Informative blogs on content writing and copywriting

Content is king, the search engine optimization superstar, and the social media ruler. It is expected to play a superior role in 2019 digital marketing. A well-built approach of creative, individual, attention-grabbing content is eclipsing the conventional departments of SEO administration and advertising. When one doesn’t have time for it, doesn’t have an idea what and how to write, and not sure of what to measure at that time definitely he/she need help and inspiration of professional content writers. With the latest changes in Google’s Search Engine algorithm, the requirement for unique content in websites has seen an augment in demand. Currently, Search Engine’s center of attention is on websites that offer high-quality web content and good customer experience as the first to become visible on their search engine results. Let’s check out  the role of professional content writers in improving business ROI and tips for making the most of it in 2019. Regular Content T...

When a candidate applies for a position, the company HR has no way to know your background, your work experience, or career highlights. This is why they rely on a professional resume or CV to assess your potential value to the vacancy you are applying for. This makes the resume your digital spokesperson to the world. Even experts agree that a good resume goes a long way in improving your chances at an open position. It is natural that you would want the resume to be as polished as possible so that you get to create the right first impression and have a strong chance of landing the job you have dreamt of. A well-crafted professional resume ensures that it stands out from the pile of CVs sitting on the hiring manager’s desk. How to polish the resume content? Right from the layout to its content, there are many factors that make or break the perfect resume. Here are some tips on how to create a professional resume: 1 – Know the type of resume Depending on your specific case, you...

The window to snatch a visitor’s attention on your website content is small. If they don’t find any reason to stay within the first few seconds then chances are there you could lose them. Your About us page website content and designing is the chance to attract them and make them stay on your site. So the company’s introductory page should be sticky enough that website visitors won’t leave after reading a compelling piece of copywriting. About Us page web content could be the tipping point in converting more visitors into consumers. That’s why it is essential to make it memorable. This ‘about us’ page is one of the most visited pages on your website or chances are there it could be the weakest. Follow these simple dos and don’ts to fix it and transform visitors into your potential visitors. Do: Tell a story It’s a truth that people take pleasure in supporting others with whom they feel a connection. Sharing your company’s personal story is the best step to establish this relat...

Writing meaningful and viral content for your blog is the most important factor when trying to get traffic to your site. You don’t expect people to come and stay to a blog that lacks depth or quality.  It’s proven that if you want consistent and qualified search traffic then you should avoid copying others’ content and use your creativity in writing blog content. Let’s learn how content writing experts grow blog traffic by implementing the following strategies. Traffic Strategy #1: Write Catchy Blog Content With Perfect Design This is the most important strategy to attract more visitors to your blog. Always write unique content that reflects you, the writer, because it will make your reader more inclined to stay, which means you will get magnetic, high-traffic to your blog. Use Buzzsumo to generate content ideas. If you want to generate a viral post, you need to find out what makes other posts successful. You can also use Ubersuggest to generate content ideas. It is a unique...

Digital marketing is in a constant state of evolution. Innovative SEO content trends, changing Google algorithms, and shift in the marketers’ way of working will herald a shift in digital marketing and SEO as we know it. Company owners are leaving no stone unturned to come up with an impactful blog that targets the right audience and drives desired results as well. Things are already getting eventful and 2019 promises a substantial leap in terms of digital marketing and online business.Take for instance, the total dominance of mobile optimized SEO practices over desktop SEO. Along with this there are many other factors pertaining to content writing for SEO. Let’s look at a few such influential factors that will shape up SEO content writing in 2019. Al to change keyword research In the coming time, voice search is predicted to rule the internet world. So, AI (Artificial intelligence) will actually alter the current keyword searching techniques. People are already referring to...

A book is known by its cover. In the same way, a good piece of content, if it is supported by a sound catchy headline, adds to its existing value. The headline not only summarizes the content, but it also helps in boosting the readership of the page. Hence, headlines add the much-needed edge and value to any good write up. Here are some simple steps to keep in mind while creating an effective headline for any blog or content . Catchy and curious Did you know that there are 2 million blogs published every single day?! The ever-increasing virtual crowd and the flood of competition make it necessary to support one’s write up with an eye-grabbing headline that generates intrigue. Include numbers According to a  Outbrain and Hubspot survey , headlines consisting of numbers generate better click volume as compared to those without numbers. Numbers and figures add a boost to the content, making them more specific and accurate, thus invite more readership. This also ensures...

There was once a time when the typewriter was only the piece of machinery a writer had at his disposal. But now, the world of internet opens another wide world of several apps, resources, and tools which a writer can use to make his content’s quality exceptional.  Content writing companies  can vouch that the task can be challenging for some because the content not only needs to be top-notch but should be well-articulated and unique. Additionally, every writer has a different form and style of writing and needs to craft his content accordingly. Therefore, the tools and resources which a writer uses for his content writing services differ from person to person. What tools power up content writing companies in India? To make it simple for you to make your choice among these content writing apps and tools, here is a list of the most effective among them used by the best content writing companies in India . Grammarly Grammarly is one of the world’s best online tool to ...

It took India only a decade or so in the 21st century to step up with other nations when it came to developing a digital base for market and promoting E-commerce. The challenge back then continues to stand in the way even after years of advancement i.e. generating enough traffic on their websites and to cultivate the very essence of e-commerce into the customer’s mind. This in turn, would help to generate sustained interest and engagement for the online retail site. Some of the best Content writing agencies in India have been providing a viable avenue by generating inbound marketing for e-commerce via blogs and articles. Blog writing services are increasingly emerging as a recommended marketing strategy to scale up the business and give the brand a medium to connect with their target audience. It is now a common concept for business enterprises, no matter the size, to have a blog on their website.This blog section promotes and retains their web presence simultaneously. It also pro...

Content writing for SEO and digital marketing is a combination of art, science and a bit of common sense. Currently 63% of online marketers struggle with generating traffic online. This is where the expertise of professional content writers comes in handy. Great content developed by article writing services experts makes your customers come to you rather than you go after them. Be it social media content or articles, businesses are increasingly relying on captivating content to get the ‘pull’ factor for their brand. And this is why content writers are needed to develop a ‘wow’ kind of article. Well, it was more of the smart work than the writing work. But then how to get the best of the write-up? How to get your content heard out? How should it mark its powerful online presence? Here are the tips to make your writing effective and make it stand out of the crowd: Headings matter…a lot Whenever you are on the search for something online you get to view catchy headings like ‘T...

It may appear quite surprising but coming up with a topic that will interest your readers in your blog posts is a task in itself that requires a lot of creativity. This process can be even more difficult to be accomplished if you are in the early start of your blogging career. But it’s only practice that makes a man perfect, do you agree? Choosing an appropriate topic also gives you the independence of planning your blog posts and building a schedule relevant to it. Planning topics well in advance, in turn, will help you in managing your blog effortlessly and besides this; you can even contribute to other blogs. Additionally, for a more refined output, you can even consult an external agency providing blog writing service or an individual expert that caters to content writing in India, to help you in maintaining your blog. There are many factors that contribute while considering selecting a topic that will produce desirable profits or enable you to build a large dedicated audience ...

In today’s ever-evolving hyper-connected and a competitive market, it’s vital for a business to be able to connect with its target audience online with its primary objective, products and services or any sort of promotions. This is where Search Engine Optimization (SEO) blended with content writing play an important role. How content writing and SEO are related? Experts agree that effective content marketing is the key to modern SEO. It is equally true that content without an SEO strategy will not be able to survive in a digital marketplace. Content writing companies state that Content requires SEO to stand apart amidst all the mediocre blog posts that are responsible for clogging up the internet quite often, and Google clearly states that one of the most significant factors for organic search is some “good content.” But what does this mean? Not any category of content, for sure. Unfortunately, search engines do not categorize or hand-over a note of checklists for “high quality...

What Are Meta Descriptions? Meta descriptions are summaries that describe in a limited number of words about what the contents of a particular web page are. They generally contain around 150 to 200 characters but the more crisp and informative it is, the better. They are a very critical part of the search engine result page. These descriptions contain the keywords being searched and are displayed in the search results by the search engine. Its basic purpose is to entice users to click on to a page. It makes the users stay on to a page making the overall site ranking better. Good content writing companies know that the better the content of the Meta description, the more it will convince users that it is aligned to the search query. This way,the users click on the link and begin engagement with your brand. How to Write Great Meta Descriptions   The best content writing company would agree that a meta description’s purpose goes far beyond just making it appealing. The text n...

The ultimate aim of SEO content writers is to be able to make to the top of Google algorithm.  Keyword usage in SEO content writing is of great significance to achieve this.  Strategic coining of the keyword will improve your blog or site’s prominence via search engines. This will improve your rank and bring you in touch with potential customers who are looking for your products or services via inbound marketing. An SEO content writer should analyze what exactly people type when they search for something and accordingly insert keywords that will automatically help your work as per Google algorithm and get a ranking boost. Your search for the perfect keywords to boost your site’s performance can be achieved with the 5 methods below: Comprehensive Keyword Analysis The idea is to come up with keywords that are specific to your client.  Keyword analysis based on similar posts or sites can be of help in arriving at precise keywords for maximum optimization...