Outsource Content Writing: Tips for Finding Writers that Add Value to Digital Marketing Campaigns

Consider these stats that present a compelling case to outsource content writing

1 – 51% of B2B buyers rely on content to make purchase decisions [2016]

2 – Half of B2B marketers outsource at least one content marketing activity [2019]

“Content creation is the activity B2B marketers are most likely to outsource

84% of marketers outsource content creation. This is regardless of company size or content marketing budget. Such techniques also spell overall content marketing success.

Recent reports from 2019 say that 91 % of marketers from more than 35 countries are spending on content marketing. Content is ruling the roost in every sense of the word. Content marketing is here to stay and, it has become more result-oriented. B2B marketers prefer to outsource at least one marketing pursuit, and that’s content development.

Why outsource content writing for content marketing?

Creating content is arguably one of the most challenging tasks in marketing. In a survey, amongst half of those surveyed, more than 80% of marketers admitted that they outsource content needs. Outsourced content creators work like specialists and serve as the best investment for the future.

The result of this business model adds value to your business at many levels. Let’s check out some advantages of outsourcing content creation to professional writers.

1 – Rapid production of content

It may happen that an urgent need may arise for the creation of content. This emergency may be to meet a specific requirement related to your business. A vendor partner will definitely clear up its plate to accommodate such urgent requests.

Such scenarios highlight the importance of outsourcing. It helps bolster content marketing strategy. As a result, your campaigns get efficient performance powered by quality content. This is why you need the expertise of skilled writers .

“Outsourced content creation agencies can scale up production as per your specific demand.

This is one of the best USPs of outsourced content writing.

2 – ETAs are easy when you outsource content writing

Content writing agencies are always there to supply their services.  One of the significant factors is their ability to meet deadlines. Expert writers can save you the trouble of endless thinking on topic ideation. They can come up with unique and fresh content ideas on a daily basis.

3- Quick turnaround and multitasking abilities

Outsourcing content marketing can save both, time and money. The third-party content writing companies offer swift turnaround times with on-time completion of projects. Sometimes, in-house employees may take longer time to complete a task. Whereas, an outsource partner may take shorter time to deliver the same assignment.

4- Proficiency and mastery

It is difficult to find a qualified person who suits the job.

“Professional content writers offer immense value from day one of the engagement

When you outsource, you forget the worries of hiring new people and training. The content writers will be able to write on a range of topics across different industries.

All the expertise that you need is available at hand.  Outsourcing also assures that the content will be checked thoroughly for grammar and readability. Such content will comply with Google algorithm updates and SEO norms.

Read more – Common Grammar Misses to Avoid in Website Content Writing

5- Superior ROI when you outsource content writing

Businesses can rely on outsourced content creation to pull in more traffic. The engrossing and in-depth copy can keep readers engaged and get more leads. Good content has the ability to rope in new customers. They also help retain the old ones with quality content that’s informative and interesting.

6 – A credible content creation partner

When you join hands with the right outsourcing partner, you build a bankable relationship. When it comes to content marketing, a dependable and trustworthy partner in content writing makes a huge difference.

“Vendors involved in content creation on your behalf will put in the right efforts to harness maximum value out of your content.

7 – A wide range of content

Outsourcing of content allows you to quickly expand the scope of content writing to span different areas. Some of the common types of content include

• Blogs
• Articles
• Website Content
• Press Releases
• SEO Content Writing
• Corporate Profile
• Case Studies

Developing this kind of sheer versatility in-house will take months (if not years). It is best to outsource content development to expert writers. They have prior knowledge of these types of content.

Such freedom lets you experiment with various types of content. Your business gets the benefit of new forms of content.

It might happen that you are not able to fathom which form of content suits your brand. In such a scenario, your outsourced associates can help. They can sum up your needs and suggest the best type of content that works.

 

Tips to find reliable experts to outsource content writing

Selecting content writers for your brand can be a daunting task. The material can differ from industries like finance, real estate, medical, hospitality, etc. Here are some guidelines to follow for hiring the best talent in the industry

1 – Versatility

If a writing company has prior experience on these aspects then it can be a great choice –

1. Many industries covered
2. Different types of content created
3. High volume of content delivered on time

For instance, a landing page needs to pack a concise copy. It will be created to incite the target audience to act. Whereas, an in-depth study of a theme would require a commanding white paper to influence readers.

Similarly, a copy on a technological apparatus for the medical fraternity will carry a different tone. Whereas, a copy for an organic food outlet for health freaks will be worded differently. A valuable writer will adapt to the changing styles with practised ease.

2 –Fact-finding skills

An excellent sense of research and investigation is essential for superb material development. The research adds to integrity and merit. It’s crucial to build ethical information from credible sources. This helps readers to establish trust on your brand.

Read more – Why Blog Writing Research is Critical for Web Development Companies

3 – SEO skills

A talented content writing company will develop fresh and unique content in line with SEO trends. This way, your content is positioned higher in SERP rankings. Hence, you enjoy better visibility. You get a higher volume of site traffic when you outsource content writing.

A writer will know all about

1. SEO-helpful terms,
2. meta tags,
3. use of keywords and
4. be in sync with the algorithm updates Google.

Read more – ‘How’ and ‘Why’ to Update Content for SEO?

4 –Organising skills

Good organisational skills ensures total dedication to the craft. A good writer is one who is in command in all the projects undertaken. Hence, he will keep tabs on the schedule and knowing the deadlines. This results in many advantages. An efficient writer in an outsourced content writing agency will return an assignment on time. He will ensure that the content will adhere to all quality benchmarks. He uses many tools to speed up the work. This is done without compromising on its quality.

Read more – 6 Free Tools and Resources Used by Content Writing Companies

5 – Talent to concentrate

It is tough to build focus to help produce an articulate and well-written copy. You should get an expert content writer who has a clear-cut approach to the task on hand.

To test on the scale of sharpness, start with smaller project. Once it meets your quality benchmarks you can assign a  higher volume of challenging projects in content writing.

6 – Proofreading competency

Proofreading adds finesse to the text. The prowess calls for a firm hand and a hawk-eye for detail. A fine writer is one who writes as per the reader persona. He makes sure to avoid the below issues

a – grammar or spelling misses

b – logical sentence construction that is sensible to read

c – use of obsolete and repetitive words

d – English tonality as per B2C or B2B audience

Editing is as crucial as research and drafting process in the entire content creation workflow. You need to find a writer that does manual proofreading as well as tool based QA with online software like Grammarly.

Read more – How Proofreading elevates content quality?

7 – Quality strategist

A smart creator is one who knows how to develop quality content. The right skills make an article compelling to read. They do not have any grammar or sentence construction issue. An efficient writer is one who believes in delivering on time. As a result he offers a strategic content writing mechanism.

Questions to ask when outsourcing content writers for content marketing

1 – What are the types of content they can create?

2 – Do they have the requisite experience?

3 – Do they have the domain expertise?

4 – Do they have an understanding of SEO skills?

5 – Do they have any revision policies?

6 – Can they deliver the brand tone and voice consistently?

7 – Do they have basic digital marketing knowledge?

Conclusion

There are many benefits a reliable content creation agency provides. USPs like lower costs and enhanced productivity boost your marketing RoI. Such benefits help you decide in favour of white label content writing. This post has made it clear on what you need to do when you begin your search for great quality writers. Zero in on a professional writing agency like Textuar. We will help you leverage maximum value from this approach of outsourcing content creation.

The post Outsource Content Writing: Tips for Finding Writers that Add Value to Digital Marketing Campaigns appeared first on Textuar.

How to Write Fashion Product Descriptions That Delight and Sell?

According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872 billion by 2023. The humongous demand means that you need quality fashion product descriptions. Such quality content can stand apart from others and act as a magnet for shoppers online.

Your chances to convert your customer to the purchaser are bright if you have engrossing product descriptions on your fashion retail site.

9 ways to use fashion product descriptions to gain shoppers’ attention

Most likely, a customer in on your page searching for the perfect product that fits his or her needs. The strategy you adopt can win hands down when the customer clicks the ‘add to cart’ button.  How does it happen? With a compelling product description.

It’s time to get started with some tactics in fashion product descriptions.

 

1 – Enable conversation to establish a connection

The personal touch always works great in product descriptions. The warmth of words breaks through the barriers. Fashion content writers will write as if they are talking directly to the shopper. The detailed features, the material, and the numbers, are covered in detail but in a riveting format.

Take the case of Zara – the powerhouse in fashion. The brand leads in its ability to give customers what they want.  Their hold on immaculate storytelling and customer connect is the reason shoppers keep coming back for more.

It is not surprising that because of such content strategies, Zara got a boost in engagement. It engaged in 255 user conversations and received a positive 81 percent response from the audience.

 

2 – Lure them with the benefits, not specifications

Product specifications are important. But customers can shy away from mundane features. Instead, try to focus on features that stand out.

Customers want to know about the benefits and experience. Some of the features are more important than others. These are known as the highlights. Use them to your advantage.

Check this instance of a great product description from Modcloth.

See how words like ‘snuggling,’ ‘coziness,’ ‘comfortable’, ‘chic cocoon’ show that the sweater will engulf the shopper in warmth on a chilly afternoon.

 

3 – Use adjectives to describe the product

With fashion and apparel products, adjectives work wonders. Adjectives have the power to create lovely phrases of expression.

Your customers cannot feel or touch the product. Your language and description have to meet this requirement. The proper use of words can go a long way in influencing the shopper’s desire to purchase.

The choice of beautiful descriptions can fuel the imagination. Customers will imagine the quality of the product. Adjectives are the keys to unlock the doors to better fashion ecommerce business.

Take these instances of words aligning with target audience persona:

1. For bridal dresses, you can use words like
   1. ‘radiant’,
   2. ‘magnificent’,
   3. ‘gorgeous’,
   4. ‘rich’
2. For affluent brands, phrases like these would work well
   1. ‘connoisseur’,
   2. ‘sophisticated’,
   3. ‘panache’,
   4. ‘high-street’
   5. ‘in vogue’
3. Men’s fashion use balanced words like
   1. ‘understated’,
   2. ‘elegant’,
   3. ‘timeless’,
   4. ‘classy’

On the same lines, the fashion content writer would know when not to use certain words.

1. Men’s fashion will never use words like ‘gorgeous’ or ‘chic’
2. Women’s fashion will not use words like ‘strong’ or ‘dapper’

 

4 – Spin a story with fashion product description

Present an exciting story for the customers. As you are aware, stories always fascinate. You have an opportunity to convert a customer to purchase. However, retain their interest. Tell them about the inspiration behind the design.

People should be able to relate to your content. It has to stir the reader’s inner feelings—the manufacturing details, the raw materials, and how you keep in mind the ethics, etc.

The emotion counts. Tell how it will make your customer feel to own such a piece. Work to stir an emotional desire that prompts a purchase.

 

5 – Keep a consistent length of the description

Keep the size of the information in the product description consistent. It will provide a stable user experience. Two products must have the same length in their story. One long and the other short may leave the customer confused.

You must maintain the same amount of text in all your product descriptions. It allows a uniform allocation of words.

 

6 – Delve into the mind of your target customer

Think about how a customer thinks while shopping. It will help you to arrive at the right decision. Imagine yourself on the other side of the deal. Put yourself in the buyer’s shoes. Now you will know what the customer is looking for.

This tactic will let you know what the buyer is looking for in your product. You can also have a look at the customer reviews about similar products.

Check out how Oxford Shop creates riveting product description with a niche target market ‘men who travel for business’. The use of words like ‘travel’, ‘resist wrinkling’, ‘wear or pack’, and ‘business trips’ all evoke a sense of outdoor travel for the shopper.

 

This way, you will get better information about what is necessary for a customer when buying your product.

 

7 – Your product description should be scan friendly

According to research on how many people read websites, it was found that 79 percent of users scan a new page; only 16 percent read the entire content.

So, the writing has to be loud and clear. It would help if you made your content or description enjoyable. Here are some tips that may help:

a – Use short, catchy and enticing product names

b – Ensure white space in the copy

c – Make use of bullet points for specifications

d – Keep the description concise

e – Use a font size that’s easy to read

f – Check on the formatting part

Make your product description an ‘easy to read’ affair. It has to be just like any other marketing copywriting. It is known as the formatting part. Use spacing between the lines. Avoid long blocks of continuous texts. Add sufficient breaks.

 

Read more – How to use readability to boost SEO rankings?

Instead of a long list in sentences, use bullet points. It can make things easier to grasp.  Go bold or underline essential phrases. Use white spaces for the best effects.

Take the case of Myntra and its well-laid out presentation of details in the product description for the attire.

Customers may scan through the description. So, formatting may help them to go where they want, precisely. You have to make smooth sailing for them. Keep the same format for all your products.

Highlight essential qualities in a separate paragraph. Fit the description in the product page. Let your customer glide faster to the Add to Cart button.

 

8 – Consistency with the brand voice

What is a great product description? It is nothing but an extension of your ad campaign. It should be consistent throughout the process. Find the best strategy through your marketing funnel.

Keep the same tone throughout. If your brand voice is humorous, retain the same flair into your product description.

If your brand is inspirational, your product descriptions should carry the same voice. Consistency is the key here.

 

9 – Optimize fashion product description for SEO

Search engines will crawl through your fashion product descriptions. You have to make sure they have the keywords for your product.

The right key phrases will describe your product in the best way. Use them at least once in the description. For example, if you are into garments or winter clothing, use words like ‘red cashmere sweater’ or ‘pencil skirt.’

Think about using phrases that your customer might type on the keyboard while searching for ‘stylish black leather boots’ or ‘V-Neck t-shirts’. Add these words to your product description.

Optimize your product description with SEO. Chances are a potential customer may search for your type of product. It will lead to the discovery of your fashion brand.

 

To wrap it up

The product description is one of the essential aspects of your online store. When you curate looks for your collection, let a fashion content company amp up the pizzazz with engrossing product descriptions.

Agreed, a good product copy is hard to write on your own. Hence you need to make a smart move and hire professional product description writers.

An expert’s role is to convince your customers about the good points and increase your sales. And who better than a fashion content writer to get this done?

The best product description wins. If you don’t do it right, somebody else will race ahead and acquire more customers.

Radiate your industry leading personality in haute couture fashion with show stopping fashion content writing from the content experts. Digital content agencies like Textuar can provide immense value in this regard. Their team of proficient writers help your brand come closer to your target audience.

The post How to Write Fashion Product Descriptions That Delight and Sell? appeared first on Textuar.

‘How’ and ‘Why’ to Update Content for SEO?

Digital marketing and Search Engine Optimisation (SEO) have successfully turned around the fortunes of online businesses.

One of the crucial drivers of this success is targeted SEO content writing.

It is fast emerging as a viable method of getting new business and spreading roots beyond our average reach.

SEO content writing companies know the importance of writing content that can be tested against the effects of time. Such articles drive traffic and prove vital in generating new business in the long run. However, not many pieces of content are a perennial source of visibility and potential.

This is why you need to update content on regular basis.

It not only retains the freshness of the narrative, but also gives timely updates to the reader about the latest trends in the domain being discussed in the blog.

Why should you update content for SEO?

Most content lose their effect in the long run. There are several reasons why content diminish in effect over some time. There are newer products or versions released, the SEO ranking dropping down, the keywords are outdated and so on. It leads to less traffic and thus less conversion. It diminishes the value and credence of the brand too.

Hence, to keep up with the changes and persevere through the competition, it is essential to update the content.

Take, for example, a blog written in 2017 “Top trends in SEO in 2017”. Now if you want to update the content for 2021, you need to see if all points covered in the original blog are applicable. It might happen that 75% of the points of 2017 blog will still be relevant in 2021.

We need to update in such a way that this 75% of the blog is given coverage. Plus, the remaining 25% new trends will be covered. Overall, the blog will now be fresh and applicable to the current times.

How to update your content?

Content losing its effect over some time is called as content decay. It is a concerning phenomenon for every firm. There are some defined ways to tackle content decay and update the old content.

1- Rework on keywords and content

As pointed above, the keywords are the breadcrumbs for web articles. Potential customers look up information on the search engine like Google with the help of keywords. Once the search retrieves relevant results, the potential customer clicks on the article, blog, press release or website that matches with their queries the most.

The volatility of keywords demands the continual updates. You can update the keywords and put the content live again. Not surprisingly, you can see a surge in the traffic in no time.

The easiest way to look for new and potentially useful keywords is by using SEO software like Moz, Ahrefs, and SEMrush. You can run a search with the old content in it and get the results enlisting the keyword gaps. Many SEO content development companies have used and have been satisfied with these tools.

In some cases, with the change of the keywords, there is some change required for the content. When updating the facts, even the stats should be updated.

Read more – 5 Ways to Optimize Content Keyword for Better SEO

2- Choose the right format header

Formerly, Google was a keyword-centric search engine. But now it has evolved substantially as a reader-centric search engine. We strongly recommend you to use meaningful headings. Also, make sure to use titles that are in line with the keywords.

We need to understand whether a customer will find the title and headings relevant enough to click on the link. Also, the headings should be placed in proper order. If possible, make it look a step by step method, if not possible, then arrange the most important tip at the top and the least one at the bottom.

Even passages and paragraphs under a specific heading are displayed as snippets in search engine results, if it is relevant to the reader’s query. Also, the content, therefore, has to be concise and informative.

3- Rework the meta-descriptions

Meta-descriptions are not so important in the ranking factor as the title. However, Google does look at the CTR while testing the quality of the search results. Hence, while rewriting the meta-descriptions, you should work as an advertising copywriter.

It is helpful to keep things in mind about the meta-description like ‘What will make someone to visit the website?’, and ‘What was lacking with the previous meta-description?’

Read more – 6 Tips to Write Compelling Meta Descriptions

4- Use new headlines

It is estimated that about 36% of SEO experts reckon that the headline is essential for people to read the content. Most people, however, do not move ahead after reading the headlines. So, along with redoing your meta-descriptions, make sure to use effective headlines that will make more readers peruse the content better.

Some of the most effective headlines have a sign of recency. You can use markers like the year and place. For example, ‘Digital marketing tips’ does not sound so effective as ‘Proven methods of digital marketing in 2020’.

The title also should be ensuring the relevance of the query. For things like tips, guidelines, reasons, benefits of etc., using number marking is also useful—for example, ’20 ideas to skyrocket your business’.

Read more – 5 Tips to Build a Compelling Blog Headline

5- Use visuals to augment SEO Content Development

For SEO, content is more useful than anything else. Other things like images, graphics and illustrations also help to hold on a reader. Content is regarded as bland if there are no images, at all. Some pictures are illustrative that they make the explanation of the article easy. Some images have excellent graphics and greatly adumbrate the product and services.

Use brand-explaining images like infographics to augment SEO content development. They also represent the brand well when retrieved on Google images.

Read More – 5 Ways to Optimize Content Keyword for Better SEO

Concluding

SEO content writing is at the forefront in providing the momentum brands need to thrive online. Here are some actionable ways to provide the much-needed new life to old content.

The post ‘How’ and ‘Why’ to Update Content for SEO? appeared first on Textuar.

How to Become a Financial Content Writing Expert?

An expert in financial content writing adapts well to present complex content in an easy to understand manner.

Imagine two different definitions of blockchain –

1 – A blockchain is like a diary where entries / transactions are recorded and owned by a single owner. Such a diary / ledger is available on public domain. It cannot be modified without the consent of other owners who have other entries in the diary.

2 – A blockchain is distributed across a network of computers. It is immutable,  decentralized, and secure. Each block of information, such as facts or transaction details, is retroactively coupled together and proceed using a cryptographic principle or a hash value.

Which explanation of the term will more readers comprehend?

Chances are that more readers will understand the first explanation as it uses simple words minus any jargons.

That is the power of financial content writing.

A capable finance content writing company will be able to explain complex financial terms in layman language. This way, the end customers of the financial company will better engage with these customers. This is because they speak the same language (everyday conversational language) that is present on the content.

Why choose a financial content writing company?

On the internet, content is the heart and soul of your business. It has the power to make or break valuable relationships with your customers. Hence, it is a smart move to entrust content creation activity to capable finance content writers.

The job of a financial content writer is to generate educational content and market analysis. These copies are then published in both the digital and print publications.

But there is a catch.

The readers aren’t expert in financial terms.

 

So how do they absorb the insights and analysis presented by financial experts?

Simple! By dumbing down the information and stripping off jargons. This way readers will see content that is of value for them and is readable for a wider section of the target audience.

 

In simple terms, as a financial writer, you will become the bridge for the knowledge gap between the financial company and the readers.

 

What qualification background should the financial content writer have?

To be honest, there is no set qualification for a financial content writer. Every company or publication that seeks a finance writer has its own criteria.

However, people with a graduate degree in economics, finance, journalism, or management are usually preferred. They may have an understanding of the various terminologies in this domain. In case if you hold a master’s degree, then you can request for the higher pay in the company.

But if you have logical instincts with finance, then you have a fair shot at acquiring the position.

As a finance writer, you will have to focus on two important aspects. These are:

• Generate educational copies
• And write market commentary or analysis

 

What skills do financial content writers possess?

To give you a proper insight into the finance content writer’s skill sets, let us divide them into three parts. And these are:

• Copywriting Skills

The finance writer must have the capacity to create easy and logical copies. He/she must also be able to ask intriguing questions similar to the investigative journalist.

As a financial content writer, the person should also be capable of explaining in-depth financial terminology or transactions. This way, even a layman or an amateur person will be able to understand the content.

• Research Before Writing

The second trait of a successful finance content writer is his ability to dissect news. He must know how to generate article topics through research. Or should be able to construct prompt analysis within hours of the release of trendy news.

The person should be highly creative with the usage of the words. Only then will the writer be able to cater to the masses as well as optimize it as per the search engines.

• Adapt to Financial Content Writing

Lastly, the writer must have the ability to modify their writing style. This way, the copies stay consistent on the channels they operate. In simple terms, the writer must be able to adjust as per the media he is sending out his information on.

For instance,

1 – Writing an extensive quotation collected from industry sources, then it can range from 1000 to more words.

2 – When you write content for the web, it can range from 500 to 2000+ words.

3 – Social media content is catchy and may be just one or two lines. It may also need to be accompanied by visual media.

So, now that you know the skills. Let us move towards understanding the key topic. How to become a specialist in BFSI domain

 

Steps to becoming a financial content writer

1- Upskill yourself

It goes without saying. You cannot create financial content with lacking knowledge. But that does not mean that you must be a finance influencer in order to be a financial content writer.

Your familiarity with finance and the passion for learning something new is enough to make you a finance writer. You can upskill yourself by learning the basics of financial concepts. You can even start stalking the market and the industry.

Ensure to choose the finance sector. Upskill yourself in specialties in different domain. These could be on share markets, investments, global finance, wealth management, insurance, banking, NBFC or fintech. This is because the finance industry is vast. It will take you years to master every section it has to offer. Instead, pick one and proceed.

Also, do not forget to sweep through popular financial blogs. They offer more information than you expect.

 

2- Enhance your communication style: 

Reading financial content can become boring in the blink of an eye. That is why your main goal should be of creating compact contents that have a steady stream to it.

Do not prefer using industrial jargon unless you want to sound extremely expert. And trust us, the average readers do not care about the industrial slangs.

They want blogs that are incredibly informative and easy to understand. And once you start sounding like an expert, your reader will lose interest in your content. They will end up terming it as “boring.”

The best way to keep the readers engaged is by using simple words and communicative language. Pretend as if you are talking to someone while writing the content.

 

3- Find the right clients: 

The need for content writers is blooming. As the masses turn to the internet for their queries, the industry finds ways to offer information through their sites.

However, if you wish to be a finance writer, you must know which kind of work will enhance your knowledge.

Go for publications that deal with the market on a daily basis. Work with magazines or newspapers. Find a financial product seller or a financial advisory firm that keeps on creating instructive contents for their customers.

You can either become a full-time writer, a part-time writer or a freelancer. The choice is yours.

 

4- Create a solid portfolio: 

Gaining knowledge isn’t enough if you desire to become an expert in something. You must have evidence of your work in order to exhibit it to the future prospective. And that is when your portfolio will come to your aid.

Start it from the very beginning. A fully detailed portfolio will tell the clients that you went from nothing to a successful finance content writer.

Go through any successful content writer’s website or details. The first thing you will notice is the portfolio. That is how powerful a portfolio it is.

Just make sure that your portfolio suggests the clients about your goals.

 

Bottom line

It is evident that it takes a degree of finesse to excel at finance content writing. The opportunities are endless thanks to the broad BFSI domain that can leverage such skills.

At Textuar Communications, we have gained substantial experience in financial content writing.

Our ability has enabled different companies to spell out their value proposition in simple yet impactful marketing messages. This way, they can initiate and build long term engagement with target readers online. Such content also help portray the company’s industry authority position.

The post How to Become a Financial Content Writing Expert? appeared first on Textuar.

How to Use Content Writing for eCommerce Growth

The number of online shoppers has shot up from 1.32 billion in 2014 to 2.05 billion in 2020.

This stat speaks volumes of the rise of eCommerce even in recent times of COVID-19. And content writing for eCommerce plays a crucial part in its success. 

Call it storytelling or content writing- it has to be interesting. Especially when you are out to attract the audience. 

If employed for marketing, e-commerce content writing must draw analogies between concepts to help readers understand. 

Great content creates a mood so that people are on a level that goes beyond just reading. They help readers act on the basis of the content. This way, readers convert to customers.

Adopting the right strategy in content writing for eCommerce

There are 12 to 24 million e-commerce stores selling products online around the globe. Not surprisingly, only a handful of them have a dominant market share in eCommerce business. And most of them have riveting eCommerce content to differentiate their value from others. 

Read more – 4 Mind Blowing Reasons Why Your Business Needs a Content Writer

 

You have a lot to consider when using content for marketing. Here are some essential things to do the right way that can make your e-commerce business a success. 

1 – Use compelling product descriptions 

Make sure to create engrossing product descriptions. They need to be factual in nature. But more importantly they should be a breeze to read. When you do content writing for eCommerce, factor in its readability. This is essential to make sure that reader does not feel drained after reading the content.

Read more – How to Use Readability in Blog Writing to Boost SEO Ranking?

Pay attention to details such as exciting descriptions in eCommerce content creation. Have great headings and subheadings. The writing should provide users with information and have relevant links. 

2 – Use pictures 

Pictures are the best representations. You must have heard it before. It does not hurt to pay heed. Pictures are essential to content marketing. It is an integral part of your e-commerce strategy. If you have no photos on your site, start using it. 

Bear in mind some details when using photos. Make sure they carry great titles and title tags. When posting the images, use detailed descriptions. The writing has to be rich in keywords. It will lead to better results in the search pages.   

3 – Interactions help to meet your goals 

A website that is not interactive sounds plain, dull, and boring. Boring e-commerce sites do not pull in enough conversions. According to studies, interactivity is vital to increasing sales. You can interact with your audience using various tactics employed by eCommerce content companies. 

For example, you can host contests or raffles. You can make fair use of games, points, and rewards to attract users. Besides, you can ask them to share, repost, or fill out a contact form. You can also invite comments through a comment box.  

Read More – 5 ways to use interactive content to boost your online marketing campaign

4 – You can post videos 

Videos can add value to your e-commerce website. If you have an idea about relevant videos, you can use them. You can create your video about your product or service. 

It is a better and effective way. A how-to-do video can explain things in a better way. You can also add commentaries explaining the benefits of the product or service. 

For example, suppose the site is into selling health and wellness products. In that case, the eCommerce content writer can highlight the benefits of using aloe vera juice as one of its informative articles. Or he can add videos of two-minute exercises. 

Videos provide your site with interesting and relevant content. They can make SEO ranking jump higher. And lead to more web traffic to your page. 

5 – Read the reviews 

Imagine yourself on the other side. Put yourself in the position of your customers. It is part of an effective marketing strategy. It shows you the truth of everything. Consider the bad reviews should also. 

You may not like the bad reviews. However, it is essential to respond to feedback. It shows that you have an interest. You care about the experience and sentiments of your customers. It helps to form lasting bonds. 

You can ask for reviews through emails on the site itself. Or through Yelp or Google +. Or on any other social media platform. 

 

6 – Use blog content writing for eCommerce growth 

Blogs are like personal diaries. You can use blogs to list experiences on the eCommerce site. The purpose of a blog is to build a close bond with the readers.

Blogs are a great way to explain your product or service. The informal way touches the heart of the visitors. A blog post will highlight the use and benefits of your product automatically.  

You can use blogs to gain the most from your e-commerce website. It is essential to note that blogs should follow some format. For instance, it can be in number form, paragraph form, with bullet points that explain.

A step- by step guide can make reading easy. Ensure to optimize for SEO by using targeted keywords at the time of content writing for eCommerce. This will help you get better visibility for your online store.

7 – Make use of AI to personalize content 

You can use AI to keep the customers interested. It is a great way to personalize the content. It can be in the form of product and content recommendations based on site performance. 

Personalization helps you to deliver timely and relevant content. Each of your visitors can find the product they need. It can also lead to better experiences. 

For instance, Netflix encourages viewers to spend more time on their site. They do this by showing them recommendations based on viewing history and interest. Viewers stay on for extended periods with such helpful recommendations. 

8 – Walk with the current trends 

Be there before anybody else does. The point is to publish the latest scoop or controversy, like the early bird. Reports the trending stories. eCommerce content writers jump on such hot stories to ride on its viral wave. 

If you are early, it shows you are fast. This quality is likely to attract the crowd toward your brand. The reason is- it’s relevant, timely, and viral. 

Take the example of the Press’s Squeeze Magazine. Press sells cold-press juices, and juices detoxify. Healthy living is a big focus here and with the audience. 

They infuse this pulse with their online content. The enterprise took a typical blog and made it into an online publication, Squeeze Magazine. 

This tactic worked to their advantage. 

9 – Search Engine Optimization advantage 

SEO drives 1000% + more traffic than organic social media. SEO is the way that makes your web pages easy for web crawlers to access and index. The point is that if search engine giant Google, Bing, and other engines can easily find what is on your page, it becomes easy to list your site on SERP.

The SEO objective is not to trick search engines with fake content or keyword stuffing. It is to help search engines locate your content. Its Rank Brain bots can display the page as a result when it matches the search intent. 

Effective SEO will make your site easy to find and lead to successful first page ranking. And this hallowed position will make your site to a lead magnet.

To wrap it up 

Whenever e-commerce is discussed, content writing follows closely. It applies to businesses that are into e-commerce. The shift of business to the digital front has made it necessary to engage efficient e-commerce writers’ expertise. 

Take a moment to look at your website content. 

– Is your website telling a good story? 

– Is it a story that keeps shoppers hooked? 

– Does the story help fire up conversations and conversion?

Hire the professional skills of e-commerce content writers to transform the way you do business. 

Get forward looking content creation companies like Textuar to propel your eCommerce content writing beyond the ordinary. 

 

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