How to Write Fashion Product Descriptions That Delight and Sell?

According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872 billion by 2023. The humongous demand means that you need quality fashion product descriptions. Such quality content can stand apart from others and act as a magnet for shoppers online.

Your chances to convert your customer to the purchaser are bright if you have engrossing product descriptions on your fashion retail site.

9 ways to use fashion product descriptions to gain shoppers’ attention

Most likely, a customer in on your page searching for the perfect product that fits his or her needs. The strategy you adopt can win hands down when the customer clicks the ‘add to cart’ button.  How does it happen? With a compelling product description.

It’s time to get started with some tactics in fashion product descriptions.

 

1 – Enable conversation to establish a connection

The personal touch always works great in product descriptions. The warmth of words breaks through the barriers. Fashion content writers will write as if they are talking directly to the shopper. The detailed features, the material, and the numbers, are covered in detail but in a riveting format.

Take the case of Zara – the powerhouse in fashion. The brand leads in its ability to give customers what they want.  Their hold on immaculate storytelling and customer connect is the reason shoppers keep coming back for more.

It is not surprising that because of such content strategies, Zara got a boost in engagement. It engaged in 255 user conversations and received a positive 81 percent response from the audience.

 

2 – Lure them with the benefits, not specifications

Product specifications are important. But customers can shy away from mundane features. Instead, try to focus on features that stand out.

Customers want to know about the benefits and experience. Some of the features are more important than others. These are known as the highlights. Use them to your advantage.

Check this instance of a great product description from Modcloth.

See how words like ‘snuggling,’ ‘coziness,’ ‘comfortable’, ‘chic cocoon’ show that the sweater will engulf the shopper in warmth on a chilly afternoon.

 

3 – Use adjectives to describe the product

With fashion and apparel products, adjectives work wonders. Adjectives have the power to create lovely phrases of expression.

Your customers cannot feel or touch the product. Your language and description have to meet this requirement. The proper use of words can go a long way in influencing the shopper’s desire to purchase.

The choice of beautiful descriptions can fuel the imagination. Customers will imagine the quality of the product. Adjectives are the keys to unlock the doors to better fashion ecommerce business.

Take these instances of words aligning with target audience persona:

1. For bridal dresses, you can use words like
   1. ‘radiant’,
   2. ‘magnificent’,
   3. ‘gorgeous’,
   4. ‘rich’
2. For affluent brands, phrases like these would work well
   1. ‘connoisseur’,
   2. ‘sophisticated’,
   3. ‘panache’,
   4. ‘high-street’
   5. ‘in vogue’
3. Men’s fashion use balanced words like
   1. ‘understated’,
   2. ‘elegant’,
   3. ‘timeless’,
   4. ‘classy’

On the same lines, the fashion content writer would know when not to use certain words.

1. Men’s fashion will never use words like ‘gorgeous’ or ‘chic’
2. Women’s fashion will not use words like ‘strong’ or ‘dapper’

 

4 – Spin a story with fashion product description

Present an exciting story for the customers. As you are aware, stories always fascinate. You have an opportunity to convert a customer to purchase. However, retain their interest. Tell them about the inspiration behind the design.

People should be able to relate to your content. It has to stir the reader’s inner feelings—the manufacturing details, the raw materials, and how you keep in mind the ethics, etc.

The emotion counts. Tell how it will make your customer feel to own such a piece. Work to stir an emotional desire that prompts a purchase.

 

5 – Keep a consistent length of the description

Keep the size of the information in the product description consistent. It will provide a stable user experience. Two products must have the same length in their story. One long and the other short may leave the customer confused.

You must maintain the same amount of text in all your product descriptions. It allows a uniform allocation of words.

 

6 – Delve into the mind of your target customer

Think about how a customer thinks while shopping. It will help you to arrive at the right decision. Imagine yourself on the other side of the deal. Put yourself in the buyer’s shoes. Now you will know what the customer is looking for.

This tactic will let you know what the buyer is looking for in your product. You can also have a look at the customer reviews about similar products.

Check out how Oxford Shop creates riveting product description with a niche target market ‘men who travel for business’. The use of words like ‘travel’, ‘resist wrinkling’, ‘wear or pack’, and ‘business trips’ all evoke a sense of outdoor travel for the shopper.

 

This way, you will get better information about what is necessary for a customer when buying your product.

 

7 – Your product description should be scan friendly

According to research on how many people read websites, it was found that 79 percent of users scan a new page; only 16 percent read the entire content.

So, the writing has to be loud and clear. It would help if you made your content or description enjoyable. Here are some tips that may help:

a – Use short, catchy and enticing product names

b – Ensure white space in the copy

c – Make use of bullet points for specifications

d – Keep the description concise

e – Use a font size that’s easy to read

f – Check on the formatting part

Make your product description an ‘easy to read’ affair. It has to be just like any other marketing copywriting. It is known as the formatting part. Use spacing between the lines. Avoid long blocks of continuous texts. Add sufficient breaks.

 

Read more – How to use readability to boost SEO rankings?

Instead of a long list in sentences, use bullet points. It can make things easier to grasp.  Go bold or underline essential phrases. Use white spaces for the best effects.

Take the case of Myntra and its well-laid out presentation of details in the product description for the attire.

Customers may scan through the description. So, formatting may help them to go where they want, precisely. You have to make smooth sailing for them. Keep the same format for all your products.

Highlight essential qualities in a separate paragraph. Fit the description in the product page. Let your customer glide faster to the Add to Cart button.

 

8 – Consistency with the brand voice

What is a great product description? It is nothing but an extension of your ad campaign. It should be consistent throughout the process. Find the best strategy through your marketing funnel.

Keep the same tone throughout. If your brand voice is humorous, retain the same flair into your product description.

If your brand is inspirational, your product descriptions should carry the same voice. Consistency is the key here.

 

9 – Optimize fashion product description for SEO

Search engines will crawl through your fashion product descriptions. You have to make sure they have the keywords for your product.

The right key phrases will describe your product in the best way. Use them at least once in the description. For example, if you are into garments or winter clothing, use words like ‘red cashmere sweater’ or ‘pencil skirt.’

Think about using phrases that your customer might type on the keyboard while searching for ‘stylish black leather boots’ or ‘V-Neck t-shirts’. Add these words to your product description.

Optimize your product description with SEO. Chances are a potential customer may search for your type of product. It will lead to the discovery of your fashion brand.

 

To wrap it up

The product description is one of the essential aspects of your online store. When you curate looks for your collection, let a fashion content company amp up the pizzazz with engrossing product descriptions.

Agreed, a good product copy is hard to write on your own. Hence you need to make a smart move and hire professional product description writers.

An expert’s role is to convince your customers about the good points and increase your sales. And who better than a fashion content writer to get this done?

The best product description wins. If you don’t do it right, somebody else will race ahead and acquire more customers.

Radiate your industry leading personality in haute couture fashion with show stopping fashion content writing from the content experts. Digital content agencies like Textuar can provide immense value in this regard. Their team of proficient writers help your brand come closer to your target audience.

The post How to Write Fashion Product Descriptions That Delight and Sell? appeared first on Textuar.

‘How’ and ‘Why’ to Update Content for SEO?

Digital marketing and Search Engine Optimisation (SEO) have successfully turned around the fortunes of online businesses.

One of the crucial drivers of this success is targeted SEO content writing.

It is fast emerging as a viable method of getting new business and spreading roots beyond our average reach.

SEO content writing companies know the importance of writing content that can be tested against the effects of time. Such articles drive traffic and prove vital in generating new business in the long run. However, not many pieces of content are a perennial source of visibility and potential.

This is why you need to update content on regular basis.

It not only retains the freshness of the narrative, but also gives timely updates to the reader about the latest trends in the domain being discussed in the blog.

Why should you update content for SEO?

Most content lose their effect in the long run. There are several reasons why content diminish in effect over some time. There are newer products or versions released, the SEO ranking dropping down, the keywords are outdated and so on. It leads to less traffic and thus less conversion. It diminishes the value and credence of the brand too.

Hence, to keep up with the changes and persevere through the competition, it is essential to update the content.

Take, for example, a blog written in 2017 “Top trends in SEO in 2017”. Now if you want to update the content for 2021, you need to see if all points covered in the original blog are applicable. It might happen that 75% of the points of 2017 blog will still be relevant in 2021.

We need to update in such a way that this 75% of the blog is given coverage. Plus, the remaining 25% new trends will be covered. Overall, the blog will now be fresh and applicable to the current times.

How to update your content?

Content losing its effect over some time is called as content decay. It is a concerning phenomenon for every firm. There are some defined ways to tackle content decay and update the old content.

1- Rework on keywords and content

As pointed above, the keywords are the breadcrumbs for web articles. Potential customers look up information on the search engine like Google with the help of keywords. Once the search retrieves relevant results, the potential customer clicks on the article, blog, press release or website that matches with their queries the most.

The volatility of keywords demands the continual updates. You can update the keywords and put the content live again. Not surprisingly, you can see a surge in the traffic in no time.

The easiest way to look for new and potentially useful keywords is by using SEO software like Moz, Ahrefs, and SEMrush. You can run a search with the old content in it and get the results enlisting the keyword gaps. Many SEO content development companies have used and have been satisfied with these tools.

In some cases, with the change of the keywords, there is some change required for the content. When updating the facts, even the stats should be updated.

Read more – 5 Ways to Optimize Content Keyword for Better SEO

2- Choose the right format header

Formerly, Google was a keyword-centric search engine. But now it has evolved substantially as a reader-centric search engine. We strongly recommend you to use meaningful headings. Also, make sure to use titles that are in line with the keywords.

We need to understand whether a customer will find the title and headings relevant enough to click on the link. Also, the headings should be placed in proper order. If possible, make it look a step by step method, if not possible, then arrange the most important tip at the top and the least one at the bottom.

Even passages and paragraphs under a specific heading are displayed as snippets in search engine results, if it is relevant to the reader’s query. Also, the content, therefore, has to be concise and informative.

3- Rework the meta-descriptions

Meta-descriptions are not so important in the ranking factor as the title. However, Google does look at the CTR while testing the quality of the search results. Hence, while rewriting the meta-descriptions, you should work as an advertising copywriter.

It is helpful to keep things in mind about the meta-description like ‘What will make someone to visit the website?’, and ‘What was lacking with the previous meta-description?’

Read more – 6 Tips to Write Compelling Meta Descriptions

4- Use new headlines

It is estimated that about 36% of SEO experts reckon that the headline is essential for people to read the content. Most people, however, do not move ahead after reading the headlines. So, along with redoing your meta-descriptions, make sure to use effective headlines that will make more readers peruse the content better.

Some of the most effective headlines have a sign of recency. You can use markers like the year and place. For example, ‘Digital marketing tips’ does not sound so effective as ‘Proven methods of digital marketing in 2020’.

The title also should be ensuring the relevance of the query. For things like tips, guidelines, reasons, benefits of etc., using number marking is also useful—for example, ’20 ideas to skyrocket your business’.

Read more – 5 Tips to Build a Compelling Blog Headline

5- Use visuals to augment SEO Content Development

For SEO, content is more useful than anything else. Other things like images, graphics and illustrations also help to hold on a reader. Content is regarded as bland if there are no images, at all. Some pictures are illustrative that they make the explanation of the article easy. Some images have excellent graphics and greatly adumbrate the product and services.

Use brand-explaining images like infographics to augment SEO content development. They also represent the brand well when retrieved on Google images.

Read More – 5 Ways to Optimize Content Keyword for Better SEO

Concluding

SEO content writing is at the forefront in providing the momentum brands need to thrive online. Here are some actionable ways to provide the much-needed new life to old content.

The post ‘How’ and ‘Why’ to Update Content for SEO? appeared first on Textuar.

How to Become a Financial Content Writing Expert?

An expert in financial content writing adapts well to present complex content in an easy to understand manner.

Imagine two different definitions of blockchain –

1 – A blockchain is like a diary where entries / transactions are recorded and owned by a single owner. Such a diary / ledger is available on public domain. It cannot be modified without the consent of other owners who have other entries in the diary.

2 – A blockchain is distributed across a network of computers. It is immutable,  decentralized, and secure. Each block of information, such as facts or transaction details, is retroactively coupled together and proceed using a cryptographic principle or a hash value.

Which explanation of the term will more readers comprehend?

Chances are that more readers will understand the first explanation as it uses simple words minus any jargons.

That is the power of financial content writing.

A capable finance content writing company will be able to explain complex financial terms in layman language. This way, the end customers of the financial company will better engage with these customers. This is because they speak the same language (everyday conversational language) that is present on the content.

Why choose a financial content writing company?

On the internet, content is the heart and soul of your business. It has the power to make or break valuable relationships with your customers. Hence, it is a smart move to entrust content creation activity to capable finance content writers.

The job of a financial content writer is to generate educational content and market analysis. These copies are then published in both the digital and print publications.

But there is a catch.

The readers aren’t expert in financial terms.

 

So how do they absorb the insights and analysis presented by financial experts?

Simple! By dumbing down the information and stripping off jargons. This way readers will see content that is of value for them and is readable for a wider section of the target audience.

 

In simple terms, as a financial writer, you will become the bridge for the knowledge gap between the financial company and the readers.

 

What qualification background should the financial content writer have?

To be honest, there is no set qualification for a financial content writer. Every company or publication that seeks a finance writer has its own criteria.

However, people with a graduate degree in economics, finance, journalism, or management are usually preferred. They may have an understanding of the various terminologies in this domain. In case if you hold a master’s degree, then you can request for the higher pay in the company.

But if you have logical instincts with finance, then you have a fair shot at acquiring the position.

As a finance writer, you will have to focus on two important aspects. These are:

• Generate educational copies
• And write market commentary or analysis

 

What skills do financial content writers possess?

To give you a proper insight into the finance content writer’s skill sets, let us divide them into three parts. And these are:

• Copywriting Skills

The finance writer must have the capacity to create easy and logical copies. He/she must also be able to ask intriguing questions similar to the investigative journalist.

As a financial content writer, the person should also be capable of explaining in-depth financial terminology or transactions. This way, even a layman or an amateur person will be able to understand the content.

• Research Before Writing

The second trait of a successful finance content writer is his ability to dissect news. He must know how to generate article topics through research. Or should be able to construct prompt analysis within hours of the release of trendy news.

The person should be highly creative with the usage of the words. Only then will the writer be able to cater to the masses as well as optimize it as per the search engines.

• Adapt to Financial Content Writing

Lastly, the writer must have the ability to modify their writing style. This way, the copies stay consistent on the channels they operate. In simple terms, the writer must be able to adjust as per the media he is sending out his information on.

For instance,

1 – Writing an extensive quotation collected from industry sources, then it can range from 1000 to more words.

2 – When you write content for the web, it can range from 500 to 2000+ words.

3 – Social media content is catchy and may be just one or two lines. It may also need to be accompanied by visual media.

So, now that you know the skills. Let us move towards understanding the key topic. How to become a specialist in BFSI domain

 

Steps to becoming a financial content writer

1- Upskill yourself

It goes without saying. You cannot create financial content with lacking knowledge. But that does not mean that you must be a finance influencer in order to be a financial content writer.

Your familiarity with finance and the passion for learning something new is enough to make you a finance writer. You can upskill yourself by learning the basics of financial concepts. You can even start stalking the market and the industry.

Ensure to choose the finance sector. Upskill yourself in specialties in different domain. These could be on share markets, investments, global finance, wealth management, insurance, banking, NBFC or fintech. This is because the finance industry is vast. It will take you years to master every section it has to offer. Instead, pick one and proceed.

Also, do not forget to sweep through popular financial blogs. They offer more information than you expect.

 

2- Enhance your communication style: 

Reading financial content can become boring in the blink of an eye. That is why your main goal should be of creating compact contents that have a steady stream to it.

Do not prefer using industrial jargon unless you want to sound extremely expert. And trust us, the average readers do not care about the industrial slangs.

They want blogs that are incredibly informative and easy to understand. And once you start sounding like an expert, your reader will lose interest in your content. They will end up terming it as “boring.”

The best way to keep the readers engaged is by using simple words and communicative language. Pretend as if you are talking to someone while writing the content.

 

3- Find the right clients: 

The need for content writers is blooming. As the masses turn to the internet for their queries, the industry finds ways to offer information through their sites.

However, if you wish to be a finance writer, you must know which kind of work will enhance your knowledge.

Go for publications that deal with the market on a daily basis. Work with magazines or newspapers. Find a financial product seller or a financial advisory firm that keeps on creating instructive contents for their customers.

You can either become a full-time writer, a part-time writer or a freelancer. The choice is yours.

 

4- Create a solid portfolio: 

Gaining knowledge isn’t enough if you desire to become an expert in something. You must have evidence of your work in order to exhibit it to the future prospective. And that is when your portfolio will come to your aid.

Start it from the very beginning. A fully detailed portfolio will tell the clients that you went from nothing to a successful finance content writer.

Go through any successful content writer’s website or details. The first thing you will notice is the portfolio. That is how powerful a portfolio it is.

Just make sure that your portfolio suggests the clients about your goals.

 

Bottom line

It is evident that it takes a degree of finesse to excel at finance content writing. The opportunities are endless thanks to the broad BFSI domain that can leverage such skills.

At Textuar Communications, we have gained substantial experience in financial content writing.

Our ability has enabled different companies to spell out their value proposition in simple yet impactful marketing messages. This way, they can initiate and build long term engagement with target readers online. Such content also help portray the company’s industry authority position.

The post How to Become a Financial Content Writing Expert? appeared first on Textuar.

How to Use Content Writing for eCommerce Growth

The number of online shoppers has shot up from 1.32 billion in 2014 to 2.05 billion in 2020.

This stat speaks volumes of the rise of eCommerce even in recent times of COVID-19. And content writing for eCommerce plays a crucial part in its success. 

Call it storytelling or content writing- it has to be interesting. Especially when you are out to attract the audience. 

If employed for marketing, e-commerce content writing must draw analogies between concepts to help readers understand. 

Great content creates a mood so that people are on a level that goes beyond just reading. They help readers act on the basis of the content. This way, readers convert to customers.

Adopting the right strategy in content writing for eCommerce

There are 12 to 24 million e-commerce stores selling products online around the globe. Not surprisingly, only a handful of them have a dominant market share in eCommerce business. And most of them have riveting eCommerce content to differentiate their value from others. 

Read more – 4 Mind Blowing Reasons Why Your Business Needs a Content Writer

 

You have a lot to consider when using content for marketing. Here are some essential things to do the right way that can make your e-commerce business a success. 

1 – Use compelling product descriptions 

Make sure to create engrossing product descriptions. They need to be factual in nature. But more importantly they should be a breeze to read. When you do content writing for eCommerce, factor in its readability. This is essential to make sure that reader does not feel drained after reading the content.

Read more – How to Use Readability in Blog Writing to Boost SEO Ranking?

Pay attention to details such as exciting descriptions in eCommerce content creation. Have great headings and subheadings. The writing should provide users with information and have relevant links. 

2 – Use pictures 

Pictures are the best representations. You must have heard it before. It does not hurt to pay heed. Pictures are essential to content marketing. It is an integral part of your e-commerce strategy. If you have no photos on your site, start using it. 

Bear in mind some details when using photos. Make sure they carry great titles and title tags. When posting the images, use detailed descriptions. The writing has to be rich in keywords. It will lead to better results in the search pages.   

3 – Interactions help to meet your goals 

A website that is not interactive sounds plain, dull, and boring. Boring e-commerce sites do not pull in enough conversions. According to studies, interactivity is vital to increasing sales. You can interact with your audience using various tactics employed by eCommerce content companies. 

For example, you can host contests or raffles. You can make fair use of games, points, and rewards to attract users. Besides, you can ask them to share, repost, or fill out a contact form. You can also invite comments through a comment box.  

Read More – 5 ways to use interactive content to boost your online marketing campaign

4 – You can post videos 

Videos can add value to your e-commerce website. If you have an idea about relevant videos, you can use them. You can create your video about your product or service. 

It is a better and effective way. A how-to-do video can explain things in a better way. You can also add commentaries explaining the benefits of the product or service. 

For example, suppose the site is into selling health and wellness products. In that case, the eCommerce content writer can highlight the benefits of using aloe vera juice as one of its informative articles. Or he can add videos of two-minute exercises. 

Videos provide your site with interesting and relevant content. They can make SEO ranking jump higher. And lead to more web traffic to your page. 

5 – Read the reviews 

Imagine yourself on the other side. Put yourself in the position of your customers. It is part of an effective marketing strategy. It shows you the truth of everything. Consider the bad reviews should also. 

You may not like the bad reviews. However, it is essential to respond to feedback. It shows that you have an interest. You care about the experience and sentiments of your customers. It helps to form lasting bonds. 

You can ask for reviews through emails on the site itself. Or through Yelp or Google +. Or on any other social media platform. 

 

6 – Use blog content writing for eCommerce growth 

Blogs are like personal diaries. You can use blogs to list experiences on the eCommerce site. The purpose of a blog is to build a close bond with the readers.

Blogs are a great way to explain your product or service. The informal way touches the heart of the visitors. A blog post will highlight the use and benefits of your product automatically.  

You can use blogs to gain the most from your e-commerce website. It is essential to note that blogs should follow some format. For instance, it can be in number form, paragraph form, with bullet points that explain.

A step- by step guide can make reading easy. Ensure to optimize for SEO by using targeted keywords at the time of content writing for eCommerce. This will help you get better visibility for your online store.

7 – Make use of AI to personalize content 

You can use AI to keep the customers interested. It is a great way to personalize the content. It can be in the form of product and content recommendations based on site performance. 

Personalization helps you to deliver timely and relevant content. Each of your visitors can find the product they need. It can also lead to better experiences. 

For instance, Netflix encourages viewers to spend more time on their site. They do this by showing them recommendations based on viewing history and interest. Viewers stay on for extended periods with such helpful recommendations. 

8 – Walk with the current trends 

Be there before anybody else does. The point is to publish the latest scoop or controversy, like the early bird. Reports the trending stories. eCommerce content writers jump on such hot stories to ride on its viral wave. 

If you are early, it shows you are fast. This quality is likely to attract the crowd toward your brand. The reason is- it’s relevant, timely, and viral. 

Take the example of the Press’s Squeeze Magazine. Press sells cold-press juices, and juices detoxify. Healthy living is a big focus here and with the audience. 

They infuse this pulse with their online content. The enterprise took a typical blog and made it into an online publication, Squeeze Magazine. 

This tactic worked to their advantage. 

9 – Search Engine Optimization advantage 

SEO drives 1000% + more traffic than organic social media. SEO is the way that makes your web pages easy for web crawlers to access and index. The point is that if search engine giant Google, Bing, and other engines can easily find what is on your page, it becomes easy to list your site on SERP.

The SEO objective is not to trick search engines with fake content or keyword stuffing. It is to help search engines locate your content. Its Rank Brain bots can display the page as a result when it matches the search intent. 

Effective SEO will make your site easy to find and lead to successful first page ranking. And this hallowed position will make your site to a lead magnet.

To wrap it up 

Whenever e-commerce is discussed, content writing follows closely. It applies to businesses that are into e-commerce. The shift of business to the digital front has made it necessary to engage efficient e-commerce writers’ expertise. 

Take a moment to look at your website content. 

– Is your website telling a good story? 

– Is it a story that keeps shoppers hooked? 

– Does the story help fire up conversations and conversion?

Hire the professional skills of e-commerce content writers to transform the way you do business. 

Get forward looking content creation companies like Textuar to propel your eCommerce content writing beyond the ordinary. 

 

The post How to Use Content Writing for eCommerce Growth appeared first on .

Five Amazing Tips to Optimize Website Content Writing for RankBrain

It all started in 2015. Google made a fascinating big reveal that changed the course of website content writing forever.

They announced that they use artificial intelligence to rank websites in search results. Google stated that RankBrain is one of its three key ranking elements. The other two were links and content.

So, the three parameters that affect ranking signals are

1 – Quality links

2 – Quality content

3 – RankBrain

If your website excels at these three parameters, you will surely rank higher.

You might not know, but 75% of users never scroll beyond the first page of search results. If you want to get significant traffic to your website, you have to appear on the front page. And how do you make that happen?

Well, optimizing your web content for RankBrain can surely help. In this blog, you will learn how RankBrain works.

You also get access to five actionable tips to optimize your website content writing for RankBrain.

How RankBrain works?

Every day, 15% of the searches received by Google are entirely new. 15% might not seem too much. But you should consider that Google gets over 3.5 billion searches in a day. So, its 15% amount to over half a billion new searches every day.

Before RankBrain, Google would scan through billions of websites to find results related to the keyword. Since the keywords were new, Google was unable to understand what the user wants. So, instead of merely guessing the results, they developed a smart AI tool called RankBrain.

RankBrain has two main jobs. The first one is to understand search queries. And secondly, it studies how users interact with search results. In simple words, it determines what the user’s query means. And then, it produces a helpful, user-satisfying result.

Below are five techniques to optimize your content for RankBrain. It can improve your website’s ranking by large.

1 – Produce content that matches user intent

RankBrain gives great attention to content. It helps when you excel at high-quality website content writing. It helps with optimizing your site for RankBrain. In contrast, if your content is unimpressive, your CTR will drop. It means readers will not re-visit your site. Thus, RankBrain would give you a lower ranking.

One of the goals of RankBrain is to improve user satisfaction. So it evaluates the user’s interaction with search results. For instance, you may open a #1 result for your search. But if you don’t find it helpful, you may go back to the search results page.

You may continue the cycle until you find what you want. When you spend a long time on a certain page, it’s a signal of satisfaction. As a result, RankBrain will boost the website’s ranking, where you stayed for long.

That’s why it’s essential to have informative and engaging content on your website. Your content should fulfill the users’ intent and make them stay longer. This way, you can get to improve your ranking.

2 – Optimize your website for medium tail keywords 

Before RankBrain, Google would display results that match with the exact keyword used. So you would get different results for ‘best SEO tool’ and ‘best tool for SEO.’

Now, RankBrain knows that both the queries mean the same thing. So it provides nearly the same search results for both. That’s why it doesn’t make sense to rank for long-tail keywords.

Instead, you should optimize your website for medium tail keywords. By doing so, RankBrain gives you a ranking for that term. And it also ranks you automatically for thousands of other similar keywords.

Thus, your focus should be creating quality web content with medium tail keywords. And then, your ranking will improve significantly.

3 – Have a good website reputation 

You should know what type of content your audience prefers. Also, you must know what kind of content they spend more time reading? By doing some research, you can identify what your audience likes and dislikes.

Once you get the hang of it, your web content writing will entice audience attention. But you need to do more than creating content to build a reputation.

You can work to get quality backlinks from established websites. You may start guest-posting on websites that are similar to your niche. When you guest-post on high authority websites, you get some reputation points from search engines. Further, it also attracts more traffic to your site.

Again, it helps when you put out engaging content on your website. You are free to include images, videos, gifs, etc. to increase engagement. When you can accomplish that, your reputation will go up. As users spend more time on your website, RankBrain considers your site as relevant.

4 – Improve your click-through rates

Organic CTR is an essential ranking signal used by RankBrain. But how do you get people to click on your search result? Follow the four smart techniques used by web content writers.

• Create an emotional title

  Such titles always get more clicks. For example, here’s an SEO optimized title ‘Weight loss tips: Best ways to lose it.’ But you can turn that title tag a bit more emotional. Here it is, ‘Burn that stubborn belly fat with these ten weight loss tips.’ Users are more likely to click on a title that tugs at their heart.

• Add brackets to end of your title

  Hubspot and Outbrain study 3 million headlines. And they found that titles with brackets outperformed non-bracketed titles. So, feel free to add brackets towards the end of your title.

• User numbers in titles

  Many studies, including one by BuzzSumo, have found that numbers boost your CTR. They help the reader’s brain to process information better. As a result, it boosts engagement

• Optimize your description tag

  Like the title tag, you should convey strong emotions through your description. Nest, you need to add some value so that users click on it. And don’t forget to include the main keyword in the description.

5 – Boost the dwell time with quality website content writing

Dwell time is another key ranking signal used by RankBrain. Google focuses on the amount of time people spend on your website.

When people spend more time on your site, it is good news. Google perceives your site as relevant and useful. So, next time a search engine will prefer your site while ranking.

But how do website content writing companies improve the site dwell time? Have a look at these three tricks below:

• Put your website content in the front and center

  When users click on your website from Google, they want the answers to their queries immediately. Users don’t want to scroll to find what they want. So, remove all the elements that push your content down.   

• Produce in-depth content

  When you post longer content, it takes more time to read it. You may be putting content around one aspect of the problem. You can rather post a comprehensive guide. When users find all their questions get answered in one place, they tend to spend more time.

• Breaking it into small chunks

  When you write in-depth content, the word count becomes higher. And users shouldn’t feel burdened by looking at your content. So the best way is to break down your content in small, readable chunks. Professional web content companies recommend separating the chunks with scannable headings/ sub-headings.

To put it shortly

Those were the five tips you can use to optimize web content writing for RankBrain. You need to optimize for medium tail keywords. Most importantly, your content should match with the user intent.

Plus, the CTR and dwell time of your website should be reasonably good too.

When you practice all these tips above, you can optimize your site for RankBrain perfectly.

It may be challenging to ticks all these boxes. Hence you need to enlist the web content development expertise of an agency like Textuar. We will help with building riveting web content. Such quality content helps boosts engagement. It eventually boosts conversion rate from your website.

 

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SEO Content Development – What is the Ideal Length of a Content Piece?

Did you have a query – “How much content is needed for SEO content development?”

Did you do a Google search and land on this blog?

Then you have witnessed the power of quality content in your information search goals. SEO content companies use keyword optimized content to rank higher and be discovered by more users.

But what is the suitable length of a piece of content.

Turns out, it is not a single factor but many variables that determine the correct answer to this query. And to find the answer, you don’t have to ask Google. This post will be able to assist you!

Why is content needed for SEO?

If you have decided to search for this post, then we are sure that you understand the importance of content. You might have also understood how SEO content writing helps the page to be ranked higher and be found by the search engine users. Google bots look for keywords optimized into the content. They then rank the content higher for user queries and semantic searches.

It is easy to grasp the importance of the content on each page. However, it is tough to understand how much content is just enough when developing content for a website.

Consequently, it becomes daunting for many website owners and SEO content writers to create multiple unique pages. This is because coming up with ideas to draft content for every page requires a lot of effort. On top of this, filling the web pages with blocks of text may seem intimidating too. Thus, it leaves you in a situation where you have no idea about how much is adequate.

What do the professionals say about ideal length in SEO content development?

If you proceed to do an internet search on the question, “How much content is needed for SEO?” Then trust us, you will come across various numbers. Your search is bound to confuse you even more than you were before.

For instance, many sites claim that longer content with 1,000+ words has the capacity to aid the websites by showing up sooner in the search results.

On the other hand, Forbes stated that an average content with 600-700-word count per page is more favourable for SEO.

Another study by Buzzsumo showed that blogs with more than 3000 words are shared the maximum on social media sites. Such content is in-depth and cover the topic in greater detail. Hence, if any user is looking for information then such long form content definitely aids in providing rich information.

It also mentioned that a website with fewer than 300 words per page is termed as “thin,” according to Google’s algorithm. And these pages are more likely to lack behind when it comes to ranking. SEO content writing companies take note of this point and develop between 800 – 1000 words of rich and contextual information.

 

What factors influence content length?

It is recommended that you develop your website based on various important factors. This is better than just focusing on the word count. This is because, at the end of the day, you are interested in adding value to your clients’ time online. And Google considers a website worthy only when the audience finds it worthy.

But you must also note that various factors openly affect the amount of content you write for SEO, and these factors are:

1- What line of business you are in?

If your business deals with publishing information on the philosophy, key services, literature, etc. then you will have to add information based on these facets. This means that each content may require extra detail, thus, increasing the word count.

Similarly, the doctors and dentists come up with elaborate content. They have information on services, their benefits, types, etc. In these cases, the content may contain 80% text and some diagrams or images.

For travel agencies, home improvement companies, food and fashion sites, photographers, etc. it is different. The site will focus more on images or videos. The text length here will be in a medium to lower range.

2- How easy is it to explain a topic via SEO content development?

Your content must be audience-centric. This directly means you have to answer their questions. So, you may want to provide rich contextual information on a particular topic. In such cases the content length will span the complete, in-depth coverage will determine the word count. Until you complete the content, you won’t be able to pin-point the length accurately.

Also, SEO content development companies should never offer only a shallow overview of a topic. Make sure that you properly dive deep into the topic. This way, you will gain credibility. Because such content offers factual based information that is favoured by everyone.

You can also share your perspective on a topic. Or share your service process and answer customer queries.

How much content do your customers need to read?

If you have this question, then we understand where you are coming from. And having this question is undoubtedly expected because, as we know that Google is very clear about its expectations from a website. It is more focused on the audience’s needs than the site. And this makes every other website owner stuff their webpages with a huge volume of content.

But rather than thinking how much content your customers need, think the other way around.

The right question should be

“If you are on a website searching for something, how much information is enough for you to understand a concept properly and satisfy your information need?”

Accordingly, proceed with SEO content writing.

For instance, if you are a travel agency, and you add content “Beautiful travelling spots around the city,” then this content will gain immense value.

But this content is incomplete if you just mention the name of the place. Instead, add rich information for each place like

1 – How to reach there

2 – Nearest railway station / airport

3 – 3 to 4 popular hotel choices

4 – Preferred months to visit the place

5 – 3 to 4 landmarks worth visiting for the tourist

Now if the reader comes across such an in-depth blog, he/ she will surely be excited to explore the place enough to call the travel agent for a business enquiry.

This is how rich content can enable inbound marketing and aid in conversion.

But keep in mind that you do not deviate from the topic because that will be just a clutter of unnecessary information.

What is the desired content length for higher SERP ranking?

 

Did you notice a key trend? Websites that receive higher rankings organically have a common trait. They have more text-based content on every page than other websites.

So, we recommend that you have landing pages for each of the specific services or products you offer. In addition to that, make sure there are supporting articles, blogs and FAQs too. This way, you will offer easy to navigate interface while clearing all the potential doubts your customer may have.

In fact, many websites have hundreds, if not thousands of pages. So, go ahead and give your website a content makeover with SEO content writing.

But the bottom line is clear

More than the length, focus on the quality of the content

How to ensure quality in SEO content development?

Sometimes content length will not matter if your content has enough information. Your content should have a sharp focus on quality over quantity. Each and every word should be useful in conveying information or educating readers. Do not over exaggerate, beat around the bush, or repeat the same thing simply to reach the word count.
Here are some ways to ensure quality content –

• Keep your content readable
  • • Divide lengthy lines in small chunks.
    • Avoid creating long paragraphs.
    • Keep them simple by offering necessary pauses after 2 to 3 lines.

Read more – How to Use Readability in Blog Writing to Boost SEO Ranking?

• Do not borrow your contents. Instead, borrow ideas. Then offer a fresh perspective to it. This way, you will use your competitors’ strategies while avoiding plagiarism.
• Add statistics and numbers (along with their sources). This helps you to justify a point that you are trying to make
• Keep a mindset of genuinely helping people with your mastery over a particular subject. Don’t just superficially touch upon the topic. Do a deep dive to cover the content deeply.
• Add examples or real-life cases. This way, readers can relate to a particular theme or topic.

Read more – 6 Tips for Writing Long Form Content That Engages

How will investing in website content writing prove beneficial?

Gone are the days when people visited libraries to gain information or read a new book. Now they are getting everything on their fingertips, which means traditional methods do not have similar results as the latest ones. Consider these stats:

a- Almost 69% of businesses accredit their lead-generating triumph to blogging.

b- 71% of bloggers claimed that they were able to increase their website’s visibility between their industry by maintaining their blogs regularly.

c – Businesses that have 401-1000 web pages experience 6x extra leads than businesses with 51-100 web pages.

This shows the importance Google places on website content developed by SEO content writing professionals.

Bottom line

Even though we have kept all the information in front of you. We would like to add a note, make sure that the minimum word count of your web page is around 800 – 1000 words. But these words should be informative and valuable. This way, you will be able to encapsulate every keyword without them being noticeable.

However, understand the individuality of each page. And then develop them accordingly. Because you may come across pages that may require less content, and others may require a lot. So, let your SEO content development focus on every page with a different attitude but the same goal – of genuinely helping client address their problem.

 

The post SEO Content Development – What is the Ideal Length of a Content Piece? appeared first on Textuar.

SEO Content Writing – 6 Mistakes & How to Avoid Them in 2020

Do you provide SEO content writing services for digital businesses?

Or are you planning to launch a content writing company?

Either way, you are in the right place.

Content marketing is indeed the most effective way to get more organic traffic to your business.

SEMrush’s 2020 report on content marketing showed that content can be a valuable success driver for core KRAs. These include metrics like organic traffic, leads and pageviews. You might not know, but 90% of businesses choose to market using content.

Why?

Because 60% of people cite buying a product after they read a blog about it.

All these stats may motivate you even further to offer a bigger volume of content writing. But wait! Don’t rush into it. A piece of content can get you traffic, views, and sales, provided that it is effective. Content writers can achieve this USP by doing the right thing in content creation and avoid costly mistakes.

Below are the six common mistakes you should avoid for SEO content writing in 2020.

Mistake#1 – Choosing topics that don’t interest the readers 

The first thing you should do before writing is learning about your audience. You must take some time off and figure out who your audience is.

It’s not that difficult to recognize your audience. Yes, it takes time to learn what your audiences like to read. But you can get some topic ideas from established blogs in your niche.

The best way to find a topic is to consider things that are useful to your target audience. Asking yourself these questions can help you find the topic.

1 – What information can you provide through your blog that will be helpful for readers?

2 – What problem your blog intends to solve that readers might be facing?

3 – Does your content provide unique, fresh, and compelling insight to address a particular problem?

Creating captivating content is a delicate process. Here, you try matching the topic you want to write about with the needs of your readers.

So you must see how you can provide value to others through your writing. When you choose a topic, your readers care about, you will see your web traffic going up in no time.

 

Mistake#2  – Forgetting to outline your content before you write 

You might recall those school days when teachers would ask you to create an outline before writing essays. Well, as we grow up, most people tend to forget the fundamentals of writing.

People often get too worked up about writing that they forget the crucial step itself. Note that when you create an outline, it helps you track your writing process.

Even better, it gives a clear direction to your SEO content writing. It helps you recognize and remove the unnecessary elements from your content. In other words, it enables you stay focused on the main topic and produce quality content from start to finish.

Do you want to know how to create a killer outline? It’s easy; you can accomplish it by following these steps below.

• Figure out the main takeaway to your reader. Decide whether your blog is a tutorial, checklist, interview, reviews, etc.
• Come up with a clever headline
• Consider every question you want to answer through your blog
• Divide your blog post into chunks, say, an intro, part 1, part 2, conclusion
• Insert relevant data, studies
• Revise your outline and trim it if needed
• Start writing and stick to your outline to create a perfect blog

 

Mistake#3 – Writing and publishing blogs irregularly 

The more time you invest from your schedule, the more often you will be able to write and publish. Some people post a blog one in a month. And some do it daily, while some people post it weekly.

You might be the only contributor to your blog. In such a case, you might not be able to post multiple times in a day like a professional publication. But you can consider writing once or a few times a week.

Read more – How to blog consistently with little time

Here are a few reasons you should write regularly and avoid this blogging mistake.

• You get better at blogging. If you write only a few times in a year, there’s no way you will improve your skill. But, writing consistently does help you excel in your art.
• You get insights from your audience. If you consistently produce content, you will know what your audience likes to read. If you don’t write often, you can’t say what topics tug at the hearts of readers. And you might end up writing content for wrong readers.
• Your Google rankings go up. High-quality content indeed boosts your visibility. Also, when you publish a great volume of smaller content, you surely improve your rankings. Remember, consistency is the key here.

If you aren’t able to devote time to content writing regularly, don’t worry. You can outsource the process to experienced content writing companies like Textuar. They can ensure to create a large volume of superior quality and riveting content in quick time.

This way, you can fulfill your marketing goal. You get business from organic traffic. Your brand visibility too improves due to the higher SERP rankings.

 

Mistake#4 – Not researching your topics for SEO content writing

You might be a professional in your field. And you may already have significant knowledge about your niche. But you should never underestimate how effective your blog becomes with thorough research. In-depth research is something that will put you above your competition. When you don’t research, you’re also affecting the trust readers have on you.

For example, say you blog about health care and well-being products. You must stay updated with new products in the market, their ingredients. You should keep a tab on new effective ways of improving health and so on.

Read More – Why blog writing research is critical?

You may be able to get traffic to your blog using some SEO techniques. But, keep in mind that Google keeps changing its search algorithms frequently. So what might be working for you now, it won’t work next year.

Deep research is something that always keeps you relevant to your readers. If you put out a high-quality, well-researched blog post, people will undoubtedly keep coming.

Mistake#5 – Ignoring the SEO best practices in content writing

Search engine optimization is the most effective way of getting traffic to your blog. If you’re not incorporating SEO practices, you are making a big mistake.

You should know that a whopping 93% of online experiences begin with a search engine. When people put a relevant query in the search engine, they should find your blog in the search results.

And how do you make that happen?

SEO is the answer.

You should be using SEO techniques. And you also need to put out easily digestible content for search engines that improves readability and boost SEO rankings. Otherwise, you risk losing massive traffic to your website.

Read More – How to Use Readability in Blog Writing to Boost SEO Ranking

Below are some SEO best practices you need to follow:

• One strategy to increase the site traffic is to conduct keyword research. This way, you can include quality keywords in your writing
• It helps when you learn the user intent behind their query. It helps you craft more compelling content
• You will be getting a lot more traffic if you learn how to create a compelling blog headline. It should be SEO friendly. It should attract also readers enough to click on it
• Keep in mind to use internal links throughout your blog post. But outbound links matter too. Experts say that such external links lead to more site traffic.
• A carefully crafted meta description can help you rank better. It will improve your CTR too. So learn to write a compelling one
• You should optimize your page URL

 

Mistake#6 – Not promoting your blog on social media 

Yes, social media can be an unreliable traffic source. This is because its algorithm keeps changing now and then. Earlier, social media was capable of giving you lots of free traffic. Nowadays, it’s not as easy to get traffic through platforms. This is applicable to sites like LinkedIn, Facebook, and Instagram. But, all these don’t mean you should ignore social media altogether.

You can still use social media to get significant traffic towards your blog. When your blog is new, social media is a great way to get your first readers. The first thing you should do is establish an attractive social media presence. You should choose platforms that your potential audience uses.

When you choose the right platform, you can dramatically increase the organic traffic to your blog. People tend to use social media abundantly. And thus, it’s easy to get traffic from it.

Additionally, social media makes you reachable to the people. They can direct message or comment on your posts, etc. Most of all, the platform is free. And you can build a great relationship with your readers using social media.

Final thoughts

Those were the six mistakes you should avoid for SEO content writing in 2020. For every dollar you spend on content marketing, you are likely to get 3x more leads than traditional marketing. So, you may be investing valuable resources in content writing services. But make sure you get it right with every piece of content. Avoid these 6 mistakes. This way, your blog can become highly effective. It will compel readers read. It will also attract them to act on the call to action.

Do you need such captivating piece of content delivered frequently?

Does your brand feature content as one of the key digital marketing success factors?

Then make sure to connect with us at Textuar.

Our content writing company can make it happen for you. The experienced team of writers can help deliver quality content that delights people and search engines.

The post SEO Content Writing – 6 Mistakes & How to Avoid Them in 2020 appeared first on Textuar.