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We often hear that writing on the internet is
different than writing offline. No matter how compelling your content is, you
need to rank on Google so that your target customers can read it and act upon
the call to action.
But search engine algorithms are nothing less
than cryptic codes which we will never fully understand.
So how does an article writing company make
the content rank higher than their competitors?
Some secret ingredients will help the article content
rank on the top pages of Google - all you have to do is follow the right steps consistently.
So let us dive deeper and know about these secret ingredients in SEO-optimized article
writing.
Search Engine Optimization - Knowing What Google Wants From You
If you have had any experience with online
content writing, the chances are you have heard of the term SEO. SEO stands for
Search Engine Optimization, and it simply refers to the ways we can employ to
optimize our content in such a way that search engines recognize it and show it
to readers on the internet.
Search engines are not humans, and the
algorithm relies on certain cues and signals, like keywords, meta tags, etc.,
to understand what the content is about. But these days, SEO has developed a
lot because search engines have started employing highly organic methods of
evaluating content on the internet.
10 Ways To Make Your Article Rank Top On Google
1. Start With An Engaging Title
There is no doubt about the fact that the
first thing readers will read on your website is the title. If your content is
ranking on the search engine, too, users will click on those titles that appeal
to them the most.
The best titles are usually short, specific,
and emotionally or intellectually arousing. A good title has a unique
capability to pinpoint the exact problem that the reader is facing and offer a
solution to it. For example, a title like "4 Ways to Make The Perfect
Morning Coffee" is likely to get a lot more clicks than a title like
"Morning Coffee Making Journal," even though both of them have
virtually the same content.
2. A Proper Structure Is Essential
A proper structure is everything when it comes
to writing online. Online readers have a limited attention span, and most
prefer to skim through articles rather than read them whole. This means they
stop at headings, subheadings, pointers, quotes, and infographics but do not
prefer to read large blocks of text.
A proper structure provides balance to the
article and awakens curiosity among readers. Even if you are writing
paragraphs, make sure you are giving appropriate paragraph breaks and using
underlining or bolding features to attract attention.
3. Focus On The Quality Of The Content
After all, the core of the content is what you
are trying to say and what information you are trying to share. If you are not
doing an appropriate amount of research on the topic and have not gathered your
thoughts properly, no matter how much search engine optimization you employ,
your content will suffer from a foundational deficit.
The best thing to do is to go through all
three steps of prewriting: brainstorming, researching, and quick writing. Only
after all this is clear, should you put your thoughts on paper.
4. Don't Skip Keyword Research
What even are keywords? Keywords are perhaps
the most important element that governs search engine algorithms. It is a basic
SEO tactic that every writer online must be aware of.
Keywords act as identifiers because these are
the words that readers use when they are searching on a search engine, and in
their feed, the search engine matches these words with existing blocks of
content and picks out the more favorable one.
5. Focus On Readability And Presentation
How you present your content inherently
differs from the structure you create for it. But a lot of writers think that
structure is the only way in which they can contribute to their presentation.
Readability
is also a factor. Nobody
wishes to use work where writers have used wording or terminologies that do not
resonate with the readers. Sometimes readers do not know what these words mean,
and other times they get lost in bulky sentences. It is crucial to use tools to
improve readability when working on online content.
6. Link Your Article
Links can direct to two kinds of places - to
another web page within your website, another page, or another website.
Hyperlinks can therefore be internal or external. Ideally, your website should
have both.
You can link your article to other places on
your website so that the visitor stays on your website for a longer time and
consumes more content - whereas backlinks are created by linking and being
linked by other websites. When several websites use you as a reference in their
articles, Google concludes that your article is indeed full of quality content.
Backlinks are a central strategy used by Google to rank websites.
7. Know The Search Intent Of Your Audience
Search intent is an umbrella term used to
refer to the totality of audience expectations in the content they just
searched for.
It includes the structure, formation, length,
tone, and style preferred by the audience. Your task here is to craft a content
piece that is similar to the kind of content that has done well in the past.
8. Google Wants More Than Just Content
Google indeed looks at more than just content.
It looks at how your website has done in the past as well. If it is an
e-commerce come blog, it will combine e-commerce SEO with content SEO to decide
whether your website matches audience preference.
The reviews left by people on your website,
the keywords on your URL, the net worth of your brand, etc. - all affect the
ranking.
9. Stay Updated On Google Algorithm Changes
The Google algorithm changes frequently. For
example, the trends are slowly moving towards organic content analysis by the
Google algorithm, and more and more emphasis is being given to the quality of
the content rather than keyword stuffing.
Almost every year, the Google algorithm goes
through an update, and sometimes, it happens multiple times in a single year.
You have to be quick with implementing the new algorithm in your article to
stay a step ahead of your competitors.
10. Analyze The Performance Of Your Article After Publishing
Do not forget to conduct a routine analysis of
your previous content's performance. This way, you can access which formula is
working for you and which isn't. You will also be able to understand if the
search intent analysis and keyword research were great, and you will be able to
use similar techniques in the future.
Conclusion
These steps will catapult your website to
first page rankings for target customers’ search queries. A savvy article writing company like Textuar can crack the code of ranking on top of Google, as
we have an eagle-eye focus on these steps of the creative content creation process.
The secret is to be persistent and stay up to date.
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