Informative blogs on content writing and copywriting

Consider these stats that present a compelling case to outsource content writing 1 – 51% of B2B buyers rely on content to make purchase decisions [2016] 2 – Half of B2B marketers outsource at least one content marketing activity [2019] “Content creation is the activity B2B marketers are most likely to outsource 84% of marketers outsource content creation. This is regardless of company size or content marketing budget. Such techniques also spell overall content marketing success. Recent reports from 2019 say that 91 % of marketers from more than 35 countries are spending on content marketing. Content is ruling the roost in every sense of the word. Content marketing is here to stay and, it has become more result-oriented. B2B marketers prefer to outsource at least one marketing pursuit, and that’s content development. Why outsource content writing for content marketing? Creating content is arguably one of the most challenging tasks in marketing. In a survey, amongst half o...

According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872 billion by 2023. The humongous demand means that you need quality fashion product descriptions. Such quality content can stand apart from others and act as a magnet for shoppers online. Your chances to convert your customer to the purchaser are bright if you have engrossing product descriptions on your fashion retail site. 9 ways to use fashion product descriptions to gain shoppers’ attention Most likely, a customer in on your page searching for the perfect product that fits his or her needs. The strategy you adopt can win hands down when the customer clicks the ‘add to cart’ button.  How does it happen? With a compelling product description. It’s time to get started with some tactics in fashion product descriptions.   1 – Enable conversation to establish a connection The personal touch always works great in product descriptions. The warmth of wor...

Digital marketing and Search Engine Optimisation (SEO) have successfully turned around the fortunes of online businesses. One of the crucial drivers of this success is targeted SEO content writing. It is fast emerging as a viable method of getting new business and spreading roots beyond our average reach. SEO content writing companies know the importance of writing content that can be tested against the effects of time. Such articles drive traffic and prove vital in generating new business in the long run. However, not many pieces of content are a perennial source of visibility and potential. This is why you need to update content on regular basis. It not only retains the freshness of the narrative, but also gives timely updates to the reader about the latest trends in the domain being discussed in the blog. Why should you update content for SEO? Most content lose their effect in the long run. There are several reasons why content diminish in effect over some time. Th...

An expert in financial content writing adapts well to present complex content in an easy to understand manner. Imagine two different definitions of blockchain – 1 – A blockchain is like a diary where entries / transactions are recorded and owned by a single owner. Such a diary / ledger is available on public domain. It cannot be modified without the consent of other owners who have other entries in the diary. 2 – A blockchain is distributed across a network of computers. It is immutable,  decentralized, and secure. Each block of information, such as facts or transaction details, is retroactively coupled together and proceed using a cryptographic principle or a hash value. Which explanation of the term will more readers comprehend? Chances are that more readers will understand the first explanation as it uses simple words minus any jargons. That is the power of financial content writing. A capable finance content writing company will be able to explain complex financial ter...

The number of online shoppers has shot up from 1.32 billion in 2014 to  2.05 billion in 2020 . This stat speaks volumes of the rise of eCommerce even in recent times of COVID-19. And content writing for eCommerce plays a crucial part in its success.  Call it storytelling or content writing- it has to be interesting. Especially when you are out to attract the audience.  If employed for marketing, e-commerce content writing must draw analogies between concepts to help readers understand.  Great content creates a mood so that people are on a level that goes beyond just reading. They help readers act on the basis of the content. This way, readers convert to customers. Adopting the right strategy in content writing for eCommerce There are 12 to 24 million e-commerce stores selling products online  around the globe. Not surprisingly, only a handful of them have a dominant market share in eCommerce business. And most of them have riveting eCommerce content to ...