Informative blogs on content writing and copywriting

The content marketing process comprises of content creation as well as content distribution. If  you are focused on the content creation process (brainstorming on topics to pick, doing research, assessing which keywords are to be added), it is likely that you will lose focus on the second phase – i.e. smart distribution of content. Wouldn’t it be great if you have a way to sort out all the topics for blog content development well before hand? This way, you will be freed up during the actual content creation and publishing process. This is precisely why you need to invest a few minutes to have a content calendar in place. What is a content calendar? With a content calendar, you can put more time to creating and sharing compelling content rather than being troubled for hours at end about what to write. It is basically a document (generally in the spreadsheet format) that is used to schedule your postings. It is the one-stop-shop for all your questions like when what, and whe...

In today’s digital era, everything is online. Be it shopping, renewing your insurance policy, or even buying a house! Businesses benefit hugely from having a personal blog or a website of their own because users are on the internet all the time. So the chance of them stumbling upon a business blog and discovering your brand is high. Blog Content Writing is the new way of promoting one’s business, whether it is a multi-million company like Microsoft or an upcoming business like AltBalaji.  Be it the traditional way of writing blogs effectively or new age long form blog content, small business will need to publish blogs to make a connection with the user’s psychology. A user spends at least 4 hours a day online, browsing the internet for things he is interested in. if your business blog features in his online search, the chances are he may get converted from a user to a customer. Statistics show that 76 % of B2Bs prioritize delivering content quality over content quantity. ...

Garnering readers for your blog writing has never been an easy task. It, quite clearly, is a tedious task that transcends beyond the usual objectives of compelling content and posting to high-traffic sites. In short, the game of making your post share-worthy requires something more. Want to check out how you can ensure that readers hit the ‘Share’ button on your blog? Then check out these important tips to improve the shareability of your blog. 1 . It is all about the content! It all comes down to that one thing that many people are overlooking these days – content. Making good content may have them all glued to your site but would they want to share it? Have you given them something that resonates with their thinking? Have you voiced their opinion? Considering all of this becomes pivotal when it comes to making your blog post shareable.  Make personally relatable content at the time of blog writing . The content should reflect (or even challenge) the views of your target rea...

Skilled content developers change their writing flexibly as per the customer requirements. They know how important it is to present content in a certain manner for landing pages, blogs, product descriptions and other types. This excellence in flexible writing is what makes them effective and valuable for SEO and conversion rate. A premium copywriting services agency offers an effective approach for targeting multiple purposes of content creation such as marketing, informing, entertaining, educating and others. In fact, they combine a gist of all the benefits in every content piece in order to grab the attention of the target audience and make them convert as desired. In this post we would check out a few valuable copywriting tips from our professional copywriters that will help your digital marketing clients. Understanding client’s content goals Every professional copywriter asks for the client’s goals for content creation. A business owner has a set of goals such as improvin...

With Google gradually shifting towards mobile-first, SEO companies are now making their mobile strategies more robust. Making website design responsive, ensuring high page load speed and other changes are valuable steps that SEO services implement for better mobile experience for the users. However, there is one other aspect, which is really important to ensure the user experience on mobile. And that is the blog format created for official blogs of businesses. Blog writing companies have understood the demand for mobile-friendly content. They know that people use their smartphones to find information, consume content, and make purchases. Hence, blog posts are required to become more convenient for the screens of mobile devices. There are multiple aspects of mobile-friendly blog writing that only an expert can understand and deliver. Here is our take on the top 5 aspects that make for great mobile-friendly blog reading experience: Keeping paragraphs small screen friendly Wh...

Clients turn to the SEO companies with a hope to find solutions for all their digital marketing issues. The services leverage advanced resources to provide SEO solutions for the clients. However, SEO companies also require assistance when it comes to developing compelling content such as article writing. Interested to know why? Then read on and find out The modern digital marketing requires a combination of SEO and content marketing strategies. Hence, smart SEO companies look for skilled and qualified Article Writing services .  The professional content service providers help companies fight the struggles of content implementation for multiple clients. Here are all the struggles of an SEO company that can be met by partnering with a content writing professional. Multiple industry knowledge The quality of the content is decided by the skills and knowledge of the writer. As SEO companies obtain clients from different sectors, it becomes a challenge for them to crea...