How to Use Social Media Content Writing Successfully?

Table of contents

• Planning is the key to quality social media content writing
• How to ensure a winning social media content writing strategy?
• 1 – Define the Purpose of the Content
• 2 – A Riveting Story Holds Users Attention… Always!
• 3 – Garner More Attention with Events and Offers
• 4 – Use of Hashtags
• 5 – Prepare Well for Quality Social Media Content Writing
• 6 – Multiple Drafts is the Norm in Social Media Content Writing
• 7 – Publish at the Right Time
• 8 – Run a Grammarly check
• 9 – Take a Final Look Before Posting

 

Behind every successful web presence, there is excellent social media content writing powering up brand visibility. A simple tweet does not remain as simple, once it catches the attention of netizens. 

 

This USP of viral marketing is possible with excellent social media content writing. And this is what should be the aim of every entrepreneur who is active on social media sites. 

 

Planning is the key to quality social media content writing

 

Good content in social media posts is the key to go to places, online and offline. 

For this, the following helps

a – A plan

With a plan in place, all your tweets, posts, and ads need not be a challenge anymore. Your plan will help you deliver what you want to, in the way you want. 

 

b– Being social 

By being social, you can always put your best profile forward to make an impression where and when it matters the most.

 

 

How to ensure a winning social media content writing strategy?

 

1 – Define the Purpose of the Content 

Outline your goals and objectives, which you intend to accomplish by putting all your force behind an active social presence. Such well-consulted goals have a better potential for success. 

 

Your goals have to raise the bar for your business and grip the pulse of millions. This way, it pulls in loyal patrons. 

Sprout Social lists these as the key goals for social media marketing 

a. Increase brand awareness

b. Lead generation

c. Increase community engagement 

d. Increase web traffic 

 

Depending on these goals, you need to frame an appropriate social media plan. For example, if you need more web traffic, then your post needs to redirect users from the post to your website.

 

2 – A Riveting Story Holds Users Attention… Always!

Everybody loves a good, exciting story. Publish yours where more and more people can read it and connect with you and your brand. 

 

The gripping narration will be impactful only if you use the right social media channels. For B2C audience, Facebook and Instagram will be great picks. It is better to target Twitter and LinkedIn for thought leadership content geared towards the B2B audience.

 

Post where your target audience resides, and you will have a better likelihood of success. 

 

3 – Garner More Attention with Events and Offers

People take to social media when they hear about upcoming events, like sales, festival offers, and holiday specials. So keep your eyes and ears open and plan a campaign with sales promotion as the focus. 

 

Go to the content calendar and plan out the schedules. This way, you can line up events that fit in with social times when people throng to the social sites to hunt for offers. 

 

4 – Use of Hashtags 

Once you have devised the complete timetable for the twelve months, indulge in research. Using hashtags on your Twitter and Instagram posts will take you places and also define your efforts into success or not. Using hashtags is an assurance that your posts are spread far and wide, where it matters the most – in front of your key audience. 

 

For example, an online training course in digital marketing in San Jose can use these tags on Facebook #sanjose #digitalmarketing #onlinetraning 

 

These hashtags highlight specific campaigns or posts your followers or target audience might be interested in. Check this educational post on using Instagram hashtags smartly.

 

5 – Prepare Well for Quality Social Media Content Writing

Content is defined by the creativity, imagination, ideas, flow, and the right voice. Set aside enough time to deliver content that carries the right language and quality to set the tone. 

a. Connect with the audience on an emotional level

b. Cover only those solutions that can address their pain points

c. Use the language they are accustomed to.

For example, the catchy and witty language targeting teens on Facebook will be way different from the concise points covered in a LinkedIn post for CEOs

d. All your social interactions need to have a consistent voice.

For example, KFC may have zany posts and captions. But these same phrases may not go down well if the brand is a cloud computing business offering solutions to business owners. 

e. Keep it short, precise and ensure readability that aligns with an eighth-grade student.

f. Use images to allow users to halt when scrolling by on their smartphones.

 

6 – Multiple Drafts is the Norm in Social Media Content Writing

No great writing comes accurate in the first attempt. Don’t let the attempts stop you with one more try. Go on. Your first tweet may not be outstanding. But finesse will come with trials and errors. 

 

7 – Publish at the Right Time

With planning, you can create a bank of content ready for posting on social media. When you have time on hand, you can schedule your posts. Mark the days when users are most likely to engage the most.  

 

Here is an interesting analysis of the best time to post on various social media channels.

 

8 – Run a Grammarly check 

Grammar is all about using good words and placing them in their right places. Using Grammarly tool will help you polish your work thanks to its excellent suggestions. 

 

The best content writing companies use Grammarly for QA of the social media content. This step ensures your content as it should be, clear, concise, correct, and catchy. 

 

Whatever the form of writing you use – a social media post, a novel, a review, Grammarly will help. It ensures that your content hits the target with its unique suggestions and editing capabilities. 

 

9 – Take a Final Look Before Posting

Take a good look at your post. Check for typing errors, the intended message, user interest, and a call to action. If you inadvertently send a post with errors or typos, it can send a wrong message about your capabilities. This issue can erode the trust you have built over time. It can also result in a social media catastrophe with users poking fun at the typo. 

 

Signing off

First, it was a friend, now there’s a network of friends and followers for a brand. And all this is due to the overwhelming presence of social media. It drives business visibility to the next level. 

Well-articulated social media content writing will truly propel your presence online. It gives you a chance to hook readers and tap into their networks. This way, social media content can unlock phenomenal business opportunities for you. 

The use of content can bind your audience to your brand. All it needs is consistent quality and a language that users understand. Call us at Textuar to get consistently high-quality social media content writing done to improve your brand presence and get a higher volume of shares, retweets, comments, and likes.

The post How to Use Social Media Content Writing Successfully? appeared first on Textuar.

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How Long Should My SEO Content Be? (Surprising Stats Inside!)

Table of contents

• Expert opinion on content length
• 1-Nature of Business
• 2-Targeted Audience
• 3-Quality of SEO Content Writing

Strong SEO content writing is the secret mantra for every SEO campaign success. Irrespective of the fact that your buyers will scan or skim through the written word, they still need well-written and simplified content to acknowledge your offerings.

Eventually, the business understands the importance of content and SEO in the digital market but fails to accommodate a reasonable amount of content on their websites. With a high volume of content, they will get more words to convey their value proposition to the readers.

In addition to this USP, brands get the opportunity to get a ranking boost with keyword-rich content. With first page rankings on search engine results page, your brand improves site traffic and boosts engagement.

What do experts say about length of SEO content writing?

According to Forbes, the average Google first page result contains 1,890 words that are optimal for SEO.

Medium says that the ideal time for reading content is seven minutes. So our words should be adequate to convey the message within this time frame.  Outbrain says that a blog post of about 1600 words will take the readers seven minutes to read.

While this may be a benchmark, it may not be applicable to every type of requirement.

There are other factors that Google considers while ranking content on the first page as below:

1 – Nature of Business

Every company is unique in the virtual world, but it has a similar objective: to increase visibility and generate more sales. Depending upon the nature of the business, you can develop and structure the contents focusing on their key-services.

For instance, an interior design company will rely more on the before and after images, rather than particularly descriptive-written content.

In B2B scenarios, a lot of SEO optimized content like case studies, thought leadership blogs, and whitepapers will pull readers to a brand.  Hence, the content writer will focus on well-written long form content that does a deep dive into the topic they discuss.

 

2 – Targeted Audience

For making your website content more relevant, it is essential to understand your target audience. Content that fulfills to solve a particular problem will always appeal to your end-users. To create engaging content, always step in the shoe of a reader and try to understand their requirements and expectations.

For instance, CEOs and decision makers need to consume a lot of content before they trust you enough to send business enquiries. Industry reports mention the below interesting statistics-

1. 47% of buyers looked at three to five pieces of content before calling up a sales rep
2. 96% of people interviewed want to see more authoritative content from thought leaders of the industry
3. 73% of the people went through a case study before making up their mind about a vendor.

So, B2B content tends to be longer, straight to the points. It also has the necessary business phrases or terms in it. This helps the content relate with the senior level business owners or decision makers.

This brings the discussion on content quality in SEO content writing

 

3 – Quality of SEO Content Writing

The quality is more persuasive than the quantity of your content. Write about what you need to convey an answer to the queries efficiently. Well-written content will promptly convey your services and help to generate leads.

Original and proofread content will also engage the readers and generate organic traffic at the same time. Of course, this calls for a professional content writer as they have the expertise to churn out high volume of fresh and compelling content that readers love to read. They use premium tools like Grammarly to spruce up the work. Grammarly will help writers to polish the writing and establish a better connection with readers.

 

4 – The Type of SEO Content to be Created

The length of the content will also depend on the type of content. Here are some numbers to crunch for this thought.

1. Social media posts will vary depending on the channel
   1. Twitter will be limited to 140 characters (around 20 to 24 words)
   2. Facebook posts will less than 80 characters (around 14 words) receive 86% more engagement
2. Blog posts are typically between 1200 to 1600 words
3. How to articles are around 2000 to 2300 words
4. Ecommerce product descriptions will be between 350 to 400 words to cover the product’s features and benefits

To sign off

Hopefully, this article helped you to understand the strategy behind the amount of content written for SEO. However, we recommend a minimum of 600-800 words per page of content for SEO. Well-articulated content has the power to resonate with the target market. It gives them an impetus to put their reading the content and acting on the call to action.

 

If you need great quality content, then connect with our SEO content writers at Textuar. We have the bandwidth and availability to look at content creation across multiple industry verticals. This gives an unmatched edge in your inbound marketing plans.

 

The post How Long Should My SEO Content Be? (Surprising Stats Inside!) appeared first on Textuar.

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3 benefits of readability in content writing

 

Readability is referred to as the quality of one’s writing and how easy it is for people to read and understand an article or content. The readability score should be high because Google considers it to be a key ranking factor. If an average person spends less time on the site and moves on to the next site because the content is difficult to read then Google will not show that article on the search result.

The benefits of readability in content writing are as follows: -

•   Content with a good readability score will help in delivering the message that the content writer wants to deliver to a larger audience. If the people cannot quickly understand what the content is all about then the audience will move on and won’t think about returning to the website again.

•     A good readability score means the content is written in a good and presentable way. Creating content that will help the users find the specific details they are looking for, help in engaging the audience. The content should be made appealing as well as be written in a patterned structure method to peak the reader’s interest.

•     Some people may feel that readability is not as important as SEO, this is not the case. The business will make a common mistake of getting lost in the writing pattern and then using terms that cannot be understood by an average person which must be avoided.

Looking for a content with good readability? You can connect with Textuar- A content writing company in Mumbai for your content needs.

How to Avoid Rookie Mistakes as an SEO Blog Writer?

It is a major roll-your-eye moment when our friends say ‘Oh! So you do blogging the entire day! That’s it???’ They think that an SEO blog writer has an easy job. But when they themselves sit to stitch together 4 lines on a given theme, they realize one fact – Blogging is not for everyone!

For a person committed to make a living from blogging, this fact should not be a deterrent. It’s ok! It happens with every new blogger. The good news is that these barriers to high quality content writing is totally avoidable if you know about them.

What mistakes should new SEO blog writers be aware of?

So, here is our compilation of some mistakes typically done by rookie SEO blog writer, and how you can avoid them.

1 – Mistake: You think of only those ideas that interest you

Solution: Think of ideas that help solve your readers’ problems

This is a fairly common one with newbies writing business blogs. They pick topics based on themes and topic they are comfortable with. But they fail to identify whether the readers would want to read them. Just because an idea appeals to you, doesn’t mean that your readers too would like it.

As it is there are millions of articles published every day. If your readers don’t like what they read. They will simply close your site. This is a potential opportunity lost forever.

You can focus your business blog around the most frequently asked question that the sales team receives on the field. For example, a TV manufacturer may get a lot of queries around configuring HDMI settings. Now your blog can focus on ‘how-to’ or ‘step-by-step guides’ for configuring HDMI settings on the VXU brand of TVs. This way you go out of your comfort zone as a writer and provide useful information that solves a customer’s problem.

2 – Mistake: Zero lead capturing mechanisms on the page

Solution: Give a way for readers to connect with you after reading a post

Rookies in business blogging aren’t sure how to tap traffic potential with blogs. Of course, comments are an excellent way to go. But they should also have a way to collect emails from interested readers. After all, you didn’t spend 5 to 6 hours a day on a 2000 word blog just for the heck of it, right?

Also it is interesting to note that email content marketing returns $38 for every $1 invested! The returns are far too great to ignore. So go ahead and add mail capture buttons on blogs to drive more qualified site traffic.

3 – Mistake: Writing shallow content

Solution: Make in-depth posts that drive positive outcomes for your blog

Imagine this piece of content extract

“You may have problems with your weed plant. To resolve it you can carry out some steps. You need to have the right medium for growth of the plant. This way you can grow your weed plant”

I can picture myself as a reader who is seething with frustration due to the lack of information present in this extract. It leaves the reader with more questions than answers!

1. Which steps
2. Which medium are you talking about?

Instead, you can have an in-depth content like the one below

“You may have problems with your weed plant. To resolve it you can carry out some steps as below –

1. 1. Pick the appropriate grow medium
   2. Select your location
   3. Pick the right grow light
   4. The germination, flowering, and harvesting stage

1. 1. Grow medium – You need to get the right grow medium. You have various options like
      1. 1. Organic composted Soil
         2. Soil with perlite
         3. Soilless mixture like coco coir or vermiculite
         4. Hydronic growing that lets plants grow in water”

This is an example of in-depth content.

The content depth is what separates a ‘meh!’ content (from the first example) to a ‘wow!’ content (the in-depth blog content in second example).

So you need to add depth by

1. 1. 1. Elaborating on the content further
      2. Giving examples, illustrations, use cases, facts, figures, and statistics
      3. Showing benefit to readers (or What’s in it for them?)

There is one more advantage of such in-depth blog. Your coverage gets more depth. More than that your content length too increases. This takes us to the next rookie mistake.

4 – Mistake: Writing short content

Solution: Long form content is proven to generate more traffic

This is another newbie problem. They want to see fast results and hence don’t spend a lot of time on a blog. Hence their blogs touch the bare minimum of 500 words. But reports after reports says that bloggers are now spending more time crafting high quality content and writing longer posts.

This ties up with the 3^rd mistake covered of not making in-depth content.

You see, in-depth content needs more words. So, new SEO blog writers can overcome both problems in one go.

Experts too corroborate the fact that blogs should be more than 2000 words to create an impact on readers as well as gain rankings boost. If you cannot execute this time-intensive task on your own then you can choose competent SEO blog writing services experts like Textuar Communications.

Hubspot says that your ideal blog post length should be between 2,100 to 2,400 words.

This practice will also help in a third way. Google search bots would consider long form content as authoritative. It builds site authority and improve your SEO rankings.

5 – Mistake – Not posting SEO blog frequently

Solution: Aim to post 2-3 times a week at the minimum

Another big mistake is not writing consistently. Newbies think that posting once at any point in the week is enough to drive traffic and leads. As an SEO content writer, you need to start blogging more often if you need more traffic and leads to your site.

This mage from Hubspot shows how customer acquisition efficacy goes on increasing with the number of posts published

The image shows that 76% of bloggers who posted 2-3 posts a week got a customer through their blog. Comparatively, only 33% of bloggers posting less than once a month got a customer through their blog.

The equation is simple –

Number of blogs posted is directly proportional to number of site visitors, and

Number of site visitors is directly proportional to conversion rate

So if you are looking to acquire more customers, start out by having a daily blog posting target. Start off in the morning, wrap up the blog, publish it, and then move on to the rest of your tasks.

A pro tip – Make sure your blog conclusion is compelling so that readers gain trust and send business enquiries

To sign off

It is okay to make mistakes when you are starting out with your own blog. But you need to take learnings from these mistakes and improve your content writing quality. Otherwise, these mistakes can cost your valuable customer acquisition goals and prevent business growth.

You can avoid these issues by delegating the blog writing activity to experts such as Textuar. Their have a team of SEO blog writers who can create compelling and original content, to help you meet your digital marketing goals.

The post How to Avoid Rookie Mistakes as an SEO Blog Writer? appeared first on Textuar.

5 Secrets of Content Writers to Ensure SEO Success

SEO blogs and articles are the most important way of driving the right amount of traffic to the website. People reading online content from professional SEO writers are often hooked to continue reading. The content’s stickiness helps them get more product-related information. This, in turn, boosts brand engagement and improves conversion potential. 

These blogs and articles serve the function of getting the primary attention. Whereas, the information on the website serve them better in giving them more in-depth and technical knowledge. 

How can professional SEO writers improve their offerings?

Although most of the content are based on the same product and services, they emphasise on different aspects of the products and have a different impact on the reader. This scenario is why most clients depend on a regular supply of content to gain a rankings boost. Even experts concur that such informative content takes brand visibility to an altogether new level.

There are various ways to make sure that every content stands true to its purpose. Here below are some of them for professional SEO content writers. 

1- Keyword research is critical

Content will be effective only if it is getting the right traffic. The target audience looks up information online using a set of keywords. These phrases entered into the Google search bar are relevant to their topic of interest. 

Choosing the right keywords for the content is essential because it is what leads a potential customer to the blog or article, and subsequently to the website. Choosing the right keyword is necessary. Some of them get outdated. Hence, make sure to keep your research going. Digital marketing experts concur that keyword research is one of the most crucial areas that can make or break your SEO campaign’s outcomes.

Too little use of the keywords makes them redundant, and too much repetition makes the content look superfluous. It is advisable to meet the balance. Some software tools can check for any gap in the keywords for your content and give valid suggestions.

2- Professional SEO writers create compelling content

There are several pieces of content online that are woven with the same keywords. Even if some rank nearer and appear on the first page but do not match the reader’s query, then people often skip them.

The best way to make sure that you get the right attention from the correct number of people is to give them what they want. To start with, make sure the topic suits the query. Also, add relevant meta-descriptions. These two things work wonders in the search engine results. 

Secondly, make sure to write every headline having a funnelling effect of the content. If the content is to be written in order like tips and guidelines, then write the headlines in a step by step order. If there is no such ascending order required then, make sure to follow the sequence in terms of the importance of the headlines. 

Avoid fluff and flowery language. It makes the content sound unnecessarily wordy without any valuable information added in. Keep it concise. The quality and value of information in the content are more important than the other bells and whistles. Professional SEO writers add unique and outstanding qualities of the products and services to make it more effective. 

3- Understand what is technical SEO

There are a lot of things that work in the background after your content gets posted on blogs. Things like HTTPS enablement across a domain, maximisation of crawl budget, and JavaScript minification are some of the required next few steps once content is ready. 

If you are a freelance content writer or an executive in an SEO content writing company, without digital marketing certification, then mostly you won’t have to worry about these processes. Nevertheless, getting some idea on some of the technical stuff works can help you devise your content effectively. 

We advise you to know how Google crawls pages and gives out link authority. It helps you get an insight into how your content is linked up with others and the website.

4- Make the content fairly lengthy (without losing value)

The press release is an excellent example of being brief yet useful content. However, this brevity is not recommended for articles that demand detailed information. Potential customers, who are searching for a useful product are service usually prefer elaborative and an all-compassing source of information.  And if your blog does that, then believe me, they will remain hooked to the content till the end.

Many SEO content writers agree that long form valuable content help them ideate the topic well. Admittedly, not many customers have the patience for reading the articles through; however, they have options to read essential points on the blog. It is recommended to write content between 600 to 1000 words. 

Some studies show that Google favours lengthier content. As per a 2013 study, Google ranked content of more than 2000 words, in its top list. 

However, the length should not dilute the impact of the blog. Many writers simply start being repetitive after a point in the blog or beat around the bush to meet the word count. Don’t do this. 

Remember that “People buy from people they trust. It’s what makes a loyal customer”. 

To avoid losing sight of the content after a point of time, you can create an outline of a blog. This approach helps to see the topics to be covered and how much coverage does each point need.

5- Revisit your work

SEO is a continual process. There are several reasons why some content do not get much attention. Besides, some blogs may work effectively for some time but drop down in traffic-generation over a while. 

A good SEO content writing company will periodically re-visit the past works and run the keyword check software tools. They will tell you about the gaps in new keywords and the content that you need to fill. Also, update the content, stats and figures accordingly.

Concluding

These were some useful top five secrets of professional SEO content writers. Get in touch with our SEO writing experts and get high volume of premium content for your SEO and online marketing purposes.

The post 5 Secrets of Content Writers to Ensure SEO Success appeared first on Textuar.