6 Tips to Write Compelling Meta Descriptions

What Are Meta Descriptions?

Meta descriptions are summaries that describe in a limited number of words about what the contents of a particular web page are. They generally contain around 150 to 200 characters but the more crisp and informative it is, the better. They are a very critical part of the search engine result page.

These descriptions contain the keywords being searched and are displayed in the search results by the search engine. Its basic purpose is to entice users to click on to a page. It makes the users stay on to a page making the overall site ranking better.

Good content writing companies know that the better the content of the Meta description, the more it will convince users that it is aligned to the search query. This way,the users click on the link and begin engagement with your brand.

How to Write Great Meta Descriptions

 

The best content writing company would agree that a meta description’s purpose goes far beyond just making it appealing. The text needs to be written to maintain the accuracy and meet the expectations of the searchers.

Some of the key factors to keep in mind to write clear, helpful and informative Meta descriptions are:

1. Tell the searcher what you are offering and why should they buy it from you.

The Meta description should always contain the information as to what the web page provides to the searcher and compel him to look into it further. It should tell the users what the unique features of the web page are and what the distinctive selling propositions of the website are.

2. Use the keywords

Using the keywords while writing a Meta description is a very important point to remember. Keywords make it fairly clear that the web page offers the solution to the searchers problem. Not using keywords on the other hand, is a very fatal mistake. It is not necessary to stuff the description with keywords but they should be present as to indicate the useful and relevant nature of the website.

3. Stop focusing on the character count of the description

One should not worry about the length of the Meta description. Although the common practice is to restrain oneself within 155 to 160 words but it has been found in the experiments conducted by SEMrush that the Meta descriptions that exceeded the count of 320 performed better and were ranked higher.

4. Understand the users intent and answer their questions

Understanding what user is searching for and providing the answer to that is very important when it comes to Meta description. Also, from the keywords used by the searcher his intention should be drawn i.e.what is the information being sought by the user and what will probably satisfy his search.

5. Using action-oriented language

Use of action-oriented language is very important. Words like “learn”, “discover”, “study”, “grab”, “download”, will inform the users of what the web page is providing and prompt the searchers to click on the link. Action-oriented language is ideal for a compelling call-to-action.

6. Be unique, relevant, specific and interesting at the same time

Meta descriptions are the litmus test for quality of the web page and hence it is very important for it to be unique and specific. At the same time you only have very little time to make an impression and hence it must also be relevant and interesting. It must not be generic or boring.

 

To sign off

Meta descriptions are in the market to stay and are not going away any time soon. With the use of the methods mentioned above and some practice, one should be able to write very convincing and compelling Meta descriptions in no time.

The post 6 Tips to Write Compelling Meta Descriptions appeared first on Textuar Blog.

5 Ways to Optimize Content Keyword for Better SEO

The ultimate aim of SEO content writers is to be able to make to the top of Google algorithm.  Keyword usage in SEO content writing is of great significance to achieve this.  Strategic coining of the keyword will improve your blog or site’s prominence via search engines. This will improve your rank and bring you in touch with potential customers who are looking for your products or services via inbound marketing.

An SEO content writer should analyze what exactly people type when they search for something and accordingly insert keywords that will automatically help your work as per Google algorithm and get a ranking boost.

Your search for the perfect keywords to boost your site’s performance can be achieved with the 5 methods below:

1. Comprehensive Keyword Analysis

The idea is to come up with keywords that are specific to your client.  Keyword analysis based on similar posts or sites can be of help in arriving at precise keywords for maximum optimization of your site.
A lot of good keyword tools can be of help in achieving this objective, like Google keyword planner, and Keywordtool.io. With the Google algorithm ever evolving, SEO content writers should be able to come up with targeted and relevant keywords that hit the top pages for their clients.

2. See your Web Copy through Google’s Eyes

SEO content writers should be constantly updating themselves with the ever-changing Google’s algorithm.  Google process involves gleaning for words and word patterns, look for keywords to connect to words and patterns.
It also looks for phrases, related keyword clusters in your work to rank it according to its rules.  Avoiding repetition of content also boosts your visibility to take you to the front pages. Check this site for important Google algorithm updates.

3. SEO as a part of your Content Strategy

You can plan to insert your keywords right from the beginning instead of waiting to plug in keywords and links at the bottom of your post.  SEO content writers should know exactly what type of content or queries the audience is looking for right from the beginning.
This way, you can design keywords to enhance that thought using the language in sync with your audience.  Make sure to keep content around a single theme or idea. This will keep the searcher focused.
Read more – Get additional tips to optimize content for SEO

4. Design Good Content

There are different theories of what makes a good content, but the bottom line is SEO content writers should be able to engage the users so that they are led to interact and act.
Many characteristics make good SEO content writing, employing a few in your work can do wonders.  Experts recommend using these attributes that define good content writing are:

• Simple/clear
• Credible
• Inspiring
• Relevant

5. Use Keywords Naturally (for the reader’s sake)

Keyword combinations can make or break SEO content writing.  Keywords should be indicative of each other, they have to show some relationship to what you are looking for.  Keywords have to be readable, original text.
We should not stuff keywords excessively which creates a negative impression of our work.  They should fit the content naturally and should not look like fillers.
To sign off
These criteria will help you to improve the efficacy of keywords used in your content, so that casual visitors are converted to engaged prospects. Make sure to bring on board a reliable content writing agency that will help you meet your digital marketing objectives with ease.
The post 5 Ways to Optimize Content Keyword for Better SEO appeared first on Textuar Blog.

Reasons to Optimize Content As Per Google Search Query

Unlike the once considered strategy for Online SEO, stuffing articles with Keywords won’t help. That is not how optimization works. Also, algorithms and searchbots evolve every day, rather every hour to detect such fraudulences. Correct optimization (also called as White Hat SEO) means that you make you content appear natural and offer matter in an organic manner.

e.g. if a user queries ‘best app development company in Houston’, he may have seen one such result on 1^st page

‘Comodo Info is the best app development company in Houston. As the best app development company in Houston we provide good services. We have a good team in best app development company in Houston. Our best app development company in Houston provides good services’ 

See the problem here? Though it has come up in 1^st page result, it is not adding any helpful value to the reader/a potential customer

Google’s bots have evolved to catch such ‘stuffing’ that is neither meaningful nor relevant. As we move beyond 2018, experts too recommend meaningful content from a professional content writing agency to be a good SEO practice

How do you know what the audience wants?

Estimating your audiences’ needs could be a hard thing to do. An SEO content writer’s metric for determining their wants is to see how they engage to the content you put out. More engagement means more of that specific content type is desired. This is a beginner’s way of finding out what your audience wants.

There are also analytical tools now available that offer you the ability to track down your audience’s engagement. This helps you scrutinize your content’s statistics, like views, likes, reads, etc. This is represented to you in a demographic fashion and lets you take a better call on what is liked and what isn’t. This way, young content creators are able to fine tune their content to something more that is desired by their audiences and gain traction.

SERP Ranking and How to gain a High Rank?

Search Engine Result Page or SERP is that page that shows up the moment you type a search and hit send. If you have noticed, there are certain sites that show up on the first page of your result. This is not a matter of chance, or randomness.

This is the result of a definitive algorithm in place. It scrutinizes and categorizes content online and based on a site’s relevance and popularity, ranks it to the first page.

Once you manage to detect what your audience likes, you can integrate that knowledge into what you create. Here’s how you do it:

• Long tail keywords

Small keywords do not help SEO content writing anymore. Every major company out there has taken up the benefits that come with a short keyword. But that also entitles them to immense competition.

Long tail keywords reduce competition and render your brand a uniqueness which a short tail keyword would not.

Example: Wooden chairs in Mumbai within Rs 5000, as opposed to just Wooden chairs.

• Position Long tail keywords correctly

You need to know how and where to position your keywords once you know them.

If you want your keyword to be incorporated in the headline, then ideally it should be within the first 60 characters of your blog post. Ensuring your keyword shows up in the URL and meta description boxes adds to good SEO.

• Mobile Responsiveness

Studies suggest that 70% of all internet usage is through a mobile phone. Catering to this fact would be to make a site that is mobile responsive.

This means that the site adjusts to the dimensions of your user’s phone. While writing content, SEO content writers need to ensure that they make simple to scan points, bolded headers and small paragraphs.

• Optimize images

SEO content writing is not about text alone. It is about the wise incorporation of images also. How can one optimize an image?

Every image comes with alt text space that gives details about the picture. Fill in this space accordingly and search engines will pick it up on the basis of relevance, thereby raising your SERP ranking.

• Optimize your site’s meta description

The window to win your audiences over without them entering your site has gone up to 300 characters of meta description.

This meta description is shown in search results in black font just below the title and url. It lets you display your relevance and convince your audience to click on your site.

Adhering to these can up your site’s SERP ranking. SEO content writing is only as efficient as the means you deploy. Once you have figured out your audience’s wants, you can deliver to them just what they like.

 

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Reasons Why Fresh Content is Essential for Your Website

Websites are no longer virtual programs that one can merely surf on the internet. In the current technological epoch, they have grown to be far more than just that. Every post you put there reaches out to your audiences and has a certain amount of impact. You have the control on how to direct the impact. The moment you create website content and post it out, you make it available to search engines to access it if they find it to be relevant.

In contrast, if you happen to have a stagnant site without any regular updates, then these search engines may attribute your website to be a “Dead” presence on the internet. These dead presences generally have nothing to offer and have no online traffic flowing through it whatsoever.

However, if you do have a website that has a fair amount of visitors frequently, your website is considered to be an abode of fresh content and an unending source of information that is new.

Long story short: if you regularly post fresh web content on your website, search engines consider your site to be important, and yield your site as the result anytime someone enters the keywords you target.

 

Just one fresh content cannot guarantee higher SERP index

Though there may be a connection between fresh website content and a higher Search Engine Result Page (SERP) index, it is not the guaranteed way to get them. frequently posting is the key here. The more frequently you happen to post content out and the more innovative and interactive you make it – with downloads, newer web pages, etc – the more a search engine will stop by and visit your site. Having a search engine visit you frequently is your key to increase your SERP index, and fresher website content helps you get the search engine visit your site often.

You ranking depends upon the quality of online content you provide, and hence consistently delivering good quality is the only way you could watch your site hitting the top SERP ranks.

Search engines have programs called as web crawlers, or robots or even Googlebots. These crawlers scan the internet for websites, day in and out. The web crawler collects website information and “indexes” them on the basis of a number of algorithmic factors which are determined by the company, in this case, Google. Another note to remember here is that the algorithms are subject to change quite often and so the research to figure out what Google wants is one that is never-ending.

Let us consider an example where a site is indexed on the basis of the number of incoming links to the site, the number of keywords used, the nature of those keywords, the link juice this site gains and leaks and how often the site is updated. Every time you post an update on your site, the search engine crawlers are alerted and they re-arrange your sites ranking on the basis of the mention parameters.

Therefore, if you intend to increase your site’s ranking, you simply need to post better and post often.

More website content and more keywords

Keywords are anchors that crawlers hold on to. These are indicators that help crawlers designate your post to a certain category, so that the next time these keywords are entered in the search bar by any XYZ user, your site and the hooks you offer in the form of those exact keywords would show up to the end user. That is just how simple the whole SEO (Search Engine Optimization) scenario is.

Keyword stuffing, however, may not be the solution for you, if you want your site indexed. More the hooks, more fishy the site appears. You have to insert keywords naturally and only then would Googlebots acknowledge your online presence to be legitimate.

Fresh content goes a long way

Gaining authority in Google’s site does not come easy to all. The oldest adage holds true in this new age: “content is the king.” Content creators need to know that they have to push out content that is informative and relevant. The more value they offer through their site, the higher would be their ranking. One concrete way of achieving authority is to post industry updates that are accurate and fresh.

In conclusion, websites are a powerful tool, but they cannot be as effective if you do not fuel them with powerful content and keep them updates on a regular basis. Without fresh and regular content, gaining benefits from your online presence is a fruitless thing to hope for.

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The Most Innovative Content Writing Trends For 2018

As we move midway through 2018 we see a lot of hectic activity around content writing and content marketing. Shifting business demands and evolving preferences mean that new trends are emerging in the professional content writing companies. As an outcome it becomes interesting to see what are the trends that will drive this landscape in 2018 (and beyond).

Stats show that a whopping 60% of digital marketers create one unique and innovative content every day. That sufficiently explains the need for powerful articles and engaging blogs. However, it also turns out to be imperative to follow best practices, notice emerging trends, and imitate exciting writing styles.

Interesting trends that dominate professional content writing

In case you need to add value to your client’s business with well-articulated content then you need to be aware of existing trends. These will help you create content that is aligned to the business needs of today’s times and the demands of today’s customers

Here are some noteworthy professional content writing trends to follow in 2018:

1. Follow and change content formats

With innovations in content creation styles, it becomes imperative to assess the various ways of creating compelling articles and blogs. Formats have come a long way from simple unidirectional blogs to exciting videos and graphics. Try out the various ways, associate with leading content writing services, and see what is beneficial for you.

2. User-generated content pieces

It’s always beneficial to invite positive and authentic views to your site. The opportunity to tap into user-generated content will fetch you more leads than what you managed to get before. The main benefit is that you will receive authentic viewpoints about your services. Customers and your targeted clientele would like to receive effective feedbacks from neutral sources rather than listening to paid advertising reviews.

3. Emphasize on customer-centrism

The leading and reputed content writing companies are emphasizing on creating customer-centric content nowadays. Personalized articles and custom-written blogs have the power to target individual readers. Every visitor taking a look at your site will find answers to specific queries. Whether it’s an existing customer or a new client, you must cater to their needs effectively.

4. Embrace IOT

Internet of Things is revolutionizing content development and marketing at multiple levels. Some of the leading professional content writing companies are leveraging IOT to a great extent. Organizations have come forward with innovative ideas and decided to use Alexa for wider content generation. Your target audience won’t like to get restricted to a single screen and dynamism will surely work in this regard.

5. Quality is crucial

Whether you are posting general articles or creating SEO-optimized content, quality emerges as the prime factor. Algorithms in search engines are changing at a rapid pace, and quality has come up as the most crucial aspect in the ranking game. Rather than just focusing on keywords, you must think of compelling topics and pen down interesting content accordingly.

6. Significance of documented strategies

If stats are anything to be followed, only 32% of marketers developed robust content marketing strategies in 2015. However, the figures rose to 37% eventually. Documenting the content marketing strategies will be beneficial in numerous ways. You will get a streamlined path for targeting content pieces at the right audience. When it comes to influencing positive development within an enterprise, these factors surely work a lot.

7. Transparency and openness

Content marketers should have an open approach and their openness should channelize through their writings and advertising approaches. If you have influencers, make sure you share inputs and any sort of paid relationships with them. The tone, approach, voice, and message of the content should be in tandem with the publishing vehicle. In a nutshell, openness is a prime factor which demands careful consideration.

8. Establishing a mission statement

You must have a central objective in mind when going for professional content writing. It is highly imperative to create a mission statement and work towards fulfilling that. Choose a niche and zero-in on relevant topics. Make sure you factor-in several aspects while identifying the subjects. That will help you establish a mission statement and carve a niche for your blogs. In turn this helps in building audience loyalty and better following.

Signing off

These trends will guide you and help you prepare a checklist of things-to-do for effective content marketing. By taking cognizance of these trends you would be sure to develop content that matters and stands out of the crowd.

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Did You Know About the 7-Step Professional Content Writing Process?

Any work can be accomplished through a variety of methods.  However, doing anything with the right methodology is the key to success.  Similarly, in content writing, with a large number of professional content writers, the methods also vastly vary. So having the right approach to the process will be the key to success.

You may come across many write-ups when you browse the web, but the one with a clear flow of thought will always stand out. This is because the content writing is done according to a few successful guidelines of content writing.  One successful method that many professional content writers approach is the 7-step content writing process.

Interested to know what these steps are for professional copywriting? Then read on and find out?

7-Step Content Writing Process 

1. Idea

First and foremost, we have to insight into what we want to achieve.  The thought is a prerequisite for action to follow.  It may be your own or one for which you are employed to write about by an organization.  An idea in content writing is the focus around which the whole write-up will revolve.

Tip – Build a central theme around a content piece and don’t digress from it.

2. Appropriate/catchy heading

An idea should now be narrowed to phrase or sentence that will make the aim for writing clear.  It has to be concise yet able to explain the general idea that it intends to display.  The heading should be attractive as it is the first thing a reader will glance through, and the viewer should be led into reading further.

Tip – Use tools provided by experts like Moz and Hubspot to improve its magnetic potential

3.Layout

Professional content writers suggest that it’s a good practice to prepare an outline for our idea to give more relevance and flow to the process.  This will include how we want to structure the thought.  We should always proceed from a general notion to being specific.  We should note every thought related to the idea that crosses our mind in whichever order they come for us to later arrange it orderly so that we are able to express our topic in a meaningful manner.

Tip – Once you have prepared the outline check if it all ties up nicely without an abrupt or jarring section that breaks the train of thought in the content

4.Research

We have to look up other similar works to get more ideas related to what we are writing.  This will help us improve upon what we have intended to write.  Also, we have to verify facts and be sure that what we have written is accurate with any falsity.

Tip – It is important to cite sources if we are referring to a statistic or a figure. This will add more credibility (and hence, weightage) to our content

5.Evaluation

Once we have pretty much got everything on paper, we have to re-visit it again to make sure we have jotted every detail we had outlined.  This step is important because it will minimize any errors that can be corrected without proofing it thoroughly.

6.Proofing

This is a very important step in the content writing process.  In this step, we have to go through the document for it correctness with respect to grammar, word usage, spellings, etc.  Any error in these aspects will put the reader off and discourage him from reading through the work entirely.

Tip – At Textuar, we encourage a two-step proofing technique – once we do a manual proofing. Then, another copyeditor does a tool-based proofing with tools like Grammarly.

7.Final Product

Having gone through the above steps, we finally come to the end result, a well thought, well executed piece of content writing.  Out heading and the content should be in tune to each other.  If so, we are now ready with our work.

Content writing, if done keeping in mind the above steps, will ensure our efficacy as new age professional content writers. It will also enhance the value of the written content.  It will be doing justice to the organization we cater to.

Which of these steps was missing from your content writing process? Do write to us and let us know your thoughts.

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How Professional Content Writing Impacts your Business?

Professional content writing services have been providing tremendous business value in Digital Marketing.  It is writing about a product, a website, or a service. It is done keeping in mind the sole aim of providing relevant information about the business to an appropriate knowledge seeker or an online prospective customer.

It is interesting to note that just because it is writing work, does not mean anyone can do it.  Experts suggest that content writing has a methodology and precision to it and only a professional content writer can do justice to the task. Professional content writing is an ever-growing field that is becoming increasingly necessary for businesses to increase their visibility in today’s business world.

Who can really do the professional content writing?  Can anyone who knows to read and write do the job? The answer is, no. It can only be done by trained individuals in the field ‘professional content writers’ so that businesses have confidence that their product is projected in a competitive way. 

 

Why Professional Content Writing is a Smart Move for Your Business?

1. Concise

Pitching a product to a potential customer requires it to be portrayed in a precise manner.  This requires filtering lot of information regarding the product and writing about it to make the reader want to know about it more.  Hence, professional content writing is a vital tool for the success of a business.

2. Appealing/result oriented

When we read any write-up, it has to have a pleasant and engrossing character to it, otherwise the reader will move on to something else.  Professional content writing ensures that the article about a product is apt and to the point, yet giving out optimum information about the product that can ultimately lead the reader to be a customer.

3. User-friendly

Professional content writing does always keep in mind its audience, the ultimate reader. So, it takes into consideration the psyche, language, mood, etc. or the buyer persona. They are individuals who would take time out to find out more about the product and read through the article.

4. SEO friendly

Professional content writing will ensure that information regarding the business it pitches is fresh, in-depth, well worded, and authentic. This way, it finds its way rapidly to the top of the SEO page rankings.  For a business to grow quickly, its visibility is paramount when surfing through search engines. A good quality writing done by a professional is a surefire SEO accelerant.

5. Well-researched work

Professional content writing requires a lot of in-depth research to talk authoritatively on subjects the writers aren’t well versed with. Any falsehood about any product can lead to its downfall, content writers meticulously gather accurate information so that the blog content is not in any way adverse to the product.

Keeping this in mind, for a business to be able to increase its productivity, it is absolutely necessary that their work is supported by professional content writing.  Presently, there are many who would offer their service to content writing, but having a skilled team of content veterans, like Textuar, is a smart choice. We have proven expertise in vast topics of content writing and can be added advantage to your business. Do connect with us to know more about our content writing competencies in digital marketing.

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