Factors to Consider before Hiring A Web Content Writer

The struggle to attract your target audience’s attention online is a serious problem. Managing online content by writing and editing can be an overwhelming job with decreasing attention spans. You need specific writing skills to come up with outcome-oriented business-compliance content. The content has to define your business USP to a wider market. This is where good writers with a proven record in website content writing services come in.

But with the wide market that offers freelancers, agencies, and companies doing content writing, how will you decide which writer to trust and involve in the process?

Here is a list of following factors you can use. With it, you can decide the best among the options available to hire for your website content writing project:

1. Ask for a sample write up

Not everyone skilled in English, can become a good web content writer. To understand whether a content writer is capable of meeting the requirement is via a sample write-up. A web content writer must be versatile to write blogs, articles, web content, etc properly that will benefit your online marketing goals.

2. Check for domain experience

A content writer must have experience in writing for your specific domain you’re looking out for. For instance, a writer for IT clients needs to know that Magento pertains to e-commerce CMS, or that Hive, Spark, and Pig help in big data processing. While you don’t need subject matter expertise, a high level knowledge is needed to develop contextual content.

       3. Enthusiasm

Find out whether writers or services carry enthusiasm to take up the project. It is only when the team is dedicated that an engrossing content will be formulated. Find whether they enjoy what they are doing; ask questions frequently about your business or share trending information about making great contents.

4. Pricing Matters

Pricing is the first thing that will set the right direction towards a new relationship for customers looking for website content writing services. While it is judicious to align as closely as possible to client budgets, you also need to check the cost to your company for producing the content. Ideally you need to go ahead only when both meet at a common ground.

5. Turnaround time

Adherence to deadlines ensures a long-term business relationship. The service needs to stick to its content delivery deadline. A writer needs to understand that on the other side, many teams are waiting for the content – web developer, content publisher, graphic design team, and an SEO team. A delay can have cascading effect on many people and that will be an issue at client end.

6. Portfolio

Do a proper research regarding the jobs done by the writer in the past. The homework will reveal their style of execution, feedback from audiences, and brand image in the market. Go through the portfolios well so that you can understand whom you are hiring. In this case, you can also consider referrals so that you can access unbiased feedbacks directly.

In a nutshell

Finding the right website content writing agency that understands the tone and objective of your brand is crucial for fruitful business partnerships. With the right type of website content writing services experts working with you, your customer engagement and online growth objectives will be accomplished with great results.

The post Factors to Consider before Hiring A Web Content Writer appeared first on Textuar Blog.

Improve Your Article Writing With Five interesting Keyboard Shortcuts

Many writers have complained about the inability to use the available computer facilities to enhance their article writing services deliveries. If you too face a similar problem, then read further to learn some interesting shortcut techniques to improve your writing speed.

Five Basic Shortcut Keys That Can Help You Do Wonders In Your Writing

1. Text Select

This option will let you look at the text in a better way. It is equal to highlighting a text to preview your righting. Also selecting the text can be copied, pasted, or deleted. It saves time instead of copying one by one. Content writing services providers make use of these options to offer quick yet impressive article writing services.

When you follow this writing, remember that the + sign indicates to press one key followed by another.

Text Select Shortcut Key in Mac or PC

Keep the cursor on the text and press

Shift + Left or Right Arrow key (+ Down or Up Arrow key to choose the broader portion of the text)

Once selected and if you wish to unselect, then you can do that by making the same move in the opposite direction.

2. Text Copy/Cut

Now the selected text can be copied and pasted. You can copy and paste it in a different place in the same content or different content.

Mac – Command (⌘) + C (for Copy) and Command (⌘) + X (for Cut)

PC – Ctrl + C and Ctrl + X

3. Justify Align

Your formatting has to be proper to make it readable. With ‘Justify’ align you you easily arrange the sentences to appear in a consistent line (neither left align nor right align).

Here is the shortcut to enable this

Mac – Command (⌘) + J

PC – Ctrl + J

4. Paste the Text

This option will let you paste the copied or the cut text from one section to another. You can paste it in a new document or same document.

Mac – Command (⌘) + V

PC – Ctrl + V

5. Find Text

This shortcut key helps a lot in content writing, and you can quickly proofread the content. Yes, when you want to delete, replace, or highlight a word or phrase from the content, then you can use this key.

If you have made a spelling mistake on a particular word, then you can correct it by merely finding the word and not reading the entire content.

When you click find text option, you will see a search box, and you can type the word in that to search. Or you can select the word of the phrase and use the find shortcut key to replace the word.

Mac – Command (⌘) + F

PC – Ctrl + F

Hongkiat has a nice little resource on writing shortcuts can  give you additional intel on this topic

To wrap up

If you are into article writing, these five keys will undoubtedly add value to your time by helping you to churn out content faster. You can use these shortcut key to proofread and make necessary changes in your content quickly. Especially the find key helps in many ways as mentioned above.

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Ten Effective Ways to Make Great Business Copywriting

Most of you think that copywriting is a laborious process. But, once you get a hold on the art of writing, then the effort goes down significantly. Skilled copywriting agencies recommend that you must know how to collect your thoughts and pen them down in sequence so that business readers can find the content engrossing and captivating.

Just get down knowing the useful ways to make your writing more informative and exciting. Apart from speaking the usual stuff like write unique content, grammatically correct article, and more, in this blog you will find a few tips that can make your business copywriting appealing to your customers.

1. Crisp Representation

First and most important aspect in making your writing efficient is to talk to the point. Never drag the matter and drive the reader to lose focus. Stay to the end and if you are outsourcing your work to copywriting services just make your point clear and let them do the job for you. Do not stuff sentences with words. Keep it simple.

2. Transcribe Your Thoughts

Many writers have a wrong notion that they must write using great vocabulary. They search for synonyms and thesaurus for every simple word and fit them forcibly in the content. That is not the right method. You must work towards expressing your thought which can be understood by a larger audience population.

3. Easy to Understand

The writing must give the base idea when it is read the first time. It must not be vague. One glance must let the readers understand the details. But careful reading is required for more information.

4. Back With Data

During your writing process, you must know what you are conveying. You must also have an idea about the entire writing before you start business writing. Unlike the story,writing can be a creative and an ongoing process. But, business writing must have some base before starting. Remember to support your thesis with facts and value proposition. This calls for effort on research work.

5. Give Examples

You may think that to rely on the rules will give out best writing. That is wrong as examples cited in your writing are more important than the laws of writing. Grammar always must happen with the flow, and it cannot be taught and memorized with regulations.

6. Use Other Words

When you want to explain your writing in other words and mention ‘In other words,’ then you must explain in detail using different words and merely not use words like fundamentally or essentially.

7. Share Your Experience and Not Advice

It is better to share your experience and not to offer suggestions. A real-time skill of yours will give them a better understanding of the topics.

8. Encourage Feedback

You will know that your content has delivered information to others only when they react. Encourage them to provide feedback and be open to accepting criticism to improve your writing.

9. Keep On Writing

This point may sound frustrating, but believe that only practice makes anyone perfect. So keep writing more to become a pro.

10. Conclude Properly

Write an appropriate conclusion to your content. Never keep it open. Close the loop by providing the right details and make your end look appealing. Many people have the habit of reading the outcome first. Hence, let that part make things clear to the reader.

With these tips, your copywriting efforts will be rewarded with engaged customers and loyal readership for your business content. Do connect with a proficient expert to hand over the challenging work while you focus on your key operations.

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The Three Most Useful Blogging Tools That Takes Your Content To The Limelight

It is quite hard to generate quality content every now and then. Ask any good blog writing services expert and they would vouch for this fact. Adding images to your content, spending money to post quality details such as infographics, slide shows, etc., are all great tactics to attract an audience. However, if your content is not able to gain visibility even after all these tactics, then there is something missing for sure. For gaining better visibility, you must use the appropriate blogger tools to publish your content and increase the reach of its online presence.

Ask any expert in the field of content marketing and he will support the need for visual appeal as one of the blogging tool to improve readership numbers. Here are some great tools that will help your blog emerge top of the heap –

1. visual.ly

Visual.ly helps to distribute your content irrespective of it being a presentation, or an interactive, or video, or infographics. Visual.ly follows a streamlined process and helps in distributing the content in a phased manner to the audience. Blog writing becomes useful with the best visualization of the material, and Visual.ly tool helps you to achieve target audience attention to your content.

Open the home page and sign up for free and search for infographics. You can use the keywords and find many graphs and select the best one based on your need. Then simply, upload and publish on your website and let your content gain more attention than before.

2. BuzzSumo

BuzzSumo offers details about the most famous online contents and the influencer at the rear end of it. When you are looking for inspiring blog topics to make your business better visible, then you can try to find some stimulating issues suggested by experts in your field. Such brainstorming topics will let you know more about your industry, and you can decide the relevant blog to attract the customers.

Steps involved in searching content in BuzzSumo

• You can search for the trending blog topics.
• Collect metrics based on the content topic.
• Fragment it by the content format.
• Look for infographics, interviews, videos, contests, and guest posts.
• Check for the influential content aggregators contained by any of the niches.
• Collect statistics about the market influencers and check the corresponding websites.
• Export the data to an Excel Sheet.
  

3. HootSuite

Use HootSuite dashboard and handle your social networks,plan your messages, connect with your audiences, and calculate the ROI.It is a third-party tool designed to collect your entire social media account and manage in one dashboard. It helps you to track, schedule, send, and write blog posts using the easy interface across numerous accounts and networks.You can link all your networks using this single tool.

HootSuite is a web-based tool, and it does not need any software download. It is easy to add more team members to the tool and track their performance and analytics. Implementing the workflow is possible. With the help of the workflow, you can follow the team member’s presentation and publish upon finding them suitable.

To wrap up

The above three tools help you to publish your blog efficiently and will fetch you more significant and relevant audiences. Study the working mechanisms of the tool before you use them to know the right way to utilize all its features. Take your blog content to higher levels of readership and engage better with customers online to expand your business.

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Best Ten Free Image Sources

A content becomes more appealing with images and adds more value to it. Even though the content needs to be informative, adding images to it will make the readers effectively understand details.

Now the question is where to find images? It is not possible to use pictures with copyright,and it is considered illegal to use photos from other’s websites as well. Nevertheless, you need pictures, but you have little idea about where to find free images.

Follow this article to know the best ten free image source offers. You can use them in your blog writing without worrying about any royalty issues. You can stay assured of find many quality images with a search tab that allows you to find relevant photos suiting your content.

1. Dreamstime

Dreamstime provides a free segment in which you can search for images using keywords. For instance, when you are looking for a free picture about content writing services  in India, you must search using content writing. You will find many photos representing content writing work including notepad with pen, or a laptop, etc. To match your need select the matching photo and download to use it on your site. Remember to create an account to use it frequently.

2. Free Digital Photos
   

On this site, you have several photos categorized into different sections. You can search for them and use it for your educational, personal, or business need. You can make use of the purchase option to buy large-sized images. You can use free photos, but the credit must be mentioned to the photographer.

3. Free Images

The Free Images gallery has more than three lakh and fifty thousand stock photos. Again you can search from the database. To download a picture requires a longer time than the signing up process. Still, it is worth spending the time to get quality photos.

4. Free Range Stock

You can access high resolution, high-quality stock photos from free range stock. Need to register for using the sites from this site.

5. Free Photos Bank

You can download free photos from the free photo bank site from the broad range of collection, and you need not have to login.

6. Image Free

Once you register, you can download paid and free images. The free images section have limited photo.

7. IMCreator Free

This site allows you to use free photos for commercial purposes. You can either browse or search for the images. The website is designed in a user-friendly manner to identify pictures easily.

8. Morguefile

You can find many images in Morgue file,and the artists have contributed to this site for free. In simple steps, you need to register, and whenever possible, you can give credit to the photographer,and it is purely optional and no compulsion.

9. Pixabay
   

This site provides images free from copyrights and cost. It lets you copy, edit, and make use of the pictures. Not required to carry out any registration.

10. Public Domain Pictures

Photographers who are beginning the journey of their photography profession upload photos here. You need to sign up to access the images.

Now, you have ten options which you can freely use to get the best image and give a great impression on your content.

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Five Essential Element That Make a VR Article Post Effective

Article writing for the Virtual Reality involves knowing a bit about the ever-expanding domain as well as putting it succinctly for the B2B target readers. A content writing agency developing articles for a VR client can do well to start off with popular terms that are used in the industry. Knowing these will help you to frame the content in a better way. In addition you can do well to keep these 5 essential elements when crafting a Virtual Reality article content.

1. Introduction

Imagine you attend a seminar, and the presenter starts directly running the slides. He/She does not introduce oneself. Also, they fail to give an overview of the presentation. Yes, you imagined the outcome right! You will have absolutely no clue about what they will talk.

It is a similar case in article writing for Virtual Reality (VR). You must give a gist of what your writing is all about. At least a couple of sentences to introduce your readers into the content will help.

2. Subheadings

You may think that small articles like 300 words do not require subheadings and only long articles need a breakup. But, you are wrong; irrespective of the size, you must provide subheadings.

Subheadings are like bookmarks or signpost and help the readers not to get lost in the midway. They also help break the content into easily digestible parts. If your VR customer is looking to engage with a super busy CEO client then the VR article needs to appear in scannable bit-sized formats that remains crisp and ‘to the point’.

 

3. Smooth Transition of Thought

Make your article interesting by having a fluid yet uniform continuity in writing. Move from one point to another in a sequence. Any abrupt or jarring sentence that strays from the main idea will surely annoy the reader. The content should have a smooth transition from one subheading to another.

4. Links

Be it Vive, Oculus Rift, User Experience, or Lenovo Windows VR, your customer’s audience will be hungry for the latest happenings in the world of Virtual Reality. In order to enhance the value of your content, you can link third party URLs to your article.

You may think that providing links referring another site might make the reader move to another location. But it is a myth, and the fact is, you can give link internally to your article in another page relevant to this topic. This will help readers to have better clarity and will appreciate your proactive approach in giving them more details with your article writing.

A word of caution is, do not to provide a link of your competitor, for obvious SEO purposes.

5. Have a proper article closure

When you write an article based on some word count, you tend to jump into conclusion to end your writing. That is a wrong approach. Your outcome must be the end of the writing and not the word count. Draft your article in such a way to provide a proper conclusion. In your conclusion briefly, summarize the content and let the reader feel satisfied with reading an informative article. Even though you write articles to promote your business, make sure you add to the knowledge of the client.

To wrap up

You may have a significant skill in article writing for Virtual Reality (VR), but failing to have these five elements discussed above will not add value to your writing. Initially,a few times practice consciously to write articles in the sequence given above, and eventually, it will become a habit. This way, you can develop impressive and informative articles.

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8 Secrets to construct the perfect Blog

Creating a write-up is the process of delivering thoughts to words. No matter if it’s a speech, an article, a presentation for cooperates or a blog post, in all these scenarios, the way it is written will act a magnet for any listener or reader.

For a blog too the writing should be interesting and unique. We only get attracted to a well-constructed and engrossing blog post by a blog writing services expert.

Many believe that good quality writing can only come from experience or talent (as is the case with experts in blog writing services). But this is not entirely true. Utilizing some techniques as well, you can elevate the quality of your writing, add power to the write-up, and make it more convincing.

Interested to know what these secret techniques to construct the perfect blog are? Then read on:

1. Don’t Hesitate

When you are new to blog writing services, you might hesitate to write in your own style, or put forward your own opinions. And that is one of the common human habits. If you’re really writing to pass on a message through your write-up, then stop hesitating and beating around the bush. If you don’t hesitate, you will be able to clearly put your own opinions or thoughts to a blog. When you express yourself clearly, your audience will be able to grasp it better.

2. Know the difference between Passive voice/Active voice

When the object changes to subject, it is known as using passive voice

For example: “Ana sings the song” is in active voice; now the passive of this sentence is: “The song is sung by Ana.” Note that how passive voice uses extra words without adding any useful information.

All professional blog writing services companies should exercise caution to not use too many passive sentences in blogs.

3. Keep it Brief

It doesn’t matter how good you are as a blog writing services expert, most of the readers won’t read more than a few sentences. They will just scan through the sub-heading and keywords. Probably even you are one of them too, while reading, so just keep in mind that less is more.

Break long paragraphs into shorter ones that are easier to digest. Use bullets wherever needed. Keep it crisp without using too many fluff words.

4. Factor in sentence structuring

It works for everyone when sentences are short. They are easy to read and understand. And if long sentences are framed, they need to have appropriate punctuation marks to break the flow of thought appropriately

5. Let readers have doubts, rather than keeping it transparent

Yes, you read it right! If you tell the whole idea or concept in blog content, then that’s it; they won’t ask for more. Don’t solve everything because your goal is to get the reader’s responses on the feature of your product, the competitor, or the reconfirmation before an event. So don’t solve everything for them, keep them eager to know more.

6. Mind your adjectives

Most of adjectives don’t add any information; they are just adding extra words to your content and increasing word count. For example: “This restaurant has many sumptuous, lip-smacking, delicious dishes.” After removing adjective you get the same sentence, but sharp “This restaurant has many delicious dishes”.

7. Come to the point ( Directly )

Many times, blog writing services professionals may think that they are doing the reader a favor by showing off their writing skills with over-usage of words. This is really not needed and can become annoying for the reader. So, be straightforward in your blog and get to the point directly.

8. Introduce story-telling in your blog

There are numerous blogs online which fail to deliver the message. It is seen that a blog which weaves a story in its content, has a better likelihood of establishing a connection with the readers.

 

In one case, people couldn’t understand the pros and cons of a software product. Even after structuring it well with bullet points, the sales remained poor.

The writer then simply brought one more change to the content. He created a story about how his customers saved money after using that product. As a result of this change, the customers related to the content better and sales too increased

Conclusion

As said, “First impression is the last impression”. It holds true for a blog too. So, as a blog writing services expert, take your time in understanding and using these 8 secrets to construct the perfect blog.

The post 8 Secrets to construct the perfect Blog appeared first on Textuar Blog.

Why Quoting Sources in a Blog is a Smart Move

From the latest cricket match and the top actors of Hollywood, to the current food craze and the top business news of the world, the blogosphere is filled with every topic you can imagine. But if you are thinking of posting about something, wait and read this blog completely before doing so.

Current scenario in blogging

As it happens in all fields, there are some basic guidelines and principles in writing which a writer has to comply with. These are the basic tenets of any blog writing services and has to be complied with at all times.

One such important principle is the healthy practice of quoting sources for figures, statistics, verbatim quotes, and crucial facts.

Why is quoting sources essential?

1 – For credibility

The internet has brought a vast amount of information to users. With the help of just a single click, you can know the weather in Japan and the piracy situation in China. With this tremendous information overload, sometimes it becomes difficult to trace the source of an idea or a story. By quoting your sources, you would be providing credit to the person who has taken tremendous hard work to write the article or post. By providing credit to whom it is due, you would be protecting your blog’s reputation as well as an immunity in case of any legal trouble.

2 – For extra information

Sometimes, a reader might want extra information on a particular topic. So for instance if we have talked about blogging, and referenced an industry authority like Neil Patel for the same, then we can add this source. This way, if the reader is interested in an in-depth guide then he can visit the site and gain extra knowledge.

PS: The hyperlink above is a classic example of a quoting the source

3 – For protection from plagiarism charges

Quoting sources on another author’s intellectual property saves you from plagiarism charges. There are various formats for citation styles but the main thing to remember is to never forget the source. Representing someone’s ideas, words or thoughts as your own is nothing less than thievery. The content would be counted as stealing if you do not quote the proper source.

Ways to cite sources in a blog

By following generally accepted etiquette on sharing content on the internet, you can earn a great amount of goodwill and a loyal fan following. Some simple ways to cite sources in a blog are:

• Directly naming the author.
• Through the use of footnotes.
• A bibliography which contains all your sources.
• A hyperlink to the source URL so that if a reader click on it, he gets re-directed to the source URL

When to cite a source of information? 

As an expert in blog writing services, you may wonder when to cite the source. The below are some scenarios inside a blog when you can cite a source:

• When summarizing a paragraph
• When quoting directly
• When using diagrams, graphs, or pictures
• When using an idea that came from someone else’s work
• When taking an exact passage from the source

To conclude

If the original work has been copyrighted reproducing the same in your blog would count as a criminal activity and you can be subjected to criminal prosecution. By just taking a minute of to provide proper citation you can save yourself from a lot of troubles.

We would love to hear from you. Do let us know your thoughts on the post in the comments below.

 

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Interesting Facts about Copyscape – the Ultimate Plagiarism Checker for Content

Shrinking morals and low ethics are the byproducts of the modern day world. The same unethical behavior has been shifting to the online world for quite some time. Plagiarism is a word most people would not have been aware of ten years back. But in recent times it is seen that even children know the meaning of plagiarism.That’s the monstrous proportions this problem has reached and can’t be ignored further.

How plagiarism can be tackled online?

If we copy from another student while writing an exam the teacher can disqualify us immediately, but this is not possible in the online world. In the online business world, plagiarism has cost companies millions of dollars.

Companies have woken up to the plagiarism monster and have been investing heavily to stop the menace. This is very much true for companies dealing in article writing services and content marketing. Most writers would have fallen prey to this monster in some period of their life. To prevent plagiarism the first name that comes to mind is Copyscape.

Introducing Copyscape

Copyscape is a real-time online plagiarism checking tool which is used by the majority of people involved in content writing and content marketing businesses. Today it is the premier plagiarism checking tool in the world.Even industry veterans corroborate the efficacy of its prowess in preventing content plagiarism.

The attributes of Copyscape are innumerable and most content writers can’t stop raving about it. But most people in other fields still don’t know about it.Our team has tried to illustrate some interesting facts about Copyscape below:

1) A free version of Copyscape is available which can run five articles. You can try it to know the value it provides to writers worldwide. The free tool is a great way to check whether your content is unique and not published elsewhere. As it is a free tool anyone who wishes to write or has written something can take advantage of this marvelous product.

2) Copyscape has a paid product called Copyscape Premium which is used by the majority of the content marketing firms.It has the unique ability to check the content’s originality before the contents get published. By avoiding duplicate content your website becomes valuable to Google and it ranks higher in the search results. Also if the content is unique your website or blog receives much more eyeballs and subsequently ads. Also with the help of batch search, you can check up to 10,000 pages in just one operation.

3) Copyscape has another jewel up its sleeve. It’s called Copysentry. Yeah, you heard it right. It acts as a watchman and provides continuous protection to your published content. It has a unique ability whereby it can automatically monitor your publishes content and informs you immediately via email if it detects any plagiarized content or copies of your content. Its advanced technology tracks down stolen content even if has been modified.

While the creation of original and unique content can take many hours of hard work, thieves stealing those can ruin your reputation and business. So it’s imperative to get a product like Copyscape which can protect your precious content and help you breathe easy.

 

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How to Write Web Content For A Big Data Analytics Client?

Website content writing services is not similar to other write-ups that you may have been working on for all this time. It can be a challenging task as this type of material involves a promotional tone that blends in with helpful information about a service. If it is a Big Data analytics client you are writing for, then this becomes a very essential point so that the target audience of CEOs, and CTOs can be targeted better.

Without further ado, let us take a look at how this can be achieved.

• Initiate the content with SEO- based keyword research:

A number of websites generate a lot of revenue from the organic traffic that reaches them every year. To generate that much organic traffic one has to have proper research of keywords before starting with website content writing services.

For your big data analytics client, some popular keywords can be ‘Hadoop’, ‘R Programming’, ‘Predictive Modelling’, ‘Deep Learning’, ‘Data Science’, and ‘Clustering’. Keywords are nothing but words that your Big Data client’s customers will type and then discover them on Google.

By using the keywords meaningfully within content (without making it appear stuffed) ensures that your client’s ranking improves significantly and allows your client’s brand to reach out to total strangers (i.e. new leads)

Read more here to know how to do keyword research in a smart way.

• Be short and factual:

A lot of content on the web incorporates fluff and generic material that readers are usually aware of. Instead of just filling up the content with words that are repetitive, it is more advisable to choose short and factual statements that add value to the website content writing services. Just stick to the point that will indulge readers with an interesting fact leading to a positive impression.

• Educate your readers with engrossing content:

Did you know that most of the Big Data companies’ customers look for the latest and most relevant content to gauge the industry authority of the Big Data Company? If you are writing content for such a company then make sure to come up with engrossing content that is fresh and unique. Some such references will be exploring the ‘long tail’ of big data to explore its variety or checking out the way Apache Spark has gone mainstream in 2017 and beyond. Writing content on these time-contextual things will elevate your Big Data client’s industry credibility.

• Bullet points are helpful:

Another key tip to use in your web content is the use of bullet points. Bullet points are more legible and factual that will give readers the right information that they need to know. Moreover, studies say that any visitor who looks into a website tends to read the part about the bullet points more than the paragraphs. This is why web content should have high-quality bullet points that summarize all the key aspects related to the content.

• Take care of the headings:

Besides the body part, the titles also need to be correctly written so that they have a broad and definite meaning about what the reader is about to find in the content. Moreover, the writer needs to make sure that the heading is correct to the body part without any fake information that may not be present in the paragraphs or bullet points.

• Engage in active voice:

While passive voice is not wrong, the use of active voice simplifies a statement and is much easier to grasp. Any reader who will be taking a look at your content will want to stay active while reading it, but the passive content may drift a reader away from the real motive of the web content. This method does not mean that you should avoid passive voice to the fullest, just keep in mind that the ratio of the active to passive is in favor of the former.

Conclusion:

With the above key tips to keep in mind, you may have a better idea of how to enhance your website content writing services for Big Data analytics clients. Make sure that you feel what your readers want to read and keep them engrossed with the quality tips mentioned above. Keeping your content crispy, clear and precise will ensure better visibility and higher conversions for your Big Data analytics client.

The post How to Write Web Content For A Big Data Analytics Client? appeared first on Textuar Blog.

Five Simple Tweaks to Polish Blog Content for Big Data Clients

For a blog writing services professional working for a big data client, engaging the reader till the end of the content is a major milestone. The most troubling thing for a writer is to attract readers towards his/her blog or website. Also, anyone who has been doing content marketing or SEO for big data companies but has not been getting the required results has to just follow something very simple:

Improve your content… with a few simple tweaks.

Yes, taking your content from so-so to awesome is what keeps readers hooked, and enables digital conversions for your big data clients. If you are one such blog writing services provider who wants to add tremendous value for his/ her big data customer, but doesn’t know what to do, then help is at hand.

How to power up content for big data clients?

Here are a few simple tweaks that you can follow to ensure that your big data client achieves substantial gains with your content writing prowess

1) Do plenty of research and then some more

The importance of research cannot be undermined in blog writing or website content writing for big data customers. To create unique content, an original research on the subject is very essential. If you write by taking inspiration from someone’s blog it would not qualify as unique content and the big data client’s target reader will be smart enough to understand this.

For example, if you are writing about Big Data trends in 2018, you need to check authentic sources and create a unique content that will help your big data clients stay ahead with relevant trends.

So instead of focusing on old tools/resources/trends, you can write about new age tools like Kudu, MemSQL, and Exasol (all hot databases that with lightning fast capabilities for 2018 and beyond). Another example, a deeper research will show you that there are numerous other data sources than just Hadoop as we move into 2018 and this needs to be brought out in your blog.

2) Add more metaphors and stories

Stories and metaphors have the power of attracting a reader towards itself. Also, it adds more chutzpah to your writing. Often people don’t remember a single line from a full page they had read, but most often than not they would remember a story well told.

Also by providing metaphors and examples of your own, it will at least be guaranteed that the writing will be original and also it will reveal a part of your personality thereby attracting more readers towards your content.

3) Speak the truth and from your heart

Most of the people make the mistake of writing something generic which feels a bit robotic to the readers and thereby making them disinterested in your writing. It’s a basic truth that most writers fall into the trap of pumping out content and do not give much importance to the quality of the writing after a few months. So it’s fundamental to speak from the heart which will also make your content approachable and entertaining.

This characteristic within your blog writing services can be a vital magnet for CEOs, CTOs, and business owners – the key customers your Big Data client will be pitching to.

4) Use more visual media

It’s often said that “a picture speaks a thousand words”. Research has proven that visual medium is many times more effective in disseminating a message compared to a written article. So by inserting more images and videos in your article, you can attract tremendous eyeballs in a very small time span.

For Big Data clients you can create an original video or a short infographic story. This way they can gain incredible traction with your readers and procure a loyal fan following.

5) Crosscheck and proofread

Most people feel that going through the content one has written is a very boring task. Still, it’s very important to proofread your content before publishing as it can save you from a lot of embarrassment. Also by cross-checking the facts you can save a lot of damage to your reputation and goodwill as a dependable blog writing services agency.

These are some of the simple steps you can take as a blog writing  company for your big data customer. Following these small tweaks can go great miles in making your content more powerful, more user-friendly, and easy to comprehend for business audience of your big data client.

 

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5 Must-Have Skills To Becoming A Prolific Content Writer for Web Development Services

Content writing is making its impact felt in various industry verticals for digital marketing purposes. A good content writing services provider will be adept at crafting messages that will resonate with the target audience and generate business for the brand. This holds true for clientele in Web Development Services sector too

Even though a writer has the privileges of working from his/her home, there still needs to be a protocol that will help in getting better at the job. So, here we would like to share some of the many skills you got to have in order to turn out as a successful writer catering to Web Development Services clients.

• Understanding your readers

Communicating with your readers is your first step to understand what people love to read. Do understand that you are planning to make writing a career so you got to know what the readers like reading. As a content writing services provider for Web Development Companies it is important that you analyze your audience.

• Learn to Focus on your subject

This technique involves having thorough knowledge of your subject. Do remember that the readers are going to read your content with a feeling that you may know more than they do. So, it is pretty obvious that you offer them content that is new to them. If they are going to read something that they already know about, then you may lose your valuable readers due to boredom. So, remember this point as a content writing services expert – Dig deep into the subject that you choose to write on and disclose the facts that your audience has never heard of.

For instance they will want to read on prevalent trends like AMP, responsive design, parallax scrolling, and minimalistic interface. Hone your knowledge on these topics for a great effect.

• Be original with your writing style

Originality does not only refer to writing unique content, but it also refers to your writing style. You may choose a specific tone of writing that your audience may love to read. This requires a little experimenting at times to check which of your writing styles offers more positive feedback. For web development clients, their end customers would be business owners, CEOs, or CTOs. For them, the writing needs to be crisp, to the point, and with business wordings like ‘revenues’, ‘bottom-lines’, and ‘ROI’.

• Learn to clear a reader’s doubts

Another thing to keep in mind is the way of interpreting your write-ups to answer each and every question of a reader. Any person who finds an article written by you must be interested in your piece because he/she wants to learn something from it. Curiosity keeps bugging a person who is not able to gain anything from a written material. So, if you do not leave every story clear, then it could leave you with a negative feedback from your web development customer audience.

• Learning Advanced Techniques

Content writing services are not limited to merely writing anymore. The field has become quite huge where there is are advanced methods applied as well. One of them is search engine optimization (SEO) that requires you to understand certain terms and their applications. Content that is not optimized may never reach Google’s SERPs, no matter how good it is.

So, SEO techniques comprise of advanced methods that will optimize content to be more suitable for showing up on search engine results. This is what customers pay for besides excellent content. Besides SEO, a content writer also needs to know WordPress (or similar CMS platform), CSS, HTML, and any other similar field of importance.

To sign off

The above points may not be enough to truly understand the skills in becoming a successful content writer, but these do help in succeeding in this field. Learn to master such skills and you can get closer to becoming a proficient content writing services professional capable of delivering top notch content for web development services companies.

 

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New GST Changes for Small Content Writing Businesses

July 2017 heralded the launch of GST in India, where every goods producer or services supplier needed to be included in the GST regime. For content writing companies too, they needed to register for GST, pay GST monthly, and file 3 monthly returns. If they provided inter-state transactions then they had to pay GST and the small business exemption (for those below Rs. 20 lakh annual turnover) didn’t apply to them.

What has changed from 6^th October 2017?

In a landmark press conference of the GST Council, the finance minister, Arun Jaitley announced a slew of GST relaxation for different industry verticals. Right from small items producers to unbranded Ayurvedic items, there was a drop in GST rates for as many as 27 products and a few services.

Even in the field of content writing businesses who fall under the small to medium enterprises, there has been substantial development:

1 – Change to GST treatment

GST Legislation before 6^th Oct 2017

For content writing services companies with an annual turnover of less than Rs. 20 lakh, they were earlier exempted from GST only if they were within the state. For inter-state transactions, it didn’t matter even if they were below Rs. 20 lakh, they still had to pay GST.

New GST legislation after 6^th Oct 2017

For content writing service companies dealing in inter-state services or intra-state services, they are now exempt from GST if their total turnover is below Rs. 20 lakh.

2 – Frequency of filing returns

GST Legislation before 6^th Oct 2017

Content writing services providers needed to file 3 monthly returns along with one annual return filing (total of 37 returns in a year).

New GST Legislation before 6^th Oct 2017

Content writing services companies with a total annual turnover of less than Rs. 1.5 crore will need to file returns quarterly. This will in turn dramatically bring down the amount of compliance needed.

Check Government notification for both these updates (Find the word “Relief for Small and Medium Enterprises” within the PDF file), and for all the new updates to GST regime.

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What to Check in Proofreading for Big Data Content Writing?

Good content writing for Big Data doesn’t simply end with completing the first draft. In fact this is just 50% of the activity. Post finishing your draft (and reading it once to ensure all facts are covered logically), you need to carry out the below checks in order to make it ready for submission to the Big Data client.

Here are a few essential steps to take after your first draft is ready

1 – Flow of thought

Some things to check here are –

• Just like the human body, content should have a proper structure. It needs to start with a head (introduction), have a body, and conclude appropriately (to reinforce the main point).
• All thoughts on the Big Data Content Writing should flow seamlessly from one idea to another. I have seen many pieces of content where the introduction is great. But when moving to the main body
• Have your content body split into smaller digestible parts with the help of bullets or numbered lists
• All facts around the Big Data client need to be fact-checked and relevant to the current times. So if you write ‘Hadoop is a new distributed file system’ when in fact it was launched way back in 2011. Or if you write ‘ETL is used to create data visualization’ when in fact ETL is used to extract, transform, clean, and load into a big data database for further analytics and visualization processes.

2 – Grammar and spelling check

Make sure that all rules of grammar and spelling check are followed. Your command over the English language and the range of words available in your vocabulary will play a decisive factor in this point. Check out some key grammar misses that a content writer needs to be aware of.

3 – Readability check

Some of the checks to be done in this step include –

• No long sentences. Break up long sentences to two-three smaller ones for better readability
• One idea in one sentence
• No use of passive voice

4 – Sentence structuring

Some of the quick checks in this point include –

• Use of consistent 1^st person or 3^rd person tone. This will depend a lot on the type of content. So web content and blogs will be usually in 1^st person (‘you’, ‘your’, ‘we’, ‘our’), more formal types of content (whitepapers, case studies, articles, company profile) will be in 3^rd person tone (‘it’, ‘they’, ‘their’)
• Uniformity in the entire content. Typically a piece of content will have a core idea/ theme around which it will revolve. Make sure this is followed at all times.
• Check out more tips on blog writing for successful conversion
• Another useful resource talks about finding your voice when writing blog content.

5 – Plagiarism check

Now your draft is more or less in the final state. One key check here is to verify that the Big Data content is 100% unique. You need to use premium tools like Copyscape to assess the originality of your content. Many freelance writers try to cut corners and use free tools to check for content plagiarism. However this is not advisable. Free tools may show a content as 100% unique even when that it not the case. Imagine if you pass plagiarized content to the Big Data client and she catches this issue? Not only will it be a huge embarrassment, but you will lose the client because of the lower credibility plagiarism gives to writers.

Another point that freelancers argue on is “I do my content writing from scratch, so why should I check for plagiarism?” My only point is – there are billions of pieces of content on the Internet. How will you verify that inadvertently no block of text is matching anything on the Internet? They do not have a reply to this.

The bottom line – plagiarism check is as fundamental to content writers and copywriters, as breathing is to human life.

To wrap up

Any worthwhile provider of content writing services in India will vouch for the immense importance of check meticulously after the writing is finished. This step of checking will uphold the high quality benchmark your agency is known for and ensure that you get better Big Data clients for the content writing work.

PS – The last paragraph above has a grammar error. Do write to us and let us know if you were able to find it!

The post What to Check in Proofreading for Big Data Content Writing? appeared first on Textuar Blog.

How To Ensure Quality in Content Writing Services for Custom Web Development Companies

Even though there has been a rapid increase in the number of content writers in recent years, being a content writer is certainly not every person’s cup of tea. Preparing high quality content needs knowledge, skill, dedication, hard work, and innate talent for storytelling. This is precisely where content writing services  score way above the average business professionals in terms of high quality content meant for custom web development companies.

If you are looking to make a name in this fast growing field, then check out how you can ensure top quality content writing.

• Read, Read, and Read

Reading is considered the other side of coin of writing. The more you read, the more you discover new words, add to your vocabulary, and know the different ways of structuring sentences. It is no surprise that many professional content writing agencies insist on knowing what books a candidate has read at the time of job interviews.

An additional benefit of this aspect is that you will be skilled in developing custom content for your client’s customers. As many as 78% consumers believe that companies providing custom content are interested in building good relationships. We simply cannot ignore the opportunity presented by custom content. And reading is what will help you develop better custom text content.

• Know the technicalities of content writing

Being a writer means that you need to have a really good knowledge about grammar, punctuations, and words. The flow of idea is also essential while preparing high quality content. You need to prepare perfectly readable and comprehensible content around the offerings of custom web development companies. Typographical errors or other grammatical errors might get in while writing. This is the reason why you need to read the content a second time before submitting to your client.

Check out the different advanced forms of content that will boost your conversion

• The power of deep research

It is important that your content is not just good to read but also adds some value to the readers. Experts say that without research you can never deliver high quality and informative content. Know how to search for information using the Internet and learn to identify a genuine source from a fake one. Without that your content will fail the quality control check. It also lowers your credibility as a writer.

• Know your product and know your readers

It is necessary to know both about the product or service that you are writing about and the people you are writing for. The approach that you will take for a group of kids between the age of 7 and 14 years is certainly going to be different when you are going to write for a CEO, CTO or business owner who is a customer for web development companies. Also, know the vocabulary that will strike a chord with your reader. In the end, it is the popularity of the content that will decide the quality of the content. Remember, your readers are no fool either and will probably have a greater knowledge about the niche you are going to write. You need to remain on top of the niche subject and remain interested about it at all costs. Providers of quality in content writing services in India say that you will have to add to their knowledge and only then will you be respected as a content writer.

• Understand your client’s needs

Every client will have some different requirement. It is your job to know what your client needs. It is much better to ask and clarify your doubts instead of delivering a content that does not meet the requirement of your clients. It is not just a waste of your time, but also that of the custom web development companies.

• Deadlines are matter of life and death

There is a reason that every project has a deadline. When you are into the business of providing content writing services, remember that you will have to adhere to the deadline. Your content will lose all traction if it is not published on time and the business will probably lose valuable clients as the competitor seize the opportunity.

These are some of the simple points that will help you expand your content writing services for custom web development companies and help you transform into a high quality writer.

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Why Does Your Company Need A Writer for Copywriting Services?

Writing is such an easy task. All you need is a basic knowledge of grammar and a little bit of ability to craft your thoughts into words and you can write a blog as well.

Right?

Wrong!

What is the need to pay a writer for a job that can be done by any person? Isn’t that what each one of us, who thinks that hiring professional writers is a waste of resources, thinks while considering the need of professional writer for the business?

It is easy to think that professional copywriting service is easy until you actually get down to take up the job of writing while running the business as well. It does not matter whether the person is capable of writing or not, practically it simply isn’t a viable option.

Why is good copywriting skill essential?

Content strategy for copywriting service is essential for the success of content marketing process. With the responsibility of running a business it is not possible for a person to ensure that high quality and well-researched and targeted content is prepared on an on-going basis. Your business badly needs an experienced professional content writer. While taking a writer on a monthly payroll for few monthly content cannot be termed as economically viable and sound business decision, hiring a firm that provides professional copywriting services is a much better decision.

Let us check out why you should absolutely depend upon a professional writer for preparing content for your business organization.

• You need storytelling in content for maximum impact

As many experts point out, storytelling is the proven way to engage better with customers and turn them to brand loyalists. With stories marketers help make an idea stick in the heads of the audience, and induces persuasion and sales.

• Convert your website into digital face of your business

Your business website plays an important role when it comes to successful lead generation online. It is not just about design; a great website will include engaging and attractive content that will look professional as well. It is necessary for your business website to rank high too in the search results of major search engines. The one thing that will ensure all of these is high quality original content curated to meet your business needs. A professional writer knows how to do this job efficiently. Creating attractive original content with SEO in mind is a task that should be entrusted with professionals only.

• One person can’t do it all

It is not the job of one person to be the receptionist, technician, strategist, and accountant all at once. Quite similarly it is not the job of the business owner to turn into content developer and editor besides being the business head. Hiring professional copywriting services always helps. A good copywriter will create engaging and original content keeping in mind the target audience.

• Adding the edge to your content marketing strategy

No content marketing strategy can work without strong and high quality content. When you hire the best in copywriting services in India, you are actually hiring not just a content writer, but a strategist as well. Your business marketing depends on the quality of the content published and a professional writer knows how to do it. You can rest assured that the writer will know the tricks of the trade and will understand the pulse of the target audience, thereby creating better and more effective content resulting in a strong content marketing strategy.

• Additional benefits from a writer

Having written on a range of domains, an experienced provider of copywriting services will be a good fit to write for a variety of topics that will let you engage better with your audience. With its benefits, it is no surprise that 60% of marketers create atleast one piece of content every single day.

Know about the other benefits of utilizing a content writing services professional.

There are plenty of content writers available, but it is important that you trust only on the professional ones. Professional content writing services will be a smart choice.

The post Why Does Your Company Need A Writer for Copywriting Services? appeared first on Textuar Blog.

6 Benefits of Choosing the Best Content Writing Services

A frequent question going through your mind would be “Is a Professional Content Writer worth it” or should I write the content for my Website or Blog myself. Is it wise to pay for something, which I can do it on my own? Here the catch. Most people think that writing is a simple activity, but it’s not the case. If you ask professional writers, it’s one of the most difficult things in the world. There are enormous benefits in taking the help of professional content writing services in India. We will list some of them below:

1) Get high quality content published regularly

Creating content and publishing it regularly is a big hurdle for business owners. Also they have to keep quality under control whenever they publish the content online. Business people neither have the time nor the resources to do this.By getting high quality content published regularly, they can leave the hassles to a provider of content writing services in India, while they focus on what they do best i.e. grow their business.

2) Get on top of the rankings

Providing perfect keyword centric content is one of the important aspects of a professional Content Writing services company. Google search ranking is a very competitive field. To come on the first page of a Google search drastically enhances the company’s profile. To provide proper and only relevant keywords only a professional writer can do. Also unnecessary use of keywords can block your site from Google search.

3) Good Content is shared more often

Most content articles or blogs going viral are typically due to good quality content. By sharing bad quality content, a person risks his/her reputation. That’s why bad content is hardly shared. Good quality content with a positive message can spread much faster. So it’s advisable to give your content to more proficient writers.

4) Content writing is an “art”

Like not everybody can be cricketer, neither the same way nor everybody can be artist. If you see two paintings of an artist and a non artist on the canvas, you can immediately recognize which painting belongs to the artist. In the same way, a reader is able to recognize good work from bad.

5) You don’t have to worry about fresh content

Thinking about new and fresh ideas for your site’s content can be a big headache. By bringing in professionals, this issue can be solved easily.  By looking at your target audience and their challenges, they can deliver fresh ideas for content writing. With a great partner in content writing services in India, you can engage better with your prospects and enable a better degree of conversion.

6) Deadlines are adhered to strictly

Suppose you are launching a new product or a service and you want your content published within a particular time, you will not give your content to a freelancer to write. As you know, they can’t be trusted with deadlines. So you know where to come for content writing services in India if you need content to be developed within tight deadlines.

Reading through these pointers, you will be able to appreciate the importance of engaging an expert content writer in India. You can get a world class professional content writing services which can sharply improve your brand’s image and deliver incredible RoI.

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To Be A Writer Or An Editor – Know Your Calling

The content writing activity involves a series of steps to eventually result in higher visibility for customers. There are various processes that go behind creation of every piece of content and it is not just the effort of the writer that is behind each one of them. There is also an editor to check for the quality of the draft before it is published. These two form the backbone and there is no way any successful writing will emerge without these two. But, what is the difference between being a writer and an editor?

If we look at most of the small scale organizations providing content writing services India we will notice the trend of one person doubling up as both the writer and editor. However, what you need to understand is that these are two separate jobs and there is a reason why the more reputable firms providing content writing services India opt for separate writers and editors.

What is the difference between being writer and editor?

Both writers and editors need to be well conversant with the language and have a really good knowledge of grammar and spelling. However, the similarity ends there itself.

Roles of a writer

1 – Creative thinking for engrossing content

The job of a writer is to think creatively and craft a really engaging content. It is quite natural for a writer to be emotionally involved with the entire content since it is the thoughts and emotions of the writer that are being put into words.

2 – Establish connection with target readers

There is more emphasis on the articulation of words and phrases which will make the reader feel what the writer is feeling. It is true that the writer should have a good knowledge of the grammar of the language in which the content is composed; however, there are areas that are overlooked often by the writer while composing the content.

Roles of an editor

1 – Sole focus on quality of content

The editor, on the other hand, is quite detached emotionally from the content. The editor’s job is to be critical and analyze the content minutely keeping in mind the grammatical rules and the punctuation. Editors often take pride in the ability to form perfect sentences and finding out errors in the writer’s works. It is probably one of the necessities for the job of an editor as well.

2 – Focus on getting the right content published

The editor must be able to find out every grammatical error and punctuation error since the writer entrusts the editor to make the entire content perfect without losing the essence.

A writer or an editor? – What is your choice?

The question is, are you more suited for the role of a writer or an editor? While this seems like a difficult choice, it is one that needs to be made. Even though a person is great at weaving words and come up with fresh ideas while also having a sound knowledge of the grammatical and technical aspects of the language, it does not necessarily mean that the person can be both – a writer and an editor.

An editor might not be able to come up with such fresh, creative, and radical ideas. However, the job demands perfect technical knowledge about the language, vocabulary, structuring, and flow of thoughts. And that in itself is enough for a person to be an editor.

To conclude

Whether big or small, every organization that provides content writing services India needs to remember that cutting cost by hiring one person for both writing and editing job will never let you scale up and provide exceptional quality content to your clients. And those who are hiring organizations providing content writing services India should check what they are signing up for and ensure that the content being delivered is proofread by a dedicated editor.

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How to Optimize Your Content for SEO

With the progress of Internet marketing and evolution of search engines and complex algorithms, it has become imperative to incorporate quality content to ensure the success of any website. Whether it is about ranking them at top few searches in Google or pulling more traffic to the website, you need to optimize your content with SEO content writing services in order popular search engines to reach to potential customers.

Here are five tip to help to develop an SEO optimized content

• Keyword is the key

The most essential criteria to build a SEO savvy website is to use the right keywords at the right places. As any competent content writer will attest, SEO writing is now beyond keyword densities or simple meta descriptions or mere algorithms. Every keyword should be relevant to your product or services and should be used wisely throughout the website for the search engine to crawl your website.

• Concentrate on quality and not quantity

Once the keywords define the core of your business you must ensure that the content does it too! High quality content with perfectly placed keywords can be developed by providers of SEO content writing services! See to it that the content is relevant and customized perfectly to voice your brand. Increasing volume with unrelated content will simply turn off your readers; even the search engine will can penalize you by pushing down the ranking of your website.

• Content for both human and spider!

Today, every successful SEO campaign focuses on two target audiences-the human readers as well as the web crawlers (spiders). While your primary focus should be to make the content exciting to read, it is equally important to make it SEO friendly so that the search engine crawlers can crawl and list your website in the top search engine ranking. This way SEO content writing services lets more people discover your business.

• Attract links of high quality

It is important for you to choose high quality, relevant and popular sites which can link back to your website so that you can improve your chance of being at the top rankings. Make your content as unique and comprehensive as possible for readers to read, reread and then keep coming back to your website.

• Be social with your content

Social Media has a huge role to play to make your website SEO friendly. Top search engines including Google believe to take cues from popular social networks as a huge number of potential audience surf them on a regular basis and get feedback of the content it ranks. If readers like your content and popularize it on different social media channels like Twitter, Facebook, LinkedIn or Instagram Google can track these activities and push your site on the top results as they seem to be more popular among regular site visitors.

There are thousands SEO content writing services providers available in the market today who claim to offer the best quality SEO content writing services, may be at a reasonable price too. Be careful to use only a good content writing agency for your business and ensure to check their portfolio too. Remember, the first impression is the last impression and you have to impress your prospective customer at the first go! An impeccable website with some amazing content can only do the trick!

 

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