Is ChatGPT a Threat to SEO Content Writers?

In recent years due to technological advancements, there has been a rise of AI language models, which are taking the world by storm.

ChatGPT has become quite a rage now. It is no surprise that more and more people are excited to try it out.

What is the impact of ChatGPT on content writing?

 

But with this rise, there is also a big question out there that is circling the minds of many!

– Does ChatGPT have the power to end up replacing SEO content writers?

– Will you now no longer need a team of writers for your project?

– Will ChatGPT crate compelling content all on its own, without any human intervention?

 

In this article, we are going to cover questions like these to help you understand what the future holds for the content writing industry.

 

How smart SEO content writers will leverage ChatGPT?

The one thing you cannot take away from ChatGPT is that it will make writing more efficient and cost-efficient. This will help writers focus on building strategies and other work at hand.

It is very easy to type in a few topic-related words, and ChatGPT is going to provide written material to you.

Although it seems like it will be a great way to get content and help you out in marketing, the reality is a little different.

 

is ChatGPT a threat to content writers

Why ChatGPT cannot take over human SEO content writers?

ChatGPT cannot take the place of a content writer or content writing company because it lacks a lot of things that only a human being can add to the content.

 

1- Remember the Google Panda update 

Since the introduction of algorithms, people have been trying hard to ace the game and get all the benefits they can. And alongside, Google has been trying its best to keep the algorithm clear of such practices and maintain the quality of search results.

The updates of Google are sometimes small. But every once in a while, it has a big update that has a large impact overall. One such update was the Panda update. This update combatted the low-quality farms churning out content of very poor quality.

There were many businesses at that time that were involved in such practices. Google busted them over time. As a result, they lost a lot with to this update.

 

2- The ChatGPT content is of low quality 

The ChatGPT is doing something similar too. It has been encouraging companies to push up low-quality content. Although it might be working well right now, Google has already issued a red code against this. ChatGPT and AI content will definitely be under the radar; nobody knows when and how, but a Panda 2 update can be expected.

ChatGPT is like a trained machine which is as good as the data which is used to train it. When you want ChatGPT to generate content for you, what it does is pull from already existing data on the internet. It is like scraping for content from the internet.

We all know how the internet is already filled with unoriginal content and data. And if you know anything about SEO, you will be aware of how all this is a recipe for subpar SEO rankings. If you want your content to do well, then you need writing that is original and is of high quality from SEO content writers. Only then can your business or marketing technique can benefit from it.

Of course, you can churn large volumes of content from ChatGPT. But the quality you get is compromised and wouldn’t necessarily get you the result that you were looking for. When it comes to current events and innovations, ChatGPT can be pretty useless since it factors only events prior to 2021.

 

 

3- Google fingerprints AI writers 

Many people might not be aware of this, but Google has a way of fingerprinting AI writers and differentiate them from human SEO content writers. As writers, each one has a unique way of writing and also certain unique mistakes that they make.

This also means that Google can easily distinguish between ChatGPT content and human generated content. So, if you tend to use AI-generated, even after editing it, it can be caught by future Google updates easily.

Latest news says that there are some limits by Open AI, ChatGPT’s parent company. But we can expect Google to continue efforts in this area.

When you use ChatGPT content, this content will be tied to the ChatGPT author’s fingerprint. This means you will be adding to their profile instead of creating one for yourself.

 

4- ChatGPT carries SEO risks 

There are many benefits of using AI content. However, when we are talking about it specifically for SEO, it might not be a good idea. Factors like search intent and E-A-T guidelines matter a lot for good ranking. I am not sure if ChatGPT is a good option to meet their stringent norms.

If you want to use ChatGPT for disposable content, then it can be done. But for SEO, you should only go for high quality content that is truly valuable to readers. Doing so can add to your credibility and Google rankings.

For your brand, you should only go for the content which resonates with your brand. This is a sure-shot formula that will yield you benefits against updates in the future. This is why trusting SEO content writers is the right thing to do.

 

is ChatGPT a threat to content writers – We Say No!

5- It needs intervention by SEO content writers

Although it seems great in theory, ChatGPT lacks a few qualities you can only find in a human author. Only a human content writing expert can deliver the nuance, depth, and emotional sensitivity needed to write a great piece of content.

ChatGPT falls short by a big margin when getting the context and intent right for a blog or article. Of course, it can help create disposable content, but if you need quality content that is SEO friendly, it would need help from a writer in the content writing industry. It can be a great add-on for a writer but cannot replace them completely.

 

To sum up, 

Although it seems very promising, the ChatGPT is not going to take away any jobs from the content writing industry. Of course, it is going to be of great help when it comes to low-effort writing jobs, but for effective SEO, you would need the help of good SEO content writers.

 

There are many aspects to human abilities that a bot won’t be able to decipher when generating compelling content. You would need the help of a good content writing company in this matter. They have the experience and creative skill to provide you with SEO-friendly content for your marketing needs.

When you make the wise move of using human writers for your content needs, then contact Textuar. We have a proven proficiency in generating in-depth and value-driven content meant for your target readers. Give us a try and we are sure we will help you with your lead generation efforts through effective content marketing.

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Is ChatGPT ideal for SEO content writing?

Machine learning is the backbone that powers Chat GPT (Generative Pre-trained Transformer). It learns from pre-fed information to predict what the next sentence of content will be. This way, when you input a query, it will respond by generating human-like responses in real time.

So, all is well on the SEO content writing front, right?

Well, not entirely.

Let’s dive deeper into this aspect.

We see why Chat GPT articles are not recommended for quality SEO content writing. We also see how it can be leveraged without compromising on SEO ranking.

 

What do you need to know about Chat GPT for SEO content writing?

Many content writers claim that they use Chat GPT for writing articles and blogs on various topics. Its large Machine learning ‘brain’ can take any topic you provide. In return, it will provide an article on that particular topic.

Such AI-generated content has been widely considered one of the hottest trends of 2023. But when Textuar compiled its list of 2023 content writing trends, we diverted from this norm. We deliberately left out AI-generated content from the list.

 

Here are some reasons why.

1 – It is against Google Webmaster Guidelines

Google search key advocate John Mueller had explicitly mentioned AI-generated content to be ‘spam’ in his April 2022 hangout session. In the past, Google penalized auto-generated content. But recently, we have seen a shift in this narrative.

This is a screenshot of a Mastodon post by John Mueller. It shows that Google is now more accepting of AI content. This is especially applicable to titles and descriptions.

So yes, there has been a greater acceptance of AI tools by the search engine giant in the last few months. Plus, it is now penalizing “spammy automatically generated content.”  

 

2 – Storytelling takes a backseat

The key essence of content creation in SEO is to evoke emotions in the readers’ minds. Such emotions enable a better likelihood of action in favour of the brand. Appealing stories will attract readers.

But this is not a forte of AI content. It needs the human touch provided by actual SEO content writers.

AI robots can indeed implement logical decision-making when writing content. However, there is a limitation. They cannot be emotionally stimulating or even entertaining as a human writer.

So, they are mind-blowingly good for coding (which may follow a set of clear commands). But when it comes to opinionated pieces of content,

 

3 – Human writers will be more responsible now

A common myth floating around is the AI-content generation will make writers go out of work. We want to differ with this thought for the following reasons –

– AI content lacks creativity. It will churn out only that text fed in the machine learning phase.

– AI content has proven to be dangerously unreliable in far too many cases.

– It tends to produce outdated content since its ML framework is limited to events prior to 2021.

– Its in-built biases mean that human intervention is needed to steer content generation in the right direction.

These red flags mean that human writers will now play a more pronounced (yet evolving) role in checking the context and accuracy of the AI-generated article. They will have a key role to play in every stage of how AI content is conceptualized, deployed, and utilized.

 

4 – ChatGPT requires elaborate instructions

The relevance and accuracy of ChatGPT output depend on the input provided by the SEO writer. The more the instructions provided, the better is the output. This can be a good benefit. But you need to remember that this can be a negative point as well.

When you run multiple iterations of the same query, you can be assured of one thing. The various copies offered by the AI tool will have vastly different word choices. But the underlying tonality and flow will remain the same.

As a result, readers may not find anything useful or valuable when they read AI-generated content.

 

5 – Google is working on its own AI platform 

Google AI engineers are working on a similar platform to compete with Open AI. The difference is that Open AI uses data pre-fed by the technicians. On the other hand, Google is already sitting on a goldmine of user data of billions of users. Hence, when Google rolls out its version, it will surely overtake Open AI due to the accurate data it has with it.

So, the extent of Open AI’s success will depend solely on Google’s AI engineers.  

Google will surely tweak its algorithms later. As a result, it will favour results generated from its own platform instead of competing platforms. 

 

6 – Google can detect AI-generated content

We know that Google despises spammy auto-generated content. But a greater problem for black-hat SEO writers is that there are various tools that can help detect auto-generated content.

When we talk about ChatGPT, we see that it watermarks auto-generated content on its tool. Such watermarking is based on cryptography. As a result, anyone who has the key can check the document for the presence of a digital watermark.

This TechCrunch article shows Open AI’s work done to watermark its ChatGPT outputs.

You can use online detection tools that will uncover such watermarks. As a result, it becomes easy to detect content generated by ChatGPT. Google may use this philosophy to penalize sites that pass this watermark detection test.

 

When will AI content be useful in the eyes of Google?

Does this mean that all is lost for SEO when it comes to ChatGPT content?

Well, not really.

 

Smart SEO content writing experts need to leverage the tool without harming the website’s rankings. Let’s see how they can do this.

Google has always stressed on ‘people-centric’ content. So even if content writers use AI for generating content, they need to be diligent. They cannot directly publish it online. Writers will need to add the human element needed to make if ‘people-centric’.

 

They can do this by adhering to the 2022 Helpful Content Update.  

Under this important algorithm update, writers can check for the following points.

– Is your content useful for your existing or targeted audience?

– Do you show first-hand experience on the product you are writing about?

– Does the site have a primary/central focus?

– Is your content deep enough to provide all the information possible to the readers?

– Will the content generate a great user experience?

 

If your content ticks all the boxes above, then your content will get lots of love from Google.

 

To sum it up

Chat GPT does look promising for SEO content writing. But writers need to know if the tool makes them efficient or harms SEO rankings.

Historically, Google has penalized AI-generated content by marking it as spam. This has resulted in loss of rankings for many brands. But SEO content writers can approach it to ensure that it aligns with the Helpful Content Update guidelines.  

Always Remember – Google doesn’t care whether the content is created BY humans, as long as it is created FOR humans.

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16 Best Readability Tools to Boost SEO Content Writing

Have you ever attempted to read something just to be drained by the whole experience? It is certainly not a good feeling when readers have to put in efforts to comprehend the meaning of the words in the SEO content writing.

This is the underlying principle of readability.

Make sure your content can be comprehended by 13- to 15-year-old students

What is readability in SEO content writing?

Readability denotes how easy (or how difficult) is the content to read. An essential but frequently ignored component of SEO content writing is creating content that needs to be simple to read.

Many content pieces that are difficult to read and grasp, turn readers away.

Here are some things you can use to make your writing easier to read.

People who read content need to be compelled with simple and easy-to-understand words. They should have an enjoyable reading experience rather than a draining experience after reading it. They leave websites that are poorly written or have readability issues.

 

Why is readability important?

Search engines adore content that is well-written and understandable by a universal audience. Providing high-quality content is important because it’s difficult to rank well without it.

Click-through and bounce rate, dwell time may not be a direct Google ranking criterion. But it does provide a useful indicator for monitoring a webpage’s health. And easy-to-read content will boost the dwell time.

So, as an SEO content writing expert, you must be conscious of and actively work to improve the readability of your material.

 

What is the meaning of ‘good’ readability? 

The typeface, style, and colour schemes of a webpage, as well as other elements, all affect how simple it is to read written content there.

However, in this article, we’re going to focus on increasing the score of SEO content readability using a few online tools.

The number of words per phrase, short paragraphs, and use of simple words affect readability. The length and degree of difficulty of the words employed, and other factors also affect this metric.

Higher syllable words are more difficult to read than their shorter equivalents. The word “went” is seen to be simpler to read than “progressed” or “proceeded,” for instance.

 

How to check readability in SEO content writing?

The Flesch-Kincaid test is a universal barometer for assessing readability. It shows a score of 0-100.

90-100 is extremely easy to read. A scale lower than 60 denotes that the content is difficult to read.

Many SEO content writers aim to score 60+ to cater to a universal audience.

 

The test consists of two assessments. One assesses reading comfort and the other assesses grade level. These two factors are the most used method for determining readability in English.

For reading ability, the higher the score, the smoother it is to read. The grade level identifies the amount of education needed to comprehend it. So a 60+ plus can be understood by 13 to 15 year old students.

 

 

What tools help you check readability?

You can carry out readability tests using several tools. The massive importance of readability for professional SEO content writers mean that the market has quite a few options available.

Let’s look at a few handy tools that can help you to assess the readability of content.

 

1-Microsoft Word Editor 

There’s a high probability that Flesch-Kincaid scores are somewhat recognisable to you because of Microsoft Word.

The widely used word processing program has reading ease as one of its functions. It is an incredible way to get a decent idea of how your article reads.

Select “Spelling and Grammar” from the Review tab. You can view Document stats after completing the spellcheck.

You can get statistics about reading difficulty and grade level under the Readability section. It also shows passive sentences percentage.

If you use Word, you should take advantage of this function since it is included with the software for free.

Don’t worry if you don’t use Word; you can still check readability statistics with several decent applications. Learn more about what other SEO content writers use by reading on.

 

2-Readable Readability Tool 

The “world’s most effective readability grading tool” is called Readable. It has a lot of capabilities, including functionality made especially for websites.

Instead of assessing the Flesh-Kincaid score, it has its standards that give your writing a grade (from A to E). Additionally, it offers to reach analytics that SEO content writers can use to determine what proportion of your audience is capable of comprehending the material.

The readability of your website’s content is continuously assessed by its website readability tool. These also span the , including headers, footers, and non-content material. The tool assigns scores based on the assessment.

To prevent being penalised by Google for keyword stuffing, it also allows you to analyse keyword density.

Its tools are available to individuals for $4 per month; however, its small company and agency programs cost $24 and $69 per month, respectively.

3-WebFX Readability Test 

Use the WebFX Readability Test to see how well your content reads quickly. It gives you a fast overview of your text’s reading level and various scores. You can copy and paste text, type in a page’s URL, or use embed code to test a full page or a specific region.

 

You receive data on sentences and complicated words. It also identifies words used in each sentence and the typical number of syllables in a word.

There are five readability standards available to you since there are differing views on which is the most accurate.

It computes your Gunning Fog score, SMOG index, Coleman-Liau index, and Automated Readability index in addition to Flesch-Kincaid.

Using the WebFX Readability Test is uncomplicated.

4-Datayze Readability Analyzer 

Please copy and paste the written SEO content into the Datayze Readability Analyzer to analyse it for readability.

After submitting your copy, you will receive statistics on overall readability and ratings using different metrics. These include Flesh-Kincaid, SMOG, Gunning Fog, Dale-Chall, and Fry Readability.

Additionally, it provides a spell checker and an extraneous word finder. SEO writers benefit from the passive sentence identification, and paragraph-level analysis. These assist you in understanding how your readability varies throughout a text.

Use of this online resource is free.

 

5-Hemingway App 

Ernest Hemingway was regarded as one of the best American authors. He is renowned for his direct writing style. The Hemingway App pays homage to the legend. It assists content creators in streamlining their SEO writing for improved clarity.

After you enter your text, it assigns it a grade level and identifies opportunities for improvement.

These are examples of adverbs and passive sentences. It also shows words with clearer alternatives, and difficult-to-read sentences. This utility is available online free. It also ships as a $19.99 desktop application.

 

6-Grammarly Online Writing Assistant 

Grammarly is a tool for optimising your SEO content writing. It identifies text problems, including grammar, spelling, tone, and conciseness. It is available as a browser extension, cloud-based service, and app.

It provides suggestions for words and sentences that are difficult to understand using AI. It also does a plagiarism check.

Grammarly offers two membership programs. These offer more comprehensive writing assistance over and above the basic free plan.

 

7-ProWritingAid Writing Assistant

ProWritingAid Writing Assistant is an AI-powered tool. It helps check for spelling, grammar, and readability checks. It offers capabilities that can help you present information more properly.

It provides 20 writing reports highlighting a lot of issues. These cover cliches and overused words, sentence length, and consistency. It also helps with style recommendations, a contextual thesaurus, and other writing-related issues.

ProWritingAid interfaces with other applications. These include Word, Outlook, Google Docs, and Scrivener. It also includes browser extensions.

Prices start at $20 per month for a monthly subscription and go up to $399 for lifetime access.

 

8-LanguageTool Writing Assistant 

A proofreading program called LanguageTool looks for grammatical and stylistic errors. It is accessible online, as an app, or as a plugin and is available in 22 languages.

The available version verifies spelling, grammar, and style. It draws attention to writing problems in your SEO content writing and identifies places for development. Additionally, it provides an estimate of a piece’s reading duration. Premium versions cost $4.99 a month for individuals or $9.48 per month for teams of up to 20. They offer recommendations for enhancing style and tone and pointing out misspelt names, titles, and numbers.

 

9-Ginger Writing Assistant 

Ginger Writing Assistant uses artificial intelligence. This helps it to find errors in your writing, fix them, and enhance the style. It offers context-based corrections, such as different ways to phrase things. Additionally, it may provide synonyms for whole phrases and individual words.

A yearly package costs $7.49. Monthly costs come to $13.99. For companies with more than 2000 users, Ginger additionally provides customisable plans and discounts for teachers and students.

 

10-Yoast SEO Readability Analysis 

Yoast is a well-liked WordPress SEO plugin that comes with a readability function. It examines your writing’s readability. This way, it identifies problems specifically created for search engine optimisation.

It shows green, yellow, and red scale. Green is good, yellow may need improvement, and red needs work. This way, the tool rates your content’s readability.

It looks for passive voice, transition words and the distribution of subheadings. It also examines the length of paragraphs and phrases, and the use of consecutive sentences. It offers your Flesch reading score after this assessment. This enables you to carry out a range of optimisation steps in SEO content writing.

The $99/year Yoast SEO premium package, which includes this capability, is available.

 

11-Character Calculator Readability Scores 

An online Character Calculator can count characters, words, phrases, and paragraphs. To grade your SEO content writing, it also has a Dale-Chall Readability Calculator.

You can copy and paste text using this method to generate the score. In contrast to Flesch-Kincaid, it is easier to read information with a lower Dale-Chall score.

Character Calculator gives you your score. It also shows the required reading grade level, and a brief explanation of the level of reading difficulty. It is free to use.

12-Copywritely Readability Checker 

Copywritely is a piece content management system made for SEOs. In addition to rating how readable your SEO writing material is, it also looks for SEO problems to ensure your copy is optimised for both people and search engines.

The SEO capabilities identify issues with your material that affect your search rankings. It suggests editing, deleting, or rewriting it as necessary.

The readability checker uses the Flesch-Kincaid formula to identify and rectify dense content.

For individuals, Copywritely costs $18 per month, while business organisations pay $67 per month.

 

13-Semrush Writing Assistant 

Semrush’s SEO Writing Assistant analyses the readability and consistency of the text while testing for plagiarism. It helps you optimise your SEO content writing for both human readers and search engines.

It leverages copy-and-paste or import from the web functionality to assess your material and provide recommendations. You can choose your target market by nation, region, and even city. You can also choose whether to target desktop or mobile consumers.

The tool provides visual data on readability, SEO, originality, and tone. You may input keywords for comparison with rival content.

Semrush includes the SEO Writing Assistant. Its pricing options cost between $119.95 and $449.95 each month.

 

14- Review Tools Content Analysis

Sixty free search engine optimisation tools, including Content Analysis, are available from SEO Review. You can enter both primary and secondary keywords. It also provides ideas for different keywords and SEO improvement.

 

15-Searchmetrics Content Experience 

Searchmetrics Material Experience uses Machine learning to determine which content is most pertinent to your audience.

As you type, it gives you immediate feedback on your material and grades it according to various criteria. These include word count, sentence structure, keyword coverage, and repetition. Searchmetrics provides personalised pricing.

 

16-Link Assistant SEO Content Editor 

With Content Editor, you can report keyword usage. You can also download SEO best practices, and develop page-specific suggestions.

There is a limited-use free version and professional ($299/year) and enterprise ($499/year) editions.

 

Final thoughts 

Good readability aids in:

• drawing traffic to your website,
• improving message clarity, and
• inspiring concrete action by readers.

Maintaining visitor engagement by making your web pages simpler to read and understand, will improve your search engine quality rating. These tools will definitely help polish your work in SEO content writing.

But even the most skilled writers occasionally have trouble creating information that is simple to read.

This is where the SEO content writers from Textuar come in.

Our team will help improve the readability of your SEO writing. This way you can publish highly engaging content without the reader having to put in any effort. This will boost your SEO. Contact us today!

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Helpful Content Update by Google – Things to Know

As digital marketers and content writers have seen over the years, every major update to the Google algorithm has led to massive changes to the very foundation of digital marketing. Today we look at the major update of August 2022 – the Google helpful content update. We also assess how it impacts content writing.

 

Table of contents

• What was the impact of Google algorithm updates in the past?
• What is Google’s helpful content update?
• How does the helpful content update work?
• What are the key points of the helpful content update?
• How to create content as per the helpful content update?
• 1 – Stick to your area of expertise
• 2 – Demonstrate first-hand experience
• 3 – Show that your site has a primary purpose
• 4 – Provide sufficient answers to the readers

 

What was the impact of Google algorithm updates in the past?

Consider Panda – the first major update rolled out in 2011. It aimed to tackle plagiarized content and keyword stuffing. 

Right from that time, Google has made many updates to ensure two key objectives – 

– The content is valuable for the target readers

– The content meets the search intent with which the searcher was re-directed from the SERP to the website 

This denotes the immense responsibility content writing companies have for the success of SEO campaigns as per the prevalent algorithm.

Cut to the present scenario, and we see the rollout of the Google helpful content update in 2022. Let’s see what the update is and what content writers should know about it.  

What is Google’s helpful content update?

Google rolled out the Helpful content update on 25th Aug 2022. This update targets a key point – “to ensure that people see more original and helpful content written by people and for people in search results.”

This means that Google will better reward the content for a website that offers a satisfying experience to the site visitors. It should focus on people-centric content meant for the content readers first instead of for Google bots. 

So, if your content is written keeping only Google bots in mind, then mind it! The search engine will swiftly devalue your site. 

 

How does the helpful content update work?

The update will penalize sites that have less-than-helpful information. It doesn’t cover just poor-quality content. It also covers sites that have a lot of content that is of no value to the readers.

A content writer will need to have this critical question in mind. 

“Will this part of the content add true value to the reader?” 

They need to keep this in mind when framing each and every sentence and paragraph of the content.

 

It is a site-wide signal. So, SEO webmasters cannot escape the penalty by removing one or two pages. They will have to do a thorough analysis of the site overall. This way, they can pluck out any page offering a ‘less than satisfactory’ experience to readers when consuming its content. 

Sites that adhere to this norm will see a ranking improvement in some weeks (a month or two). The machine-learning-based algorithm update will scan billions of pages to see if the site delivers a satisfying experience.  

 

What are the key points of the helpful content update?

Answers to the below questions will help you adhere to the people-first foundation of the helpful content update.

– Would your existing audience find the content useful if they visited your site directly?

– Does your site depict first-hand use/ experience of the product or service you are writing about? 

– Will the readers be satisfied that they have learned enough about a particular topic after reading your content?

 

How to create content as per the helpful content update?

 

1 – Stick to your area of expertise

When you stay on the narrow with your expertise, you adhere to this update. You cannot chase after topics simply because they are trending. You should not expect search traffic as the barometer for choosing topics for your content. Such content may not be helpful if they are outside your niche. 

What can content creators do?

When visitors come to your site, they should be served content that is well within your area of expertise. It is only under this circumstance that you can deliver content that is truly helpful to your target audience. 

For example, if a company offers a web development service, here is some guidance:

– it should not stray to SEO services (if it doesn’t offer SEO at all). 

– Many SEO-related keywords rank pretty high. If the web development company wants to go after site traffic by writing blogs around SEO, such an action can negatively impact it. Google will devalue your site. 

– It’s better to stick to topics around web development.  

 

2 – Demonstrate first-hand experience

If you are writing about a particular topic, be sure that you show first-hand experience. 

Content creators need to substantiate their content with evidence like original opinions/thoughts about a particular area, a particular place of business (like a restaurant), or a particular product.  

For example, many affiliate sites simply advertise a product on their website. But the site author may not have used these products/services. If you have first-hand experience, then provide evidence like photos or videos to add weightage to the content.

What can content creators do?

Suppose you are writing about a topic, ‘ Benefits of apple cider vinegar.’ You should show that you have used it on yourself in order to appear helpful to the readers. 

You can add unique elements that are unique to your consumption of vinegar. Maybe you can show them how to reduce the pungent taste of the vinegar. This element will not be present in any other blog. 

Such content will be deemed in compliance with the new update because –

– It is not written only for search engines (by rehashing what others have already written)

– It is not written for affiliate marketing, where the author earns a commission even though she hasn’t used the product personally. 

– The content establishes that the author has actually used the product and can give a unique opinion.  

 

3 – Show that your site has a primary purpose

Are you trying to sell many things in different niches on a single website? Then don’t do it. You may be tempted to spread it wide in the hopes that one of the topics may hit the bull’s eye in terms of rankings and perform well on SERPs.

Such a site will be extremely unhelpful to the visitors. Plus, it will confuse the search bots about the site’s relevance to a particular niche. 

What can content creators do?

For example, you may have a site that covers technology, beauty, and automotive. It is clearly covering multiple niches. 

– You can build 3 different websites for these three niches. 

– Build blogs and website content separately on each of the three sites. 

– Do not overlap one site’s business with another (in the form of unhelpful links). So, if you are writing on a beauty topic, stick to internal/ external links of only the beauty site.

 

4 – Provide sufficient answers to the readers

After reading the content, the visitor should feel that they have adequate information needed on a particular topic. 

This aligns with Google’s philosophy that content is helpful when it educates the blog readers or helps them address a particular issue for which they visited your site. 

What can content creators do?

For example, let’s consider a topic “How to Grow Cannabis.” A writer needs to do in-depth research. This way, the blog will become the only blog that a legal cannabis cultivator needs to follow. 

There are many factors covered within the blog. These include sub-topics like sunlight, water, lighting, temperature, and soil pH. Now, let’s consider the ‘soil pH’ section. If a writer writes: 

“Cannabis prefers slightly acidic soil conditions. You can maintain an acidic level in soil for better results.“. 

This will leave the reader with so many questions – 

– What is meant by acidity/alkalinity levels?

– What is the right acidity level in terms of pH?

– When to check pH level?

– How to check pH level?

To get these answers, he will close your site and open another search for the answers. This means that such superficial content is not helpful. Such unhelpful content may run a risk of being devalued by Google. 

 

The writer needs to add depth to this section as below – 

“Cannabis grows will in acidic condition between 5.0 to 7.0 pH. You can maintain a level between 5.8 to 6.2 as an optimal level. You need to check the pH level every two days using a digital meter.“

Such content will provide all answers to readers related to the soil pH of growing cannabis. 

 

Our final thoughts

Google has only recently added the helpful content update. SEO and content experts are still gauging the impact on site rankings. But these points will offer good guidance. 

If you are a content writer, you will come to know how to tweak your content creation process so that Google considers your content helpful as per this algorithm update. 

Let us know which other point of this particular ranking signal will influence the content writing process. 

The post Helpful Content Update by Google – Things to Know appeared first on Textuar.

source https://textuar.com/blog/google-helpful-content-update/?utm_source=rss&utm_medium=rss&utm_campaign=google-helpful-content-update

How to Align Content with Search Intent – A Guide for Content Writers

“What’s all the buzz around search intent?”, is a question asked by many exasperated content writers. As they struggle to adapt to evolving Google algorithm guidelines, search intent seems one of the many concrete ranking signals they need to contend with.

This blog will attempt to answer all queries around search intent and what content writers need to do to align with search intent.

 

What is search intent in SEO?

When you talk about search intent, remember Google’s core mantra to return results to search queries.

They want to serve the most relevant and valuable content to help them find answers to their search queries.”

This is why even when you type one or two wrong spelling in your query, Google is likely to decipher your query and still return the right result.

This happens because Google is able to discern your search intent.

It tries to understand the purpose behind your search query and thus returns appropriate results. Moz defines search intent as the “primary goal a user has when searching a query on a search engine”.

Why is search intent important in SEO?

As a customer-centric company, Google cares about its products like its search engine. It knows that the search engine is relevant only till the time it provides the right answers to searchers’ queries. And this can happen only when it is able to accurately determine the search intent.

This is why marketers and content writing companies need to factor in this aspect.

The more your content aligns with the search intent, the better will be its ranking on search engine results pages (SERPs)

 

What are the three types of search intent?

The underlying principles of search intent are directly tied to the buyer journey. So let us first look at a buyer journey.

A buyer journey is the transition of a casual searcher to a conversion.

Depending on what stage of the journey the buyer is in, she will be exposed to different forms of content. The aim is simple. Such content aligned to the search intent and buyer journey will help in smoother progress from site visit to purchase from the site.

 

1 – Informational

• This is an early-stage search process
• Customers are still trying to learn about a product
• Their goal is to find information on a product and learn more about it
• Content writers will create a lot of blogs, articles, and FAQ pages
• Examples of informational intent in search queries
  • How to clean sneakers?
  • SEO definition
  • Tips to buy duffel bags

 

2 – Navigational

• This is a middle-stage search process
• Customers compare the product with others to fine-tune their pre-purchase research
• Their goal is to find the best product
• Content writers will create product guides, product comparisons, or top-10 guides that cover brand names
• Examples of informational intent in search queries
  • Nike running shoe reviews
  • Moz vs SEMrush
  • Nike Duffel bags
  • Facebook login

 

3 – Transactional

• This is a bottom-of-the-funnel search process
• Customers know which product to buy and are now ready to buy
• Their goal is to find the best/fastest way to buy the product
• Content writers will convince ready-to-buy customers with specific landing pages and clear call-to-action.
• Examples of transactional intent in search queries
  • Buy lenovo yoga 128gb 6gb ram
  • Best way to purchase sovereign gold bonds
  • Download Canva for desktop

 

What does the SERP look like for the three types of search intent?

Google shows results in different ways depending on the search intent. For example, if you search “buy iPhone 12”, it won’t show any blogs or articles n the results page (indicating an informational intent).

It will, instead, show links to sites like Amazon, where you can buy iPhone 12. This is because Google determines that you have a transactional intent behind the search query.

SERP analysis is a great way to understand what Google wants to show for a particular intent in a search query.

1 – How does SERP look for informational intent in search

Suppose a user Googles “Tips to buy sneakers”

The SERP will show:

• Knowledge grabs in the form of articles and blog posts
• Related questions (“People also ask”)
• How-to guides
• Videos

 

2 – How does SERP look for navigational intent in search

Suppose a user Googles “Moz”

The SERP will show the below for Moz:

• PPC ads that have brand names in keywords
• Google Maps card for the brand
• Site links
• Knowledge cards
• Top stories

 

3 – How does SERP look for transactional intent in search

Suppose a user Google “buy lenovo yoga 128gb 6gb ram”

The SERP will show:

• Shopping carousel links to assist a ready-to-buy online shopper
• Reviews about products
• Paid ads that direct users to the page with a ‘Buy’ button
• Local stores on Google Maps that sell the product (for offline purchases)

 

How do content writers optimize content for search intent?

1 – Content for Informational Intent

The content writer needs to create the below types of educative content

1. Blogs and articles
2. FAQ pages
3. Checklists
4. In-depth Guides
5. Step-by-step process

Keywords with information intent

1. How to, Why, What, When, Who
2. Benefits of, Questions to ask
3. Best ways to…
4. Step-by-step guide

 

2 – Content for Navigational Intent

The content writer will talk a lot about the actual brand name on different pages that have a high DA. Links to the company name on social media channels like LinkedIn and Instagram will radiate a sense of industry authority about the brand.

This approach in the middle stage will ensure acceleration at the bottom of the funnel, where the customer is ready to make a purchase.

They can place the keyword strategically on

• H1 tags
• Within 1^st hundred words of the introduction
• Meta description
• Anchor text
• PPC ads and landing pages

Keywords with navigational intent

1. <Name of actual brands>
2. Directions to
3. Price of
4. Comparison
5. Reviews
6. Testimonials

 

3 – Content for Transactional Intent

Content writers can create helpful and insightful product pages. They have a strategically placed ‘add to cart’ or ‘buy now’ at the end.

This is the final stage for an already-convinced buyer to buy. So, there should not be any other clutter that can distract the ready-to-buy buyer from other products.

Keywords with transactional intent

1. Buy, Order, Purchase
2. Download, Subscribe
3. Deal, Discount, Call for Demo
4. Schedule/ Book an appointment
5. Where to buy
6. Shop now

 

To sign off

Google continues to improve its algorithm so that only the most relevant and accurate results are displayed to searchers. And this is where it factors search intent to determine if a particular page is relevant to a search query.

As content writers, we need to be aware of what is search intent and the three key types. We also need to know what type of content will come up top for a particular type of search intent.

This will help the SEO content writers to use the right keywords and the right type of content at the right place for a ranking boost.

Contact Textuar for targeted content writing services that add to your business bottom-lines.

The post How to Align Content with Search Intent – A Guide for Content Writers appeared first on Textuar.

source https://textuar.com/blog/align-content-with-search-intent/?utm_source=rss&utm_medium=rss&utm_campaign=align-content-with-search-intent

Search Intent – How to Optimize Content for It

Have you Googled a particular query and ever got a wrong answer?

Chances are – Never!

Well, this is the power of search intent that Google uses as an important ranking factor.

Search intent has become an important aspect of SEO. This is one of the reasons why experts request content writers to create content that either supports or agrees with the user’s search intent. No wonder that search intent makes it to our list of the reasons to hire a content writer in 2022.

 

Table of contents
What is search intent in SEO content writing?
Why is search intent so important?

Four types of search intent

• 1- Navigational search intent
• 2-Informational search intent
• 3-Commercial search intent
• 4-Transactional search intent

Top Ways to Optimize Content Writing for Search Intent

• 1- Pick the right content format for SEO content writing
• 2- Employ structured data
• 3- Categorize the content ideas as per search intent
• 4- Don’t forget the passive intent in content writing services
• 5- Pay attention to long-tail keywords

 

Gone are days when you were only required to focus on keywords to climb the search engine result page’s (SERPs) ladder. Nowadays, addressing what the users type in the search engines and why, matters too.

In short, you need to optimize your content as per the search intent. But how would you do so? Dive into this blog to find your answer.

 

What is search intent in SEO content writing?

Sometimes also referred to as user intent, search intent essentially means figuring out the reason or goal behind a person’s query that he/she enters in the search engine.

Every search made on the internet has a reason behind it – whether it is to find answers, to purchase items, or just to learn about something.

If you can understand the goal, objective, or intent of the users when they use certain phrases or keywords and use the information while creating the content, you can make your landing page or website get ranked for those keywords users are searching for.

Why is search intent so important?

As we read above, optimizing content for search intent directly impacts the rankings. This means you will increase your website’s chance of being visible on the first page, attract visitors and eventually make more sales.

Search engines have been striving hard to evolve their algorithms to identify the search intent of the users. And are adamant about ranking only those pages that best fit the search term or intent of the user. This is why it is important to match the search intent of your users with the content of your page.

 

Four types of search intent 

To understand how the search intent works, it is important to identify the four types of user intent first.

 

1- Navigational search intent

Navigational search intent is when a user is looking for a specific web page but has no idea of what the exact URL is. So, they use search engines to find the particular page. For instance, a user typing “YouTube” in the Google search engine instead of visiting the official site directly.

 

2- Informational search intent

Informational search intent is when a user is looking for details on a certain topic that is non-commercial. You must keep in mind that not all the informational search intent is formulated as questions. Searching case results and news updates are some classic examples.

 

3- Commercial search intent

Commercial search intent is searches made to buy in the long run. Even though these searches aren’t directly transactional, but can result in either exchange of money or goods down the line. Anyone conducting such searches is likely checking the available options and is looking for reviews and more information on the product.

For instance –

• Samsung latest phone
• Latest clothing style of 2022, etc.

 

4- Transactional search intent

A transactional search is done when an individual is looking forward to doing business. Similar to commercial, this type of search intent also results in an exchange of goods and money, but on the spot. Popular keywords or search terms you will come across will contain words like –

• Price of (name/model of the phone)
• (Name/model of the phone) + price (of the product)
• Purchase
• Order, etc.

 

Top ways to optimize content writing for search intent 

 

With proper search intent optimization, you can put your content in front of the searchers who are in need of the information you have to provide and stay ahead of your competition.

Here are some smart ways of achieving search intent optimization.

 

1- Pick the right content format for SEO content writing

When it comes to content consumption, not every reader likes the same content in the same way. So, the first thing you need to do is choose the right content format.

With the right content format, you can make it possible for the readers to navigate through and even share it easily, hence, maximizing the reach of your content.

For instance, if your readers love the Q&A type of format, start requesting the customers to raise questions so you can answer the common and popular ones to drive more traffic to your site.

Plus, an SEO blog writer can repurpose a content piece to different content formats.

For example, she can repurpose a blog to a PPT slideshow, a YouTube video, an infographic, or podcast.

 

 

2- Employ structured data

Apart from adding relevant and informative content, you have to ensure they are properly structured. This way, you will enable the search engine spiders to crawl through your site efficiently to index and provide informative snippets for the searches.

You can employ schema.org to structure data and make it suitable for the appearance in Google search and even reassure that the data is what it claims to be.

3- Categorize the content ideas as per search intent

While keyword research is a crucial content writing service there is another vital requirement.

You need to map your content ideas and categorize them as per search intent.

This way, you can identify well dispersed your content is.

For example, posting informational content is great to attract traffic to the page, but it can take a long time to convert into customers. You might want to focus on commercial intent-driven content, too.

It is best to keep things organized, preferably on a spreadsheet, to have a bigger picture perspective and keep things organized.

 

4- Don’t forget the passive intent in content writing services

Do you ever come across additional links while reading a particular blog or article on a website? Well, these additional contents are passive or secondary intent from the query.

The notion is to think more than what the user is searching for.

For example, consider that the user is searching for “car maintenance services.” You might want to add information about “car washing services,” too – a logical next step. Article writers use these to expand the scope of information/education provided by the content.

 

5- Pay attention to long-tail keywords

Did you know that more than 70% of users search with a long-tail keyword? This should be a valuable guidance for SEO content writers.

A search query with more than three words is a long-tail keyword with low search volume and competition. Using it can help you attract highly-focused traffic to the site.

For instance, “content writing company near me” is a good example of a long-tail keyword.

Read More – How to Get the Best Long-Tail Keywords for Your Next Blog?

Wrapping up

Search engines care more about the user experience than you or your website. They scan through thousands of websites only to display ones that best cover the topic a user is searching for.

Use this blog as a guide to properly optimize your content for search intent and eventually rank higher on SERPs.

Get high-quality content writing services with Textuar. Our agency can deliver content that closely matches your target readers’ search intent.

The post Search Intent – How to Optimize Content for It appeared first on Textuar.

source https://textuar.com/blog/a-guide-to-optimizing-content-for-search-intent/?utm_source=rss&utm_medium=rss&utm_campaign=a-guide-to-optimizing-content-for-search-intent

How to do SEO for High-Quality Website Content Writing?

Website content writing is not easy, as it takes up a lot of time to do keyword research, draft the article, perform quality checks, and publish the article. Therefore, be careful while drafting because if you do not get the traffic as expected, it can be a major letdown.

96% of content marketers have reported that content marketing has helped them generate leads, build a loyal customer base, and ensure the clients trust their brands. Hence, it is clear that you need quality website content writing to enable traction online. 

But there is one major factor that determines how well your content reaches your target audience. That factor is SEO optimization of the website content as per the latest SEO trends. 

Since the main aim of drafting good content is to rank highly on Google, SEO is the bridge that will help you reach your goal. 

Why is SEO optimization for website content important? 

SEO is important, and the fact that around 64% of marketers are actively investing in SEO should speak volumes about its importance. 

 

Let us put the above stat into perspective. A study conducted by the 2020 Search Engine Journal found that the clickthrough rate is around 25% for the first website on the result page. The same number is dropped to 15% on the second website link, and it goes down to 2.5% by the tenth number website on page one.

Although the number gets even down by the following pages, this alone proves that it won’t be recognized if your website isn’t on the first page. Your chances of consumers finding your website also decrease drastically. 

Some newbies do not give SEO enough credit and rather focus on paid advertising. However, such advertising has its ups and downs, and it comes with a cost. 

In contrast, SEO is free, inexpensive, and organic. If you have the required tools and the professionals, it would cost you less than half of what you’d spend on advertising. 

 

How do you optimize website content writing for SEO?

These figures aptly denote the immense importance of SEO.

So now the question arises – How do you optimize website content writing for SEO?

Read on to know a few ways how you can optimize your web content for SEO.

 

1- Your headings should pack a punch 

With the average reader’s attention span less than that of a goldfish, it is natural that they will soon be bored of long winding content. Hence you need to provide bite-sized information with a lot of section headings. 

And yes, did we tell you about the massive importance of blog titles on the reader’s psyche? If not, then please take note.  

 

Headings are very important because they help differentiate different sections of the body. Headers are also important because it helps Google’s web crawler know what the article is all about and clearly understand its section. With proper headers, you will bifurcate the blog into several parts like H1, H2, H3, etc.

 

2 – Your title tags and meta description matter…a lot

Moz says, “Title tags are the second most important on-page factor for SEO, after content.”. Even experts like Neil Patel support this fact. Many website content experts find it interesting that it is such a small element, but yet, makes such an enormous impact. 

Website content writers can easily create suitable meta titles and get better SEO rankings for this effort. This title will show up on Google search results page. 

 

Hence, web content writers need to utilize the limited space to make an impact. Make sure you utilize the 60 characters limit (around 8 words) to explain what the page is about and have a keyword added in. 

Similarly, a meta description is an important meta tag worth spending time on. You can get more information on this post – 6 Tips to Write Compelling Meta Descriptions.

 

3- Don’t forget readability 

Website content that blends educational information with subtle sales persuasion is considered a winning strategy. But very few can master this intricate form of content writing. 

Professional content writing companies like Textuar have the forte to develop high-quality website content. We have a key motto for developing such type of content – factor in the readers and not Google.

 

So we need to ensure that the readers have an enjoyable time reading the content. It should not be a draining experience where the readers get tired by the time they reach the CTA at the end of the content. 

Your website content writing should use words that are free of jargon or heavy technical words. The use of simple words and short sentences tends to stick better in the readers’ minds. And it is this quality of high-quality website content writing that brings in more business for the site.   

 

4- Enable social sharing

Enabling social sharing will link your website content to social media platforms of the business. This way, readers get more opportunities to explore the brand further. If they like what they see, they should have ready access to share it on their network and spread the good word about your brand. Such sharing will increase the reach of your web content.

Make sure to have social sharing buttons added for all major platforms like Facebook, LinkedIn, Instagram, and Twitter.

 

When you get shares, comments, and likes, you convince Google with these social signals that your brand is credible. As a result, you can expect a rankings boost with such measures.

 

How website content comes into the picture – you may ask? Well, when they get directed from the website to the social media platform, what is it that they see or be influenced by? It is content. So, well-written social media posts too help you gain visibility boost and enable better lead generation with higher ranking web pages. 

 

5- Use easy to understand language

When you remember all the SEO guidelines, you might forget that the target audience reading this article will be humans, not search engines. While drafting your article, you must always remember this, and the tone should be informative, depending on the article. 

Your high-quality web content should have proper sections, headers and scannable sections. Most importantly, it should be easy to navigate. Always remember what the buyers want, their personas, and their challenges. This will help you write better web content and convey your ability to solve their problems.  

 

 

Bottom line

By now, we are sure you must have understood that quality matters the most, but so does SEO. Therefore, you must seriously think about implementing these tips to add more muscle to your website content writing.

To get the best SEO-optimized website content writing, you can always rely on our expertise from Textuar Communications.

 

The post How to do SEO for High-Quality Website Content Writing? appeared first on Textuar.

source https://textuar.com/blog/seo-for-website-content-writing/?utm_source=rss&utm_medium=rss&utm_campaign=seo-for-website-content-writing

Everything You Need to Know About Anchor Text in SEO Content Writing

In our school lives, we may have always related an anchor to something that keeps boats from floating away. They add weight and keep the boat steadfast. We see the same analogy applied to anchor text for SEO content writing.

Anchors in your content writing keeps readers from floating away. It keeps them hooked to the content.

Let us read more about this important aspect of SEO content writing.

 

What is Anchor Text in SEO Content Writing?

If you have read content online, you must have seen some text that appears in underline. When you place your mouse pointer, the arrow on this label turns to a finger. This indicates a certain action upon clicking on such a label.

The action is that you are re-directed to another URL.

You might ask, “Which URL am I re-directed to.”

Well, it is the URL embedded via HTML behind the anchor text.

It looks something like this.

 

The URL embedded into the anchor text is known as the target link. The HTML code for the above looks something like this:

 

As an SEO content writer, you need to ensure that the anchor text is relevant to the content covered in the target link.

 

What is an Example of Good (and Bad) Anchor Text?

Here is an example of good and bad anchor text.

Example of Good Anchor Link

Anchor Text =  Readability in blog

Target link = https://textuar.com/blog/how-to-use-readability-in-blog-writing-to-boost-seo-ranking/

(when readers see the text “Readability in blog”, they will expect something in the same domain. And the target link will fulfil this expectation)

 

Example of Bad Anchor Link

Anchor Text =  Conversational AI

Target link = https://textuar.com/blog/tips-for-conversational-content-writing/

(when readers sees the text “Conversational AI”, they will expect something in same domain – Artificial Intelligence. But the target link will not fulfil this expectation, as they point to a content writing blog)

 

What are the Types of Anchor Text?

Anchor texts come in different varieties, as given

• Branded – The anchor text is the company name.

E.g. “According to Textuar, readability is vital for content quality.”

• Exact Match – the text is the exact match keyword

E.g. Buy running shoes

• Partial Match – text is a partial match for a keyword

E.g. Buy white running shoes in New York (targeting “buy running shoes”)”

• Naked URLs – has actual HTML URL

E.g. www.textuar.com

• Generic – random words that don’t offer any context

E.g.  “click here,” “this blog,” or “read more.”

 

Why is Anchor Text Important in SEO Content Writing?

Smart SEO content writers use anchor text to improve the relevance of the blog or page. When Google bots crawl your site, it focuses on the anchor text.

With meaningful anchor text added at the right place, your content impresses Google.

Such content is likely to rank well on key characteristics like authority and relevancy.

 

How Does Google Determine Relevance from Anchor Text?

Links are the key indicators that Google bots use to determine high-quality content writing. Since anchor text is a form of a link, it does the same job as links. It helps Google to find out about the three key traits of quality content:

1 – Relevance

Google sees that the correctly placed anchor link is highly relevant to the content of the target link. This helps the bot to figure out that the content must be valuable.

2 – Internal linking

With a few internal links, Google knows that the same site has valuable information on other pages related to the same topic. This improves the quality of the page, which has internal linking.

3 – Page experience

If the target link doesn’t match with the anchor text, then it might lead to a frustrated reading experience. This results in a poor page experience and may lead to a drop in rankings.

 

So to paraphrase the importance of anchor text –

If the target link content is not relevant to the topic being discussed, you may lose visitors as they will be frustrated with the poor experience provided by anchor links

 

How to Optimize Anchor Text in SEO Content Writing?

 

1 – Make them clearly visible

Some websites offer anchor text to be in underlined. This makes it clear to the readers that the text has a URL to click on.

Make sure that when the readers come to the target page, the context remains the same instead of providing a poor experience.

2 – Must be woven naturally into the content

The anchor text should appear organically into the narrative of the content. This way, you preserve the natural flow of SEO content writing.

Some writers may stuff keywords in an attempt to optimize the anchor text. But this is a strict no-no. Such low quality hyperlinks may lead Google to penalize your rankings.

 

3 – Pay attention to surrounding text of SEO content writing

The surrounding text around anchor text should be in a natural human language. When the writer optimizes content as per this factor, she ensures that readers can read the content in a natural way without having a jerky and stuffed effect.

 

4 – Use different types of anchor texts

Your SEO content writing needs to have variety in usage of anchor texts. As per SEM Rush, the ideal distribution of anchor text in should be somewhere in this range

1. Named or brand anchor text will be around 30% to 40%
2. Partial match anchor text will be around 30% to 40%
3. Other types ( naked, exact match, generic) will be around 20% to 30%

 

5 – They need to be relevant to the topic of discussion

Let’s see this with an example:

“You can use a professional real estate content writer like Textuar. It will do a stellar job of creating magic with words.“

The anchor text is the one marked in red “Real estate content writer” . Now when the reader clicks on this, she need to see a page that is relevant to this term. The target URL is “https://textuar.com/real-estate-content-writing”, which opens to Real estate content writing services. So Google sees that it scores high on the relevancy factor.

 

To conclude

Anchor text is a good way to optimize your SEO content writing. It helps let Google know that your page and links in it are relevant. It shows that the context is present and have the depth that the reader expects.

Knowing about the different ways to optimize anchor text will ensure that you have a well-rounded SEO strategy.

The post Everything You Need to Know About Anchor Text in SEO Content Writing appeared first on Textuar.

source https://textuar.com/blog/anchor-text-in-seo-content-writing/?utm_source=rss&utm_medium=rss&utm_campaign=anchor-text-in-seo-content-writing