Informative blogs on content writing and copywriting

Every company has to understand that a digital content consumer has a small attention span. If the ad is boring, he has the option of closing the window of the browser. So, they should find a way to advertise for their product that captivates the users and converts them into customers. There is an easy way to make this possible; interactive content. What is interactive content exactly? Interactive content requires the participants’ active engagement more than simply reading or watching. In return for that engagement, participants receive real-time, ultra-relevant results they care about. It is a sure shot way to engage users in the advertisement. The user may or may not convert into a customer immediately but with the help of interactive content, his interest in a particular field sparks up substantially. Today, let’s looks at five interesting ways to use interactive content in your digital marketing campaign that will increase the user to customer conversion rate: Create aw...

Blogging is a hot topic right now and everyone loves it. Blog content not only provides information to the reader but creates an incredible channel for brands to engage better with their potential customers online and thus obtain new revenue streams. It is no wonder that 86% of B2B companies use blogging as a lead generation tool. The outcome of so much blog content developed by professional content writers ? Readers get an impression of industry authority from companies that blog. This in turn, raises the industry authority of the blog and thus enables in higher likelihood of conversion. Don’t believe us?  Then check out this stat – companies that blog get 97% more inbound links that companies that don’t, this is the power of blogging. Now if you are a blogger and love to do your work keeping every minute detail in mind, then here are 10 tips for you: Sharpen your blog content: Every detail you put into your blog should be crisp and information packed. Always remember...

Miami based Jason Peugh always wanted a reliable way of connecting with his digital audience. He has been trying multiple styles in copywriting, but couldn’t successfully establish a meaningful connection with this online audiences. Then he started adding stories of real life instances and connected it with the point he was making in his blogs and articles. He saw an immediate impact in impression and shares for his blog. The above story highlights the importance of storytelling in copywriting Why is storytelling important? Weaving in a story into the content establishes a personal relationship between the company and the reader, leading to better engagement and higher potential of conversion. Human psychology states that people tend to absorb and remember stories much better than facts and stats. More attention is paid towards stories, and they are remembered much better. Not only do people understand stories, they also like them. Storytelling in copywriting allows brands to e...

7 Buzzwords from the IT sector 2018 “Change is the only constant” is an adage as old as time. The sooner we get to terms with it, the better adapted we are to go about in a world that’s so fast-paced. Learning necessary buzzwords always comes by handy, especially when you are involved in website content writing for IT companies . It lets you slide into conversations and discussions with finesse. Out here, we are going to stud you with a bunch of buzzwords that are making all the waves in the IT and Technology arena. Stay abreast. Stay resourceful. Blockchain This IT buzzword has been making it to the list of the trendiest buzzwords for quite long now along with BitCoins, and it doesn’t look like it is far from done. A blockchain is the technology behind bitcoins. It enables the Bitcoin users to exchange currency without being virtually looted or being transacted fake or unauthorized bitcoins. This advantage makes Blockchain a favorite for other applications like sm...

Today, Amazon retails 562 million products – easily making it one of the biggest e-commerce sites in the world. As a seller there is a lot of value in getting good product descriptions written so that your product ranks high on relevant search terms. You need to focus on the 4 key areas of the product description content writing The Heading Bullet List of Product Features Actual description Hidden keywords 1 – The Heading Which one of the below would the reader pick to spend time to read about? “Blue Shirt” “Raymond’s Light Blue Full Sleeve Shirt size 40” Of course, the 2 nd one. Amazon provisions 200 characters to build the title heading of the product. You would want to make it as informative as possible to let the readers know whether they should check out the product or no. Some guidelines for popular product categories mandates the below formats for product description heading – For TV, you can add Manufacturer + Model Number + Product Type For Computers, yo...