5 Essential Editing Techniques for Polishing Your Articles

 Editing is a vital aspect that can drastically enhance the efficacy of your content. A polished blog or article can make a lasting impression among the targeted audience. Even the best article writing company knows that the first draft written by the writers is the raw file that requires multiple rounds of editing and refining.

 

Strategic editing can help elevate the efficacy of the content up by several notches.

 
Below are the top 5 essential editing techniques to implement for polishing articles. 

 
1.      Punctuation and Grammar

 

The most important aspect of editing that most companies providing article writing services follow is reading the first draft a few times. In this way, they can ensure there are no grammar, spelling, or punctuation mistakes in the writing. Grammar gives the foundation of the content structure and makes the paragraphs or sentences meaningful. 

 

You can implement many rules like checking the verb forms, homophones, subject-object-verb order, and many more to make the content grammatically correct. Also, pay close attention to punctuation marks like commas, question marks, periods, and others to clarify the sentences.

 

2.      Complicated words

 

A smart article writing company ensures the content includes simple words that will be easy for the audiences to read and understand. The content should convey the message directly. There is no necessity to overcomplicate the content by using complicated words in each sentence. This step will also expand the content’s reach across a wider audience.

 
3.      Passive voice

 

Passive voice usage is another aspect to look out for while editing your content. When the sentence subject receives any action instead of performing it, most content writers use passive voice. However, writing the articles in an active voice with an engaging, direct, and accurate tone is necessary.

 

Passive voice usage makes the content vaguer and more ambiguous. For instance:

 

·         The plan was canceled due to heavy rains (passive voice)

·         Heavy rain is the reason that today’s plan got canceled (Active voice)

 

4.      Filler words

 

Filler words are redundant or unnecessary for filling up the words in a sentence without any additional meaning. Some filler words include basically, well, in order to, actually, just, you know, and many others. Filler words will always distract the audience from the primary point and make the content quality poor.

 

For instance, consider the two sentences: I would request you to come with me to my house and can you please come with me to my house. The second statement implements that there is an urgent action that needs instant response.

 
5.      Repetitive words

 

Another area most article writers should consider is using repetitive words in the same paragraph or sentence. Playing with different words in the content will make it more engaging, compelling, and interesting. Replace the repetitive words with other synonyms and establish a compelling argument.

 

For instance, in this article, we will be discussing about editing. Editing the article is vital as it will help the writer to gain confidence and improve writing about what they are saying. In this example, words like editing, article, and writing are used repetitively. 

 

Final words

 

Content writing is an art and a skill that will assist you in putting your thoughts into writing more clearly and directly. Though content writing needs time and practice, one way you can master it is by improving your writing skills through editing.

 

The top article writing companies implement the above tips for improving content quality. Reviewing the content with a detailed eye will help to ensure everything is perfect before publishing it. 

 

Connect with Textuar for high-quality and compelling content that is loved by people and Google alike.

 

Article Writing Tools to Boost the Quality of Your Content

 

Do you want to post more articles that are well-written online?

 

Looking for low-cost or free assistance tools to aid in your article writing services?

 

6 Article writing tools that can help you find typos and make your article posts easier to read are described in this article.

 

1.       Clarity jargon buster

You can use Clarity Jargon Buster to find and eliminate jargon from your article posts. By dividing the number of buzzwords found by the total number of words in your text, the tool can determine the jargon-density score for your text. This tool can identify jargon in any type of business content, including white papers, brochures, and marketing materials. It uses its own 800-plus word jargon dictionary and concentrates on overused business jargon.

 

2.       Grammar checker

Grammar Checker provides one of the most thorough spelling and grammar-checking services. It is a free online tool that is surprisingly thorough. It can be utilized to review entire article posts. It is made to let you correct multiple errors with a single click, from simple to complex, nuanced ones.

 

Copy and paste your text into the text box at the top of the page to use this tool. Then click Check Grammar after checking the box to confirm that you are not a robot. If a pop-up box appears, select OK to send your text for review.

 

3.       Headline emotional value analyzer

Evoking emotion is one of the best ways to get your readers' attention. You can enter a headline and choose an industry category on the Emotional Value Headline Analyzer, which will then calculate your headline's EMV (Emotion Marketing Value) score and display the percentage of emotional words it contains. Additionally, it will reveal whether the emotive language in your title will pique readers' intellectual, spiritual, or empathic interests.

 

4.       Hemingway

Hemingway is a similar-looking but different tool to Grammarly. It's an editor that you can use to draft your article posts or paste them into for a quick scan and review.

Hemingway is more concerned with style and tone than Grammarly is with spelling, Grammar, and language usage. Passive voice, excessively complex sentences, the use of adverbs, and even a "hard to read" check are all things that the tool will flag.

 

5.       Readability test tool

"Readability" is one of the more ethereal terms that Google estimates. Because it is based on a very American-centric understanding of literacy, it isn't really a great metric.

 

Running an article post through this tool is how you use it. You can copy and paste a post into it or link to one you've already published, and it will check it for readability indicators.

 

6.       CoSchedule headline analyzer

One of the best content marketing firms is CoSchedule, which has tons of useful information and resources. It is the same with this analyzer. Your headlines should be entered to compare their strength, attractiveness, and quality.

 

The tool also evaluates the title's length and word count because titles that are too long or short lose their effectiveness. Although CoSchedule generally prefers shorter titles, that isn't always possible.

 

Conclusion

With the help of these tools, your Article writing services can take a leap for good. Must try them.

Why Should You Invest in Article Writing Services?

 

We don't need to tell you how crucial content writing can be if you have a website. It helps a small business to compete effectively with top brand, via first page ranking on Google results page. And quality article writing services help SEO campaigns to win this coveted position.

No wonder that 51% of businesses doing content marketing publish content daily.

Yes, you read it right!

They publish new content e-v-e-r-y-d-a-y.

This reason provides ample evidence why small businesses require the services of a professional content writer. Regardless of the size of the business, all businesses require excellent article writing services.

The following list of explanations will help you understand why small businesses may need the assistance of a skilled content writing company in the USA:

 

1. Demonstrate your expertise

Experts in article writing services can assist you in showcasing your company's distinctiveness, knowledge, and ability to dominate a particular market niche.

You can keep customers engaged on your platform for longer when more and more of them read your content, such as blogs, articles, etc.

You can gain their trust and entice them to use your platform for purchases the more often they read your content. By using content writing services, you can highlight your company's unique selling points and demonstrate your expertise.

 

2. Economical

One of the most cost-effective forms of content you can produce for your website is writing. Contrary to video content, creating article content doesn't require a sizable investment or backstory. The creation of a helpful article can be tailored to your company's needs, financial constraints, and target market.

Furthermore, it doesn't put a strain on the website and you don't need to make any additional investments.

As a result, your website's performance, including speed, is unaffected, and you can produce worthwhile content for customers on a budget.

3. Better rankings

If you own a website, you may be aware of the value of higher website rankings, but did you know that written content is also given weight by search engines?

Search engine crawlers use written content like blogs and articles to understand what you have to offer customers.

This helps them give websites with high-quality content a higher ranking when they crawl your website. With the help of high-quality article writing services, small businesses can improve their search rankings & boost business visibility.

 

4. Elevated user experience

By providing insightful and practical information, article writing services can assist you in enhancing user experience.

Let’s consider sales pitches like video advertisements. On the other hand, content like articles and blogs are more focused on giving customers useful information.

Customers are overwhelmed with advertisements and sales pitches in the digital world. Hence, they appreciate the informative content that offers them the services they need for a better user experience.

Additionally, using this strategy will enable you to establish solid connections with your audience, who may even end up endorsing your brand if they find your content to be worthy.

Conclusion

Are you looking for good quality SEO-optimized article writing services? Engage with Textuar Communications. We have a solution to all your content creation needs. We can give your content a touch of quality that can boost sales significantly.

Top 4 Mistakes to Avoid in SEO-Optimized Article Writing

Table of contents

• • • Mistake # 1-Not Going after Long Tail Keywords
    • Mistake # 2-Optimizing Content for SEO and not Readers
    • Mistake # 3-Not Doing Internal Linking
    • Mistake # 4-Not providing enough backlinks in the content

 

Are you tired of writing articles that don’t get read?

Have you optimized the content fully for SEO but still lack traffic?

Do you need an effective way to get more traffic to your article content?

Then this post is for you.

 

We look at a few mistakes that we should avoid in order to get higher traffic and more interactions on SEO-optimized article content.

Mistake#1 – Not going after long-tail keywords

Yoast has done a splendid job of showing what are head terms and what are long-tail keywords.

Content writers often target just the head term when writing articles. But the mind-boggling competition means that you need to create an insane amount of content to get a minor movement on traffic.

Conversely, going after long-tail keywords has proven to be more effective for content writing companies. They use LSI keywords and delve deeper into sub-topics within the head term to write articles that generate traffic.

For example: –

1 – Shoes – Head term

2 – Nike shoes – Head term

3 – Nike Air Jordan Retro 1 high red – Long-tail keyword

 

Look at point3. Imagine what kind of user will type this long a query?

Obviously, one who is ready to purchase.

He has sifted through all options and feels that he is now ready to make a purchase (the last stage of the buyer journey).

 

Now imagine, if your shoe store has written articles with this long-tail keyword. It will appear on the first page of Google search results page. The searcher will visit your site and make a purchase.

A caveat though.

Your content can add head terms only if:

1. You have a lot of authority on the industry
2. You don’t have a lot of competition in your industry

 

Now, only 2-3% of the companies in their respective domains will fulfill these two criteria. For the huge 97% of the remaining companies, it makes sense to go after long-tail keywords in article writing.

Your article writers need to delve deeper into the sub-topic of a head term.

 

Read More – How to get the best long-tail keywords for your blog

 

Mistake#2 – Optimizing article writing for SEO and not for readers

Yes, many content writers will be surprised at this flaw. But it is true. Optimizing for search engines means that your article isn’t keeping the reader at the centre of the action.

This is wrong.

No matter how much you optimize the article writing for on-page SEO, it will not deliver results till it is considered a valuable content by the readers.

As an article writer, you need to keep the readers in mind when writing content. You need to the know search intent behind the query. With this information, you can develop relevant content that helps meet the exact intent.

Google too emphasizes article writing based on search intent for brands.

There are three key types of search intent.

 

1 – Informational search intent

Searchers are looking for information.

For example

“How many calories in kale juice?”

“What is the time in Florida?”

“Tips to hire article writing companies”

 

How to optimize content for informational intent?

1 – Write long form articles with a lot of tips and helpful information

2 – How-to- guides and videos

3 – Elaborate step-by-step articles

4 – Data-rich infographics

 

2 – Navigational search intent

Searchers are looking for a specific website. They enter the site via Google results rather than typing the URL in the browser’s address bar.

For example

“YouTube”

“Textuar blog writing”

 

How to optimize content for navigational intent?

1 – Add brand name to content

2 – Use keywords like <search query> + <brand name>

3 – Write case studies and e-books where these keywords can be fitted organically.

4 – Product demo videos and landing pages too will help

 

3 – Transactional search intent

Searchers are looking to make a purchase. They may have the exact product name or the generic name with a ‘buy’, ‘purchase’, or ‘order online’ keyword next to it.

For example

“Order iced coffee maker”

“Pizza delivery” (interestingly, many local searches are transactional in nature!)

“Buy HP Envy laptop”

 

How to optimize content for transactional intent?

1 – Add ‘buy’, ‘purchase’, or ‘order’ after the keyword

2 – Landing pages and signup pages

3 – Sales persuasive web content writing with a clear CTA

4 – Optimize transactional search content for local searches

 

Mistake#3 – Not Doing Internal Linking

When you are writing an in-depth article, chances are that you get an opportunity for internal linking.

These link to contextual and relevant pages. Such pages in your own site has more in-depth information for a specific sub topic presented in the article.

Suppose if you are writing an article on ‘Social media marketing”. In this article, one of the paragraphs you wrote about is “Instagram marketing”.

Now, if you already have a post on “Everything about Instagram marketing”, you can easily do an internal linking to this page.

 

Be careful though. The link should be contextual, i.e., it should discuss the same topic/subtopic that was covered in the point where the reader was diverted from the main post.

Read More – All You need to Know about Internal Linking

(PS – See what we did here? We have a nice big juicy post on “Internal linking”, that readers can read once they have consumed the point#3 on this post)

 

Mistake#4 – Not Providing Enough Backlinks in Article Writing

Many well-written articles languish in SERPs simply because they don’t have a backlink to an authoritative site. Remember guys, that backlink is one of the most important ranking signals for Google.

If you keep adding relevant and authority backlinks to your article writing, your site will definitely rank higher over a period of time. An Ahrefs study showed that 66.31% of the pages they analysed didn’t have any referring domains (aka backlinks).

As article writers, you need to add at least three or more backlinks, to expect traffic boost. Of course, the main mantra here is that the backlink should be authoritative and speak about the same topic or genre that you are presenting in your article content.

For example, if an AC installation expert has two backlinks – one from cat videos and another on an air conditioner buying guide, the latter will be relevant to the AC installation expert.

So go by three thumbrules to determine if your backlink is helping your article writing or not:

1 – it is a high-traffic site

2 – it is relevant to your article content

3 – it is an authority in its industry vertical.

 

If your backlink satisfies these three conditions, then you can be assured that it is a quality link worth pursuing.

 

To conclude

These were a few pointers that many SEO webmasters and content writers were doing wrong. Make sure that your article content is devoid of these issues.

This way, you can be assured of high-quality content that generates traffic, leads, and conversion for your site.

Contact an experienced article writing company like Textuar to develop compelling SEO-optimized articles that takes your brand visibility to the next level of ‘wow!’

The post Top 4 Mistakes to Avoid in SEO-Optimized Article Writing appeared first on Textuar.

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6 Steps for Article Quality Check

The process of article writing doesn’t get over till the content passes a few parameters. The article writer needs to carry out all these steps as a non-negotiable part of the overall execution of the content project.

What is quality check in article writing?

Article writing elevates brand equity and credibility in front of two key entities –

• The target audience (readers)
• The search engine

Quality content is one which is engaging, compelling, and keeps the readers hooked.

Your article needs to fulfil a few objectives to ensure that these goals are met

• They need to provide sufficient depth in information
• Their impactful narrative needs to provide an enjoyable reading experience
• They should be optimized for SEO

Checking the quality entails determining if the article content actually performs on these three critical benchmarks of content writing.

Why is quality check needed in article writing?

QC on articles enables the below advantages –

1 – Quality content helps connect with the right audience

An article writer drafts a compelling article based on the target audience who is likely to read the content. The presence of depth in the content means that the writer has covered the topic in depth. As a result, the reader will find the article worth his time.

A good quality article acts like a lead magnet. Hence, it offers inedible business value to brands embracing article writing for SEO. The well-written content will help the potential customers to stick for longer on the site. It helps decrease bounce rate and accelerate customer journey towards conversion.

2 – High quality article writing build brand authority

Valuable content is a stepping stone to building brand authority in front of the target readers. The content provides information in detail. As a result, the reader need not go anywhere else to find more information. All information will be provided on the brand blog page itself.

This way, the readers perceive the brand to be an authoritative figure in its industry. When such a perception emerges, the target reader is satisfied. She has no problem engaging in conversations and transactions as a customer.

3 – It is instantly shareable

If the user finds the content to be of high quality, she is more likely to share it in her network. This action triggered by high quality article writing will further spread brand visibility to a wider set of eyeballs.

4 – High quality content writing propels SEO goals

All types of content work elevate the revenue-generating capabilities of the digital business. With quality content, the brand’s SEO goals are met faster. Google bots check the keyword-rich content and deem it relevant to the search query.

Hence, the blog page gets elevated to first-page ranking on the search engine results page (SERP). This action helps the brand to captivate the attention of a wider base of potential customers.

What are the steps for quality check in article writing?

Step 1 – Brand consistency in article writing

Your brand creates various forms of content assets as per their overall digital marketing plan. They might have an objective to be met with article writing.

For example, they might want to keep the tone of conversation casual or formal as per their other content assets. A good quality article needs to have words that align with other content formats for the brand.

Step 2 – SEO optimization

Quality content makes it easy to be discovered by the target audience during their Google searches. A well-articulated and keyword-rich article infuses the right number of keywords. These keywords appear in a non-forced and organic manner in the content.

When Google indexes this page, it finds high quality information and considers it good enough to be pushed to first 10 organic results. And it is in this hallowed position that brands find the biggest chunk of business online.

Step 3 – Readability

Whether you are doing article writing in-house or outsourcing to a content writing team , one thing remains consistent. You simply cannot compromise on the readability front.

At Textuar, we have covered a lot of ground with helpful blogs on readability. You can refer to them to see why readability is important for content writing. If you haven’t been factoring in readability, then we recommend you to do it right now.

 

Step 4 – Checks for typos and grammar

This one is fairly easy for proficient article writers to check for. But the bad news here is that it is one of the worst ways to create a dent in your reputation as an experienced content writer. It is best to take adequate time out to check for each and every grammar miss often made by article writers.

 

Step 5 – Plagiarism checks

While there are many myths around content plagiarism, one fact remains true. Duplicate content will definitely hurt your SEO. As an article writer, you need to do everything you can to improve your client’s SEO rankings. And this can happen only when you deliver original and unique content. Hence, you need to ensure that your content is not appearing as plagiarized anywhere on the Internet.

Tools like Grammarly premium will help you detect plagiarism.

Some article writers go the lazy way and do a patch work. They add synonyms of one or two words here and there.

Let’s take an example.

Original blog content – “Users are more inclined to leave your website if your content is difficult to follow or understand. “

Lazy plagiarized content – “Users will be more inclined to close your site if the content cannot be comprehended or understood.”

See how every part of the plagiarized sentence is same as original content? This is lazy writing at its worst.

Remember – this is not a white hat approach of article writing.

Your intent behind the content is not to do a lazy job of article writing. Your content should work towards offering helpful and genuinely valuable information to the targeted readers.

 

Step 6 – Pre-delivery sanity checks

Now your blog is polished enough to be delivered to the client. But hold on. Don’t just click on the ‘send’ button yet. There are some quick checks to ensure that your client is satisfied with the way the files have been received on her mailbox.

1. First, you should see that you are replying to the appropriate message. With multiple article writing projects running concurrently, it is best to do a quick check on this front.
2. Then, see if all files are actually attached. Sometimes, Outlook has a tendency of attaching one less file when we do a batch attachment of files to an email
3. Ideally, it should be a reply-all (not a reply) to the same group that sends the article writing briefing for a project. If you are removing one or two members, you need to be ready with a justification on why you are doing so.
4. Check if you are delivering on or before the ETA of the project

To sum it up

High quality article writing needs to abide by these quality check steps before publishing. With these steps, writers can ensure valuable content that delights people as well as Google. It also enables a delightful publishing experience for the brands that need content from article writers.

If you too need such quality content that performs well on these quality benchmarks, then connect with Textuar. Our article writing service offers compelling content that delivers immense value to the readers, thus giving traction to engagement and conversions,

The post 6 Steps for Article Quality Check appeared first on Textuar.

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8 Golden Rules of Effective Article Writing Services

Content writing for SEO and digital marketing is a combination of art, science and a bit of common sense. Currently 63% of online marketers struggle with generating traffic online. This is where the expertise of professional content writers comes in handy. Great content developed by article writing services experts makes your customers come to you rather than you go after them. Be it social media content or articles, businesses are increasingly relying on captivating content to get the ‘pull’ factor for their brand.

And this is why content writers are needed to develop a ‘wow’ kind of article. Well, it was more of the smart work than the writing work. But then how to get the best of the write-up? How to get your content heard out? How should it mark its powerful online presence? Here are the tips to make your writing effective and make it stand out of the crowd:

1. Headings matter…a lot

Whenever you are on the search for something online you get to view catchy headings like ‘Things you never knew but existed,’ ‘Things you have being doing wrong all your life’ or the simple adjectives-based headings in an article.
It is these headings which prompt you within to at least try and click on the link. These are nothing but a clickbait from the people engaged in the article writing services. They just know the right topic which will garner attention, get the ‘most searched keyword’ award to itself. So try to make the heading to be appealing.

2. Get to the point and stay on it

This is another mistake in article writing. The content just does not sync with the headline, and readers have to wait and wait. A good expert in content writing for SEO will vouch that it is best to get to the point within 1^st 2-3 sentences and stay on a central idea throughout.

3. Divide (the content) and rule

This is just not an idea by the Britishers, but a golden rule for effective writing. If you are in the article writing services, you must know that the reader won’t go on to read every line just because it is there.
So divide your write up into pointers, smaller paragraphs with some sub-headings. It makes the content interesting to read and lets the readers find the exact information they are looking for. This way, readers stay on the article post for longer and are prompted to check back later due to the helpful layout of the content.

4. Go by the trend

No matter how repeatedly has a topic or phrase or content been in use, if it is trending, professional content writers will use it in the articles and readers will be sure to consume the same.
Be it business, economy, fashion, or entertainment, it makes sense to cover trending topics without losing relevance of your business industry.

5. Know Your Customer Persona

Professionals in article writing services keep in mind who they are writing for. Knowing the buyer persona will help you as writers to focus on the customer when generating content.
Knowing about the target audience demographics, company, goals, roles, challenges, and behavior patterns among other vital questions will help the marketing team target the potential leads better via well-articulated article content.

6. Simplicity still rules

Professional content writers sometimes write articles which showcase their vocabulary, grammar and language proficiency. But what’s the point if the reader doesn’t understand it?
Your content needs to resonate with a wider audience. Even a low-literacy person needs to remain holed with great content that he/ she can understand well.

7. Maintain a smooth and cohesive flow

Even when you get all the above-mentioned tips in article writing, you may not be able to link the paragraphs well. Every ending line and the starting line must make some connections so that the flow from one paragraph to another is smooth.
It shouldn’t appear as if random paragraphs are stuck in one go. Cohesiveness has to be maintained as it increases the stay time of the reader.

8. Authenticity matters

Imagine you are reading something online, and facts mentioned on another website proves your content to be wrong or incorrect. It immediately impacts the credibility out of your website and content in a negative way.
If you need to propel to be the best article writing services in India, you need to research well for your topic.  In case you are taking references, statistics, or figures from another site, make sure to cite the sources.
To sign off
These tips are sure to augment the impact your content has on your client’s online bottom lines. Happy writing and make a solid mark in your expertise in content writing for SEO!
The post 8 Golden Rules of Effective Article Writing Services appeared first on Textuar Blog.

4 Content Writing Techniques to Enable Conversions

Did you know that the average attention span of a digital content consumer is 8 seconds?
This stat puts a lot of pressure on a digital marketer to improve visibility, encourage engagement, and drive conversions. As a content writing agency we know that this challenge can be overcome by compelling content that readers like to read and wholeheartedly agree with, thus improving conversions
BTW, if you have read till here it means that you have crossed this average! (So, it’s a Yay for us!)

In this age of shrinking attention spans, the role of a content writer becomes all the more crucial. Be it a blog, e-commerce product description, or even website content, you need to work doubly hard so that you can craft a distinct space for your customer’s brands with words.
What if you were provided with easy to implement techniques that can enable conversion with its stickiness? Well, this is exactly what we are going to cover today.

Which are these handy techniques for content development?

1 – Paint an authority picture

Your readers will not take you seriously unless you portray a perception of industry authority. Suppose, if a mobile manufacturer needs to build a brand authority, he needs to keep pushing helpful, trending, and fresh content. Once readers discover your site and get value from your blogs, they will not mind spending time regularly to visit your site in the future. And this will be the first step towards building brand loyalty.
How to do this – Increase the pull of your content with highlight text in ‘quotes’

“An industry authority perception is required in order to enable conversions from inbound marketing – Hanif Hasan”

2 – Use compelling images and statistics

Images and videos are great visual enablers that enhance the visibility of your content. Even gurus like Backlinko support the fact that using images in a content boosted its credibility by 75%.
Check this post for free stock image sources to add to your blog
In addition, you need to link to sources if you are presenting number, stats, figures, or charts to make your case. This help lend credibility to the content you are writing and provides more matter to read in case the reader is interested. For instance when we say
Content Marketing costs over 62% less but generates a whopping 3 times the leads as outbound marketing
… in order to make a case of article writing services, we need to show the source.
In this case, the source was from a Guide to Marketing Genius: Content Marketing posted on the Demand Metric site.

3 – Present storytelling in the content

Even a bit of storytelling can go a long way in captivating the readers’ attention of the readers and keeping them hooked. Relating your point with real life cases can help boost conversions like nothing else.
Take this example of looking at trends in Uber for trucks business in the US
The content started with this intro

A lanky Dan Lewis had a great job when completing college. He made sure to deliver furniture and boxes in trucks. Who knew that this summer job would bring about one of the biggest disruptors in commercial trucking industry in the USA?

Yes, it is the same lanky kid who went on to become the co-founder of Seattle-based Convoy in 2015.

It instantly resonates with the reader, creates excitement, and prompts him to read further.

4 – Provide content in digestible portions

Our YouTube video shows this as one of the key secret sauces for a blog post.  Breaking up big chunks of text into easily digestible portions can ensure that the reader doesn’t abandon the post mid-way. Other ways to enable this are –
1 – Provide lists wherever you can in the content.
2 – Add headings and sub-headings within the content
A reader first scans through the content headings/sub-headings (i.e. the text part marked in bold in this content). If he sees something of value then he goes and starts reading earnestly. That is why this point is mandatory to improve the stickiness of the content.

To sign off

Always remember,

“the Internet has tons of valuable content. It has become routine rather than a differentiator”

These steps will help you make a mark in content writing and truly create a difference to your customer’s business.
The post 4 Content Writing Techniques to Enable Conversions appeared first on Textuar Blog.

George Orwell’s writing rules

In a society fast moving from considering writing as a domain of poets, literary writers and novelists, we now see the need for (and a good supply of) writers coming in to develop business content to help market a company’s product and help them sell it online. The ultimate challenge that writers face today is the get the message across using the Internet as a communication medium (through websites, articles, blogs, tech ref manuals etc.)

One of the earliest proponents of clear writing was George Orwell who suggested way back in 1946, the 5 golden rules for effective writing:

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.

Does the phrase “Low hanging fruit” mean something to a layman? Can’t it be better written as “non-performing employee” ? Now, how many people recognize the words and the sentiments behind them?

2. Never use a long word where a short one will do.

“In the entire world, XYZ is selling like hot cakes and gathering a lot of revenues for the company”… Imagine if we write this as “XYZ is the company’s universal best-seller”. Many writers adopt the beating round the bush approach to increase word count or achieve the desired keyword density. This is a strict no-no as it insults the reader’s sensibilities.

3. If it is possible to cut a word out, always cut it out.

Well, same as above (yea that’ a shorter one. No need for another example!)

4. Never use the passive where you can use the active.

“The man who was old was bitten by a cat”. While there’s no rocket science behind the logic, still this is an oft-disregarded adage. You can always replace the longer sentence with a shorter and effective “The cat bit the old man”

5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.

Keep your content easily accessible to the average Joe. Readers will simply block out the content if they come across a lot of technical jargons that they can’t comprehend

Now that you know the rules, apply creativity and let your write up rise above the rest.

Windows XP vs Windows 7

This topic is something that is close to my heart and what makes it even more interesting is the dilemma to upgrade when the current version is perfectly serving my purpose.

So here I am sharing a few nuggets about why to upgrade and why to stay put

Firstly let’s see why should one stick to Windows XP?

1. Software upgrades are expensive. Other than the basic OS re-install, you will also need to install programs that are compatible with Windows 7. Other than the compatibility issue, there is also an investment involved in purchasing licenses of application which doesn’t usually come cheap
2. All files will need to be backed up (a process that I have not yet fully come to terms with). There might be an element of risk of loss of file in this transition process.  
3. Determine what you do in your daily computing: Mostly is accessing MS Office applications, surfing internet or accessing multimedia. If you feel Windows XP has sufficient juice to power all your application sand gaming needs, then why bother switching?
   
4. Eventually, you will put in your dough to buy a new computer. And when you do so, the newer models will have the latest OS fitted into it. This way get to avail significant savings on investing for a separate installation of Windows 7

Now that we have looked pushing the good ol’ XP, let’s see why Windows 7 will be useful

1. Microsoft support will eventually cease for Windows XP. This means no regular updates and protection from newer security threats that keep cropping up every day. This one reason is sufficient enough to go for an upgrade
2. With the advent of 64-bit technology, computing is becoming faster, and more practical. Though still in its nascent stage, more and more software applications now are coming up with a 64-bit variant catering to Windows 7 that are unusable on Windows XP. It would make sense to change before turning obsolete
3. More applications: High end gaming/applications today runs on Windows 7 and 8 and hardly find any support with XP. So if you plan to lay your hands on the kick-ass new games with high resolution graphics and audio then Windows 7 is the right answer

While for me, I have still been using my faithful XP, I feel that going for an OS upgrade for my desktop is just round the corner. Yeah, yeah I know Windows 8 is the flavor of the season, but more on that later!

Resource: Article Writing Services