Why You Should Hire a Content Writing Agency To Help Your Business Grow

Why Hiring a Content Writing Agency is a Good Idea

When you’re trying to grow your business, it’s tempting to attempt to do everything in-house. After all, you don’t want to spend money on outsourced services if you can handle the work in-house for free, right? Wrong. While it’s certainly possible to hire your own copywriters and blog writers, it’s rarely a good idea.

Hiring your own content writers can be extremely expensive (especially if you’re trying to find specialized writers who are worth their salt), and it can also be incredibly difficult to find reliable writers who can produce great content consistently.

It can be a headache to find writers, manage them, and make sure they’re producing high-quality work that supports your business’s goals. On the other hand, when you hire a content writing agency, you can let them worry about finding and hiring the right people to do the work while you focus on growing your business.

 When you’re trying to grow your business, attempting to do everything in-house is tempting. After all, you don’t want to spend money on outsourced services if you can handle the work in-house for free, right? Wrong. While hiring your own copywriters and blog writers is certainly possible, it’s rarely a good idea. 

Hiring content writers can be extremely expensive (especially if you’re trying to find specialized writers worth their salt). It can also be incredibly difficult to find reliable writers who can consistently produce great content. 

It can be a headache to find writers, manage them, and make sure they’re producing high-quality work that supports your business’s goals. On the other hand, when you hire a content writing agency, you can let them worry about finding and hiring the right people to do the work while you focus on growing your business.

 

How to hire the best content writing agency?

-The first step is to make a list of content writing agencies you would like to hire. - Narrow down these agencies based on the type of content you need. 

Once you have a list of potential agencies, it’s time to make a list of questions you want to ask them.  

Make sure that you look at their past work, read reviews from previous clients, and talk to current clients to see if they’re a good fit for your business. 

 Once you’ve found an agency that you’re happy with, make sure you have a contract in place before you start working with them.

 

2 Important Points to Remember Before Hiring Content Writing Agency

Reputation: If you’re not careful, you can end up dealing with a content writing agency that doesn’t have a great reputation. Make sure you take the time to vet any agencies you’re thinking of hiring. 

 

Deadlines: Depending on the type of content you’re looking to have written, you may need specific deadlines. These deadlines may be difficult to meet in many cases if you’re hiring in-house writers. At the same time, it can be even harder to meet deadlines if you’re dealing with an outsourced content writing agency. Make sure you discuss your expectations with potential agencies and set clear guidelines for what you expect from them.

 

Conclusion

Content writing is the most important element of digital marketing. It is a crucial part of any business, and hiring a content writing agency is a great way to get a leg up on the competition. When you hire a content writing agency, you get access to a team of experts who can write engaging content that supports your business goals. At the same time, hiring an agency can save you money and time while providing you with consistent content that’s high-quality.

How a Blog Writer can Improve the Content’s Credibility

An online content reader has a typical reading behaviour – they first scan through the blog content. Then, if it appeals to their sensibilities, they move to read the blog word by word.

This transition from scanning to actual reading is phenomenally challenging for a blog writer.

And one secret ingredient helps in this transition – making the blog credible.

At Textuar, we have written thousands of blogs for clients across various geographies. We see the article’s credibility as a key factor vital to its traffic pulling prowess.

On that note, let’s look at some ways you can enhance the credibility of your blog writing.

 

1 – Add Weight to your Blog with Statistics

Numbers, figures, statistics – these little soldiers really pack a punch in your blog writing. 

When you add statistics and link to an authentic source, then readers can connect better with the thought expressed in the content by the blog writer.

For example: consider these two sentences

1 – Content marketing helps generate a lot of leads at a low cost

2 – Content marketing helps generate 3x leads and costs 62% less than outbound marketing

Which sentence will appeal better to the reader?

Of course, the second one.

This provides instant proof that the point you are making is actually corroborated by experts.

Make sure to factor in the geographical and time-relevance of the statistics. You would not want to slap on an 18-year-old statistic when the industry is evolving so rapidly. Keep the latest statistics (maximum two years back)

 

2 – Showcase Industry Authority of the Content

One of the key tenets of Google EAT guidelines is the authoritativeness of the content. If your blog displays industry authority, then it leaves an indelible impression on the readers. They form an opinion that reads something like this:

“Wow! This is pretty useful information. These guys seem to really know what they are doing. Let me send a business enquiry to them.”  

The blog writer needs to put himself in the shoes of a 55-year-old industry veteran addressing an audience full of enthusiastic newcomers (i.e., your target readers).

This way, you will develop authoritative content. Such content goes deep into the central idea of the blog.

 

How can you do this?

1 – Don’t put shallow content out there – Research intensively for creating an in-depth blog. It is packed with so much information that the reader need not go to another site to get information on the topic.

2 – Add a story – Accentuate your blog narrative with stories that have real people, real companies, and real-life use cases.

3 – Add credible links – Authentic links like Neil Patel, Ryan Deiss, and Brian Dean (for SEO) will power up the authoritativeness of your blog

 

3 – Highlight the Good Stuff 

As we pointed out before, readers tend to skim content. A whopping 43% of content consumers skim through the content. And when skimming, they look at parts that stand out from the remaining text of the blog.

How do you ensure these parts stand out in your blog writing?

– You can highlight the key stuff in your content.

– Mark it in bold to catch readers’ attention

– If it is a step-by-step process, then you can have an image explaining the steps.

Also, as a blog writer, you can mark all subheadings in the blog with the H2/H3 tag (in WordPress)

4 – Add Images to Make a Difference

We now come to the point of images to enhance content credibility. A lot of steps in the process or data-centric sections can be illustrated better with custom images.

Readers will respond better to images than text that contains these data points.

Read more – 10 Best Free Image Sources

 

5 – Make it an Enjoyable Reading Experience

The impatient reader of today needs everything laid out clearly in an easy-to-understand language.

This is where the concept of readability in content comes in for a blog writer.

Ensure that the Flesch Kincaid reading score is 60 or above.

Such a score denotes that the content is fairly easy to read. This type of content can be read and understood by a 13- to 15-year-old.

 

How to do this?

1 – make shorter sentences

2 – use simpler words

3 – avoid jargons

4 – make smaller paragraphs to have lots of whitespaces.

If you succeed in not making blog reading a tiring experience, then your blog becomes credible. This happens because it has managed to make everything clear to the reader without them having to strain hard to understand a particular section.

 

 

To sign off

After reading through this small guide, you will see that most of the points are pretty simple to implement.

And that is where things get interesting.

They are not only simple but also have a huge impact on the ability to attract site traffic.

So, why don’t you too take note of these pointers and power up your blog’s credibility?

If you need professional help, then feel free to connect with the team of proficient and experienced blog writers at Textuar. We have a knack for creating content that strikes a chord with your target readers.

 

The post How a Blog Writer can Improve the Content’s Credibility appeared first on Textuar.

source https://textuar.com/blog/blog-writer-improve-content-credibility/?utm_source=rss&utm_medium=rss&utm_campaign=blog-writer-improve-content-credibility

6 steps to quality check on article

Travel Blog Writers – The Accelerant Your Travel and Tourism Business Needs Online

Blogging has to be one of the most effective methods in the tourist business for telling your narrative and engaging your ideal customers in your brand. This might be especially true for travel blog writers.

The Expedia Group reported double-digit growth in the number of bookings and revenues. This stat shows the massive shift in sentiment towards travel and holidays in a post-pandemic world. 

 

With well-researched blogs, you can get a competitive edge. 

 

Travel blog writers help build an irresistible story around top destinations, vacations, and memorable experiences – all of which come together to engage the readers like never before. 

   

Who Benefits from Travel Content Writing?

Many operators add value to the travel sector. If you are one of the below, then travel content writing is for you.

1- Travel agency

2- Tour operators 

3- Hotels

4- Airline operator

5- Bus, train, or cab operators

6- Resort or AirBnB owner

7- Travel curators/ aggregators

8- Affiliate marketers in the travel domain

 

There is a continuous push for digital in the travel sector. Hence you should use blogs to promote your business and engage better with target customers. Blogs can easily help convince both, leisure and business travellers, about your competitive advantage.   

This way, building trust and opening up a channel of communication is made easy with the help of unique and captivating blogs. 

What Value do Travel Blog Writers Offer?

Content is vital because –

– it attracts users to your website, 

– it helps you rank for relevant keywords and search phrases, 

– As a result, content converts casual visitors into loyal clients

 

Travel content writers create such blogs and articles to mesmerize the readers.

They have proficiency in bringing alive the vibes and essence of particular travel destinations with their wordplay. 

 

As a result, such compelling content influences the readers. It awakens the feeling of taking a short vacay with their friends and loved ones. 

Such content emerges as a lead magnet. It fuels conversion to accelerate your brand’s growth. 

 

How Travel Content Writers Leverage Blogs for Inbound Marketing?

 

A well-articulated blog is proven to attract strangers to your online brand. 99 Firms’ inbound marketing statistics revealed that prioritizing business blogging can help in boosting ROI by a whopping 13 times! 

A smart travel blog writer will ensure better marketing outcomes with these tips:

 

1 – Generate blogs on topical themes and trending subjects. 

For e.g. 

– They may write on top 10 summer destinations in March or April.

– They may write on Christmas special spots in November.

 

2 – They develop posts that last a long time. 

For e.g. 

– They do in-depth research to provide almost all information possible about a particular place.

– Their 3000-word blog on top 10 beaches in Miami will be an evergreen classic.

– Their coverage of a low-cost Dubai trip will hold the readers’ attention.

 

3 – They optimize the content for SEO

– They judiciously use keywords to rank well.

– The writers also optimize meta tags like titles, meta descriptions, and headers for the presence of the keyword(s).

– They work on providing unique and original content free from plagiarism.

 

4 – They ensure that the site is easy to use and navigate

– They add a call to action to redirect the reader to the travel package page. 

– They encourage readers to leave their email addresses and phone numbers. This will help them to contact about custom quotes for holiday packages.

– They deliver content that is error-free and polished for good readability.

 

5 – They provide valuable information to readers

– They present helpful tips and hints to boost the vacation experience.

– They compile top things to do to provide a ready checklist of 

– best way to reach the place 

– activities to do 

– places to visit nearby

– things to buy

– customs to look out for

– general weather

– best time to visit

Travel content writers tell a unique story that catches the attention of readers. Their magic with words helps them remain captivated on the site. 

As a result, you get a site traffic boost. Travel bloggers enable this USP to enhance rankings on the search engine results page (SERP).

 

And with first-page ranking, your online travel business gets the much-needed growth, with the help of blogging. 

 

What Tips will Help You Create Amazing Travel Content?

 

Here are a few handy tips for creating promotional blogs for your tourism business. 

 

1 – Identify Your Audience 

You first need to know who you are writing for. Creating a reader persona will help you figure out what content to put out there so that it gels well with the targeted readers. 

 

For instance, some buyer personas can be classified as 

– Travelers who love a curated package for the entire family 

– Gen-X and Millennials who spontaneously decide on the way to satisfy their wanderlust 

– Budget travellers

– Affluent travellers  

Once you know your customers, you can create content around the following themes

– Their type of travel (business or leisure)

– Their queries when travelling (currency exchange, weather)

– Fears and challenges (culture, tradition do’s/don’ts)

– Their favourite travel activities (indoor, outdoor, relaxed, adventurous)

– The expectations they have when travelling (planning of rooms, planning itinerary) 

– What to do (top 10 things to do/ places to see/ food to eat/ items to buy on your next holiday to <location>)

You can also find information on sites like the Google keyword planner tool, Quora, and Reddit.

 

This information is tantalizingly amazing ground for creating content on varied topics. Moreover, now, you will write on topics that your readers need information on. So, it gives them all the more impetus to stay on your site and consume the content. 

 

Read more – How to write content as per buyer persona.

 

2- Create Engaging Content through Travel Blog Writers

If you want to attract more clients, the most crucial step is to provide compelling content. 

Travel blogging has the edge over nearly any other industry. It is very visual when it comes to advertising. Visual content is the most engaging technique to capture attention in the tourist sector since visual experience is so important. 

After all, 82% of internet traffic is currently said to be video-based content.

 

How to achieve this?

– Employ eye-catching photographs 

– Create short, entertaining videos on reviews or things to do. 

– Design a diversified social media posting plan with multiple images and fresh content.

 

3- Leverage Travel Blog Writers to Boost Your Visibility

When you understand the significance of travel blog writers in tourist marketing, you’ll discover that being social is vital in all you do. 

And you know what, the more blogs your website, the better your chances of driving organic traffic to the website. 

 

How to achieve this?

– Create original and SEO-optimized blogs

– People will discover your site on search results

– They will physically visit your website to read your blog posts when you distribute them through social platforms and email updates. 

– Present helpful and engaging information on your website

– This way, you’ll have a better chance of engaging them with your services. You can convert them into signups and subscriptions to holiday packages on your site.

 

4- Drive Better Customer Interactions Through Social Sharing

Another vital part of the tourist sector that has altered due to social media is customer service. Brands and enterprises may now communicate directly with their customers via social media.

Hence, we can say that social sharing is absolutely crucial for a tourism business.

Young people, in particular, may use social media to share the most memorable moments from their travels with a large audience. 

 

As a travel and tourism business, you should be aware that this is a more effective means of attracting new visitors than traditional ads. They should encourage individuals to share their real-life experiences online.

 

How to achieve this?

• Writing and posting share-worthy blog topics
• Use irresistible and clear headlines and subheadings
• Interlink posts to relevant pages
• Focus on regular content upgrade
• Design and share captivating visual contents
• Include a call to action in every post 

 

5- Ensure Wide Distribution for Maximum Effect 

Let’s face it. The Internet has been beneficial for marketing. However, it has also led to oversaturation and competition.

You need to create a new, unique page online every time you publish a recent blog article. Each of these new pages has the potential to be a treasure trove for your tourist attraction. 

Creating and sharing blogs is a fantastic way to stay with current and former consumers, and that is what 53% of marketers are doing, too.

 

How to achieve this?

– When you publish new blog content, be sure to promote it on social media and send it out through email. 

– The intention is to keep your business in front of clients’ minds 

– This way, you remind them of your product or service when they are ready to buy for the first or second time. 

– This step increases brand awareness as well as brand loyalty. 

 

However, ensure that your emails have high open rates by following the tips –

– Add a relevant and interesting subject line

– Send emails only to the targeted audience and not everyone on the list. You can sort based on demographics, interest, age, etc.

 

Hire Competent Travel Blog Writers at Textuar

 

We are no longer in the age of asking our friends and colleagues for holiday recommendations. We now have the wonderful avenue called the Internet to search and discover new places on the planet.

 

It is true that travellers take a good amount of time researching for information on travel planning. 

It is here that content comes in handy.

 

Travel blog writers have a knack for delivering amazing blogs that score highly on two key points

– Well-researched, in-depth, and valuable blogs

– SEO optimized content that sees high search ranking 

 

They know that travel is a highly experiential product. Hence your words should convey the feeling and emotion behind the experience. 

For example, take the case of a blog “Top 10 beach destinations of Goa”.

The readers should feel the sand and breeze of the beach and the caress of the salty ocean waves when they read about it. 

 

Publish such knockout content that helps readers imagine, visualize, and observe. With it, you can be sure of a winning content strategy.

And this is a USP that experienced travel blog writers like Textuar can offer.

Connect with us to know more about our proficiency in content writing for the travel and tourism industry. 

The post Travel Blog Writers – The Accelerant Your Travel and Tourism Business Needs Online appeared first on Textuar.

source https://textuar.com/blog/travel-blog-writers/?utm_source=rss&utm_medium=rss&utm_campaign=travel-blog-writers

Why Website Copywriters are Needed to Avoid Grammatical Mistakes on Website

Content consumers in the digital age want to come across different marketing pitches like blogs and website content. They appreciate content that is informative, engaging, and error-free.

As a brand owner you need to be mindful of the importance of grammar and typos in your website copy.

Let’s check some stats in this context

• A 2011 BBC interview showed that a single typo had cut a UK brand’s value of sales per site visitor by a whopping 50%!
• 42% of the 1003 respondents of another London survey said that they would be most influenced to rethink their purchase decision due to a grammatical error.
• A report from Real Business states that at least 59% of adults abandon websites with poor grammar and spelling issues.
• Another report from MarketingProfs suggest that 97% of consumers believe that grammatical errors affect their impressions of businesses and persons.

 

Customers who come across syntax and language errors in ads, web copy, blogs, articles, or social media promotions, may find it annoying. They may reconsider purchase decisions with that particular brand.

That’s the power of language and communication.

 

How Grammar Misses Impact Your Bottom Lines?

As seen from the above insights, grammatical and syntactical errors in your brand messages can affect your brand’s image. This issue inflicts severe blows to the bottom lines.

No matter how large or small, any business will operate based on text communication.

You see blogs, website content, articles, press releases, guest posts. Website copywriters use these examples of text content as a medium to communicate with potential customers.

So, you simply cannot falter when you communicate your USP to your target audience.

As a result, it’s critical to realize that business grammar impacts your image. That is why we’ve compiled this comprehensive look at how grammar can equally benefit and inhibit you, and how important it is for SEO.

 

Why is Grammar Important?

Grammatical flaws have a detrimental impact on your brand’s image. But it gets worse: they also show that individuals who notice your errors may see you as less competent.

Most of the times, one-third of potential clients are lost due to something that could be easily solved by hiring an efficient website copywriter. You may believe that rejecting a company because of a grammatical mistake is absurd. On the other hand, minor errors might create a lot of worry for someone who pays attention to grammar. Is that something you’re willing to take a chance on?

Why Website Copywriters Focus So Much on Grammar?

1 – Making a Good First Impression

There’s no denying the power of the first impression.

What do you want potential clients or recruits to see when they come to your office? Obviously, a well-maintained office that leaves a superb impression on their minds.

The same goes for Google searchers who are directed to your site for the first time.

If they see a top-notch copy, they will definitely be intrigued about your professionalism.

On the other hand, let’s assume they see a web copy riddled with typos and grammar misses. Their first impression will be “umm, the brand doesn’t seem serious enough about its image”

Your target customers research on different companies before deciding to send business enquiries to one of them.

So, the first impression they get about your brand leaves an indelible image in their minds.

Now consider the situation, and take into account all of the people that visit your website.

That is why website copywriters pay meticulous attention to detail in their content. Good grammar boosts a person’s or company’s confidence, whereas typo-riddled content raises uncertainty.

Double-checking each word takes time, effort, and work, but web content writers know that it’s well worth it. It will show your potential clients that you put the same time and effort into whatever you are trying to sell.

 

2 – Influences Credibility

When a visitor visits your website or social media platforms, it takes eight seconds to catch their attention. A spelling error must not mar a user’s first impression. Would-be clients may lose trust in your brand if your website has errors in spelling and punctuation.

Consider this for a moment.

How do you feel when you visit a company’s website and discover it packed with typographic, lexical, or grammatical problems?

If you’re like most people, you’ll probably ignore that site and go on to the next, which may be disastrous for the company’s long-term sustainability.

Why?

Because they don’t have faith in the company’s ability to give high-quality service. Take the effort to hire a website copywriter to identify effective editing and proofreading strategies to prevent alienating potential consumers.

 

3 – Enhances Website SEO

Grammatical mistakes create havoc with your SEO efforts. They cause you to lose immediate traffic and engagement, and harm your SEO strategies. Sites with typos have a far less attention-grabbing capacity.

This means that the visitor closes the browser of such a site faster than others.

The length of time visitors spends on your website influences SEO. If this period is too short, your site may be written off as untrustworthy or low-quality.

This will lower your website’s rating, resulting in even less traffic to your linguistically challenged website.

In a nutshell, spelling errors can lead you to lose page rank and be outranked by your competitors’ search engine results pages.

 

What Methods Helps Ensure that Your Content is Free from Grammar Misses

Make sure your company isn’t making the same mistakes. It’s good to develop these habits to guarantee that you’re producing spotless, high-quality copy that attracts rather than repelling people.

You’re likely curious about how many language issues your website has at this stage. Most organizations don’t have in-house website copywriters to ensure that their writing is flawless. Hence, the below actionable tips will help you.

Here are a few quick adjustments you can ensure high quality website copywriting:

 

–         Check, check, and check

Request that someone else read your content and provide criticism. It might be a coworker, spouse, or even you.

Take a break from anything secret if you’re working on it for a few hours. You’ll most likely spot errors and suggest improvements when you return to them later.

 

–         Proofread

It’s a good idea to look over all of your written material again and again before publishing it. It is impossible to hurry with good writing.

Always set aside sometime after your report to go over your work and make sure everything is in order.

Read more – Why the Best Content Writing Companies Use Grammarly for QA?

 

–         Social media shouldn’t be ignored

Although social media sites have a more relaxed message style, this does not imply you should relax your QC procedure.

Make it a practice to proofread all written content on social media. It will make it simpler to spot errors before publication — regardless of platform.

 

–         Employ professional website copywriters

You will find it difficult to promote your company as a competent expert if your web copy has grammar mistakes. A website full of typos and language errors undermines your credibility as an industry authority.

If grammar and spelling aren’t your strong point, delegate it to an expert. Get your material reviewed by a professional website copywriter. She will do all the QC checks for a high-quality article.

This step will more than pay for itself if it means keeping website visitors engaged and converting them into customers.

 

To Summarize

We’ve all made mistakes with our language and spelling. After all, it’s human. But to publish such spelling and grammar mistakes reflects poorly on your brand credibility.

This is why you need to hire a website copywriter. She is tasked with being more meticulous with polishing your proofreading abilities.

This step will help improve your website’s SEO ranking. It also enhances the overall consumer experience to convert more potential prospects into clients.

Nobody wants to hand over their hard-earned cash to someone who doesn’t appear to care enough to proofread their work. It is best to hire website copywriters from Textuar to get high quality content on your site.

Get in touch with our website copywriters to make your content a lead generation magnet for your online business.

 

The post Why Website Copywriters are Needed to Avoid Grammatical Mistakes on Website appeared first on Textuar.

source https://textuar.com/blog/website-copywriters-avoid-grammatical-mistakes/?utm_source=rss&utm_medium=rss&utm_campaign=website-copywriters-avoid-grammatical-mistakes