The Basics of Plagiarism in SEO blogs

Are you a content creator or an owner of a blog? Are you aware of plagiarism and the damage it can do your SEO blogs’ reputation? Well if your answer is no and you are unaware of the perils of plagiarism, this post is for you. Find out about the basics of plagiarism before it takes a toll on your career.

What is plagiarism in SEO blogs?

In simple words, plagiarism means copying from someone else’s creation. This is done without giving the writer his or her due credits. Moreover, he claims it to be his own.
Plagiarism is not a new problem as such. This issue has been there almost ever since the beginning of the print media. However, what has changed over the years is the extent of plagiarism. Plagiarism has especially multiplied after the advent of the digital media and the internet. Have you read the same content in two different SEO blogs? Well, that is what plagiarism actually is.

Now with the advent of the internet, the amount of material flowing in each day and each minute is immense. SmallSEOtools reports that 30% of the 5.1+ billion web pages have plagiarized content!
Millions of writers across the globe produce fresh materials each day. Of course it is possible that with so much of material flowing in, someone may knowingly or unknowingly produce a content that has already been produced in the past. In fact, the importance of plagiarism check in  content writing services and SEO blogs has increased a lot. This increase led to an emphasis to make plagiarism check tools easily available to everyone working in copywriting and blog writing industries.

What are the two key types of plagiarism?

Now that you are aware of what plagiarism is, you may be interested to know that there are different forms of plagiarism. They are as below:

1. Content scraping

The most common type of plagiarism that seems to be existing today is content scraping. In this type, a whole portion of the actual text is lifted out and incorporated into new SEO blogs to pass it off as one’s own.
This is a black hat content writing method. If any agency offers this type of content, remember that Google has severe penalties for plagiarized content. Instead of a rankings boost, you may be relegated to the bottom of search engine results pages (SERPs) where no one will discover you or engage with you.

2. Spun content

In spinning, the materials can be both manual and automated. Only the sentence structure or certain words are changed here and there so as to steal someone else’s work and pass it off as one’s own.
This type of plagiarism is usually observed in the various blogs that are owned by individuals. It is fairly easy to do this kind of plagiarism if the person is equipped with a dictionary. Sometimes even machines are used in order to do this and get a word-to word synonym for the existing material.
However, the quality of the plagiarized material is often degraded and does not match up to the standards of the original work.

How to avoid plagiarism in SEO blogs?

The best blog writing services agency will exercise extreme caution when dealing with content quality in general and plagiarism in particular.

1 – Cite sources

You may sometimes want to increase your blog’s weightage with compelling statistics or numbers. If these are coming from secondary research sources, then make sure to cite the sources by creating a hyperlink to the source URL.

2 – Use plagiarism check tools

Tools like Copyscape are emerging as the new best friends for SEO blog writers. This tool scans billions of web pages in a matter of seconds and throws up parts of the text that are occurring on some other published sites.
PS – make sure to use premium versions so that you don’t suffer from the free tools’ limitations
Read more – Interesting facts about Copyscape – the ultimate plagiarism check tool

Plagiarism is punishable

It may surprise you to know that plagiarism is a punishable offence. Hence, it is necessary that you make every possible attempt to avoid it.
A September 2019 update to Google guideline states that these content relates issues make the website eligible for a ranking downgrade

1. Scraped content
2. Automatically generate content
3. Pages with little or no content
4. Pages with irrelevant keywords

Further, plagiarism also reduces the quality of a writing. The issue may even hamper the reputation of the writer or content creating agency as a whole.
So avoid these issues and use skilled content to get a positive ranking boost with fresh and plagiarism-free content.

Why use SEO blog writing experts for plagiarism-free content?

If you are relying on an outside source for your writing, rely only on the best blog writing services. They will ensure that they deliver plagiarism-free unique work that lets your SERP soar and outrank competition.
The post The Basics of Plagiarism in SEO blogs appeared first on Textuar.

5 Proven Ways to Use Existing SEO Content

Every company wants to promote its business online to gain more visibility. This, in turn, propel their expansion and growth. More and more companies are investing in professional content writing services to restore their existing SEO content and blog posts. Such re-purposing of content will help to increase site traffic and be on the top rank in the SEO search.

How to use existing content to boost SEO content rankings?

Repurposing of the content may seem like a good option over creating a whole new content for the website. It would seem easier to use the existing evergreen content to increase the traffic on any website.

Here are a few ways to increase website traffic using the existing content.

1 –  Improvise the SEO content format

When the existing content is not getting the desired highlights, an effective solution would be to change the format of the content. This can be easily done with the help of a professional content writing for SEO and improve the visibility and ranking of the site with SEO optimized content.

So, your videos can be repurposed to a blog, a blog can be converted to a listicle, a video can also be transformed to an infographic (with some research on the key data around the topic)

This technique requires less work as compared to creating something from scratch. All it needs is a little hard work and research on how to work with SEO and great good content.

Read More – How to give old content a new life?

2 – Make it long form content

Everyone loves to read good material. If you get in-depth information on solving a particular business/ personal problem, you will view the site as an authoritative one. Even Google loves authority websites and rewards it with higher SERP rankings and better competitive positioning on Google research results page.

Long form content (between 1200 to 2000 words) allows you to add more value to a central theme. The trend was to publish between 350 to 600 words in 2013. So if you have a 2013 blog that is applicable even today, then it makes sense to convert it to a long form content. Since such content will be of high quality, it will easily outrank competition for the same keyword.

While we may think that people won’t have time to read such content, the statistics is contradictory! Buzzsumo states that content with less than 1000 words got around 4,800 shares on Facebook while 3,000 – 10,000 word content got a staggering 8,859 shares! This stat depicts the immense importance of long form content. How good it would be if you got this advantage from your existing content itself?

Read more – Long form content writing tips

 

3 – Upgrade the SEO content for current trends

It is important to upgrade the content through content writing services and make it in a way that highlights the essential information. In this way, the user does not have to strain or invest a lot of time in searching for materials where they can access this information that is highlighted and displayed on their web search.

For example, if you published a blog “Top SEO trends of 2018”, and now want to write on “Top SEO trends of 2020”, you can repurpose the same blog. All you need to do is retain evergreen topics like link building and add newer topics (for e.g. growing influence of visual search on SEO)

With the changing trend, it is essential to be on top when it comes to displaying the content. Using different graphics techniques, styles, to make the important point pop so that it catches the eye of the viewer.

 

4 – Use Similar Theme for Guest Posts

Using similar themes of existing content and re-writing it for guest posts is one of the most common tactics used by companies to promote their business. It allows the business owner to publish their content on someone else’s website or blog. This helps in expanding their audience and widening their reach. It is a great way to connect with different audiences and understand their likes and dislikes. Make sure to do a thorough plagiarism check to ensure there is no duplication of content.

 

5 – Target similar strings of long tail keywords

Long tail keywords account for 70% of all search queries. Professional blog writers use them to outrank competition and perform better than single word terms. When re-purposing the content, you can see if some words can be replaced with others in the content to improve its SEO prospects. So if your 2017 blog keyword focused on Virtual reality, you can see some trending topics for 2019 like virtual reality in gaming, best VR headsets, and best VR games of 2019. They will bring back the relevance to the content and help it rank better.

 

Conclusion

SEO content writing has made it convenient for any business owner to gain recognition and increase traffic on their website. With the help of existing content, you can gain immense traction to keep yielding outcomes and gain big on Google rankings.

As a rule of thumb make sure to check on blogs older than four months and see if new text can be added to make it relevant and meaningful to the current times.

The post 5 Proven Ways to Use Existing SEO Content appeared first on Textuar.

8 Secrets for Success in SEO Article Writing

SEO article writers play an important in building web relationships to influence the online audience. The importance of well-crafted articles for SEO supports the stat that 60% of B2C marketers are committed to content marketing.

One of the challenges a company faces is to produce sufficient volume of quality content to maintain the freshness of the website. Producing fresh content consistently is one of the top 3 content marketing challenges. This is why they revert to professional SEO article writing services experts for handling this important marketing function.

What are the secret sauces of a good SEO article writer?

It is tricky to produce good quality content just by throwing in a bunch of creative words. The right usage of words will grab Google bot’s attention and give your brand the rankings boost

Many article writing services provide different resources that can help to become a professional SEO article writer. Here are a few steps to consider to become a good SEO article writer.

1 – Is the Keyword Research done?

Keyword research is one of the most important aspects of SEO article writing. Invest time in understanding what are the keywords or phrases people would most likely use during a search.

Keep track of how many times those words or phrases are used and apply the same in the article. He/she can use different tools to check their ranking in the search engine result pages.

2 – Are the Keywords Used Optimally?

After exploring and researching the keywords, it all comes down to how to use those keywords in an article or content. Make sure to use the keywords in the right places, this will help in highlighting the article while a user searches for the related topic.

3 – Is the SEO Article Compelling and Captivating?

All the above are important for a professional SEO article writer to get the article in the search engine result pages. But the most important aspect is the quality of the article.

It is important that the keywords blend with the article rather than sticking out like a sore thumb. Here, one can take the help of article writing service experts to provide the right guidance and assistance. Just like a blog, an article too needs to be in-depth and add value to the time spent by the reader in reading the content.

Read More – 5 Interesting Components of a Good Blog

4 – Does it Meet the Word Count Mandate?

Ensure that the article has the required word count that can help the search engine highlight the article or the blog. Usually, search engines prefer long blogs and articles. It gives its reader more valuable information and increases the chance of showing the article on search engine result pages.

5 – Is the SEO Article Writing Proofread Rigorously?

If writing content is a task then proofreading is even a bigger task. Make sure that blog has undergone rigorous editing and proofreading. Only then, should the publishing happen. No viewer like to read an article that has any grammatical error, as it reflects badly on the business. Hence, it is important that the article or blog has gone through proper proofreading and editing.

Read More – The enormous importance of plagiarism check in article writing

6 – Has the SEO Article Been Shared on the Right Platforms?

It is surely exciting to create an article and it is unfair to not share it with the world. Promotion starts with sharing the link with family and friends, and if the article is good then the chain keeps growing bigger and bigger. This does not require a paid domain; it can be shared on a social networking site or via email.

7 – Is there Enough Focus on Improvement in SEO Article Writing?

To become a professional SEO article writer takes time. It is not something that one can learn overnight. Hence invest time in learning and exploring more about how SEO functions and improvise on the content or article skills. It is through practice and experience that improves one’s skills. Therefore, it is important to constantly work on articles.

8 – Can it be Outsourced?

Training gives an in-depth insight about the keyword research (“how to do keyword research”, “how to use them in articles”, and so on). However, if your focus is to grow business at a rapid scale, then you cannot have your focus diverted to training on a new skill. You can delegate this activity to SEO article writing professionals and get exemplary results.

Read more – Top 5 Advantages of Hiring Professionals for Quality Content

To conclude

To becomes a professional SEO article writer needs time and focus. Publishing unique and original content is a continuous process. In case you don’t have the resources to do a good job in-house you can connect with a content writing agency such as Textuar to use article marketing and reach the hallowed top spot in Google SERPs for related search terms.

 

The post 8 Secrets for Success in SEO Article Writing appeared first on Textuar.