Interactive content: The future of content marketing

A reader has a short attention span when it comes to reading content online. For a content writing company, the challenge is to stick to a website and have them act on the Call to Action. Imagine a way of having a conversation with your prospective customers that keeps them hooked? Interactive content makes that possible!

Why the need for interactive content?

Anyone can get bored of reading huge paragraphs. That’s why content writers and copywriters agree that there’s a new way of businesses to get users to convert into customers for their brand; by making their content user friendly and engaging. If the user gets a chance to participate, it is more likely they show more interest in the products the brand is selling.
READ MORE ABOUT INTERACTIVE CONTENT

Which type of interactive content is possible?

Given below are the top 4 types of interactive content to boost the marketing goals for a brand:

1. Product recommender: in this mode, the customer answers questions about his preferences, tastes, likes and dislikes and automatically, a product is suggested to him by the server. He may or may not buy the product immediately,but will always remember that there is something that caters specifically to his needs.

E.g.Nykaa cosmetics has a lipstick recommender where the user can input her skin tone and the shade of lipstick she would like to try.The content writer will devise content that will show the different types of products that will suit the user based on the inputs.

2. Assessment:This basically is a way of questioning the user about a specific topic. He can enter his day to day activities like how much sleep does he get, how much water he drinks in order to recommend a service to the customer.

For instance, Kaya skin clinic has a skin assessment on their webpage, which allows the user to provide input about their activities and see if they need their anti aging treatment or not.

3. Quizzes: Nothing grasps a reader’s attention more than quizzes. Probably one of the most interactive way of marketing, quizzes questions the user’s knowledge about a certain activity; then provides tips on how the company’s services can make their lives simpler.

Admito is a good case in point. It has a quiz where a student can take a quiz to see which stream he specializes in and then the website suggests a particular stream and colleges affiliated with the brand.

4. Opinion Polls and Surveys: This is an online questionnaire, where once you have submitted your answers, you can view what others have written. This way the user knows the authenticity of a brand because others have polled too. When it comes to surveys, it simply means the brand is asking the user how they can improve their brand for the future improvement of their product, ensuring that customers repurchase their products.

E.g. The Times of India newspaper uses opinion polls to see what the readers feel about day to day activities and trending topics.
To wrap up
Evidently content curators and content writers need to embrace the power of interactive content. It is the new face of digital marketing. It is the best way to keep data short and relevant and to the point. Although a relatively new concept, it has a bright future in today’s digital generation.
Interactive content is being vouched to be a great draw for a website. It is one of the best ways to ensure brand loyalty of a customer. If a new brand were to adopt this policy, it would really be an effective way of getting the product out in the competitive market with the widest coverage.
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How to Make Content Strategy Effective for Your Brand

Staying visible in the digital world is not the ultimate successful KRA. The success of any brand’s digital marketing strategy depends on how valuable the visibility is for the target audience so that they reward you with conversion and sales. Any good SEO content writing company will vouch that this depends solely on the quality of the content that you present on multiple online platforms. This can happen when a content developer creates a sound content strategy that goes beyond the search engines and get appreciation on multiple platforms.

An effective content strategy is the one that generates the desired impact on platforms beyond search engines and enables higher readership reach. It returns desired outcomes such as brand value, authority, leads, sales, traffic, and rankings. However, most of the businesses fail to attain all the benefits together with their content marketing tactics. This happens due to the weakness of the content strategy.
Hence, this post presents you a few points to factor in SEO content writing services to make content strategy effective.

1. Define differentiators

Having a distinct image in the mind of the audience is the key to gaining appreciation. That indelible impression gets created only by the content you present in front of the audience. From blog posts to the social media posting, every content piece needs to present a business in a differentiating light. That is how a brand becomes memorable and admirable.
To achieve that, you need to focus on a few points:

• Specialties that set the client’s business apart from their competition.
• Succinctly convey the qualities and features of the client’s business.
• Gaps that your client business can fulfill on the market

Focusing on the above-mentioned points, your SEO content writing company can define a few valuable differentiators for the clients. And that will help moving forward with the strategy.

2. Include business features in demographic targeting

Market segmentation and crafting buyer persona is an important KRA for SEO agencies. This is definitely an important aspect of making a content strategy. However, focusing only on the demographics is not the key here. The productivity of a content strategy depends on how effectively it presents business features in front of the target audiences. For that, you need to align business features with the demographic research for your clients.
Find the likes and dislikes of multiple target groups and match them with the features of your client’s business. This way, you can provide a reliable content strategy that finds high ROI on every platform.

3. Get quality content created

All your keyword research analysis can go in vain if the content doesn’t cover the user intent for those keywords. In fact, the user intent of a content should be versatile enough to engage audiences on search engines, social media, and other platforms too. Hence, you need a content writing team that is professional and experienced in providing high-quality content in multiple variations. This way, you can obtain the maximum out of every content piece that is created for your client.
PS – Interested to explore tools that help in keyword research and in finding trending topics in your industry, then check out this post.
In conclusion, you need to include a promotion and updating plan in your content strategy. These are essential steps to keep the content fresh, effective and useful for the audience.
To wrap up
So, that’s a wrap on this topic. Now it should be clear that you need to find an expert content writing team for your brand’s SEO services. You can leverage their content expertise and combine them with the SEO services you offer.

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What is the difference between blog content and web content?

Many content writers face a stiff challenge when it comes to writing web content. A good content writer will know that there are various differences that set apart a blog from a website content. In fact, many customers too do not know the difference and end up requesting a blog when they actually wanted sales promotional website content.
If you too are facing this dilemma, then you are the right place. Today, we will have a look at the various subtle nuances that define blog content and how it is different from website content.

Differences between blog content and web content

1 – Intent                  

Blog – In blog content writing, the intent is to provide useful information around a central theme and then carefully introduce the reader to your service offerings at the end
Website content – Whereas the intent of website content writing is to make a sales pitch to readers about why they should go with your brand and not choose your competition over you.

2 – ‘About me’ attitude

Blog – The blog content writer will not mention ‘we’, ‘our’, ‘us’ etc., in the blog as it is not directly pitching your brand. Maybe, at the end, as a part of the call to action, you can use these words contained in a paragraph but not more than that
Website content – Here the introduction itself will use the word ‘we’, ‘our’, ‘us’ etc., as you are introducing your brand/ service/ product to the readers

3 – Coverage

Blog – The content will cover a particular topic around an issue or concern to help readers and gain loyal readership
Website content – There will be a proper explanation of each service/product (or that particular service/product page). This covers features and benefits of that service/product.
Use cases
Take the case of a digital marketing company for instance.
Their web content will have information on different services like SEO, SMM, Search Marketing, and SMO. Each piece of content will be devoted to explaining what is offered under a specific service and why customers should award business to the digital marketing company and not to their competitors.
Now, if the same digital marketing company wants to push fresh and helpful content and target SEO keywords then they would publish blog content on their blog page. It will not cover the actual service but topics around the service. For instance – “Top SEO trends of 2019” (yup, we like to be way ahead of our time!) or “Why PPC is beneficial for a small business?”

Content Strategy for blog content writing and website content writing

What’s common in blog content and web content?

Besides these differences, there are certain common themes that define how content is developed in both approaches –
1 – Language should cater to the persona of your target market
2 – SEO friendly content that ranks strives to rank well on pre-defined list of keywords
3 – There is one central idea being discussed in the content
4 – Content follows a logical structure i.e. introduce with a challenge or pain point and end with a conclusion that gives readers a hint of what to do next after reading the content (click on ‘buy now’,  ‘subscribe now’, or be directed appropriately from a landing page’ etc.)

The perils of blatantly promotional blog

Do note that today many businesses try to weave in heavy promotional undertones when developing blog content. While it may work to a certain extent, it will start to backfire if used blatantly. The readers looking for a blog are actually going as per the principles of inbound marketing – i.e. readers coming to the blog rather than you pitching your offerings to them. They need to be convinced of your credibility and industry authority before they make their mind to make a purchase from your business.
Hence, it will be wise not to overlap the basic intention behind developing the two distinct types of content – i.e. blogs for informative content and web content for sales persuasive content.
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5 Handy Tips for Writing Outstanding Content

With content writing services, a lot of muscle is added to a company’s digital marketing programme. B2B companies employ high quality content to generate good traffic for their site and gain traction in online business generation.

With a content writer by your side, you can easily push fresh content on a periodic basis to improve your organic search ranking. Be it engaging well with the readers, boosting SEO campaigns, or unlocking opportunities in the digital space, good quality SEO content can do all this and much more.

For a content to be effective and outstanding these 5 tips are crucial –

1 – Have a catchy headline

Copywriting services agencies use this tactic to great effect. With decreasing attention spans of digital consumer, it is important to hold their attention right from the word ‘go’. For this you need to start off with a bang. Have a catchy headline that not only evokes awe from the reader but also prompts them to read on further.

2 – The first paragraph matters

After the headline, the introduction paragraph is where you need to score well. Readers give only 3 seconds on average to the intro para. If they aren’t able to understand the gist of what the content is talking about they will close the browser and move on.  Hence it is important that you pitch the hook at the introduction itself. Start off with catchy stats or number. Alternatively, describe the pain point effectively and mention how the content can address the same. 

3 – Have a central idea

Want to kill your content fast? Then have multiple ideas and frustrate the reader.

The reader has a lot of good content options to pick from. If he doesn’t get the same in your content, he will simply walk away. To avoid this, make sure that your content talks about one central idea/theme. So, if your blog is about gardening tips, make sure you don’t stray away to begin a discussion about outdoor sports.

4 – Add a touch of ‘you’

Your content needs to have your own voice. Presenting your own thoughts and perceptions will ensure that the words resonate better with the readers and enable long term engagement. Gradually you gain loyal readers who love your blog posts for the unique voice you present them in. Think of a writer as a creative artist and you will know what I mean. 

5 – Don’t forget proofreading

Once you have taken the pains to know what the readers want to read about and have done research for it, don’t throw it all away at the last step. Make sure to be absolutely brutal in your content proofreading process. This will let you publish only the best quality content to sway SEO ranking signals and delight readers.

These tips will help you score well in terms of SEO and land quality traffic to your site. Make sure to get in touch with a known copy writing agency to fulfill your inbound marketing needs. 

4 Content Writing Techniques to Enable Conversions

Did you know that the average attention span of a digital content consumer is 8 seconds?
This stat puts a lot of pressure on a digital marketer to improve visibility, encourage engagement, and drive conversions. As a content writing agency we know that this challenge can be overcome by compelling content that readers like to read and wholeheartedly agree with, thus improving conversions
BTW, if you have read till here it means that you have crossed this average! (So, it’s a Yay for us!)

In this age of shrinking attention spans, the role of a content writer becomes all the more crucial. Be it a blog, e-commerce product description, or even website content, you need to work doubly hard so that you can craft a distinct space for your customer’s brands with words.
What if you were provided with easy to implement techniques that can enable conversion with its stickiness? Well, this is exactly what we are going to cover today.

Which are these handy techniques for content development?

1 – Paint an authority picture

Your readers will not take you seriously unless you portray a perception of industry authority. Suppose, if a mobile manufacturer needs to build a brand authority, he needs to keep pushing helpful, trending, and fresh content. Once readers discover your site and get value from your blogs, they will not mind spending time regularly to visit your site in the future. And this will be the first step towards building brand loyalty.
How to do this – Increase the pull of your content with highlight text in ‘quotes’

“An industry authority perception is required in order to enable conversions from inbound marketing – Hanif Hasan”

2 – Use compelling images and statistics

Images and videos are great visual enablers that enhance the visibility of your content. Even gurus like Backlinko support the fact that using images in a content boosted its credibility by 75%.
Check this post for free stock image sources to add to your blog
In addition, you need to link to sources if you are presenting number, stats, figures, or charts to make your case. This help lend credibility to the content you are writing and provides more matter to read in case the reader is interested. For instance when we say
Content Marketing costs over 62% less but generates a whopping 3 times the leads as outbound marketing
… in order to make a case of article writing services, we need to show the source.
In this case, the source was from a Guide to Marketing Genius: Content Marketing posted on the Demand Metric site.

3 – Present storytelling in the content

Even a bit of storytelling can go a long way in captivating the readers’ attention of the readers and keeping them hooked. Relating your point with real life cases can help boost conversions like nothing else.
Take this example of looking at trends in Uber for trucks business in the US
The content started with this intro

A lanky Dan Lewis had a great job when completing college. He made sure to deliver furniture and boxes in trucks. Who knew that this summer job would bring about one of the biggest disruptors in commercial trucking industry in the USA?

Yes, it is the same lanky kid who went on to become the co-founder of Seattle-based Convoy in 2015.

It instantly resonates with the reader, creates excitement, and prompts him to read further.

4 – Provide content in digestible portions

Our YouTube video shows this as one of the key secret sauces for a blog post.  Breaking up big chunks of text into easily digestible portions can ensure that the reader doesn’t abandon the post mid-way. Other ways to enable this are –
1 – Provide lists wherever you can in the content.
2 – Add headings and sub-headings within the content
A reader first scans through the content headings/sub-headings (i.e. the text part marked in bold in this content). If he sees something of value then he goes and starts reading earnestly. That is why this point is mandatory to improve the stickiness of the content.

To sign off

Always remember,

“the Internet has tons of valuable content. It has become routine rather than a differentiator”

These steps will help you make a mark in content writing and truly create a difference to your customer’s business.
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How to Write Content that Readers Want to Read

One of the most intriguing dilemmas every content writer faces is what to write? The simple answer to this is, write what your reader demands. Content marketing is tremendously effective when you know what your audience wants. By relating to their questions and answering them through informative blogs, they develop an affinity towards you and a certain loyalty towards your content.
But decoding what the readers want is another big challenge? Luckily there is a solution to it. Just browsing through the right places and asking the right questions can enable you to know as to what exactly your reader wants. Proper research in content writing can enable you to find the answer quickly. Here are some points that will help you in your research:

1) Explore social media

Most people feel free to voice their opinion on social media. The billions of posts are a big enough proof of that. It’s important to understand and pay attention to what people are saying on your Twitter and Facebook page.
Mostly check for their likes or dislikes on various subjects. Also, pay attention to new questions they post on your page. This will give you subtle hints on your next content writing topics.

2) Check out online forums

Nowadays you can find a forum for any given topic. Probably there are more than thousands of forums out there on the internet. By typing your industry name + forum in Google, you will get the required results. By perusing through the various discussions on different forums you will be able to get what people are asking and responding to.

3) Scan other industry blogs

By going through other businesses blogs of your industry, it becomes easy to distinguish what people like and what they don’t like. Check out their most popular posts on various topics. It will enable you to know peoples preferences about what content they like to read. If the demographics of your customers match with them, then there are better chances that your customers will also appreciate the same topics. There are various tools available on the internet which will help you find content pertaining of your industry. Some tools also help to know the posts that get the most shares, top category blogs and even trending topics. These will help your content writing research.

4) Do a survey of your customers

Asking your audience as to what specific information they require of your industry or business can provide you with definite answers. Prepare a proper survey of specific questions. Ask them if they have any confusion regarding your products or services and if they require any additional information about a specific product or service.
Free survey tools like Google forms or Survey Monkey are easily available on the net. Also, it’s a good idea to share your survey with your social media followers or your email list. Also, you can post your survey on other social media groups which share the same demographic as yours.
To wrap up
Ask any reputed agency and they will say that it’s always better to write things in which people are most interested in. By closely observing and paying attention you can easily gauge out the popular topics. And the most important thing is to keep regularly asking your audience what they want.
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How to Repurpose Your B2C content into B2B content

While B2B and B2C are completely different things, many people confuse one for another. A B2B content is aimed towards industries and companies while writing for B2C is aimed to stir consumers’ interest. In content marketing it is important to know the difference between the two so that the right audience is exposed to the right type of content.

The key difference between content writing for B2B and B2C

The subtle difference between both the terms is better illustrated below:

1 – B2B content should be very informative and properly explain all the benefits associated with a specific product or a service to their prospective client. They should also inform how the brand can help to improve the client’s business.

Normally businesses are not like consumers and mostly they avoid impulse purchases. They do calculated purchases of those products and services which can help their business grow, be more efficient and profitable and also help them keep ahead of their competitors.

2 – B2C content is specifically written for the end consumers who are going to use a particular product or service for his/her own self. Therefore it should be entertaining and eye-catching. The entertainment factor is a key content marketing success factor when engaging with consumers.

Also, the content should be informative and provide some value to the reader. The content should be enticing as consumers are supposed to be impulsive buyers and they tend to splurge on lifestyle goods. By providing a guarantee of your product or service, you can put the consumers at ease and thereby build a trust on your brand.

How to turn B2B content into B2C

Although these two styles of content marketing are very different from one another, it is still possible to repurpose the content to target a fresh audience. Firstly you should know your writing styles and how they can merge. By mixing your above qualities, you can post an article to target both B2B and B2C customers and sell those products which both of the categories can use.

While repurposing your content, it is evident that everything can’t be used. Some content can be recycled while the rest goes to the waste bin. For example, clever and funny B2C content can also appeal to high-level corporate managements. However there is a thin line between subtle humor and cheesy puns. Make sure you traverse the lien carefully or your entire content marketing plan can fail.

You have to be extra cautious while deciding which content will suit the corporate people as not each funny and clever thing will appeal to them. The same is true for the other category also.

content marketing with great content writing ideas

An example of content repurposed from B2C to B2B

For example, if you have an entertaining post and want that article to attract to a downtown hip shop in Las Vegas to sell your products. In that case, the content must be informative while keeping the tone light and fun.

Also, it’s essential to include all the important information required for them to know your brand. Don’t forget to include all the statistics and other compelling data as businesses love that. Primarily they want to know, how your brand can help grow their businesses and earn a higher profit.

These are some of the things you need to remember while repurposing your content in your content marketing campaign. With this knowledge repurposing becomes easier.

 

 

 

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