5 ways to use interactive content to boost your online marketing campaign

Every company has to understand that a digital content consumer has a small attention span. If the ad is boring, he has the option of closing the window of the browser. So, they should find a way to advertise for their product that captivates the users and converts them into customers. There is an easy way to make this possible; interactive content.

What is interactive content exactly?

Interactive content requires the participants’ active engagement more than simply reading or watching. In return for that engagement, participants receive real-time, ultra-relevant results they care about. It is a sure shot way to engage users in the advertisement. The user may or may not convert into a customer immediately but with the help of interactive content, his interest in a particular field sparks up substantially.
Today, let’s looks at five interesting ways to use interactive content in your digital marketing campaign that will increase the user to customer conversion rate:

• Create awareness

Interactive content helps to increase or create awareness around your products and the company too. This way you are embedding it into the user’s memory. Interactive content also helps your company stand out versus your competitors. The key to arise awareness is making the user believe that they have a problem and the solution should be your product. You can also try implementing infographics and quizzes to show a user how they fared as compared to other users.

• Use your content to educate the users

Providing informative content to the users is one of the best uses of interactive marketing which comes of use when a user considers buying the product. Providing fun facts and benefits of the product will pique the buyers’ interest in the product and may help in convincing him to buy it.
Read more on how interactive content is a superb way for boosting user engagement

• Find the best fit for your product

It is an important step before releasing a marketing campaign to set your goals according to the project. Your team will have to decide on which type of interactive content suits your product the best. Now you won’t find the right method instantly. This process will take time and mistakes will be made but it’s all a learning process. Some types of interactive content involve quizzes, calculators (mostly used for finance related products), games and contest, to name a few.

• Combine it with other types of marketing

Interactive content can be teamed up with other forms of online marketing such as events or blogs. You can even try combining it with social media marketing as it is one of the most engaging way of advertisement.

• Strengthen bond with existing customers

Saving the best for the last, this is one of the most crucial ways of gaining more customers. Maintain your relationship with existing buyers and satisfied customers so that they post good reviews about your company or maybe you can convince them to spare time and write customer testimonials or maybe even user polls where they vote in favor of a certain product.
Interactive content is the new face of digital marketing. It is a sure shot way of keeping users engaged and keeping your advertisement short and to the point. With a good content agency by your side you can be sure of soaring engagement levels with interactive content
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Interactive content: The future of content marketing

A reader has a short attention span when it comes to reading content online. For a content writing company, the challenge is to stick to a website and have them act on the Call to Action. Imagine a way of having a conversation with your prospective customers that keeps them hooked? Interactive content makes that possible!

Why the need for interactive content?

Anyone can get bored of reading huge paragraphs. That’s why content writers and copywriters agree that there’s a new way of businesses to get users to convert into customers for their brand; by making their content user friendly and engaging. If the user gets a chance to participate, it is more likely they show more interest in the products the brand is selling.
READ MORE ABOUT INTERACTIVE CONTENT

Which type of interactive content is possible?

Given below are the top 4 types of interactive content to boost the marketing goals for a brand:

1. Product recommender: in this mode, the customer answers questions about his preferences, tastes, likes and dislikes and automatically, a product is suggested to him by the server. He may or may not buy the product immediately,but will always remember that there is something that caters specifically to his needs.

E.g.Nykaa cosmetics has a lipstick recommender where the user can input her skin tone and the shade of lipstick she would like to try.The content writer will devise content that will show the different types of products that will suit the user based on the inputs.

2. Assessment:This basically is a way of questioning the user about a specific topic. He can enter his day to day activities like how much sleep does he get, how much water he drinks in order to recommend a service to the customer.

For instance, Kaya skin clinic has a skin assessment on their webpage, which allows the user to provide input about their activities and see if they need their anti aging treatment or not.

3. Quizzes: Nothing grasps a reader’s attention more than quizzes. Probably one of the most interactive way of marketing, quizzes questions the user’s knowledge about a certain activity; then provides tips on how the company’s services can make their lives simpler.

Admito is a good case in point. It has a quiz where a student can take a quiz to see which stream he specializes in and then the website suggests a particular stream and colleges affiliated with the brand.

4. Opinion Polls and Surveys: This is an online questionnaire, where once you have submitted your answers, you can view what others have written. This way the user knows the authenticity of a brand because others have polled too. When it comes to surveys, it simply means the brand is asking the user how they can improve their brand for the future improvement of their product, ensuring that customers repurchase their products.

E.g. The Times of India newspaper uses opinion polls to see what the readers feel about day to day activities and trending topics.
To wrap up
Evidently content curators and content writers need to embrace the power of interactive content. It is the new face of digital marketing. It is the best way to keep data short and relevant and to the point. Although a relatively new concept, it has a bright future in today’s digital generation.
Interactive content is being vouched to be a great draw for a website. It is one of the best ways to ensure brand loyalty of a customer. If a new brand were to adopt this policy, it would really be an effective way of getting the product out in the competitive market with the widest coverage.
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