Top 5 Reasons Why Content Writing Is Vital For SEO

When digital marketing is concerned, the phrase “content is king” is extremely pertinent. Some people believe that content marketing is just a piece of cake. You need to write some blog posts and articles and add them to your website. And you are done! , Right? But it’s not true. In actuality, the fact is, content writing is much broader than it really looks like. It involves many factors. You have to keep in mind all those factors such as appropriate keyword, target audience, an inventive and creative approach, and your ability to write.

Nowadays, it’s important to write content with a good strategy. You have to compose an article in such a way that its start to rank high for the relevant keyword searches.  Your content must be optimized for search engines in addition to humans. If you want to achieve your SEO goals then content writing is one of the most important things that you require to get right. Your content should match the needs of your readers then only they will keep visiting your website. Now, let’s have a look at some reasons why content writing is important for SEO.

1) Tactical Use of Keywords

When conducting organic searches people use some phrases. For example, when a person is looking for some nice restaurants in Mumbai, he/she may type something like, ‘best restaurants in Mumbai’. This entire phrase can be considered as a search phrase that is made up of keywords. You should become a master in how people search for information on the Internet. According to that, you have to write content that matches these needs. Whenever anyone searches for this type of information, the keywords which you have used should automatically get your business as one of the top search results. It will increase the chances of people clicking on your link and visiting your website.

2) Social validation could only be accessed because of quality content

When your content is outstanding, when it provides significance, when individuals find out what they are interested in through your content, they will definitely share your content via social networking and social networking sites. When they converse your links in their timelines, Google sees these actions as societal validation and then makes use of this validation to position your hyperlinks.

3) Quality backlinks can only be achieved through quality content

Good quality content makes easy for you to earn backlinks. Valuable backlinks are a measure of how you are performing in digital marketing jungle. Quality content automatically attracts high-quality backlinks since owners of similarly exceptional websites would like to provide you a few links on their websites so that you may do the same for them in the future.

4) Well-researched and Well-written Content Helps To Build Traffic

To attract new customers and retain as many visitors to the website is very much important for any business. The affiliation between what people say about website and SEO performance exists for the reason that lots of social media users trust the view of their colleagues to make decisions. As a result, if several people believe that your website is not valuable, then loads of more will be influenced into believing so and it may upset your SEO scores. So hire SEO content writer to improve the ROI of your business.

5) Search Task Accomplishment

Search Task Accomplishment is a new tendency rising especially in the content marketing and SEO circles. Shortly, Google’s algorithm is going to grade your content on the basis of the true purpose it solves. Whenever users use the Google search engine, they should be capable to discover exactly what they are looking for. If yes, a ranking of your website will start improving and if no, rankings will start worsening.

Conclusion

In conclusion, we can say that SEO content writing gives you the chance to employ keywords and search phrases for intentional reward.  You can utilize content to demonstrate search engines that your website has content that is appropriate and valuable to your clients. Through well-researched and detailed content on the website, you can efficiently build backlinks with other websites. This form of copywriting exclusively for SEO will certainly boost up your SERP rankings.

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How to Become a Successful Content Writer?

Writing quality content is not everyone’s cup of tea. For many, it is a dream job. Successful content writers have their own time schedule of working hours. There are lots of perks when it comes to writing content. But for that, they need to deliver on KRAs like improving engagement, boosting brand visibility, and enhancing rate of conversion with inbound marketing.

They need to have certain skill sets, which could make them credible content writers. Interested to explore what these skills are? Lets have a look in this post.

Top 5 skill set to become a successful content writer

1. Must know different writing styles

For the writer to be in demand, they must have a wide knowledge of different writing styles. There is a variety of forms and each one of them has a different writing style. Blogs are friendly and are related to the personal opinions of the content writers. News articles contain information and the top has all the meat. It is presented in AP style. The papers are long while the ad copy is short and creates awareness.

2. They don’t pick random topics

The content writer must understand the target audience of the content. If they know who their readers are, they can write accordingly. Provide proper information and content after all to them. They search for appropriate keywords and then write, the most searched keywords give more reach to the content.
Analyzing the competitors gives the writer a reality check of his own writing. The title needs to be attractive after the competitors, target audience and the keyword.

3. They are original

Writing an original content doesn’t seem that easy after all, there are thousands of writers writing similar topics. But in the long run, this will benefit the name of the writer. A content writer can give the same information its own vision and voice giving new light to the content. This, in turn, prevents a bad reputation by plagiarism. In order to maintain a good reputation, one should write original content. Copying others content results in plagiarism which is not good for SEO outcomes.

4. Have an idea of HTML, SEO, CSS, and WORDPRESS

Sometimes technical difficulties occur. So, these are functions that can be an aid when it comes to content writing. Only knowing the basics of these is enough. SEO keeps on updating the algorithms. As with time things are getting updated and to cope up with that one should write quality content.

5. They specialize in social media

The content writers who are active on social media are recognized by the names of their handles. The more active the writer is, the more content is recommended to the audience. It helps in building audience and connection with the clients.
To sign off
Presenting a critical piece of information in a simple language is difficult. Writing the content that conveys the information and hooks the reader attention is challenging. To excel in this niche, one should be a social media specialist, know SEO, and write original quality content that has a smooth flow structuring around a central theme.
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5 Interesting Components of a Good Blog

These days, blog content writing is in great demand to promote online business and enhance engagement with mobile users. More and more companies hire bloggers to promote and publicize their products and services. Here we shall discuss how can a blog capture the right attention and gain popularity with a sound readership.

1: Aim and purpose

A blog needs to have a good and specific reason behind its creation. Only then will it gain readership increase. A blog content that seems to be direct and to the point, touching all the aspects of the topic successfully, truly justifies in its being.
A good blog has a basic topic to cover, starts with a brief introduction, evidence and proofs supporting it and end the write-up with a well summed up conclusion. Also it has a single central idea/ theme throughout.
A good blog is original and fresh and this makes it stand apart from the rest. The blog content may discuss any topic but the add-on, views and opinions should be different and logical to make the content, interesting and capture the attention of the reader.
Tip – Make sure that the flow of idea from one para to another is not jarring or abrupt, but smooth

2: Title and opening

The reader has a very short span of attention and if the title of the blog is unusual or unique, he will definitely give attention to it and read the blog content out of curiosity. Hence, a catchy interesting title goes a long way to provide utility and entertainment factor to the content. This is precisely why an apt title attracts the reader to go through the blog content keeping his interest and excitement, intact.
Another important factor that every blogger should keep in mind is that the start of the content should be solid, revolving, and hitting directly at the topic that is being focused upon. The starting paragraph is highly responsible for seeking readers and managing to keep them hooked to the content and hungry to read it all until the end.
Tip – Here is my favorite guide to creating powerful headlines

3: Layout and images

A well-structured blog is usually balanced and clearly created using bullets or numbering, thus making it easy to scan and more pleasing to the eyes. Similarly, the use of subheadings is a great step to add value and credibility to the write-up.
Apart from this, it is a well-known fact that visuals and illustrations have more mass appeal than the usual boring text. For this reason, supporting write-ups with the right attractive images contributes a lot in its readership. Clear and informative images add to the quality of the content and render them exciting and interesting.
Tip – the use of alt-image for every image improves your SEO potential

4: Language and links

The basic important in an effective blog writing is the use of the language and aptness of grammar. If the language is lucid and clear, more viewers will stop and read it but if too many complicated and complex words are used, the common person may not understand it. Therefore, the blog writing should crisp and clear to understand and the blogger should refrain from using too many difficult words and phrases. Similarly, wrong grammar is also a great put off for any reader going through the write-up. Proper punctuation and use of adverbs, idioms and examples at the right places, all add due value to the blog.
Tip – Pro writers can check out these embarrassing mistakes to avoid

5: Links and call to action

An ideal blogger usually concentrates on the SEO search engine optimization factor. Thus with the availability of all the relevant internal and external links, the reader finds it easy to explore more on the topic and gain a reference from the right places. This is more of quality oriented rather than quantity oriented.
Similarly, an ideal closing of the blog would be to request and urge the reader to do a certain action like order a book or comment on the post and even suggest improvements on the same. This is the best virtual option available that can boost the readership and increase the engagement of the targeted audience.
Tip – Check out all you need to know about link building in content marketing
These are some of the basic components that go in to make a blog effective and justify its existence. Following them will certainly increase the impact of content writing to engage and convert site users to loyal customers.

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What Digital Marketing and SEO Companies Need to Know About the GST Update of 10-Jan-2019

The 32^nd meeting of GST council headed by Finance minister Arun Jaitley came up with a series of measures aimed at MSMEs. With the fairly exciting phase the digital marketing industry is going through, this relaxation of norms will aim to help many entrepreneurs in content marketing and SEO.

Who does it impact?

It is interesting to note that 45% of the digital marketing companies have less than 10 employees, while 33% have less than 30 people. For these 78% of the companies, their turnover is bound be less than Rs. 40 lakhs (give or take a few outliers)

The 10^th Jan 2019 GST updates will surely affect these almost 4/5^th of the industry including our agency.

A look at the GST updates for digital marketing companies

Interested to see what these updates are that will impact the entire domain digital marketing in India? Then let’s read on and find out:

1 – GST exemption limit raised

Earlier – up to Rs. 20 lakhs annual turnover

Now – up to Rs. 40 lakhs annual turnover

Many digital marketing companies earning a turnover between Rs. 21 lakhs to Rs. 40 lakhs rued the burden of GST compliance and subsequent CA fees hike. The new announcement is expected to spread cheer to these companies as it raised the exemption threshold to Rs. 40 lakhs.

States can decide either of the two slabs – exemption of Rs. 20 lakhs or of Rs. 40 lakhs. In Maharashtra and Karnataka (two hubs of digital marketing) the Rs. 40 lakh exemption will apply in all probability.

 

2 – Services industry in composition scheme

Earlier – Services sector not in composition scheme

Now – Services sector and mixed supply (booth goods and services) are now in composition scheme

Service suppliers like online marketing agencies in India or content writers can avail of composition scheme at a flat rate of 6% (3% for cGST and 3% for sGST) in case they have an annual turnover of less than Rs. 50 lakhs in the past year. This low-compliance scheme is bound to bring joy to many digital marketing companies with advantages like

1 – File returns just once a year

2 – Pay at a flat rate

It is important to note that the digital marketing companies cannot claim input tax credit if they opt for composition scheme. Hence they will have to pay the tax from their own pocket.

For content marketing companies and other businesses, they would need to register by filling up the GST CMP-01 form. They need to be on the lookout for filings under GSTR-4.

 

3 – Cess of 1% applicable to Kerala companies

Earlier – No Cess

Now – 1% cess for two years

Digital marketing companies and other businesses in Kerala will have to bear 1% cess for two years to aid the rebuilding effort after the devastating rain and floods that ravaged the state in August 2018.

To sign off

The Times of India reports that these updates will have an annual revenue impact of Rs. 3000 crore. It is important to note that these updates will come into effect from 1^st April 2019. So, plan your tax year ahead smartly and save big bucks on your financial compliance related costs for your digital marketing company.

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Make Content Pop with Effective Bullet Points

Bullet points are usable weapons, which are must-haves in the arsenal of every content writer. It not only gives a logical order to thoughts but also work to create physical content easy on the eyes and much less scary for readers.

Bullet points provide fragmentation to the text by highlighting particular aspects of copy. The reader slows down to read, going from one bullet point to other and so on. These bullet points make an article very easy to read. People love to read bullet points than a paragraph.

Experts believe that the trademark of a great bullet point is briefness along with a promise. Briefness means short bullets that can be read at a momentary look and keeps the reader moving throughout an article. The promise is the hook one is making to his/her reader that can profit them.

What does an effective bullet point do?

• Mini – Headlines

Bulleted content should be introduced with short and appealing phrasing that draws attention to the reader rapidly. They not only communicate the person who reads the text what each section is about but also make it easy for them to scan the complete piece and revisit later for additional information like bookmarks.

• Use Evenness

Be consistent. Don’t make one bullet point three sentences in length and then others 6 or 8 sentences long. Keeping the look same across each section will visually improve the blog, article, or web page content while making it more engaging to the reader.

• Avoid Bullet Clutter

Bullets are intended for clearness, not confusion. Using too many bulleted lists within one article or using sub-bullets will make content look puzzling, which will only turn off a reader.

• Keep The Flow

One should use a parallel constitution when creating bullet points. It means a content writer should stay consistent grammatically with the wording he/she uses to introduce a bulleted list. Keeping it consistent will help enhance writing style and readability

• Slip in Keywords

Remember that bullets are not sentences. If a content writer wants to write complete sentences then he/she should stick with a paragraph or a numbered list. Search engines have a tendency to offer bulleted lists a little more weight. If a person throws some targeted keywords in content, it will improve visibility.

Ways to Write Bullet Points

• External Fascinations

These types of fascinating bullet points are typically found in sales copy. They generate curiosity and work like headlines to quick purchase or other action.

• Internal Fascinations

Internal fascinations are attractive much similar to external, apart from they’re designed to influence people to keep on reading the post they’re already reading.

• Bullet Chunking

Removing bullets out of complex sentences helps to bookmark and increase the usability of content.

• Authority Bullets

Authority bullets are used to perform the data and proof that support an argument. With these bullets, content writer can transform dry realistic information into attention-grabbing reading.

• Cliffhanger Bullets:

Cliffhanger bullets indicate what’s coming up next or in the near future. One can make use of cliffhanger bullets to set the foundation for an imminent promotion, launch, or out of the ordinary content event.

Conclusion

Bullet points are possibly the handiest tool in a writer’s arsenal. They fragment writing by making it easier to digest. They can be helpful in drawing more attention to ideas which will ultimately inspire action.

Whether a content writer is writing landing page copy whose intention is to convert visitors into customers or a work report that aims to influence team lead to follow planned content strategy, formulating convincing bullet points is essential for making ideas easier to understand and encouraging preferred action.

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All You Need to Know About Plagiarism in Article Writing

In the era of the Internet, approximately any piece of information or idea can be found, copied and presented likely in a few minutes. It is not only important to find the knowledge on the Internet. If that was the only matter then the additional step of rewriting what others have done looks unnecessary. Despite the fact that the Internet is a tool to locate the exact words, there are a number of reasons to write ideas and thoughts in one’s own voice.

Passing someone else’s work as own is known as plagiarism. While most people are knowledgeable on how to stay away from copyright violation when it comes to images, things are not clear when it comes to the means of text and article writing.
To make it clearer let’s discuss what does and does not count as plagiarism types of plagiarism, and how to avoid committing plagiarism in article writing at all outlays.

Types of Plagiarism

 

• Complete Plagiarism

Complete plagiarism is also known as content scraping. It is the most observable case of plagiarism and copyright breach. It means people will transcript word-for-word sections and other content from someone else’s work and republishes them on their own website without taking any permission or giving credit.

• Partial Plagiarism

This type of plagiarism involves a slightly additional attempt; however, it is not proper. Partial plagiarism is when a writer takes part of some other author’s content such as complete paragraphs or half blog post and then combines it with his/her own writing. It is still not considered as his/her own unique work.

• Lazy Plagiarism

This type is what lots of people on the web are responsible for. It happens when fundamental ideas and phrases from someone else’s work taken slowly and carefully in order to stay away from being heard or noticed. It is frequently the end result of inaccuracy, copying and pasting material from various sources. Due to this people will be unsuccessful to create something absolutely distinctive in content writing. This can be done as much purposely as by mistake.

What does not count as plagiarism?

The blame of plagiarism does not pertain when an article writer refers to information as evidence for justification of an argument or statement that is common knowledge, nonspecific, and broadly obtainable. If an article writer read a section of info in quite a lot of sources or if it’s something that his/her readers are most likely aware of, there is no requirement to disclose the resource of knowledge.

Reason to Easily Trap Into Plagiarism

It’s a fact that parts of content will always be based on what other people have already written previously. In actuality, The Skyscraper Technique does the same on an idea by collecting other people’s content and making it improved and the truth is that it actually works.
This is the most important reason for plagiarism. The pressure to generate premium content in permutation with an excess of existing resources creates a challenge for those who try to come up with unique content.

Why Avoid Plagiarism?

There are a few reasons to avoid plagiarism.

• Plagiarized content is absolutely unprofessional.
• As a professional article writer, it’s a writer’s responsibility to maintain the reputations of a brand. Nobody likes a content spinner.
• Plagiarized content is not at all good for organic traffic as Google dislikes plagiarism.
• It’s a type of copyright violation which can lead to legal issues sometimes.

How to Avoid Plagiarism?

There are following tips one can keep in mind to protect their own reputation.

• Take Time

The first step to avoid plagiarism is to plan sufficient time for the article writing procedure. One should ensure that he/she has a buffer to edit and double check content.

• Keep Track Of Sources

While writing if a writer uses information from someone else, he/she should note it down. The better option is to include the link in his/her article.

• Read More Than One Resource

One should do proper research. Without it, there is a lot of chance of plagiarism in content. So one should read broad and learn as much as he/she can.

• Quote

When using someone else’s words, one must ensure that readers are aware of where those contents are coming from. So one should block quote the text and places a link back to the website from where he/she got it that material. It’s a good idea in terms of SEO.

• Check

In the end, the best way to be sure about original content is to check article with different content checker tools. As they will compare writing to existing web sources and tell whether the content can be measured as duplicate or plagiarized.

Conclusion

Writing in own words assists in creating something fresh, shows that an article writer is aware of the material. It helps to gain knowledge of the subject and makes the time spent on an article more valuable.  Always try to be careful in content writing efforts. Keep track of information resources and provide links to cited sources. By doing so, article writers can maintain their reputation and prevent discredit from lifting content from other sources.


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5 Leading Content Marketing Trends that Will Rule 2019

The world of marketing is altering with each passing day. New tools and technologies come into sight, innovative thinkers set latest spins on old strategies, and the graph for quality continues to go up as audiences the world over are uncovered to more content in a day than they could probably process.

Over the years there are various changes that have taken place but one thing is definite that content marketing is here to stay.Content marketing trends continues to develop and evolve to be more mature than before. The following tactics will shape the landscape of developing and consuming content in 2019.

• Use of AI and Chatbot

There are several ways to make use of AI. It can be an author, a data analyst, a planner, and so much more. AI can help out marketers understand all of their data and put together improved content marketing strategies.
There are many reasons why large companies want to use chatbots or intelligent assistant in 2019. One of the main reasons for it is because of artificial intelligent use is the increasing number of customers who look forward to being able to connect with their preferred companies through chat. Other reasons are as below.

• It helps to resolve problems more quickly.
• It enables service providers to record communications.
• Service providers can send messages to their customers or visitors based on their locations.
• It provides 24/7 assistance.
• Through chatbot, it is easy to register a complaint.
• It provides good customer experience.

It’s possible that in future AI will help people to write blogs, news, and maybe books in a better and faster way. With the use of AI in 2019, an entrepreneur can amplify the productivity of employees by making more automation of basic functions. It will allow workers to complete work in a short span of time. One can expect that work hard will be replaced by work smart in 2019 with the use of AI.

• Content Clusters

To attract more visitors and to convert them into customers in 2019, one needs to go beyond keyword. By creating content clusters one can do this. It’s an easy idea. A person creates a central page on a topic in the form of a blog or article. Then he/she support that page with other correlated pages, perhaps blog posts that every single link to that central page.
It’s a great way to improve the influence of the main page, and this will help get better rank and performance.Google’s latest algorithms have a tendency to recognize longer-form content as being more important. It makes such content more likely to rank higher in search engine results.

Google’s algorithms places high importance on content clusters. Because of content clusters one can provide high-valuable information regarding the particular topic. With the help of content clusters, one can make his/her website the go-to resource in an industry; both target audience and Google’s algorithms will be glad about it.

• Remarketing

Remarketing is a rapidly increasing facet of digital marketing in 2019. It is a tool that allows a marketer to maintain the conversation with a user and boost the probability of a conversion/sale, furthermore augment the lifetime connection with a customer. Establishing a remarketing campaign using the following campaign isn’t very hard if one has some existing customer data.

• Google Ad Remarketing

It is Google’s remarketing solution that works from inside AdWords. All one requires to do is including the remarketing tag to his/her website,makes ads, and set up a campaign. The only drawback is that it is restricted to Google Display Network and doesn’t provide any Facebook retargeting options.

• Facebook Remarketing

The idea is alike to Google Remarketing, but there are a small number of key differences with whom one can retarget; client list, website traffic, app goings-on, and engagement on Facebook.

• AdRoll

AdRoll works with Google, Yahoo, Facebook, and Microsoft. It allows reaching a majority of the audience. Similar to Google remarketing, AdRoll takes cares of all technical particulars, from consumer segmentation to geographically-targeting and more.

• RetargetLinks

One more addition in content marketing trends in 2019 is RetargetLinks. It works very simply. One creates a short link, share it on social media, blog posts, or emails, and anybody who clicks on the link will see banner ads.

• Capitalization on Micro-moments

The modern customer is frequently in search of rapid answers to an instantaneous question and promote a local business. Google categorizes these “micro-moments” as follows:

• I-Want-To-Know Moments
• I-Want-To-Go Moments
• I-Want-To-Do Moments
• I-Want-To-Buy Moments

The tendency toward necessitate for instant answers definitely continues to grow in 2019. There are 2 major facets of creating content that takes the chance to gain advantage from micro-moments.
The first, one, is developing content that – clear and simple – answers audience’s questions through FAQ pages, Instagram and Facebook stories, and Audio content. The second one is making this content accessible in the most resourceful format probable – and to deliver it via the most logical channel. The more time one expends explaining an answer that could have been explained in 30 seconds, the more easily consumers able to connect on a deeper level with his/her brand.

• Use of Influencers as an Ad Hoc Content Team

In 2019, many brands have already begun implementing a sort of reverse approach to the marketing method. That is, as an alternative of partnering with influencers to have them endorse brand on their channels, one can call them to make content to be displayed on his/her own channel. Having an influencer develop content on an entrepreneur’s channel definitely adds some trustworthiness to brand in the eyes of followers. Secondly, the maker of the content is probably sharing it with their audience, which will definitely give massive visibility to an owner’s brand. The most advantageous feature of partnering with influencers for internally-housed content development is that one can get in touch with individuals from a wide variety of industries.
Bottom Line
Technology is rolling very rapidly and it’s just remarkable how the things one didn’t assume were possible a few years ago are achievable now. Finally, communication changes at the rate that people are keen to take up innovative technologies. So the major changes most likely won’t take place immediately. Still, advancement will likely feel incremental in 2019.
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