5 Interesting Components of a Good Blog

These days, blog content writing is in great demand to promote online business and enhance engagement with mobile users. More and more companies hire bloggers to promote and publicize their products and services. Here we shall discuss how can a blog capture the right attention and gain popularity with a sound readership.

1: Aim and purpose

A blog needs to have a good and specific reason behind its creation. Only then will it gain readership increase. A blog content that seems to be direct and to the point, touching all the aspects of the topic successfully, truly justifies in its being.
A good blog has a basic topic to cover, starts with a brief introduction, evidence and proofs supporting it and end the write-up with a well summed up conclusion. Also it has a single central idea/ theme throughout.
A good blog is original and fresh and this makes it stand apart from the rest. The blog content may discuss any topic but the add-on, views and opinions should be different and logical to make the content, interesting and capture the attention of the reader.
Tip – Make sure that the flow of idea from one para to another is not jarring or abrupt, but smooth

2: Title and opening

The reader has a very short span of attention and if the title of the blog is unusual or unique, he will definitely give attention to it and read the blog content out of curiosity. Hence, a catchy interesting title goes a long way to provide utility and entertainment factor to the content. This is precisely why an apt title attracts the reader to go through the blog content keeping his interest and excitement, intact.
Another important factor that every blogger should keep in mind is that the start of the content should be solid, revolving, and hitting directly at the topic that is being focused upon. The starting paragraph is highly responsible for seeking readers and managing to keep them hooked to the content and hungry to read it all until the end.
Tip – Here is my favorite guide to creating powerful headlines

3: Layout and images

A well-structured blog is usually balanced and clearly created using bullets or numbering, thus making it easy to scan and more pleasing to the eyes. Similarly, the use of subheadings is a great step to add value and credibility to the write-up.
Apart from this, it is a well-known fact that visuals and illustrations have more mass appeal than the usual boring text. For this reason, supporting write-ups with the right attractive images contributes a lot in its readership. Clear and informative images add to the quality of the content and render them exciting and interesting.
Tip – the use of alt-image for every image improves your SEO potential

4: Language and links

The basic important in an effective blog writing is the use of the language and aptness of grammar. If the language is lucid and clear, more viewers will stop and read it but if too many complicated and complex words are used, the common person may not understand it. Therefore, the blog writing should crisp and clear to understand and the blogger should refrain from using too many difficult words and phrases. Similarly, wrong grammar is also a great put off for any reader going through the write-up. Proper punctuation and use of adverbs, idioms and examples at the right places, all add due value to the blog.
Tip – Pro writers can check out these embarrassing mistakes to avoid

5: Links and call to action

An ideal blogger usually concentrates on the SEO search engine optimization factor. Thus with the availability of all the relevant internal and external links, the reader finds it easy to explore more on the topic and gain a reference from the right places. This is more of quality oriented rather than quantity oriented.
Similarly, an ideal closing of the blog would be to request and urge the reader to do a certain action like order a book or comment on the post and even suggest improvements on the same. This is the best virtual option available that can boost the readership and increase the engagement of the targeted audience.
Tip – Check out all you need to know about link building in content marketing
These are some of the basic components that go in to make a blog effective and justify its existence. Following them will certainly increase the impact of content writing to engage and convert site users to loyal customers.

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How A Blog Will Help Promote Your Startup

In today’s digital era, everything is online. Be it shopping, renewing your insurance policy, or even buying a house! Businesses benefit hugely from having a personal blog or a website of their own because users are on the internet all the time. So the chance of them stumbling upon a business blog and discovering your brand is high.

Blog Content Writing is the new way of promoting one’s business, whether it is a multi-million company like Microsoft or an upcoming business like AltBalaji.  Be it the traditional way of writing blogs effectively or new age long form blog content, small business will need to publish blogs to make a connection with the user’s psychology.
A user spends at least 4 hours a day online, browsing the internet for things he is interested in. if your business blog features in his online search, the chances are he may get converted from a user to a customer. Statistics show that 76% of B2Bs prioritize delivering content quality over content quantity.

blog content writing helps businesses to increase online visibility

Benefits of having a business blog

• Enhances SEO of your business

The best way to offer frequent content is to provide them with blogs about your business regularly. Blog content Writing enables search engines like Google and Bing to enhance rankings of website with fresh content push. In addition to inbound marketing objectives, blogs also propel the visibility of your brand significantly.

• Industry authority perception:

If you are operating a startup or a smaller company, forming trust with your audience can be a challenge. With timely blogs talking about readers’ problems and resolutions ensures that you craft an industry authority perception and thus gain your readers’ trust. Blog Content Writing is so powerful that it can convert users into customers easily, provided your blog is informative and appealing to the user.

• Bringing your brand closer to customers:

Blog Content Writing gives customers a peek into the personal side of your business in ways a straightforward marketing technique never could. It allows them to understand the corporate principles you follow, the etiquettes you abide by and the quality you implement into your products and services.

business blog content cycle

• Boost leads:

Research has established that the bigger your business blogs are, the more chances of leads it will receive. According to a research done by Hubspot, businesses with 400-1000 pages of content get 6 times more leads as compared to businesses that offer 50-100 pages of content. More content means more information, more form submissions, quote requests and thus, more sales.

• Increases the reach of your business:

When a business is first started, its main aim is to gain customers locally. But when a business goes online through the form of Blog, the company becomes well known even outside its geographical radius. Thus users from any region can view your blogs and can become potential customers.
To sign off
Blog Content Writing is a very important concept for an upcoming business. It is essential for them to start up a blog if they want to increase their sales online. It is the most innovative way of marketing because unlike outbound marketing techniques, blogging does not seem too pushy to users and thus keeps them engaged in reading the blog for longer. It helps to develop a rapport with the users as well.
It is possible that your startup may not want to incur costs of pushing regular blogs that are original and captivating. You can look to get blogs done at a far lower cost by outsourcing blog content to content writing specialists. This will let you focus on growing your business while the content specialist will crank out incredible blogs that will improve your online visibility significantly.

The post How A Blog Will Help Promote Your Startup appeared first on Textuar Blog.

What is the difference between blog content and web content?

Many content writers face a stiff challenge when it comes to writing web content. A good content writer will know that there are various differences that set apart a blog from a website content. In fact, many customers too do not know the difference and end up requesting a blog when they actually wanted sales promotional website content.
If you too are facing this dilemma, then you are the right place. Today, we will have a look at the various subtle nuances that define blog content and how it is different from website content.

Differences between blog content and web content

1 – Intent                  

Blog – In blog content writing, the intent is to provide useful information around a central theme and then carefully introduce the reader to your service offerings at the end
Website content – Whereas the intent of website content writing is to make a sales pitch to readers about why they should go with your brand and not choose your competition over you.

2 – ‘About me’ attitude

Blog – The blog content writer will not mention ‘we’, ‘our’, ‘us’ etc., in the blog as it is not directly pitching your brand. Maybe, at the end, as a part of the call to action, you can use these words contained in a paragraph but not more than that
Website content – Here the introduction itself will use the word ‘we’, ‘our’, ‘us’ etc., as you are introducing your brand/ service/ product to the readers

3 – Coverage

Blog – The content will cover a particular topic around an issue or concern to help readers and gain loyal readership
Website content – There will be a proper explanation of each service/product (or that particular service/product page). This covers features and benefits of that service/product.
Use cases
Take the case of a digital marketing company for instance.
Their web content will have information on different services like SEO, SMM, Search Marketing, and SMO. Each piece of content will be devoted to explaining what is offered under a specific service and why customers should award business to the digital marketing company and not to their competitors.
Now, if the same digital marketing company wants to push fresh and helpful content and target SEO keywords then they would publish blog content on their blog page. It will not cover the actual service but topics around the service. For instance – “Top SEO trends of 2019” (yup, we like to be way ahead of our time!) or “Why PPC is beneficial for a small business?”

Content Strategy for blog content writing and website content writing

What’s common in blog content and web content?

Besides these differences, there are certain common themes that define how content is developed in both approaches –
1 – Language should cater to the persona of your target market
2 – SEO friendly content that ranks strives to rank well on pre-defined list of keywords
3 – There is one central idea being discussed in the content
4 – Content follows a logical structure i.e. introduce with a challenge or pain point and end with a conclusion that gives readers a hint of what to do next after reading the content (click on ‘buy now’,  ‘subscribe now’, or be directed appropriately from a landing page’ etc.)

The perils of blatantly promotional blog

Do note that today many businesses try to weave in heavy promotional undertones when developing blog content. While it may work to a certain extent, it will start to backfire if used blatantly. The readers looking for a blog are actually going as per the principles of inbound marketing – i.e. readers coming to the blog rather than you pitching your offerings to them. They need to be convinced of your credibility and industry authority before they make their mind to make a purchase from your business.
Hence, it will be wise not to overlap the basic intention behind developing the two distinct types of content – i.e. blogs for informative content and web content for sales persuasive content.
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Five Simple Tweaks to Polish Blog Content for Big Data Clients

For a blog writing services professional working for a big data client, engaging the reader till the end of the content is a major milestone. The most troubling thing for a writer is to attract readers towards his/her blog or website. Also, anyone who has been doing content marketing or SEO for big data companies but has not been getting the required results has to just follow something very simple:

Improve your content… with a few simple tweaks.

Yes, taking your content from so-so to awesome is what keeps readers hooked, and enables digital conversions for your big data clients. If you are one such blog writing services provider who wants to add tremendous value for his/ her big data customer, but doesn’t know what to do, then help is at hand.

How to power up content for big data clients?

Here are a few simple tweaks that you can follow to ensure that your big data client achieves substantial gains with your content writing prowess

1) Do plenty of research and then some more

The importance of research cannot be undermined in blog writing or website content writing for big data customers. To create unique content, an original research on the subject is very essential. If you write by taking inspiration from someone’s blog it would not qualify as unique content and the big data client’s target reader will be smart enough to understand this.

For example, if you are writing about Big Data trends in 2018, you need to check authentic sources and create a unique content that will help your big data clients stay ahead with relevant trends.

So instead of focusing on old tools/resources/trends, you can write about new age tools like Kudu, MemSQL, and Exasol (all hot databases that with lightning fast capabilities for 2018 and beyond). Another example, a deeper research will show you that there are numerous other data sources than just Hadoop as we move into 2018 and this needs to be brought out in your blog.

2) Add more metaphors and stories

Stories and metaphors have the power of attracting a reader towards itself. Also, it adds more chutzpah to your writing. Often people don’t remember a single line from a full page they had read, but most often than not they would remember a story well told.

Also by providing metaphors and examples of your own, it will at least be guaranteed that the writing will be original and also it will reveal a part of your personality thereby attracting more readers towards your content.

3) Speak the truth and from your heart

Most of the people make the mistake of writing something generic which feels a bit robotic to the readers and thereby making them disinterested in your writing. It’s a basic truth that most writers fall into the trap of pumping out content and do not give much importance to the quality of the writing after a few months. So it’s fundamental to speak from the heart which will also make your content approachable and entertaining.

This characteristic within your blog writing services can be a vital magnet for CEOs, CTOs, and business owners – the key customers your Big Data client will be pitching to.

4) Use more visual media

It’s often said that “a picture speaks a thousand words”. Research has proven that visual medium is many times more effective in disseminating a message compared to a written article. So by inserting more images and videos in your article, you can attract tremendous eyeballs in a very small time span.

For Big Data clients you can create an original video or a short infographic story. This way they can gain incredible traction with your readers and procure a loyal fan following.

5) Crosscheck and proofread

Most people feel that going through the content one has written is a very boring task. Still, it’s very important to proofread your content before publishing as it can save you from a lot of embarrassment. Also by cross-checking the facts you can save a lot of damage to your reputation and goodwill as a dependable blog writing services agency.

These are some of the simple steps you can take as a blog writing  company for your big data customer. Following these small tweaks can go great miles in making your content more powerful, more user-friendly, and easy to comprehend for business audience of your big data client.

 

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