Informative blogs on content writing and copywriting

Are you a content creator or an owner of a blog? Are you aware of plagiarism and the damage it can do your SEO blogs’ reputation? Well if your answer is no and you are unaware of the perils of plagiarism, this post is for you. Find out about the basics of plagiarism before it takes a toll on your career. What is plagiarism in SEO blogs? In simple words, plagiarism means copying from someone else’s creation. This is done without giving the writer his or her due credits. Moreover, he claims it to be his own. Plagiarism is not a new problem as such. This issue has been there almost ever since the beginning of the print media. However, what has changed over the years is the extent of plagiarism. Plagiarism has especially multiplied after the advent of the digital media and the internet. Have you read the same content in two different SEO blogs? Well, that is what plagiarism actually is. Now with the advent of the internet, the amount of material flowing in each day and each minute ...

Every company wants to promote its business online to gain more visibility. This, in turn, propel their expansion and growth. More and more companies are investing in professional content writing services to restore their existing SEO content and blog posts. Such re-purposing of content will help to increase site traffic and be on the top rank in the SEO search. How to use existing content to boost SEO content rankings? Repurposing of the content may seem like a good option over creating a whole new content for the website. It would seem easier to use the existing evergreen content to increase the traffic on any website. Here are a few ways to increase website traffic using the existing content. 1 –  Improvise the SEO content format When the existing content is not getting the desired highlights, an effective solution would be to change the format of the content. This can be easily done with the help of a professional content writing for SEO and improve the visibility and ...

SEO article writers  play an important in building web relationships to influence the online audience. The importance of well-crafted articles for SEO supports the stat that 60% of B2C marketers are committed to content marketing. One of the challenges a company faces is to produce sufficient volume of quality content to maintain the freshness of the website. Producing fresh content consistently is one of the top 3 content marketing challenges. This is why they revert to professional SEO article writing services experts for handling this important marketing function. What are the secret sauces of a good SEO article writer? It is tricky to produce good quality content just by throwing in a bunch of creative words. The right usage of words will grab Google bot’s attention and give your brand the rankings boost Many  article writing services  provide different resources that can help to become a professional SEO article writer. Here are a few steps to consider to bec...

Are you finding it difficult to build referral traffic from Google? Then, you must not be aware of the recent algorithm changes of Google – Featured Snippet Box . To increase your blog or website traffic on Google, you must closely follow Google’s frequent updates. Obviously, everyone wants to be the #1 on Google but have you ever considered the power of being #zero i.e. going above the top-fold and featuring before the #1 ranking result? This is the exact value proposition of Google’s Featured Snippet Box and is certainly a topic of interest for SEO content writers . Here, in this article, we have covered the top 5 content optimization tips for ranking in Google’s featured snippet.  So, read on to learn how to adapt it. What is Google’s Featured Snippet Box? Google’s featured snippet box is the divine grail of rich organic search results. They are larger and more informative than standard organic search results. They are a field of information that tries their best to provi...

Meticulously crafted content that scores high on readability is crucial for online businesses today. Whether one owns a website or blog, content delivered by a good content writing services company becomes the prime and spine to achieving first page rankings on Google SERPs. An attractive site without good quality content may lead the visitors to drift away and an opportunity lost forever for a brand. The Importance of Proofreading for a Content Writing Services Expert Proofreading is a critical process in developing readable content. It ensures the overall quality of the content, helps in bringing out the significance of the topic, and intensifies the value of the content. To create excellent content, one must focus whether the reader can understand the text and its relevance. In other words, the focus should not always be the keywords but also on its readability. Proofreading also plays an important role to attract viewers or customers to the website or blog. Hence, it is import...

Engagement with the target audience is a vital KRA for the content writing service provider. If done smartly, it can help market the client’s brand better and enable higher volumes of conversions. Communication is the daily diet of the business, but if done smartly it can help you to market your business better. Here, in this article, we provide you tips and tricks on how to write the content effectively. 1 – Be a storyteller Stories have always grabbed the attention of the audience. Their short duration and engaging format have made it a popular way to capture the audience’s interest. It helps humanize the conversations so that the reader can relate with it to develop trust in the brand. After all, everyone would like to deal with a brand that personalizes its marketing messages to the reader, rather than cold, impersonal messages. 2 – Identify the target audience The best way to improve the engagement level is to identify the target audience and write content according to thei...

Content Writing has emerged to be a creative fuel that fires up digital marketing campaigns of today’s times. It requires creating readable and compelling content that readers can relate to. Since it’s not everyone’s cup of tea to craft amazing content, it is wise to hire a content writing company that can provide you with exemplary services. The expert content writers curate the content in a way so that it is easy to understand by the users and provides helpful information to them. Here are some reasons why high-quality content is valued in the field of digital marketing: 1 – It helps understand the demand of the real audience Good quality content writing services place secondary emphasis to conform to the Google algorithm. Their topmost priority is to focus on the readers who are real human beings. Original, fresh, and informative content writing helps the brand to engage better with their target audience and open up a new avenue to indulge in meaningful conversations. Gone ar...

Guest posting is one of the most effective digital marketing strategies riding high nowadays. By creating content for another website, one can boost up recognition and influence of his/her own website. It helps in spreading the brand message and winning the trust of the target audience. Not convinced? Of course, there is a question in your mind why you should invest your time for creating content for someone else’s site? The reason is simple: content is king. It can be your most valuable asset in the marketing journey. Guest posting is one of the powerful ways of establishing strong-high-quality, long-lasting professional relationships. It helps in developing business opportunities, setting brand-value, and gaining of link juice. It offers many major advantages – both for your company and you. Let’s have a look at the top 5 benefits of guest posting . Improves Authority in the Industry Guest posting helps business in building authority. The more high-quality content you g...

In the age of the internet, a website is the face of a company. Website content is crucial for the success of the company’s online endeavours. The idea is simple: if your web content writing is sloppy or dull in any manner, you won’t be attracting as many visitors as you might have liked. Eventually, you lose sales prospects, you lose potential clients, and you lose business profitable ventures. There’s basically a lot of loss involved. On the contrary, if you have impeccable content on your site, your blogs will garner more shares, likes, and as a result of which you will also earn a lot of backlinks. More visitors will start clicking on your site, and your online presence will thrive. A lot of entrepreneurs believe that content has nothing to do with sales. But only the ones who have made the cut to the highest SERP ranking know that the difference between good and bad content impacts brand perception immensely. 21 tips for impeccable web content A web content writer is not ...

You may have heard a lot about SEO. But how well do you know off-page SEO? There are two types of SEO, on-page Search Engine Optimization and off-page Search Engine Optimization. Both are important to increase the ranking of your websites. An on-page SEO deals with increasing the ranking by what you can do on your websites. Off-page SEO what you can do on other peoples website to increase your search ranking. On-page and off-page SEO both are essential. It ensures that when someone searches for business like yours, your site comes up top of SERPs. Characteristics of off-page SEO Off-page SEO is something you don’t do on your website but it is about linking your content on other websites, which in return generates traffic to your site. This helps in increasing the ranking of the site in search. Off-page SEO is all about what other people think about your websites when they search on Google. The more valuable content you link to other sites, the search engine will conclude that t...

Creating quality website content has become the need of the hour. In the 21st century, small businesses and start-ups have easy access to create a business website with a variety of tools and products. But what’s the point if it doesn’t attract potential customers, boost engagement, or encourage conversions? The power of high quality website content writing When your audience visits your website, it mostly comes with a definite agenda in mind. As a business owner you need to ensure that your website content stimulates interest in their minds. Your website content will impact your audience whether they would return in the future or be a loyal customer.  Content quality is crucial because makes your website easy to be discovered by search engines thus giving you a good rank in the Search Engine Result Pages (SERPs). So, it’s safe to say that without content, your website is incomplete and it’s inevitable to invest in good quality content to get the dual advantage of customer e...

It is a proven fact the fashion e-commerce sites can boost their organic search rankings by improving the product description and category pages. By peppering it with keyword-rich content, you can ensure that your brand pops-up right at the time you target customers are searching for a particular attire or fashion accessory. This perhaps explains the resounding success faced by Overstock.com. They had employed a content staff to polish their product descriptions. Doing so for just 10% of the products led to a dramatic jump of 84% increase in organic traffic. That is the power of relevant and riveting content for fashion brands online. What tips to consider in fashion content writing? Here are some tips that your content writers can adopt to ensure that they extract maximum engagement from fashion shoppers 1 – Is the content personalized? You need to know who you are writing for. Imagine if a lady gets a newsletter content discussing tips to maintain a beard! In the fashion in...