Informative blogs on content writing and copywriting

The rising influence of online space during the COVID-19 pandemic has upended traditional content writing models. More and more businesses are coming online. This has led to fierce competition irrespective of the industry vertical. This scenario has made more and more businesses embrace content marketing. Stats too support this theory. Take the 2021 Content Marketing Institute study for instance. It showed 43 percent  of marketers saw a budget increase in their content marketing efforts. And 66 percent of the marketers anticipate the budget to increase again. This is the underlying sentiment as we prepare to say hello to 2022. The massive disruption in consumer behaviour has led to a massive shift in the content writing world as we know it. Let’s take a look at the trends that will dominate the content writing world in 2022.   Trend#1 – Quality and relevance make content the king  Google ranks a page based on the user experience it provides. As a part of its rec...

The process of article writing doesn’t get over till the content passes a few parameters. The article writer needs to carry out all these steps as a non-negotiable part of the overall execution of the content project. What is quality check in article writing? Article writing elevates brand equity and credibility in front of two key entities – The target audience (readers) The search engine Quality content is one which is engaging, compelling, and keeps the readers hooked. Your article needs to fulfil a few objectives to ensure that these goals are met They need to provide sufficient depth in information Their impactful narrative needs to provide an enjoyable reading experience They should be optimized for SEO Checking the quality entails determining if the article content actually performs on these three critical benchmarks of content writing. Why is quality check needed in article writing? QC on articles enables the below advantages – 1 – Quality content helps conne...

In our school lives, we may have always related an anchor to something that keeps boats from floating away. They add weight and keep the boat steadfast. We see the same analogy applied to anchor text for SEO content writing. Anchors in your content writing keeps readers from floating away. It keeps them hooked to the content. Let us read more about this important aspect of SEO content writing.   What is Anchor Text in SEO Content Writing? If you have read content online, you must have seen some text that appears in underline. When you place your mouse pointer, the arrow on this label turns to a finger. This indicates a certain action upon clicking on such a label. The action is that you are re-directed to another URL. You might ask, “Which URL am I re-directed to.” Well, it is the URL embedded via HTML behind the anchor text. It looks something like this.   The URL embedded into the anchor text is known as the target link. The HTML code for the above looks somethi...

Making sure your online content is “readable” is crucial in website content writing. It is an important aspect of optimizing it for the target audience. With this technique, you make your content as easy to read and skim as possible. Users are more inclined to leave your website if your content is difficult to follow or understand. No wonder that even experts like Neil Patel recommend SEO webmasters to use tools to monitor and improve readability. For that reason alone, it’s critical to understand the basic concepts of readability in website content writing. The key factors to consider when generating highly readable content are common content writing principles. Website writers will find these easy to implement and apply.   What is readability? When we talk about a text’s readability, we simply refer to how easy it is to read and comprehend. So, your target audience should enjoy reading the content, rather than feeling drained after reading it. However, many website conten...

A savvy real estate business owner has many digital marketing initiatives to pursue. SEO is perhaps one of the most cost-effective and impactful avenues. As per Ahrefs,  53.3% of all website traffic  comes from organic search, powered by SEO. And content writing helps accelerate SEO for your real estate business. But there is a problem here. Users know that it is now easy to look up many real estate business owners. How do you ensure that their attention remains fixed on your website?  Well-articulated content developed strategically can help.  Today, we take a look at how to ensure maximum ROI from real estate content writing. Real estate writers use these strategies to kickstart lead generation and convert visitors to customers.  real estate content writing What tips ensure quality content writing for real estate? Whether you are a realtor or property developer, you need to know a few handy real estate content writing tips that work for your industry....

Did you ever read a piece of content and felt like the brand made a connection with you? Well, that is exactly what every business expects to achieve by publishing high-quality, conversational content on their site and blogs. Be it blog, article or website content, the meaningful and high value information should impress the readers enough to let them act upon the call to action. Every business may have its set goals and expectations from content writing. But universally, engaging the readers remains the first KRA of every business’ content creation endeavours.   In this blog, we will share a few tips on how to write conversational content. Doing so will engage better with the customers and drive them towards conversion for your brand.   What is conversational content writing? As the name suggests, conversational content writing is a process of drafting content in a tone that people use in their day-to-day lives. You need to address the reader’s needs in words that t...

Content writing has emerged as the cornerstone of competitive digital businesses. Today, more and more buying decisions happen online in the post-COVID-19 world. Hence, it is no surprise that physical businesses are moving online. Plus, existing digital businesses are fortifying their digital marketing. The reason is simple – Google shows only 10 results on the first page that really matter to your target audience. If you aren’t on these 10 results, then you can say goodbye to engagement, leads, and new customers online. It is well-articulated and quality content writing that helps you reach this coveted position on search engine result pages (SERPs)   Why is high-quality content needed in today’s times?   Compelling content in the digital space plays a crucial role. It presents many opportunities for brand collaboration, promotion, and above all, establishing a connection with the customer.  High-quality content can make customers feel valued and their needs vali...

When you have a digital business, the intense competition will need you to go for SEO. Doing so will help you gain a competitive advantage. But SEO needs a regular influx of fresh and original content to meet its campaign objective. This is why you need to hire a content writer. What value does a content writer offer? A competent writer will understand your business, your competition, and, most importantly, your targeted customers. She will then create captivating content so that your brand improves its visibility. The helpful and educative content will propel your inbound marketing needs and let people know that you are good at what you do.  This way, SEO content writing services will help you establish trust online and enable higher conversion. These incredible benefits make a content writer a success enabler. How to hire the best content writer? But how do you get the best content writing talent to help you accomplish your SEO goals? The answer is through a stringent asse...

Whether you have a successful business or a start-up, you will need a website to do business online. One of the main success drivers for your real estate website is SEO optimized and quality content . How quality content helps a real estate business? Content is the language your real estate site speaks to communicate with your potential customers. You may be a realtor, a property agent, a developer, or a seller. Your website needs to elicit trust so that buyers and brokers alike can perceive your brand as authoritative. Superior quality, compelling content helps you meet this goal. This USP skyrockets the chances of winning business online. It not only unlocks new vistas of opportunities but also makes an indelible impression on site visitors’ mind.   How to get good quality content for your real estate business? Did you know that the current pandemic has increased the emphasis on online business? This means that your real estate marketing needs to be top notch. And quality ...

Content Writing for Buyer Persona – 7 Tips to Engage Better : Content Writing for buyer persona is challenging. But smart content creators use these tips to ensure engagement for a specific persona

How do Blog Writers Structure the Content? : Professionals in blog writing services structure their blog to keep readers hooked. They use these effective tips to achieve this goal

  Do you feel that your website has been failing at engaging visitors for a longer duration? Or that the performance of your website is somewhat incompetent when it comes to generating new leads and improving the conversion rate? Then maybe it’s not your website that’s lacking, it’s your content that is failing to deliver the due impact.   What should you do in such situation? Outsource the content writing part to a professional and experienced content writing company! While these companies possess due expertise required to develop highly engaging content, they also help you place your website on top of the results on a search engine results page. Here are the benefits of hiring a content writing agency-   -        Experts at Work : There are innumerable content writing agencies that are competent enough to handle your project and develop highly industry-focused content for your website in the least possible time. These companies have...

7 Reasons Why You Should Produce High Quality Content : High quality content is the accelerant your SEO campaigns need. Here are some reasons why you need to get it done from expert writers

Today’s digital content consumer has a notoriously short attention span. Since 2000, it has dropped from 12 seconds to 8 seconds . With the onset of COVID-19 and increased competition, marketers have to find out innovative ways to make content marketing a lead magnet. Now that means that article writing companies have a challenging dilemma – how to keep the readers hooked to the content. The writer begins with the first task of crafting a memorable headline . With this USP, she strives hard to keep the reader from moving away from the blog. Next, she tries to write conversational content that will make the content reading experience an enjoyable one. In this part, you will notice an interesting piece of advice – “incorporate subheadings”. Let’s see why this is an important part of the engagement objective of article writing.   What are sub-headings in article writing? Many blogs have a typically well-defined structure. It starts with a title, has an intro that delves into ...