Informative blogs on content writing and copywriting

When digital marketing is concerned, the phrase “content is king” is extremely pertinent. Some people believe that content marketing is just a piece of cake. You need to write some blog posts and articles and add them to your website. And you are done! , Right? But it’s not true. In actuality, the fact is, content writing is much broader than it really looks like. It involves many factors. You have to keep in mind all those factors such as appropriate keyword, target audience, an inventive and creative approach, and your ability to write. Nowadays, it’s important to write content with a good strategy. You have to compose an article in such a way that its start to rank high for the relevant keyword searches.  Your content must be optimized for search engines in addition to humans. If you want to achieve your SEO goals then content writing is one of the most important things that you require to get right. Your content should match the needs of your readers then only they will ke...

Writing quality content is not everyone’s cup of tea. For many, it is a dream job. Successful content writers have their own time schedule of working hours. There are lots of perks when it comes to writing content. But for that, they need to deliver on KRAs like improving engagement, boosting brand visibility, and enhancing rate of conversion with inbound marketing. They need to have certain skill sets, which could make them credible content writers . Interested to explore what these skills are? Lets have a look in this post. Top 5 skill set to become a successful content writer Must know different writing styles For the writer to be in demand, they must have a wide knowledge of different writing styles. There is a variety of forms and each one of them has a different writing style. Blogs are friendly and are related to the personal opinions of the content writers. News articles contain information and the top has all the meat. It is presented in AP style . The papers are ...

These days, blog content writing is in great demand to promote online business and enhance engagement with mobile users. More and more companies hire bloggers to promote and publicize their products and services. Here we shall discuss how can a blog capture the right attention and gain popularity with a sound readership. 1: Aim and purpose A blog needs to have a good and specific reason behind its creation. Only then will it gain readership increase. A blog content that seems to be direct and to the point, touching all the aspects of the topic successfully, truly justifies in its being. A good blog has a basic topic to cover, starts with a brief introduction, evidence and proofs supporting it and end the write-up with a well summed up conclusion. Also it has a single central idea/ theme throughout. A good blog is original and fresh and this makes it stand apart from the rest. The blog content may discuss any topic but the add-on, views and opinions should be different and logi...

The 32 nd meeting of GST council headed by Finance minister Arun Jaitley came up with a series of measures aimed at MSMEs. With the fairly exciting phase the digital marketing industry is going through, this relaxation of norms will aim to help many entrepreneurs in content marketing and SEO. Who does it impact? It is interesting to note that 45% of the digital marketing companies have less than 10 employees, while 33% have less than 30 people. For these 78% of the companies, their turnover is bound be less than Rs. 40 lakhs (give or take a few outliers) The 10 th Jan 2019 GST updates will surely affect these almost 4/5 th of the industry including our agency . A look at the GST updates for digital marketing companies Interested to see what these updates are that will impact the entire domain digital marketing in India? Then let’s read on and find out: 1 – GST exemption limit raised Earlier – up to Rs. 20 lakhs annual turnover Now – up to Rs. 40 lakhs annual turnover Man...

Bullet points are usable weapons, which are must-haves in the arsenal of every content writer. It not only gives a logical order to thoughts but also work to create physical content easy on the eyes and much less scary for readers. Bullet points provide fragmentation to the text by highlighting particular aspects of copy. The reader slows down to read, going from one bullet point to other and so on. These bullet points make an article very easy to read. People love to read bullet points than a paragraph. Experts believe that the trademark of a great bullet point is briefness along with a promise. Briefness means short bullets that can be read at a momentary look and keeps the reader moving throughout an article. The promise is the hook one is making to his/her reader that can profit them. What does an effective bullet point do? Mini – Headlines Bulleted content should be introduced with short and appealing phrasing that draws attention to the reader rapidly. They not only com...

In the era of the Internet, approximately any piece of information or idea can be found, copied and presented likely in a few minutes. It is not only important to find the knowledge on the Internet. If that was the only matter then the additional step of rewriting what others have done looks unnecessary. Despite the fact that the Internet is a tool to locate the exact words, there are a number of reasons to write ideas and thoughts in one’s own voice. Passing someone else’s work as own is known as plagiarism. While most people are knowledgeable on how to stay away from copyright violation when it comes to images, things are not clear when it comes to the means of text and article writing . To make it clearer let’s discuss what does and does not count as plagiarism types of plagiarism, and how to avoid committing plagiarism in article writing at all outlays. Types of Plagiarism   Complete Plagiarism Complete plagiarism is also known as content scraping. It is the mo...

The world of marketing is altering with each passing day. New tools and technologies come into sight, innovative thinkers set latest spins on old strategies, and the graph for quality continues to go up as audiences the world over are uncovered to more content in a day than they could probably process. Over the years there are various changes that have taken place but one thing is definite that content marketing is here to stay.Content marketing trends continues to develop and evolve to be more mature than before. The following tactics will shape the landscape of developing and consuming content in 2019. Use of AI and Chatbot There are several ways to make use of AI. It can be an author, a data analyst, a planner, and so much more. AI can help out marketers understand all of their data and put together improved content marketing strategies. There are many reasons why large companies want to use chatbots or intelligent assistant in 2019. One of the main reasons for it is bec...