How Hiring Professional Content Writers Delivers ROI?

Content is king, the search engine optimization superstar, and the social media ruler. It is expected to play a superior role in 2019 digital marketing. A well-built approach of creative, individual, attention-grabbing content is eclipsing the conventional departments of SEO administration and advertising.

When one doesn’t have time for it, doesn’t have an idea what and how to write, and not sure of what to measure at that time definitely he/she need help and inspiration of professional content writers. With the latest changes in Google’s Search Engine algorithm, the requirement for unique content in websites has seen an augment in demand. Currently, Search Engine’s center of attention is on websites that offer high-quality web content and good customer experience as the first to become visible on their search engine results.
Let’s check out  the role of professional content writers in improving business ROI and tips for making the most of it in 2019.

• Regular Content

The major obstacle for a solid content marketing strategy is well-written regular content. When one has assigned this job to the professional content writer, he/she can rest confident that he/she will be getting consistent, engaging, convincing content on a regular basis.

• Better Search Engine Ranking

One of the advantages of hiring professional content writers is that they can present keyword-centric content. This is very significant in getting good conversion rate which ultimately gives you better search engine rankings.

• Save More Money

One of the utmost benefits of appointing expert content writing services is that an entrepreneur doesn’t have to spend funds on getting new recruits and give them all the employment advantages that businesses regularly have to give. There is no additional money involved while hiring proficient content writing services in India. One has to pay just for the content he/she gets and nothing extra.

• Recognition

Familiarity constructs trust and when people trust brands or products, they are more enthusiastic to do business with them. By publishing reliable content on a usual basis one can make it easier for people to find their brand or product, come across their content and then memorize them. By hiring professional content writing services one can relax that quality, trustworthy content is always being written for his/her business.

• Higher Conversion Rate

Persuasive content gives a higher conversion rate. It doesn’t matter how good search engine rankings are and how well one can engage people on social networking websites unless they have convincing content on their own website, produced by a professional content writers, they are not going to have the benefit of a higher conversion rate.

• Enjoy Inbound Links

Companies that do blog writing can generate 95% more inbound links, than organizations that do not. Content marketing is one of the most happening and successful lead generation methods. With Search engine optimized content, one can expect to create twice as much leads as in conventional outbound marketing. The finest part is that it will cost around 60% less.
Conclusion
With the help of well-written and engaging content, one can stand out from the competition. Professional content writing service filled whether with a sales pitch, normal or SEO optimized, can generate more leads which convert visitors into customers. That’s why one can take above-discussed benefits by hiring qualified content developers which profit business.

The post How Hiring Professional Content Writers Delivers ROI? appeared first on Textuar Blog.

6 Steps to a Professional Resume – Here’s How to Do It

When a candidate applies for a position, the company HR has no way to know your background, your work experience, or career highlights. This is why they rely on a professional resume or CV to assess your potential value to the vacancy you are applying for. This makes the resume your digital spokesperson to the world. Even experts agree that a good resume goes a long way in improving your chances at an open position.

It is natural that you would want the resume to be as polished as possible so that you get to create the right first impression and have a strong chance of landing the job you have dreamt of. A well-crafted professional resume ensures that it stands out from the pile of CVs sitting on the hiring manager’s desk.

How to polish the resume content?

Right from the layout to its content, there are many factors that make or break the perfect resume. Here are some tips on how to create a professional resume:

1 – Know the type of resume

Depending on your specific case, you can opt for either of the three types of resumes

1. Chronological – For senior or more experienced candidates, a chronological resume will be a great fit. They provide a date-wise breakup of the positions worked in at different companies and the roles executed at each of them
2. Functional –This type of resume is best for specialists in high demand. The resume highlights your skills and experience rather than a date-wise breakup of the job roles executed
3. Targeted – This type of resume will need to be edited before sending it to particular employers. This type of CV is typically accompanied by a cover letter.

2 – Make it easy to read

A cluttered resume will be a strict no-no. Make it legible to read with a good font and sufficient whitespace (that acts as a breathing space). Popular fonts include Arial, Times New roman, and Calibri (I personally prefer the new Roboto font too). Any size between 10 and 12 will do for the font. Make sure to keep background as plain white and don’t go for fancy borders.

3 – Consistency is the key

All similar elements need to be consistently formatted so that you don’t have some text jutting out in prominence or having a weird appearance. So, if you have points in bullet, make sure to use the same bullet style everywhere. Also refrain from using fancy bullets as it looks very amateur

4 – Heading matters

Professional resume writers stick to one or two most popular formats of displaying the heading. You need to ensure that you have the right mix of font style, size, color, and placement to make an impact from the first line itself.  A handy tip would be to highlight your achievements in one line below your name. So if Peter Marsh wants to highlight his rich experience, and qualification then he can have an opening header something like this

Peter Marsh
18years experience as Chartered Financial Accountant |  CFA (London) |  Gold medallist (Math Olympiad)
101, West Avenue, Salisbury, 902021 |Cell – 4558527710 |  p.marsh@torchmail.com

5 –Structure according to industry

For a creative business (advertising, media, graphic design etc), it will be okay to go creative and use some fancy fonts and imagery to improve the captivating appeal of the resume. But if you are a senior person looking to apply for a position that has ESOPs and stock options then its best to go for a subtle layout with less noise in the background of the CV.

6 – Check before sending

It is crucial to check every single word, syllable, and sentence for context, relevance, and meaningfulness before hitting the ‘Send’ button. Here are some quick rules to follow when creating your resume.
To sign off
With these tips you can ensure that a resume is perfectly built to attract the attention of the HR team and help you secure the job that you have been looking for. Interested in getting professional expertise to get the job done? Then check out the resume writing services of an expert to deliver a professional resume that acts as a stepping stone to a rewarding career ahead.


The post 6 Steps to a Professional Resume – Here’s How to Do It appeared first on Textuar Blog.

Dos and Don’ts to Write a Killer “About Us” Page and Drive Conversions

The window to snatch a visitor’s attention on your website content is small. If they don’t find any reason to stay within the first few seconds then chances are there you could lose them. Your About us page website content and designing is the chance to attract them and make them stay on your site. So the company’s introductory page should be sticky enough that website visitors won’t leave after reading a compelling piece of copywriting.

About Us page web content could be the tipping point in converting more visitors into consumers. That’s why it is essential to make it memorable. This ‘about us’ page is one of the most visited pages on your website or chances are there it could be the weakest. Follow these simple dos and don’ts to fix it and transform visitors into your potential visitors.

• Do: Tell a story

It’s a truth that people take pleasure in supporting others with whom they feel a connection. Sharing your company’s personal story is the best step to establish this relationship. In company’s description talk about the history behind the starting of your business instead of simply listing all the services you offer. This story can make your brand more human.

• Do: Speak the language of your visitors

Before starting to write web content, always visualize your prospective customers. Consider their requirements, needs, and their objectives. Targeting different demographics would require a different approach in web content writing. Your webpage must speak the language of your visitors. Your About us content should motivate your guest visitors to take an action.

• Do: Be clear, to the point and, interesting

It’s not easy to get people excited about a long web content. That’s why keep your organization’s description short, simple, sweet and, to the point. Don’t write a novel. In the end, the ultimate goal of your company’s description is to encourage readers to take an action such as call, buy or visit your establishment. So don’t use the complicated term and block the road.

• Do: Show the Facts

There is nothing wrong with proving your worth with some high-level stats. After all, people are visiting about us page to know more about your company. So present the facts using a number of awards you have collected or the number of clients you currently serve.

• Do: Include Attention Grabbing Visuals and Testimonials

Always make your introductory page an eye-catching by including photos, videos, infographics, and testimonials. Client testimonials help to build instant trust and credibility. It’s an old saying “a picture is worth a thousand words”. These visuals can help to engage visitors with shorter attention spans. So make about us page visually appealing.

• Don’t: Use Superlatives

Don’t use cheesy clichés, overstated superlatives, or breathless adjectives to describe yourself. There are some words that are great when other people use to describe you. But you should never use to describe yourself. Think seriously about swapping out them out of your content if you have used it. Pages weighed down with superlatives may actually hurt your reliability so avoid them.

• Don’t: Use copyrighted and stock photos

If you find an image on a search engine it’s doesn’t give you any right to use it commercially on your website. Copyright regulation is severe stuff and qualified photographers keep strict copyrights on their images. Always use photos of real people and places. Stock photos can weaken your credibility. So avoid them.

• Don’t: Forget Calls-to-Action

Always logically include a clear call to action in about us page. The ultimate goal of a homepage is to attract visitors and convert them into probable customers by taking further actions like call or buy after reading about us page or filling a form. So never forget to include this call-to-action.

• Don’t: be afraid to ask others

Always update your about us page frequently. It reflects your current company character. Don’t be scared to ask others for their view about your page as they will often mark something you missed.

Conclusion

An appealing About Us page in web content that describes your value and shows your individuality can make all the distinction in converting customers from causal visitors. If you craft a powerful introduction page by keeping in mind above discussed dos and don’ts then visitors will never bounce via the back button. You have very less time and space to grab your visitor’s attention so make use of it wisely. Arrange content in a logical way so it can drive visitors to take action. By doing it appropriately you can be confident that your website is designed to generate conversions from the start point.

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Top 5 Proven Strategies to Increase Your Blog’s Traffic

Writing meaningful and viral content for your blog is the most important factor when trying to get traffic to your site. You don’t expect people to come and stay to a blog that lacks depth or quality.  It’s proven that if you want consistent and qualified search traffic then you should avoid copying others’ content and use your creativity in writing blog content.

Let’s learn how content writing experts grow blog traffic by implementing the following strategies.

Traffic Strategy #1: Write Catchy Blog Content With Perfect Design

This is the most important strategy to attract more visitors to your blog. Always write unique content that reflects you, the writer, because it will make your reader more inclined to stay, which means you will get magnetic, high-traffic to your blog.

Use Buzzsumo to generate content ideas. If you want to generate a viral post, you need to find out what makes other posts successful. You can also use Ubersuggest to generate content ideas. It is a unique keyword suggestion tool that helps you generate post ideas in blog content writing. From Serpstat also you can get information about the popular topics.

Another really important thing people tend to forget is design. Images and multimedia enhance the visual appeal of your blog. If your blog post is not presentable then there is no meaning of writing it. Make sure to match compelling blog writing with great images.

Traffic Strategy #2: Develop Targeted Blog Content by Observing Existing Blog Traffic

To get the perfect information about your existing blog traffic you can use Google Analytics. It will provide you with detailed information about your blog content traffic, conversion,and your advertising ROI. It also tracks your blog’s Flash, video, social networking sites, and applications. Once you have developed targeted blog content; it’s a good beginning. Your content should be creative, engaging and easy to understand.

To get the high traffic, you should include some keywords in your texts. Always use high volume keywords to get benefit from them. You can use Google Adwords, WordStream, SEOChat for it. Google Ads Keyword Planner is a keyword research tool which helps you to find the right keyword for your blog content. To generate a large keyword list you can use Google Correlate. You can use different SEO tools like Keyword Tool, SEMRush, Ahrefs.

Traffic Strategy #3: Blog Commenting & Guest Posting

An engaging blog comment is a great way to get traffic to your blog. It also helps you to build a relationship with other bloggers.

Guest posting helps you gain more loyal readers. It’s important to maintain a high-quality guest post standard on your blog. Forum marketing is also an effective way to get quality traffic.

Traffic Strategy#4:SEO

Search Engine Optimization is the most important way to get an organic traffic.When you are in a competitive niche it might look tough but you will get the best and highly targeted traffic through SEO. Make sure to use keyword research tools, to come up with content that your readers will likely see when they type in a query on a search engine. Professionals in blog writing employ tools like SEMRush to know about tools that help in keyword research.

Traffic Strategy#5: Social Networking & Social Bookmarking

There is a huge difference between social networking and social bookmarking. By using social networking sites such as Facebook and Twitter, you can get more traffic to your blog. The more the friends you have the more traffic you can get.

By effectively using social bookmarking sites such as Digg and StumbleUpon, you can get more traffic to your blog.

In Conclusion

All the effective strategies to get traffic are now in your hand. It is up to you now that what will you do with it? Will you just forget about this blog post or take an immediate action to get magnetic high traffic to your blog. Choose the experts in blog content writing. They will help with the relevant, trending topic, and develop high-quality content. You can use them to update your blog regularly and analyze your blog content using different SEO tools to gain more actionable insights.

The post Top 5 Proven Strategies to Increase Your Blog’s Traffic appeared first on Textuar Blog.

SEO content trends 2019

Digital marketing is in a constant state of evolution. Innovative SEO content trends, changing Google algorithms, and shift in the marketers’ way of working will herald a shift in digital marketing and SEO as we know it.

Company owners are leaving no stone unturned to come up with an impactful blog that targets the right audience and drives desired results as well. Things are already getting eventful and 2019 promises a substantial leap in terms of digital marketing and online business.Take for instance, the total dominance of mobile optimized SEO practices over desktop SEO. Along with this there are many other factors pertaining to content writing for SEO. Let’s look at a few such influential factors that will shape up SEO content writing in 2019.

1. Al to change keyword research

In the coming time, voice search is predicted to rule the internet world. So, AI (Artificial intelligence) will actually alter the current keyword searching techniques. People are already referring to Siri, Alexa and other voice apps for personal assistance. The queries are usually day to day based ones like, ’Where can I get good velvet cushions nearby?’ or ‘Please call my grocery store!’etc. The content writing will now move to long tail and phrase-based queries rather than 1 or 2 word queries.
Tip – Familiarize yourself with long tail content and how it can be harnessed to make keyword research better for SEO content writing

2. Amazon to rule

Experts proclaim Amazon to be the new Google. In the present scenario, almost 70 % people log in and search goods and services, each day, using Amazon as the chief search engine tool. Every day, thousands click on Amazon search bar to scan or buy daily utility products such as food, clothing etc. Therefore, keeping in mind, the consumer’s needs online business owners’ need to brush up their marketing strategies that may boost the sales in the fast-growing competitive virtual world.
Tip – Check out best practices in writing Amazon product descriptions that captivates buyer attention

3. Blockchain option

Blockchain is giving total control for content creators over the intellectual property. Using distributed and decentralized ledger architecture, SEO content creators can determine whom to share content with and how to accept payment for the same. Just like Binded uses Blockchain to protect copyright behind images, work will go on to see how it can be replicated for text content.
Tip – Get innovative ideas that tie up content creation with Blockchain

4. Great quality SEO content

Google will continue to place great emphasis on good quality meaningful content developed for the readers. The basic architecture of web bots powering the search engine remains the same – check the text matter developed by expert SEO content writers. This helps the bots to check for relevance of the page to the search query.
Tip – Content writers need to focus on readability of the content for humans rather than making it overly optimized for keywords

5. Technically accurate websites

In near future, websites are going to be more user-friendly, technically accurate, well contented and illustrated. This will result in a big boost to the ongoing competition in the virtual world. Thus, business owners need to buckle their shoes and present a good effective website that should rightly cater to the needs of the audience.
To sum up
To sum this up, 2019 is going to be a revolutionary year, that will witness great virtual amendments and new concepts that the internet will adopt in terms of SEO. Stay tuned as we at Textuar continue bring more such exciting trends around the content.
The post SEO content trends 2019 appeared first on Textuar Blog.

5 Tips to Build a Compelling Blog Headline

A book is known by its cover. In the same way, a good piece of content, if it is supported by a sound catchy headline, adds to its existing value. The headline not only summarizes the content, but it also helps in boosting the readership of the page. Hence, headlines add the much-needed edge and value to any good write up. Here are some simple steps to keep in mind while creating an effective headline for any blog or content.

1. Catchy and curious

Did you know that there are 2 million blogs published every single day?! The ever-increasing virtual crowd and the flood of competition make it necessary to support one’s write up with an eye-grabbing headline that generates intrigue.

2. Include numbers

According to a Outbrain and Hubspot survey, headlines consisting of numbers generate better click volume as compared to those without numbers. Numbers and figures add a boost to the content, making them more specific and accurate, thus invite more readership. This also ensures the write up getting good viewership.

Let us cite an example to support this point. Here are two likely headlines.

1. Some tips in app development
2. 7 tips in iOS app development

No prizes in guessing, which may be more apt for the headline slot. Headline B is more descriptive and hence provides more information to readers.

3. Use of brackets

Most of the reputed and well-placed bloggers use brackets or parentheses in their content. This ensures attention towards the same. The Outbrain and Hubspot survey took a look at 3.3 million paid links and found that headlines with brackets performed 38% better than headlines that didn’t have the brackets. Of course, the relevance and context has to be there when you insert the brackets in the headlines.

4. Bold statements and strong words

Always use bold, creative and controversial statements when you are framing a headline for your write up. This tends to give it an extra sense of curiosity n the reader is very likely to go through the entire content, in order to know more and satisfy his queries. In the same way, let the words be strong and add apt and appealing adjectives to enhance the readership of your content.

5. Consider other competitive headlines

The ideal blogger usually scans and considers going through, his competitors, their headlines. Thus, keeping himself abreast of the right trending norms in headlines writing, he creates an impactful headline to his writ up. Therefore, a sure visit to other similar related pages can broaden and widen the views thus enabling him to come up with suitable and crisp headlines.

Signing off

Keeping in mind, these pointers, a blogger can actually come up with the right headlines that can give an extra edge to his articles. This will enhance its readability online. After all, even Copyblogger has corroborated that “on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest”.

The post 5 Tips to Build a Compelling Blog Headline appeared first on Textuar Blog.

6 Free Tools and Resources Used by Content Writing Companies

There was once a time when the typewriter was only the piece of machinery a writer had at his disposal. But now, the world of internet opens another wide world of several apps, resources, and tools which a writer can use to make his content’s quality exceptional. Content writing companies can vouch that the task can be challenging for some because the content not only needs to be top-notch but should be well-articulated and unique.

Additionally, every writer has a different form and style of writing and needs to craft his content accordingly. Therefore, the tools and resources which a writer uses for his content writing services differ from person to person.

What tools power up content writing companies in India?

To make it simple for you to make your choice among these content writing apps and tools, here is a list of the most effective among them used by the best content writing companies in India.

1. Grammarly

Grammarly is one of the world’s best online tool to check grammar. It not only provides the best features for best-in-class grammar checking but also is also free for personal use.

The app, though named “Grammarly”, goes beyond just fixing misspelt words and overlooked grammar mistakes, it also identifies words which have been used in the wrong context, even though spelt correctly.

Therefore, it ensures that the quality of the content written by you is not diminished for any reason and helps you in providing the best content writing services.

2. Hemingway Editor

Hemingway Editor is a tool which can be used either online or by downloading its app. It is a simple proofreading and word processing tool which can be a boon for writers. The app uses color codes to highlight the issues and common errors in the content and helps the writers in writing in a simple and clear, yet powerful manner.

It detects all kinds of errors like the occurrence of adverbs, tough to read sentences, complex words or phrases, the presence of passive voice within the text and many more. It also has many formatting features and offers the facility to write directly in the app.

This app is a must-have for content writing companies as it will help in making the content more professional and well-articulated.

3. Ilys

While writing in Ilys, you get control over almost everything using a dashboard. It also has a “Ninja Mode”, which turns off everything else on the screen while you type so that you are not distracted by any letters or words.

The main feature, although, is its unintuitive clever central feature, which literally forces the writer to never look back. The only thing displayed on the screen is the last letter you typed and you don’t get to look at the whole text until you’ve reached the word limit you entered.

This is an excellent tool if you are providing content writing services where you have to be innovative and break your block.

4. Calmly writer

Calmly writer is the best tool for you if you easily get distracted. It is streamlined and simple and makes you focus entirely on your writing. It provides the most basic content writing tools

The application is designed to help you in concentrating all your ideas on the screen without any other things to worry about. It also has a “Focus Mode”, which makes everything else on the screen blurry except for the paragraph you are working on.

5. DupliChecker

Content writing companies, as a general rule, do not accept any plagiarized content as it is a serious offence in academic circles. Therefore, it is essential that you check your text for any similarities with other works.

Any duplicate content is detected by this software and it helps in making your content original. It is convenient and easy to use and gives instant results.

6. ProWritingAid

ProWritingAid provides a lot of features and acts as your grammar guru, style editor, and personal writing coach. It checks your writing for vague words, overused words and sentence length and suggests hundreds of improvements.

The tool is able to identify almost all types of write-ups by checking spelling and grammar errors, plagiarized content and contextual mistakes. It also has a built-in thesaurus and a word explorer.

The great functionalities built into ProWritingAid help the users in expressing their ideas more clearly and at the same time learn and expand their vocabulary. It is hands down one of the must-have software for all writers.

 

To sign off, if you are serious about writing professional and pursuing content writing in India, these are some must have tools. At Textuar we use them in making our content more accurate and engaging. We are sure that these tools will definitely improve your skills as a content writer.

The post 6 Free Tools and Resources Used by Content Writing Companies appeared first on Textuar Blog.

How Content Writing Agencies can Augment e-Commerce Business Topline?

It took India only a decade or so in the 21st century to step up with other nations when it came to developing a digital base for market and promoting E-commerce. The challenge back then continues to stand in the way even after years of advancement i.e. generating enough traffic on their websites and to cultivate the very essence of e-commerce into the customer’s mind. This in turn, would help to generate sustained interest and engagement for the online retail site.
Some of the best Content writing agencies in India have been providing a viable avenue by generating inbound marketing for e-commerce via blogs and articles. Blog writing services are increasingly emerging as a recommended marketing strategy to scale up the business and give the brand a medium to connect with their target audience.
It is now a common concept for business enterprises, no matter the size, to have a blog on their website.This blog section promotes and retains their web presence simultaneously. It also provides the customers with valuable information that improves brand engagement. In fact, business experts are inclined to believe that blogging can set the course of your e-commerce business. This helps in cementing the crucial aspect of the need for content writing agencies.

A Simple Blog Can Expand Your Business –How?

Unless your e-retail company is well-established and has a niche in the market, it is fairly obvious that no customer will have full idea about your business enterprise, let alone knows the name of it. And it is blatantly foolish to think that it would occur naturally.
This is precisely where your content blog plays its magic in bring in valuable traffic and allow them to discover your e-commerce store. An expert content writing agency will put up a blog keeping in mind to improve your SEO.
The more you blog, more is the probability of the search engine to rank your website in its search algorithm, gaining a lot of search and attention, say on Google. Blog writing services in India will work continuously in promoting different arrays of products and brands, keeping in mind the diverse demographic of the Indian population.

Create Your Blog and Get Noticed

One of the great ways people use blogs to get noticed is included community pages and links to social media which boosts the digital marketing and brand consciousness among the customers, which should signal to the search engine.
A good attractive post containing the piece of content may get a good press which is invaluable and promotes a good image for the content writing agency. These may include high profile-bloggers and writers, reporters complimenting it.
Take for example- the Shopify blogs. They have a well curated list of trending topics on which they write periodically. Even for a popular e-commerce development portal, Shopify has managed to compile a great list of blogs, covering themes like how to sell online or e-commerce taxes.

Build an e-Commerce Audience with Blog

There is one more good reasoning for assigning blogging agencies for content creation. It is the content’s ability to build loyal consumers which will end up being repeat buyers of that brand and strong brand advocates. The basic construct of a blog usually consists of a header which should be catchy enough to lead the reader’s attention to the expected narrative. It may be accompanied with social media posts, pictures, an animation or a video which adds on like a cake icing.
The contents of a blog should be descriptive and almost in a storyline format which will tug on the emotions of prospective consumers meanwhile carefully slipping in the specifications of your product. Adding history, a context to the foundation of your business, in your blog is so much helpful to increase web marketing.

TAKE AWAY POINTS FOR DESIGNING A BLOG

It is imperative for an agency to have the content writing done in a thoughtful, eloquent way, in a strict, simple sense. A content blog should –

• Contain relevant contents that should be targeted towards a particular demographic of the population. It could be informative, entertaining, and open to discussion forums and should be focused on the needs and requirements of the customer.
• Your blog should have a concise goal. A content writing agency like Textuar would focus on SEO improvement, luring in the readers and establishing a long-term customer loyalty to drive up the sales of the business they are working.
• Content blogging is a quintessential step for brand creation and cementing online digital marketing. It can be used to harness the customers into buying and believing in the brand with its storytelling narrative.
• Make sure the content posting is consistent; it can be monthly or weekly as per the need.

The post How Content Writing Agencies can Augment e-Commerce Business Topline? appeared first on Textuar Blog.

8 Golden Rules of Effective Article Writing Services

Content writing for SEO and digital marketing is a combination of art, science and a bit of common sense. Currently 63% of online marketers struggle with generating traffic online. This is where the expertise of professional content writers comes in handy. Great content developed by article writing services experts makes your customers come to you rather than you go after them. Be it social media content or articles, businesses are increasingly relying on captivating content to get the ‘pull’ factor for their brand.

And this is why content writers are needed to develop a ‘wow’ kind of article. Well, it was more of the smart work than the writing work. But then how to get the best of the write-up? How to get your content heard out? How should it mark its powerful online presence? Here are the tips to make your writing effective and make it stand out of the crowd:

1. Headings matter…a lot

Whenever you are on the search for something online you get to view catchy headings like ‘Things you never knew but existed,’ ‘Things you have being doing wrong all your life’ or the simple adjectives-based headings in an article.
It is these headings which prompt you within to at least try and click on the link. These are nothing but a clickbait from the people engaged in the article writing services. They just know the right topic which will garner attention, get the ‘most searched keyword’ award to itself. So try to make the heading to be appealing.

2. Get to the point and stay on it

This is another mistake in article writing. The content just does not sync with the headline, and readers have to wait and wait. A good expert in content writing for SEO will vouch that it is best to get to the point within 1^st 2-3 sentences and stay on a central idea throughout.

3. Divide (the content) and rule

This is just not an idea by the Britishers, but a golden rule for effective writing. If you are in the article writing services, you must know that the reader won’t go on to read every line just because it is there.
So divide your write up into pointers, smaller paragraphs with some sub-headings. It makes the content interesting to read and lets the readers find the exact information they are looking for. This way, readers stay on the article post for longer and are prompted to check back later due to the helpful layout of the content.

4. Go by the trend

No matter how repeatedly has a topic or phrase or content been in use, if it is trending, professional content writers will use it in the articles and readers will be sure to consume the same.
Be it business, economy, fashion, or entertainment, it makes sense to cover trending topics without losing relevance of your business industry.

5. Know Your Customer Persona

Professionals in article writing services keep in mind who they are writing for. Knowing the buyer persona will help you as writers to focus on the customer when generating content.
Knowing about the target audience demographics, company, goals, roles, challenges, and behavior patterns among other vital questions will help the marketing team target the potential leads better via well-articulated article content.

6. Simplicity still rules

Professional content writers sometimes write articles which showcase their vocabulary, grammar and language proficiency. But what’s the point if the reader doesn’t understand it?
Your content needs to resonate with a wider audience. Even a low-literacy person needs to remain holed with great content that he/ she can understand well.

7. Maintain a smooth and cohesive flow

Even when you get all the above-mentioned tips in article writing, you may not be able to link the paragraphs well. Every ending line and the starting line must make some connections so that the flow from one paragraph to another is smooth.
It shouldn’t appear as if random paragraphs are stuck in one go. Cohesiveness has to be maintained as it increases the stay time of the reader.

8. Authenticity matters

Imagine you are reading something online, and facts mentioned on another website proves your content to be wrong or incorrect. It immediately impacts the credibility out of your website and content in a negative way.
If you need to propel to be the best article writing services in India, you need to research well for your topic.  In case you are taking references, statistics, or figures from another site, make sure to cite the sources.
To sign off
These tips are sure to augment the impact your content has on your client’s online bottom lines. Happy writing and make a solid mark in your expertise in content writing for SEO!
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How to Pick the Right Blog Topics Your Audience Wants to Read

It may appear quite surprising but coming up with a topic that will interest your readers in your blog posts is a task in itself that requires a lot of creativity. This process can be even more difficult to be accomplished if you are in the early start of your blogging career. But it’s only practice that makes a man perfect, do you agree?

Choosing an appropriate topic also gives you the independence of planning your blog posts and building a schedule relevant to it. Planning topics well in advance, in turn, will help you in managing your blog effortlessly and besides this; you can even contribute to other blogs. Additionally, for a more refined output, you can even consult an external agency providing blog writing service or an individual expert that caters to content writing in India, to help you in maintaining your blog. There are many factors that contribute while considering selecting a topic that will produce desirable profits or enable you to build a large dedicated audience for your blog. We’ll make this post a practical one by breaking down into 4 simple ways of discovering suitable blog topics that will resonate your audience.

1) Know your potential audience

This is one of the primary conditions of blogging, you ought to be acquainted with the people who visit your website/blog and show keen interest in what you present. Since engagement holds an important position of every blog/website success story, you have to be able to attract your audience through the words you present to them.
Ensure reading the comments regularly that your readers post after each topic is published; this will enable you to perform careful analysis that will in turn reveal the interests of your audience. Another way of learning what your audience cares about is by simply surfing what your target demographics are currently looking for. In case you find it difficult to explore a new topic or simply fail to recognize what they’re up to, you can look out for a professional content writing agency who will offer you with their blog writing service at that particular moment.

2) Focus on relevance

Opting for relevant topics doesn’t necessarily mean choosing topics that are popular or are currently trending. Choose a topic that provides an answer to the questions your target audience is looking for, and something that intrigues them. Also, ensure selecting a topic that’s evergreen and not something that’s restricted by time. Such topics have a stronger likelihood of staying relevant for a long period of time, and even more likely to be ranked higher by Google. If your topic category seems crowded at first, remember, every topic has limitless unexplored niches. Study thoroughly to find a topic that nobody else has done and what could work the best for you basis your experience, passion, knowledge and education. Alternatively, to ease up your work, you can seek professional assistance from a content writing agency for their guidance on blog writing service and then mutually share a perspective on a certain topic.

3) Find a source related to your niche

We all have some blog or a website that we look up to. Undeniably, stealing is a part of any creative process, but this doesn’t mean you should plagiarize someone else’s work. Some blogs catering to a similar category as yours might have better readerships with some sort of secret headline writing tactics since their topics are always trending. The best way to get into this league is by ‘borrowing’ a topic that already exists and is trending. However, you just need to refer to the topic and stop there. Alternatively, you can even research their technique and apply it to your own content or seek guidance from an expert providing services for content writing in India, to ensure your views are well published. However, in this process of referring to the industry experts, ensure what you are writing is relevant to your audience.

4) Leverage helpful content tools

There are tools specifically designed to guide you through the trending topics since relevance is the key in this 21^st century, and there’s no way to miss on it. Tools like BuzzSumo are specially built for this purpose and once you comprehend what people are talking about, you can start producing guest posts and pull the traffic your way. Such tools filter through a multiple sources to find relevant content for your niche. These tools also have their paid versions with advanced features that are great for social media management, and are now getting largely adopted by content writing agencies outsourcing content writing in India.
Another way to find suitable topics for your blog is by visiting interactive forums such as Quora, Reddit or any other industry specific that you may find. Such interactive forums are marketplaces where your target audience goes to hang out when they need reference and guidance on a particular subject.
The post How to Pick the Right Blog Topics Your Audience Wants to Read appeared first on Textuar Blog.

4 Ways to Ensure Top Quality Content for SEO

In today’s ever-evolving hyper-connected and a competitive market, it’s vital for a business to be able to connect with its target audience online with its primary objective, products and services or any sort of promotions. This is where Search Engine Optimization (SEO) blended with content writing play an important role.

How content writing and SEO are related?

Experts agree that effective content marketing is the key to modern SEO. It is equally true that content without an SEO strategy will not be able to survive in a digital marketplace. Content writing companies state that Content requires SEO to stand apart amidst all the mediocre blog posts that are responsible for clogging up the internet quite often, and Google clearly states that one of the most significant factors for organic search is some “good content.”
But what does this mean? Not any category of content, for sure. Unfortunately, search engines do not categorize or hand-over a note of checklists for “high quality content.” Besides these behavior-based markers for top-notch content, search engines actively scrutinize the content to filter signals of quality within the text itself.

The role of content writing in impacting SEO

Undeniably, for any post to be completely SEO-friendly – content is solely of the essence. An agency dealing in content writing in India will know that creating a super SEO-friendly post will not perform on the engagement outcomes, if your content isn’t appealing and tainted with improper language in the most possible complex way.
In order to have a fighting chance amongst other competitors, you need to ensure investing a lot of time to review what you write and that it deserves to be thoroughly enjoyed by your readers and not just be shallowly scanned.
Content is responsible for narrating the search engines what your website is all about. Search engines are highly capable of many things, but at the same time, they are not all knowing. They heavily rely on keywords and texts in order to interpret the connotation of a webpage.
That means, without content there’ll be nothing for a search engine to crawl and your website won’t be reflected in search results for the keywords that are relevant to your brand if the needed content isn’t available. The logic here remains the same – if someone likes a piece of content, it’s usually due to its high quality. Search engines make use of these social signals while assessing the quality, so developing quality content from Content writing companies is a prime element of a successful SEO equation.

Ways to apply a Growth Mindset to your content writing

Too many marketers spend their time in waiting till the end of content creation to finally introduce SEO as their promotional tool. However, an effective content marketing strategy needs to start with keywords and user-centric research.
Once the content writing services providers know what queries the target audience is using to discover businesses like their end client, they can accordingly design a content strategy that specifically answers their queries and guides them to move through the funnel.
Here are some proven ways to apply growth mindset to the content and extend the value your business receives from content writing

• Designing quality and relevant SEO content

If your users are engaged, they consume more content, eventually interact with it and spend more time on it. From designing a systematic structure to the details of the layout, ensure these success drivers of designing good content.
For this, content writing services providers in India keep target audience in mind. The reason for this simple -You write for your audience so search engines can also comprehend, and not the other way around.

• Content Freshness

It makes sense to post an exceptional piece of quality content in contrast to producing ten articles that are not up to the mark. Content freshness happens to be an important SEO ranking factor. If you don’t produce fresh SEO content, there’s a likelihood of your competitors to outpace you. Publishing fresh content from time to time can help improving your site’s chances of ranking on the top for these relevant queries.

• Create error-free content

Professional content writing services providers in India agree that there’s nothing more unsettling than creating content that’s filled with errors. One of the ways to avoid investing too much time into it is by hiring a proofreader rather than editing it on your own.
Error-free content counts as a big credibility criteria. Besides this, linking to other authorities and citing sources is a great technique to demonstrate to search engines that you are aware of your target audience.

• Constantly Monitoring your website to track the SEO progress

Content is no longer about just the keywords or links and anchor texts you have on your page. You also need to take into consideration the relevance, quality, and context of your website’s content.
You need to have a realistic view at the number of images or other types of media you have integrated to make your content more interesting. One of the ways to track how search engines have evaluated your content is by analyzing the traffic on your website and how well your site’s content is being acknowledged on social media in comparison to your competitors.
To sign off
Achieving effective SEO is not possible without good content to fuel your efforts. Content is responsible for guiding the search engines on how to interpret your site, and this is what attracts the users to engage with your brand when it appears in the search results.
If you are working towards designing a content marketing strategy that did not start with enough SEO research, go back to starting from scratch and factor in good quality content writing services into the equation. There’s a larger picture at stake – the responses, user interaction, their needs and finally, user satisfaction with the content, thus driving better outcomes of the end client.
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6 Tips to Write Compelling Meta Descriptions

What Are Meta Descriptions?

Meta descriptions are summaries that describe in a limited number of words about what the contents of a particular web page are. They generally contain around 150 to 200 characters but the more crisp and informative it is, the better. They are a very critical part of the search engine result page.

These descriptions contain the keywords being searched and are displayed in the search results by the search engine. Its basic purpose is to entice users to click on to a page. It makes the users stay on to a page making the overall site ranking better.

Good content writing companies know that the better the content of the Meta description, the more it will convince users that it is aligned to the search query. This way,the users click on the link and begin engagement with your brand.

How to Write Great Meta Descriptions

 

The best content writing company would agree that a meta description’s purpose goes far beyond just making it appealing. The text needs to be written to maintain the accuracy and meet the expectations of the searchers.

Some of the key factors to keep in mind to write clear, helpful and informative Meta descriptions are:

1. Tell the searcher what you are offering and why should they buy it from you.

The Meta description should always contain the information as to what the web page provides to the searcher and compel him to look into it further. It should tell the users what the unique features of the web page are and what the distinctive selling propositions of the website are.

2. Use the keywords

Using the keywords while writing a Meta description is a very important point to remember. Keywords make it fairly clear that the web page offers the solution to the searchers problem. Not using keywords on the other hand, is a very fatal mistake. It is not necessary to stuff the description with keywords but they should be present as to indicate the useful and relevant nature of the website.

3. Stop focusing on the character count of the description

One should not worry about the length of the Meta description. Although the common practice is to restrain oneself within 155 to 160 words but it has been found in the experiments conducted by SEMrush that the Meta descriptions that exceeded the count of 320 performed better and were ranked higher.

4. Understand the users intent and answer their questions

Understanding what user is searching for and providing the answer to that is very important when it comes to Meta description. Also, from the keywords used by the searcher his intention should be drawn i.e.what is the information being sought by the user and what will probably satisfy his search.

5. Using action-oriented language

Use of action-oriented language is very important. Words like “learn”, “discover”, “study”, “grab”, “download”, will inform the users of what the web page is providing and prompt the searchers to click on the link. Action-oriented language is ideal for a compelling call-to-action.

6. Be unique, relevant, specific and interesting at the same time

Meta descriptions are the litmus test for quality of the web page and hence it is very important for it to be unique and specific. At the same time you only have very little time to make an impression and hence it must also be relevant and interesting. It must not be generic or boring.

 

To sign off

Meta descriptions are in the market to stay and are not going away any time soon. With the use of the methods mentioned above and some practice, one should be able to write very convincing and compelling Meta descriptions in no time.

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5 Ways to Optimize Content Keyword for Better SEO

The ultimate aim of SEO content writers is to be able to make to the top of Google algorithm.  Keyword usage in SEO content writing is of great significance to achieve this.  Strategic coining of the keyword will improve your blog or site’s prominence via search engines. This will improve your rank and bring you in touch with potential customers who are looking for your products or services via inbound marketing.

An SEO content writer should analyze what exactly people type when they search for something and accordingly insert keywords that will automatically help your work as per Google algorithm and get a ranking boost.

Your search for the perfect keywords to boost your site’s performance can be achieved with the 5 methods below:

1. Comprehensive Keyword Analysis

The idea is to come up with keywords that are specific to your client.  Keyword analysis based on similar posts or sites can be of help in arriving at precise keywords for maximum optimization of your site.
A lot of good keyword tools can be of help in achieving this objective, like Google keyword planner, and Keywordtool.io. With the Google algorithm ever evolving, SEO content writers should be able to come up with targeted and relevant keywords that hit the top pages for their clients.

2. See your Web Copy through Google’s Eyes

SEO content writers should be constantly updating themselves with the ever-changing Google’s algorithm.  Google process involves gleaning for words and word patterns, look for keywords to connect to words and patterns.
It also looks for phrases, related keyword clusters in your work to rank it according to its rules.  Avoiding repetition of content also boosts your visibility to take you to the front pages. Check this site for important Google algorithm updates.

3. SEO as a part of your Content Strategy

You can plan to insert your keywords right from the beginning instead of waiting to plug in keywords and links at the bottom of your post.  SEO content writers should know exactly what type of content or queries the audience is looking for right from the beginning.
This way, you can design keywords to enhance that thought using the language in sync with your audience.  Make sure to keep content around a single theme or idea. This will keep the searcher focused.
Read more – Get additional tips to optimize content for SEO

4. Design Good Content

There are different theories of what makes a good content, but the bottom line is SEO content writers should be able to engage the users so that they are led to interact and act.
Many characteristics make good SEO content writing, employing a few in your work can do wonders.  Experts recommend using these attributes that define good content writing are:

• Simple/clear
• Credible
• Inspiring
• Relevant

5. Use Keywords Naturally (for the reader’s sake)

Keyword combinations can make or break SEO content writing.  Keywords should be indicative of each other, they have to show some relationship to what you are looking for.  Keywords have to be readable, original text.
We should not stuff keywords excessively which creates a negative impression of our work.  They should fit the content naturally and should not look like fillers.
To sign off
These criteria will help you to improve the efficacy of keywords used in your content, so that casual visitors are converted to engaged prospects. Make sure to bring on board a reliable content writing agency that will help you meet your digital marketing objectives with ease.
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