Five Amazing Tips to Optimize Website Content Writing for RankBrain

It all started in 2015. Google made a fascinating big reveal that changed the course of website content writing forever.

They announced that they use artificial intelligence to rank websites in search results. Google stated that RankBrain is one of its three key ranking elements. The other two were links and content.

So, the three parameters that affect ranking signals are

1 – Quality links

2 – Quality content

3 – RankBrain

If your website excels at these three parameters, you will surely rank higher.

You might not know, but 75% of users never scroll beyond the first page of search results. If you want to get significant traffic to your website, you have to appear on the front page. And how do you make that happen?

Well, optimizing your web content for RankBrain can surely help. In this blog, you will learn how RankBrain works.

You also get access to five actionable tips to optimize your website content writing for RankBrain.

How RankBrain works?

Every day, 15% of the searches received by Google are entirely new. 15% might not seem too much. But you should consider that Google gets over 3.5 billion searches in a day. So, its 15% amount to over half a billion new searches every day.

Before RankBrain, Google would scan through billions of websites to find results related to the keyword. Since the keywords were new, Google was unable to understand what the user wants. So, instead of merely guessing the results, they developed a smart AI tool called RankBrain.

RankBrain has two main jobs. The first one is to understand search queries. And secondly, it studies how users interact with search results. In simple words, it determines what the user’s query means. And then, it produces a helpful, user-satisfying result.

Below are five techniques to optimize your content for RankBrain. It can improve your website’s ranking by large.

1 – Produce content that matches user intent

RankBrain gives great attention to content. It helps when you excel at high-quality website content writing. It helps with optimizing your site for RankBrain. In contrast, if your content is unimpressive, your CTR will drop. It means readers will not re-visit your site. Thus, RankBrain would give you a lower ranking.

One of the goals of RankBrain is to improve user satisfaction. So it evaluates the user’s interaction with search results. For instance, you may open a #1 result for your search. But if you don’t find it helpful, you may go back to the search results page.

You may continue the cycle until you find what you want. When you spend a long time on a certain page, it’s a signal of satisfaction. As a result, RankBrain will boost the website’s ranking, where you stayed for long.

That’s why it’s essential to have informative and engaging content on your website. Your content should fulfill the users’ intent and make them stay longer. This way, you can get to improve your ranking.

2 – Optimize your website for medium tail keywords 

Before RankBrain, Google would display results that match with the exact keyword used. So you would get different results for ‘best SEO tool’ and ‘best tool for SEO.’

Now, RankBrain knows that both the queries mean the same thing. So it provides nearly the same search results for both. That’s why it doesn’t make sense to rank for long-tail keywords.

Instead, you should optimize your website for medium tail keywords. By doing so, RankBrain gives you a ranking for that term. And it also ranks you automatically for thousands of other similar keywords.

Thus, your focus should be creating quality web content with medium tail keywords. And then, your ranking will improve significantly.

3 – Have a good website reputation 

You should know what type of content your audience prefers. Also, you must know what kind of content they spend more time reading? By doing some research, you can identify what your audience likes and dislikes.

Once you get the hang of it, your web content writing will entice audience attention. But you need to do more than creating content to build a reputation.

You can work to get quality backlinks from established websites. You may start guest-posting on websites that are similar to your niche. When you guest-post on high authority websites, you get some reputation points from search engines. Further, it also attracts more traffic to your site.

Again, it helps when you put out engaging content on your website. You are free to include images, videos, gifs, etc. to increase engagement. When you can accomplish that, your reputation will go up. As users spend more time on your website, RankBrain considers your site as relevant.

4 – Improve your click-through rates

Organic CTR is an essential ranking signal used by RankBrain. But how do you get people to click on your search result? Follow the four smart techniques used by web content writers.

• Create an emotional title

  Such titles always get more clicks. For example, here’s an SEO optimized title ‘Weight loss tips: Best ways to lose it.’ But you can turn that title tag a bit more emotional. Here it is, ‘Burn that stubborn belly fat with these ten weight loss tips.’ Users are more likely to click on a title that tugs at their heart.

• Add brackets to end of your title

  Hubspot and Outbrain study 3 million headlines. And they found that titles with brackets outperformed non-bracketed titles. So, feel free to add brackets towards the end of your title.

• User numbers in titles

  Many studies, including one by BuzzSumo, have found that numbers boost your CTR. They help the reader’s brain to process information better. As a result, it boosts engagement

• Optimize your description tag

  Like the title tag, you should convey strong emotions through your description. Nest, you need to add some value so that users click on it. And don’t forget to include the main keyword in the description.

5 – Boost the dwell time with quality website content writing

Dwell time is another key ranking signal used by RankBrain. Google focuses on the amount of time people spend on your website.

When people spend more time on your site, it is good news. Google perceives your site as relevant and useful. So, next time a search engine will prefer your site while ranking.

But how do website content writing companies improve the site dwell time? Have a look at these three tricks below:

• Put your website content in the front and center

  When users click on your website from Google, they want the answers to their queries immediately. Users don’t want to scroll to find what they want. So, remove all the elements that push your content down.   

• Produce in-depth content

  When you post longer content, it takes more time to read it. You may be putting content around one aspect of the problem. You can rather post a comprehensive guide. When users find all their questions get answered in one place, they tend to spend more time.

• Breaking it into small chunks

  When you write in-depth content, the word count becomes higher. And users shouldn’t feel burdened by looking at your content. So the best way is to break down your content in small, readable chunks. Professional web content companies recommend separating the chunks with scannable headings/ sub-headings.

To put it shortly

Those were the five tips you can use to optimize web content writing for RankBrain. You need to optimize for medium tail keywords. Most importantly, your content should match with the user intent.

Plus, the CTR and dwell time of your website should be reasonably good too.

When you practice all these tips above, you can optimize your site for RankBrain perfectly.

It may be challenging to ticks all these boxes. Hence you need to enlist the web content development expertise of an agency like Textuar. We will help with building riveting web content. Such quality content helps boosts engagement. It eventually boosts conversion rate from your website.

 

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SEO Content Development – What is the Ideal Length of a Content Piece?

Did you have a query – “How much content is needed for SEO content development?”

Did you do a Google search and land on this blog?

Then you have witnessed the power of quality content in your information search goals. SEO content companies use keyword optimized content to rank higher and be discovered by more users.

But what is the suitable length of a piece of content.

Turns out, it is not a single factor but many variables that determine the correct answer to this query. And to find the answer, you don’t have to ask Google. This post will be able to assist you!

Why is content needed for SEO?

If you have decided to search for this post, then we are sure that you understand the importance of content. You might have also understood how SEO content writing helps the page to be ranked higher and be found by the search engine users. Google bots look for keywords optimized into the content. They then rank the content higher for user queries and semantic searches.

It is easy to grasp the importance of the content on each page. However, it is tough to understand how much content is just enough when developing content for a website.

Consequently, it becomes daunting for many website owners and SEO content writers to create multiple unique pages. This is because coming up with ideas to draft content for every page requires a lot of effort. On top of this, filling the web pages with blocks of text may seem intimidating too. Thus, it leaves you in a situation where you have no idea about how much is adequate.

What do the professionals say about ideal length in SEO content development?

If you proceed to do an internet search on the question, “How much content is needed for SEO?” Then trust us, you will come across various numbers. Your search is bound to confuse you even more than you were before.

For instance, many sites claim that longer content with 1,000+ words has the capacity to aid the websites by showing up sooner in the search results.

On the other hand, Forbes stated that an average content with 600-700-word count per page is more favourable for SEO.

Another study by Buzzsumo showed that blogs with more than 3000 words are shared the maximum on social media sites. Such content is in-depth and cover the topic in greater detail. Hence, if any user is looking for information then such long form content definitely aids in providing rich information.

It also mentioned that a website with fewer than 300 words per page is termed as “thin,” according to Google’s algorithm. And these pages are more likely to lack behind when it comes to ranking. SEO content writing companies take note of this point and develop between 800 – 1000 words of rich and contextual information.

 

What factors influence content length?

It is recommended that you develop your website based on various important factors. This is better than just focusing on the word count. This is because, at the end of the day, you are interested in adding value to your clients’ time online. And Google considers a website worthy only when the audience finds it worthy.

But you must also note that various factors openly affect the amount of content you write for SEO, and these factors are:

1- What line of business you are in?

If your business deals with publishing information on the philosophy, key services, literature, etc. then you will have to add information based on these facets. This means that each content may require extra detail, thus, increasing the word count.

Similarly, the doctors and dentists come up with elaborate content. They have information on services, their benefits, types, etc. In these cases, the content may contain 80% text and some diagrams or images.

For travel agencies, home improvement companies, food and fashion sites, photographers, etc. it is different. The site will focus more on images or videos. The text length here will be in a medium to lower range.

2- How easy is it to explain a topic via SEO content development?

Your content must be audience-centric. This directly means you have to answer their questions. So, you may want to provide rich contextual information on a particular topic. In such cases the content length will span the complete, in-depth coverage will determine the word count. Until you complete the content, you won’t be able to pin-point the length accurately.

Also, SEO content development companies should never offer only a shallow overview of a topic. Make sure that you properly dive deep into the topic. This way, you will gain credibility. Because such content offers factual based information that is favoured by everyone.

You can also share your perspective on a topic. Or share your service process and answer customer queries.

How much content do your customers need to read?

If you have this question, then we understand where you are coming from. And having this question is undoubtedly expected because, as we know that Google is very clear about its expectations from a website. It is more focused on the audience’s needs than the site. And this makes every other website owner stuff their webpages with a huge volume of content.

But rather than thinking how much content your customers need, think the other way around.

The right question should be

“If you are on a website searching for something, how much information is enough for you to understand a concept properly and satisfy your information need?”

Accordingly, proceed with SEO content writing.

For instance, if you are a travel agency, and you add content “Beautiful travelling spots around the city,” then this content will gain immense value.

But this content is incomplete if you just mention the name of the place. Instead, add rich information for each place like

1 – How to reach there

2 – Nearest railway station / airport

3 – 3 to 4 popular hotel choices

4 – Preferred months to visit the place

5 – 3 to 4 landmarks worth visiting for the tourist

Now if the reader comes across such an in-depth blog, he/ she will surely be excited to explore the place enough to call the travel agent for a business enquiry.

This is how rich content can enable inbound marketing and aid in conversion.

But keep in mind that you do not deviate from the topic because that will be just a clutter of unnecessary information.

What is the desired content length for higher SERP ranking?

 

Did you notice a key trend? Websites that receive higher rankings organically have a common trait. They have more text-based content on every page than other websites.

So, we recommend that you have landing pages for each of the specific services or products you offer. In addition to that, make sure there are supporting articles, blogs and FAQs too. This way, you will offer easy to navigate interface while clearing all the potential doubts your customer may have.

In fact, many websites have hundreds, if not thousands of pages. So, go ahead and give your website a content makeover with SEO content writing.

But the bottom line is clear

More than the length, focus on the quality of the content

How to ensure quality in SEO content development?

Sometimes content length will not matter if your content has enough information. Your content should have a sharp focus on quality over quantity. Each and every word should be useful in conveying information or educating readers. Do not over exaggerate, beat around the bush, or repeat the same thing simply to reach the word count.
Here are some ways to ensure quality content –

• Keep your content readable
  • • Divide lengthy lines in small chunks.
    • Avoid creating long paragraphs.
    • Keep them simple by offering necessary pauses after 2 to 3 lines.

Read more – How to Use Readability in Blog Writing to Boost SEO Ranking?

• Do not borrow your contents. Instead, borrow ideas. Then offer a fresh perspective to it. This way, you will use your competitors’ strategies while avoiding plagiarism.
• Add statistics and numbers (along with their sources). This helps you to justify a point that you are trying to make
• Keep a mindset of genuinely helping people with your mastery over a particular subject. Don’t just superficially touch upon the topic. Do a deep dive to cover the content deeply.
• Add examples or real-life cases. This way, readers can relate to a particular theme or topic.

Read more – 6 Tips for Writing Long Form Content That Engages

How will investing in website content writing prove beneficial?

Gone are the days when people visited libraries to gain information or read a new book. Now they are getting everything on their fingertips, which means traditional methods do not have similar results as the latest ones. Consider these stats:

a- Almost 69% of businesses accredit their lead-generating triumph to blogging.

b- 71% of bloggers claimed that they were able to increase their website’s visibility between their industry by maintaining their blogs regularly.

c – Businesses that have 401-1000 web pages experience 6x extra leads than businesses with 51-100 web pages.

This shows the importance Google places on website content developed by SEO content writing professionals.

Bottom line

Even though we have kept all the information in front of you. We would like to add a note, make sure that the minimum word count of your web page is around 800 – 1000 words. But these words should be informative and valuable. This way, you will be able to encapsulate every keyword without them being noticeable.

However, understand the individuality of each page. And then develop them accordingly. Because you may come across pages that may require less content, and others may require a lot. So, let your SEO content development focus on every page with a different attitude but the same goal – of genuinely helping client address their problem.

 

The post SEO Content Development – What is the Ideal Length of a Content Piece? appeared first on Textuar.

SEO Content Writing – 6 Mistakes & How to Avoid Them in 2020

Do you provide SEO content writing services for digital businesses?

Or are you planning to launch a content writing company?

Either way, you are in the right place.

Content marketing is indeed the most effective way to get more organic traffic to your business.

SEMrush’s 2020 report on content marketing showed that content can be a valuable success driver for core KRAs. These include metrics like organic traffic, leads and pageviews. You might not know, but 90% of businesses choose to market using content.

Why?

Because 60% of people cite buying a product after they read a blog about it.

All these stats may motivate you even further to offer a bigger volume of content writing. But wait! Don’t rush into it. A piece of content can get you traffic, views, and sales, provided that it is effective. Content writers can achieve this USP by doing the right thing in content creation and avoid costly mistakes.

Below are the six common mistakes you should avoid for SEO content writing in 2020.

Mistake#1 – Choosing topics that don’t interest the readers 

The first thing you should do before writing is learning about your audience. You must take some time off and figure out who your audience is.

It’s not that difficult to recognize your audience. Yes, it takes time to learn what your audiences like to read. But you can get some topic ideas from established blogs in your niche.

The best way to find a topic is to consider things that are useful to your target audience. Asking yourself these questions can help you find the topic.

1 – What information can you provide through your blog that will be helpful for readers?

2 – What problem your blog intends to solve that readers might be facing?

3 – Does your content provide unique, fresh, and compelling insight to address a particular problem?

Creating captivating content is a delicate process. Here, you try matching the topic you want to write about with the needs of your readers.

So you must see how you can provide value to others through your writing. When you choose a topic, your readers care about, you will see your web traffic going up in no time.

 

Mistake#2  – Forgetting to outline your content before you write 

You might recall those school days when teachers would ask you to create an outline before writing essays. Well, as we grow up, most people tend to forget the fundamentals of writing.

People often get too worked up about writing that they forget the crucial step itself. Note that when you create an outline, it helps you track your writing process.

Even better, it gives a clear direction to your SEO content writing. It helps you recognize and remove the unnecessary elements from your content. In other words, it enables you stay focused on the main topic and produce quality content from start to finish.

Do you want to know how to create a killer outline? It’s easy; you can accomplish it by following these steps below.

• Figure out the main takeaway to your reader. Decide whether your blog is a tutorial, checklist, interview, reviews, etc.
• Come up with a clever headline
• Consider every question you want to answer through your blog
• Divide your blog post into chunks, say, an intro, part 1, part 2, conclusion
• Insert relevant data, studies
• Revise your outline and trim it if needed
• Start writing and stick to your outline to create a perfect blog

 

Mistake#3 – Writing and publishing blogs irregularly 

The more time you invest from your schedule, the more often you will be able to write and publish. Some people post a blog one in a month. And some do it daily, while some people post it weekly.

You might be the only contributor to your blog. In such a case, you might not be able to post multiple times in a day like a professional publication. But you can consider writing once or a few times a week.

Read more – How to blog consistently with little time

Here are a few reasons you should write regularly and avoid this blogging mistake.

• You get better at blogging. If you write only a few times in a year, there’s no way you will improve your skill. But, writing consistently does help you excel in your art.
• You get insights from your audience. If you consistently produce content, you will know what your audience likes to read. If you don’t write often, you can’t say what topics tug at the hearts of readers. And you might end up writing content for wrong readers.
• Your Google rankings go up. High-quality content indeed boosts your visibility. Also, when you publish a great volume of smaller content, you surely improve your rankings. Remember, consistency is the key here.

If you aren’t able to devote time to content writing regularly, don’t worry. You can outsource the process to experienced content writing companies like Textuar. They can ensure to create a large volume of superior quality and riveting content in quick time.

This way, you can fulfill your marketing goal. You get business from organic traffic. Your brand visibility too improves due to the higher SERP rankings.

 

Mistake#4 – Not researching your topics for SEO content writing

You might be a professional in your field. And you may already have significant knowledge about your niche. But you should never underestimate how effective your blog becomes with thorough research. In-depth research is something that will put you above your competition. When you don’t research, you’re also affecting the trust readers have on you.

For example, say you blog about health care and well-being products. You must stay updated with new products in the market, their ingredients. You should keep a tab on new effective ways of improving health and so on.

Read More – Why blog writing research is critical?

You may be able to get traffic to your blog using some SEO techniques. But, keep in mind that Google keeps changing its search algorithms frequently. So what might be working for you now, it won’t work next year.

Deep research is something that always keeps you relevant to your readers. If you put out a high-quality, well-researched blog post, people will undoubtedly keep coming.

Mistake#5 – Ignoring the SEO best practices in content writing

Search engine optimization is the most effective way of getting traffic to your blog. If you’re not incorporating SEO practices, you are making a big mistake.

You should know that a whopping 93% of online experiences begin with a search engine. When people put a relevant query in the search engine, they should find your blog in the search results.

And how do you make that happen?

SEO is the answer.

You should be using SEO techniques. And you also need to put out easily digestible content for search engines that improves readability and boost SEO rankings. Otherwise, you risk losing massive traffic to your website.

Read More – How to Use Readability in Blog Writing to Boost SEO Ranking

Below are some SEO best practices you need to follow:

• One strategy to increase the site traffic is to conduct keyword research. This way, you can include quality keywords in your writing
• It helps when you learn the user intent behind their query. It helps you craft more compelling content
• You will be getting a lot more traffic if you learn how to create a compelling blog headline. It should be SEO friendly. It should attract also readers enough to click on it
• Keep in mind to use internal links throughout your blog post. But outbound links matter too. Experts say that such external links lead to more site traffic.
• A carefully crafted meta description can help you rank better. It will improve your CTR too. So learn to write a compelling one
• You should optimize your page URL

 

Mistake#6 – Not promoting your blog on social media 

Yes, social media can be an unreliable traffic source. This is because its algorithm keeps changing now and then. Earlier, social media was capable of giving you lots of free traffic. Nowadays, it’s not as easy to get traffic through platforms. This is applicable to sites like LinkedIn, Facebook, and Instagram. But, all these don’t mean you should ignore social media altogether.

You can still use social media to get significant traffic towards your blog. When your blog is new, social media is a great way to get your first readers. The first thing you should do is establish an attractive social media presence. You should choose platforms that your potential audience uses.

When you choose the right platform, you can dramatically increase the organic traffic to your blog. People tend to use social media abundantly. And thus, it’s easy to get traffic from it.

Additionally, social media makes you reachable to the people. They can direct message or comment on your posts, etc. Most of all, the platform is free. And you can build a great relationship with your readers using social media.

Final thoughts

Those were the six mistakes you should avoid for SEO content writing in 2020. For every dollar you spend on content marketing, you are likely to get 3x more leads than traditional marketing. So, you may be investing valuable resources in content writing services. But make sure you get it right with every piece of content. Avoid these 6 mistakes. This way, your blog can become highly effective. It will compel readers read. It will also attract them to act on the call to action.

Do you need such captivating piece of content delivered frequently?

Does your brand feature content as one of the key digital marketing success factors?

Then make sure to connect with us at Textuar.

Our content writing company can make it happen for you. The experienced team of writers can help deliver quality content that delights people and search engines.

The post SEO Content Writing – 6 Mistakes & How to Avoid Them in 2020 appeared first on Textuar.