Informative blogs on content writing and copywriting

A reader has a short attention span when it comes to reading content online. For a content writing company, the challenge is to stick to a website and have them act on the Call to Action. Imagine a way of having a conversation with your prospective customers that keeps them hooked? Interactive content makes that possible! Why the need for interactive content? Anyone can get bored of reading huge paragraphs. That’s why content writers and copywriters agree that there’s a new way of businesses to get users to convert into customers for their brand; by making their content user friendly and engaging. If the user gets a chance to participate, it is more likely they show more interest in the products the brand is selling. READ MORE ABOUT INTERACTIVE CONTENT Which type of interactive content is possible? Given below are the top 4 types of interactive content to boost the marketing goals for a brand: Product recommender : in this mode, the customer answers questions about his pref...

Staying visible in the digital world is not the ultimate successful KRA. The success of any brand’s digital marketing strategy depends on how valuable the visibility is for the target audience so that they reward you with conversion and sales. Any good SEO content writing company will vouch that this depends solely on the quality of the content that you present on multiple online platforms. This can happen when a content developer creates a sound content strategy that goes beyond the search engines and get appreciation on multiple platforms. An effective content strategy is the one that generates the desired impact on platforms beyond search engines and enables higher readership reach . It returns desired outcomes such as brand value, authority, leads, sales, traffic, and rankings. However, most of the businesses fail to attain all the benefits together with their content marketing tactics. This happens due to the weakness of the content strategy. Hence, this post presents you a...

Many content writers face a stiff challenge when it comes to writing web content. A good content writer will know that there are various differences that set apart a blog from a website content. In fact, many customers too do not know the difference and end up requesting a blog when they actually wanted sales promotional website content. If you too are facing this dilemma, then you are the right place. Today, we will have a look at the various subtle nuances that define blog content and how it is different from website content. Differences between blog content and web content 1 – Intent                   Blog – In blog content writing , the intent is to provide useful information around a central theme and then carefully introduce the reader to your service offerings at the end Website content – Whereas the intent of website content writing is to make a sales pitch to readers about why they sh...

With content writing services, a lot of muscle is added to a company’s digital marketing programme. B2B companies employ high quality content to generate good traffic for their site and gain traction in online business generation. With a content writer by your side, you can easily push fresh content on a periodic basis to improve your organic search ranking. Be it engaging well with the readers, boosting SEO campaigns, or unlocking opportunities in the digital space, good quality SEO content can do all this and much more. For a content to be effective and outstanding these 5 tips are crucial – 1 – Have a catchy headline Copywriting services agencies use this tactic to great effect. With decreasing attention spans of digital consumer, it is important to hold their attention right from the word ‘go’. For this you need to start off with a bang. Have a catchy headline that not only evokes awe from the reader but also prompts them to read on further. 2 – The first parag...

Did you know that the average attention span of a digital content consumer is 8 seconds ? This stat puts a lot of pressure on a digital marketer to improve visibility, encourage engagement, and drive conversions. As a content writing agency we know that this challenge can be overcome by compelling content that readers like to read and wholeheartedly agree with, thus improving conversions BTW, if you have read till here it means that you have crossed this average! (So, it’s a Yay for us!) In this age of shrinking attention spans, the role of a content writer becomes all the more crucial. Be it a blog , e-commerce product description , or even website content , you need to work doubly hard so that you can craft a distinct space for your customer’s brands with words. What if you were provided with easy to implement techniques that can enable conversion with its stickiness? Well, this is exactly what we are going to cover today. Which are these handy techniques for content deve...