Web content writers
often regard website writing to be a part of their daily tasks combining it
with other writing tasks/ assigning it to a standard set of personnel without
respect to the special considerations it carries. Once we shake off our mindset
from such regressive thinking we come to realize that with evolving
technological landscape, website content writing too has evolved from nascent stage in
the early 80’s to its present day avatar.
Earlier
websites were restricted to having one’s personality come alive over the
Internet. Over the time, companies recognized the huge potential online business
carries and sought to have the business information presented in such a way
that attracts visitors and successfully converts them to highly engaged sales
prospects.
One might
wonder how this can be achieved. I have come up with a small but relevant list
of to-do’s when designing a business website that will allow you to better
target your online audience and garner more revenues:
Keep it
simple: This is the
golden rule of website content writing. One never knows what demographics the reader
might come from. Keep your language to simple terms and easy to understand
vocabulary. This facilitates the reader to easily assimilate information and
details and make a decision (act, purchase, get re-directed)
Know thy
audience: A cardinal
sin if we don’t keep our audience in mind. Imagine talking about hierarchy,
course content and e-learning taxonomy when the site actually is for teenagers’
admissions and interacts with their parents! Need I say more?
Be expressive: Keep
your tone, grammar and vocabulary simple and taut. This helps prolonged
engagement with reader. Trying to impress them with fancy terminologies will be
a big deal-breaker as will trying to pepper the written content with technical,
legal jargon that won’t find acceptance with the general public.
Heads and
tails: A good
written article will have a proper heading, introductions, body and conclusion.
Imagine a human body without a limb, or an ear missing. Now transition the
shock to written content. A good flow to content is a hallmark of a good write-up
Keep these
critical pointers in mind and rest assured you will be on your way to a killer
write-up.
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