helps in this transition – making the blog credible.

At Textuar, we have written thousands of blogs for clients across various geographies. We see the article’s credibility as a key factor vital to its traffic pulling prowess.

On that note, let’s look at some ways you can enhance the credibility of your blog writing.

 

1 – Add Weight to your Blog with Statistics

Numbers, figures, statistics – these little soldiers really pack a punch in your blog writing. 

When you add statistics and link to an authentic source, then readers can connect better with the thought expressed in the content by the blog writer.

For example: consider these two sentences

1 – Content marketing helps generate a lot of leads at a low cost

2 – Content marketing helps generate 3x leads and costs 62% less than outbound marketing

Which sentence will appeal better to the reader?

Of course, the second one.

This provides instant proof that the point you are making is actually corroborated by experts.

Make sure to factor in the geographical and time-relevance of the statistics. You would not want to slap on an 18-year-old statistic when the industry is evolving so rapidly. Keep the latest statistics (maximum two years back)

 

2 – Showcase Industry Authority of the Content

One of the key tenets of Google EAT guidelines is the authoritativeness of the content. If your blog displays industry authority, then it leaves an indelible impression on the readers. They form an opinion that reads something like this:

“Wow! This is pretty useful information. These guys seem to really know what they are doing. Let me send a business enquiry to them.”  

The blog writer needs to put himself in the shoes of a 55-year-old industry veteran addressing an audience full of enthusiastic newcomers (i.e., your target readers).

This way, you will develop authoritative content. Such content goes deep into the central idea of the blog.

 

How can you do this?

1 – Don’t put shallow content out there – Research intensively for creating an in-depth blog. It is packed with so much information that the reader need not go to another site to get information on the topic.

2 – Add a story – Accentuate your blog narrative with stories that have real people, real companies, and real-life use cases.

3 – Add credible links – Authentic links like Neil Patel, Ryan Deiss, and Brian Dean (for SEO) will power up the authoritativeness of your blog

 

3 – Highlight the Good Stuff 

As we pointed out before, readers tend to skim content. A whopping 43% of content consumers skim through the content. And when skimming, they look at parts that stand out from the remaining text of the blog.

How do you ensure these parts stand out in your blog writing?

– You can highlight the key stuff in your content.

– Mark it in bold to catch readers’ attention

– If it is a step-by-step process, then you can have an image explaining the steps.

Also, as a blog writer, you can mark all subheadings in the blog with the H2/H3 tag (in WordPress)

4 – Add Images to Make a Difference

We now come to the point of images to enhance content credibility. A lot of steps in the process or data-centric sections can be illustrated better with custom images.

Readers will respond better to images than text that contains these data points.

Read more – 10 Best Free Image Sources

 

5 – Make it an Enjoyable Reading Experience

The impatient reader of today needs everything laid out clearly in an easy-to-understand language.

This is where the concept of readability in content comes in for a blog writer.

Ensure that the Flesch Kincaid reading score is 60 or above.

Such a score denotes that the content is fairly easy to read. This type of content can be read and understood by a 13- to 15-year-old.

 

How to do this?

1 – make shorter sentences

2 – use simpler words

3 – avoid jargons

4 – make smaller paragraphs to have lots of whitespaces.

If you succeed in not making blog reading a tiring experience, then your blog becomes credible. This happens because it has managed to make everything clear to the reader without them having to strain hard to understand a particular section.

 

 

To sign off

After reading through this small guide, you will see that most of the points are pretty simple to implement.

And that is where things get interesting.

They are not only simple but also have a huge impact on the ability to attract site traffic.

So, why don’t you too take note of these pointers and power up your blog’s credibility?

If you need professional help, then feel free to connect with the team of proficient and experienced blog writers at Textuar. We have a knack for creating content that strikes a chord with your target readers.

 

The post How a Blog Writer can Improve the Content’s Credibility appeared first on Textuar.

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How to Avoid Rookie Mistakes as an SEO Blog Writer?

It is a major roll-your-eye moment when our friends say ‘Oh! So you do blogging the entire day! That’s it???’ They think that an SEO blog writer has an easy job. But when they themselves sit to stitch together 4 lines on a given theme, they realize one fact – Blogging is not for everyone!

For a person committed to make a living from blogging, this fact should not be a deterrent. It’s ok! It happens with every new blogger. The good news is that these barriers to high quality content writing is totally avoidable if you know about them.

What mistakes should new SEO blog writers be aware of?

So, here is our compilation of some mistakes typically done by rookie SEO blog writer, and how you can avoid them.

1 – Mistake: You think of only those ideas that interest you

Solution: Think of ideas that help solve your readers’ problems

This is a fairly common one with newbies writing business blogs. They pick topics based on themes and topic they are comfortable with. But they fail to identify whether the readers would want to read them. Just because an idea appeals to you, doesn’t mean that your readers too would like it.

As it is there are millions of articles published every day. If your readers don’t like what they read. They will simply close your site. This is a potential opportunity lost forever.

You can focus your business blog around the most frequently asked question that the sales team receives on the field. For example, a TV manufacturer may get a lot of queries around configuring HDMI settings. Now your blog can focus on ‘how-to’ or ‘step-by-step guides’ for configuring HDMI settings on the VXU brand of TVs. This way you go out of your comfort zone as a writer and provide useful information that solves a customer’s problem.

2 – Mistake: Zero lead capturing mechanisms on the page

Solution: Give a way for readers to connect with you after reading a post

Rookies in business blogging aren’t sure how to tap traffic potential with blogs. Of course, comments are an excellent way to go. But they should also have a way to collect emails from interested readers. After all, you didn’t spend 5 to 6 hours a day on a 2000 word blog just for the heck of it, right?

Also it is interesting to note that email content marketing returns $38 for every $1 invested! The returns are far too great to ignore. So go ahead and add mail capture buttons on blogs to drive more qualified site traffic.

3 – Mistake: Writing shallow content

Solution: Make in-depth posts that drive positive outcomes for your blog

Imagine this piece of content extract

“You may have problems with your weed plant. To resolve it you can carry out some steps. You need to have the right medium for growth of the plant. This way you can grow your weed plant”

I can picture myself as a reader who is seething with frustration due to the lack of information present in this extract. It leaves the reader with more questions than answers!

1. Which steps
2. Which medium are you talking about?

Instead, you can have an in-depth content like the one below

“You may have problems with your weed plant. To resolve it you can carry out some steps as below –

1. 1. Pick the appropriate grow medium
   2. Select your location
   3. Pick the right grow light
   4. The germination, flowering, and harvesting stage

1. 1. Grow medium – You need to get the right grow medium. You have various options like
      1. 1. Organic composted Soil
         2. Soil with perlite
         3. Soilless mixture like coco coir or vermiculite
         4. Hydronic growing that lets plants grow in water”

This is an example of in-depth content.

The content depth is what separates a ‘meh!’ content (from the first example) to a ‘wow!’ content (the in-depth blog content in second example).

So you need to add depth by

1. 1. 1. Elaborating on the content further
      2. Giving examples, illustrations, use cases, facts, figures, and statistics
      3. Showing benefit to readers (or What’s in it for them?)

There is one more advantage of such in-depth blog. Your coverage gets more depth. More than that your content length too increases. This takes us to the next rookie mistake.

4 – Mistake: Writing short content

Solution: Long form content is proven to generate more traffic

This is another newbie problem. They want to see fast results and hence don’t spend a lot of time on a blog. Hence their blogs touch the bare minimum of 500 words. But reports after reports says that bloggers are now spending more time crafting high quality content and writing longer posts.

This ties up with the 3^rd mistake covered of not making in-depth content.

You see, in-depth content needs more words. So, new SEO blog writers can overcome both problems in one go.

Experts too corroborate the fact that blogs should be more than 2000 words to create an impact on readers as well as gain rankings boost. If you cannot execute this time-intensive task on your own then you can choose competent SEO blog writing services experts like Textuar Communications.

Hubspot says that your ideal blog post length should be between 2,100 to 2,400 words.

This practice will also help in a third way. Google search bots would consider long form content as authoritative. It builds site authority and improve your SEO rankings.

5 – Mistake – Not posting SEO blog frequently

Solution: Aim to post 2-3 times a week at the minimum

Another big mistake is not writing consistently. Newbies think that posting once at any point in the week is enough to drive traffic and leads. As an SEO content writer, you need to start blogging more often if you need more traffic and leads to your site.

This mage from Hubspot shows how customer acquisition efficacy goes on increasing with the number of posts published

The image shows that 76% of bloggers who posted 2-3 posts a week got a customer through their blog. Comparatively, only 33% of bloggers posting less than once a month got a customer through their blog.

The equation is simple –

Number of blogs posted is directly proportional to number of site visitors, and

Number of site visitors is directly proportional to conversion rate

So if you are looking to acquire more customers, start out by having a daily blog posting target. Start off in the morning, wrap up the blog, publish it, and then move on to the rest of your tasks.

A pro tip – Make sure your blog conclusion is compelling so that readers gain trust and send business enquiries

To sign off

It is okay to make mistakes when you are starting out with your own blog. But you need to take learnings from these mistakes and improve your content writing quality. Otherwise, these mistakes can cost your valuable customer acquisition goals and prevent business growth.

You can avoid these issues by delegating the blog writing activity to experts such as Textuar. Their have a team of SEO blog writers who can create compelling and original content, to help you meet your digital marketing goals.

The post How to Avoid Rookie Mistakes as an SEO Blog Writer? appeared first on Textuar.

Blog Writing Tips – How to Write a Conclusion for a Blog Post

Just the other day, I saw a horse that didn’t have a tail.

Sounds absurd?

Now, imagine a blog that doesn’t have a tail – i.e., a logical conclusion in blog writing to wrap up the discussion?

Now it does sound absurd.

The above analogy depicts the immense importance of rounding off things with your blog clearly and logically.

Why is a good conclusion important in blog writing? 

Many blog writers may think, “I have completed the meat of my blog (the intro and body), so my job is done.” But this is not correct. Remember that the conclusion is the last part of the blog readers read. This position means that it will stay on their minds long after they have closed the browser.

Writing an excellent introduction to a blog post can be hard. But coming up with an end that satisfies is equally tricky. Many writers simply trail off in the end, thinking that the content is good enough. The concluding remark is as crucial as the beginning. The ends justify the openings; it has to hit the mark. A flat or non-existent or unrelated conclusion fails any further calls to action.

As a creative blogger, it won’t be wrong to compare a conclusion to a movie’s climax. This portion is the one that people are likely to remember long after the show is over.

If the reader is impressed by the blog’s conclusion, the chances are that she will come back for more later. It can even elicit more likes and shares on the page’s social media buttons.

The purpose behind writing a post will determine how you conclude it. Whether your goal is to increase brand awareness or drive leads, the conclusion can encourage your visitors.

These reasons amply show why a firm conclusion is vital for a great blog.

Experts too consider a conclusion / call to action as a crucial part of a good blog.

How to write an effective conclusion in blog writing?

Here are seven interesting ways to end a blog post:

1 – It should be a recap of the blog post

A conclusion should summarize the key points. It should have the central theme of the blog that you want the readers to remember. So if your blog shows the benefits of mobile app development for a business, an ideal conclusion would be:

“These were some of the points discussed in the post. These show how higher scalability, lower cost of acquisition, and better outreach of an app can maximize ROI for your business.

Get in touch with professional app development agencies to avail of these advantages. They will have the expertise to build an app for your brand enables unmatched growth.”

2 – Align the conclusion to the reader’s mental state 

If the blog states the benefits of a product/service to the reader, you can invite her to look at the website’s services/product page. In case the blog offers helpful education (a how-to or step by step guide), you can ask her to share her thoughts after implementing the steps outlined in the blog.

Matching the conclusion to the reader’s state of mind helps strengthened the engagement. They will think, “The author’s thinking matches mine’. This perception improves the bond between the brand and the readers. As a result, they will be more likely to come back for other informative blogs put up on your site.

3 – Give more to the readers with the blog writing

Links to other pages or sources encourage readers to read more. So, the reader gets a direction to follow after reading your blog. Suppose, you are writing a blog on cooking; you can provide links as below:

“If you would like some more of my recipes, check out my series– How to cook perfect dishes that explore six cuisines around the world.”

4 – Ask a Question 

Asking questions works well when you start a post. It also makes for a good ending. A query sets the reader to think. Eventually, it encourages them to respond by sharing their experience. This technique also strengthens the bond between the reader and the brand.

For example, if you write a post on junk removal, you can try this

“Have you tried hauling furniture on your own? How was the experience? Leave a comment by clicking here.”

5 – Call to action in blog writing

A call to action invites a user to take some desired action after reading the blog. It is placed at the end and hence is a natural part of the concluding paragraph of the blog.

Let’s assume that you own a gym and are a fitness freak. You have been writing post encouraging readers to exercise more often. Your blogs tell them to follow diets with some of your favorite recipes that help reduce calories and lose weight. You can try this type of a conclusion to infuse a degree of enthusiasm.

“Join our community and get the latest fitness trends and news delivered right to your inbox.”

6 – Don’t forget SEO when writing the blog

At the end of the discussion, the reader needs guidance on what to do next. She has to be guided to the right page (typically a ‘Request a Quote’ page or ‘Contact Us’ page). Make sure that your conclusion has a URL linking to these pages that logically move the engagement ahead.

Also, many SEO experts suggest adding a keyword to the conclusion. Make sure that it weaves in naturally without appearing forced.

A good conclusion is also considered one of the SEO techniques to have a logical structure to a blog post.

7 – Try the cliff-hanger trick, it works 

Have an open-ended cliff-hanger to your posts. The more open-ended the cliff-hanger, the better. You can incorporate a sense of anti-climax and stop there.

This technique will leave your readers wanting more. The excitement to know more will keep them hungry for more content from your side. Let the curiosity take over.

For example, you can trail off unfinished with

“There is more coming with the next post. Keep reading….”

“Stay tuned for more with our next posts……”

This approach would keep the interest intact with the blogs you post in succession to your current blog.

 

What is a bad example of a blog conclusion?

Imagine if your content body had covered three points a, b, and c. Now a lazy writer would say:

“Here is ‘a’ written in the second paragraph. Here is ‘b’ written in the third paragraph. And here is ‘c’, the last point in the fourth paragraph. Do make sure to keep these things in mind. Adios.”

This is wrong.

A conclusion drafted in the above way adds nothing to the conversation. There is no value for the reader going through the conclusion.

Make sure that the conclusion summarizes the discussion. But the choice of words needs to be different than what was used in the body. This approach can be the work of a lazy but smart blog writer.

 

To conclude

Reading a blog is a time-consuming process for readers. They should get the total value for the time spent consuming the content. A good conclusion can leave them energized after reading a blog. It will help them act on the call to action.

Adding a memorable conclusion will also power up your blog writing. It will spice up the content and give something meaningful for the readers to do after they have finished reading the blog.

How do you draft your blog’s conclusion? Is there a style that you follow? Do write to us and let us know in the comments below.

 

The post Blog Writing Tips – How to Write a Conclusion for a Blog Post appeared first on Textuar.

Five Effortless Steps to Make Your Readers Hit the Share Button

Garnering readers for your blog writing has never been an easy task. It, quite clearly, is a tedious task that transcends beyond the usual objectives of compelling content and posting to high-traffic sites. In short, the game of making your post share-worthy requires something more.

Want to check out how you can ensure that readers hit the ‘Share’ button on your blog? Then check out these important tips to improve the shareability of your blog.

1. It is all about the content!

It all comes down to that one thing that many people are overlooking these days – content. Making good content may have them all glued to your site but would they want to share it? Have you given them something that resonates with their thinking? Have you voiced their opinion?

Considering all of this becomes pivotal when it comes to making your blog post shareable.  Make personally relatable content at the time of blog writing. The content should reflect (or even challenge) the views of your target reader. This will make him/her share your content either due to the agreement or due to the disagreement. Either way, your post has been shared and that’s all that matters.

To know what readers are reading and sharing currently, you need to be in touch with topics that matter. Set Google Alerts about topics that would matter to your business and cover a news or new update as soon as you can.

2. Make life easy for your reader by using “sharing plugins”

Make things easier for your reader. Let them not go out of their way to hunt for ways to share your content. Provide them with that even before they ask for it. Many such options are available which allow you to do that. Shareaholic is one such popular case-in-point.

Added benefits include analysis of your post and the ability to monitor your social media presence as well.

3. What looks great, is shared well.

Make it look good and half your battle is won. It isn’t news to many that what looks greats, sells well. The same holds true for your content too. Making it visually pleasing will make it go a long way.

Making visually pleasing content is no more a herculean task now. If it is content that concerns itself with statistics and numbers, infographics are your go-to tools. If the content you are trying to put out is entertainment based, gifs, images, and video embeds make your post all the more shareable.

4. Keep it real, is all

Several sharing plugins now share analytics displaying how many times your post has been viewed, shared and liked. This builds a considerable amount of credibility among your readers.

Also, in some mild manner, it pokes the herd mentality of readers overall and compels them to share the post among their peers. But this also calls in for some caution because if your post does not live up to the statistics is shows, then that can backfire, thus adding to negative publicity for your post.

5. Ask them to do the needful

Sometimes, being vocal helps. Asking your readers to share creates a one-on-one connection with them. By doing this, you are imparting a certain amount of responsibility to them and if you have had that rapport with your readers in the past, they’d feel entitled to share your content without flinching. Going for the kill does the trick.

1. “Like what you see? Feel free to share it with your friends.”

To sign off

There are endless other means to endorse your blog content and make it share-worthy. Banking on the above-mentioned steps would definitely up your blog ‘shares’ stats in record-time. Do let us know which of these have you tried out in your blog writing efforts.

 

The post Five Effortless Steps to Make Your Readers Hit the Share Button appeared first on Textuar Blog.

6 Amazing Blog Writing Tips to Grow Your Client Base

Are you passionate about writing or do you want to help brands engage with their customer? Then blogging is for you. Blogging derives its origin from the two words “web” and “log”. Whether you are new to blog writing or an experienced blogger, there are some basic rules to follow in order to have your blog read by many people. If you are interested to know about these rules, then you are at the right place.

Blog Writing tips that generate results

It is seen that most of the blogs are abandoned midway through reading the blog, due to lack of captivating content. Hence, it becomes paramount to catch and hold the reader’s attention. Here, we will show you some amazing tips that can change the way you blog and drastically improve your blog writing skills.

1. Captivating headline

The first thing a person reads whenever he opens a webpage is the headline. Now, the headline should be so written that the reader thinks twice about it and continues reading. One practical example would be a cake displayed on a shop’s glass shelf, which attracts a person and induces him to buy, even though he had gone there to buy something else.

2. Design of your blog

In a world of millions of blogs, you need to assess what it is that distinguishes your webpage from others. It is the design or layout of your blog. Keeping an uncluttered yet smart design would be preferable.

3. Write to build trust

As the Net has grown over the years, so has the menace of fake news. So, it becomes imperative that the blog presents genuine and correct information to its readers. This helps build trust with the reader.

Once the trust is built, he will visit your blog often looking for a particular kind of information. Suppose you are a mobile blogger and a new phone arrives, yours would be the first blog he would visit to read about the phone’s review as he has complete trust in you.

4. Timely blogs

It is imperative to regularly update the content of your site through blog writing, so that it doesn’t look jaded. If you can’t provide the information regularly or on time, the relevance of the topic will be lost, and the reader would move on to another blog. It’s very important to be updated to be relevant. For example, an electronics blogger who blogs on televisions will need to remain updated on what brands are launched daily and what’s the specification of the televisions.

5. Crisp content

Always keep the blog content short and crisp. While the acceptable wordcount varies, it should be meaningful, relevant, and not be repetitive. A blogger should keep his topic in mind and not deviate to other topics. As the attention span of an online user is low, a short blog helps maintain the reader’s interest.

6. Ability to dissect the content

Like a human body, a good blogger should be able to dissect a blog into three main parts. The head would be the headline in a blog. The middle body would be its main content, while the lower portion would be its conclusion. Following this approach helps in maintaining an easy to follow style for the reader to read.

Also, check your online presence to see how many people read your blogs. This can be done with the help of analytics metrics available online.

Follow these helpful pointers for your blog writing. With these tips, you can shine in the blogosphere and grow your client base.

The post 6 Amazing Blog Writing Tips to Grow Your Client Base appeared first on Textuar Blog.