The fintech industry has been rapidly expanding in recent years. Stalwarts in the industry have developed a wide range of cutting-edge and innovative products and services to help people manage their finances more effectively. But this innovation creates a gap between the company and its customers. On one hand, we see the complex tech knowledge of product managers. On the other hand, we see the layman knowledge of general customers who will utilize the new offering. Fintech content writing helps bridge this gap with tremendous success. Why is fintech content writing crucial for digital marketing success? The massive growth in demand for fintech has led to a lot of new players coming in the market. Statista shows that 26,346 fintech start-ups have come up globally in the fintech field in 2021 with 10,755 companies in the US alone! This has heated up the competition. Companies looking to counter marketing headwinds can look up to content marketing to boost their online pres...
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