Win with Fintech Content Writing Done Right

The fintech industry has been rapidly expanding in recent years. Stalwarts in the industry have developed a wide range of cutting-edge and innovative products and services to help people manage their finances more effectively.

But this innovation creates a gap between the company and its customers. On one hand, we see the complex tech knowledge of product managers. On the other hand, we see the layman knowledge of general customers who will utilize the new offering.

Fintech content writing helps bridge this gap with tremendous success.

 

Why is fintech content writing crucial for digital marketing success?

The massive growth in demand for fintech has led to a lot of new players coming in the market. Statista shows that 26,346 fintech start-ups have come up globally in the fintech field in 2021 with 10,755 companies in the US alone!

This has heated up the competition. Companies looking to counter marketing headwinds can look up to content marketing to boost their online presence.

Fintech organizations that have adopted a content marketing strategy have got a massive heads-up in terms of visibility and search rankings boost.

This is where fintech content writing emerges as a value enabler for the digital marketing needs of clients.

Content writing has played a significant role in educating people about the innovative fintech products and services. This in turn, has enhanced the adoption by these customers, leading to incredible success stories for the fintech companies. It will not be wrong to say that the impact of fintech content writing is only set to increase in the coming years.

 

Who needs fintech content writing?

1 – Financial Institutions

Financial institutions, including banks, credit unions, and investment firms, are among the primary users of fintech content writing. These institutions require accurate, well-researched content that can help them explain complex financial concepts and products to their customers in a clear and understandable manner.

With fintech changing the financial industry rapidly, institutions must keep their clients informed of the latest developments to remain competitive.

 

2 – Fintech Startups

Fintech startups are also significant users of fintech content writing. These companies rely on high-quality content to establish their brand, generate leads, and build relationships with their customers.

Getting funding amidst macroeconomic headwinds is challenging. But though leadership articles can ad weightage to solid numbers in getting the VC funding they need.

Fintech startups need content that can help them explain their products and services, showcase their expertise, and build trust with their audience.

 

3 – Venture capitalists and PE firms

Venture capitalists, private equity firms, and angel investors, also require fintech content writing services. These investors need well-researched content that can help them evaluate the potential of fintech startups. This lets them make informed investment decisions.

Fintech content writers can help these investors understand the technology and business models that underpin fintech startups.

 

4 – Market Regulators

Regulators, including government agencies, industry bodies, and watchdogs, also need fintech content writing services. As fintech continues to disrupt the financial industry, regulators must keep pace with the latest developments to ensure that consumers are protected, and the market remains stable.

Fintech content writers can help regulators understand the technology and business models behind fintech and assess their potential impact on the financial system.

 

How will fintech content writing benefit clients?

Here are some ways in which content writing will continue to impact the fintech companies:

1 – Educating consumers about new fintech products and services

Strategic content writing has a deep impact on the fintech industry. Fintech companies often offer complex and innovative solutions that can be difficult for the average consumer to understand.

Content writers help bridge this gap by creating informative articles, blog posts, and other types of content. They will explain these products and services in a clear and concise way. It delivers value in the form of educating consumers of complex financial products in an easy-to-understand manner.

For example, a content writer could create an article explaining how a new mobile banking app works. The blog can list out its features, benefits, and right usage steps. The fintech content writing company will provide this information in an easily digestible format.

As a result, potential users get the assistance needed to make informed decisions about whether the app is right for them.

 

2 – Building trust and credibility for fintech brands

The authoritative content developed by fintech content writers delivers another significant advantage. It helps in building trust and credibility for fintech brands. Many consumers are sceptical of new and untested financial products, especially if they are not backed by established financial institutions.

However, content writers can help overcome these concerns. They have the ability to deliver high quality fintech content. The helpful and valuable information packed into the content helps alleviate their doubts to a great extent. As a result, it positions the fintech brand as credible and trustworthy.

Let’s understand this point better with an example. A content writer could create a series of blog posts that explore the history and mission of a fintech company. It can also give coverage to its team members and key partnerships. By showcasing the brand’s expertise and integrity, the fintech writer can help build trust among potential customers.

 

3 – Providing thought leadership on industry trends and developments

The fintech industry continues to evolve and grow. Hence, there is a need for thought leadership on industry trends and developments. But there is a problem here. This type of content is incredibly hard to make.

Content writers can play a crucial role in providing this leadership. They drive this KRA by creating insightful and informative content. Such in-depth long-form blogs will explore the latest trends and developments in the industry. This way your BFSI brand gets to present an opinion way before anyone else.

Well-articulated blogs and thought leadership articles helps establish the company as a leading player in the industry.

For example, a content writer could create a well-crafted white paper. It can explore the impact of blockchain technology on the financial industry. The coverage can span its potential benefits and challenges. By providing this type of thought leadership, writers can help shape the conversation around fintech. This way, they can position themselves as experts in the field.

 

4 – Improving SEO and driving traffic to fintech websites

SEO optimized content writing can elevate your fintech brand’s rankings. The 1^st page of Google search result captures a whopping 71% of web traffic (and we are talking about the conservative estimates here).

Keyword-rich content can improve SEO and drive traffic to fintech websites. In today’s digital age, it is essential for fintech companies to have a strong online presence. Such a formidable presence helps attract and retain customers.

Fintech content writers can help achieve this goal with their strategic content development. They excel at creating high-quality, high-value, optimized content. Such content pieces rank well in search engine results. They also attract quality site traffic to fintech websites.

For example, a content writer could create a series of blog posts. They would target specific keywords related to a fintech company’s products or services. By optimizing these posts for search engines, the writer can help improve the company’s search engine rankings.

With higher rankings comes amazing competitive advantage. Your BFSI brand can leverage this USP to attract more organic traffic to the website.

 

To sum it up

These 4 advantages skyrocket the impact of fintech content writing for brands in this vertical.

You would need to select an experienced content writer like Textuar. We have the proficiency in creating well-articulate fintech content for your brand.

Our expertise in fintech writing will help you score heavily on crucial KRAs. These include educating consumers and influencing their buying buyer in your favour. It will also get you the much-needed SERP rankings boost.

The post Win with Fintech Content Writing Done Right appeared first on Textuar.

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Is ChatGPT a Threat to SEO Content Writers?

In recent years due to technological advancements, there has been a rise of AI language models, which are taking the world by storm.

ChatGPT has become quite a rage now. It is no surprise that more and more people are excited to try it out.

What is the impact of ChatGPT on content writing?

 

But with this rise, there is also a big question out there that is circling the minds of many!

– Does ChatGPT have the power to end up replacing SEO content writers?

– Will you now no longer need a team of writers for your project?

– Will ChatGPT crate compelling content all on its own, without any human intervention?

 

In this article, we are going to cover questions like these to help you understand what the future holds for the content writing industry.

 

How smart SEO content writers will leverage ChatGPT?

The one thing you cannot take away from ChatGPT is that it will make writing more efficient and cost-efficient. This will help writers focus on building strategies and other work at hand.

It is very easy to type in a few topic-related words, and ChatGPT is going to provide written material to you.

Although it seems like it will be a great way to get content and help you out in marketing, the reality is a little different.

 

is ChatGPT a threat to content writers

Why ChatGPT cannot take over human SEO content writers?

ChatGPT cannot take the place of a content writer or content writing company because it lacks a lot of things that only a human being can add to the content.

 

1- Remember the Google Panda update 

Since the introduction of algorithms, people have been trying hard to ace the game and get all the benefits they can. And alongside, Google has been trying its best to keep the algorithm clear of such practices and maintain the quality of search results.

The updates of Google are sometimes small. But every once in a while, it has a big update that has a large impact overall. One such update was the Panda update. This update combatted the low-quality farms churning out content of very poor quality.

There were many businesses at that time that were involved in such practices. Google busted them over time. As a result, they lost a lot with to this update.

 

2- The ChatGPT content is of low quality 

The ChatGPT is doing something similar too. It has been encouraging companies to push up low-quality content. Although it might be working well right now, Google has already issued a red code against this. ChatGPT and AI content will definitely be under the radar; nobody knows when and how, but a Panda 2 update can be expected.

ChatGPT is like a trained machine which is as good as the data which is used to train it. When you want ChatGPT to generate content for you, what it does is pull from already existing data on the internet. It is like scraping for content from the internet.

We all know how the internet is already filled with unoriginal content and data. And if you know anything about SEO, you will be aware of how all this is a recipe for subpar SEO rankings. If you want your content to do well, then you need writing that is original and is of high quality from SEO content writers. Only then can your business or marketing technique can benefit from it.

Of course, you can churn large volumes of content from ChatGPT. But the quality you get is compromised and wouldn’t necessarily get you the result that you were looking for. When it comes to current events and innovations, ChatGPT can be pretty useless since it factors only events prior to 2021.

 

 

3- Google fingerprints AI writers 

Many people might not be aware of this, but Google has a way of fingerprinting AI writers and differentiate them from human SEO content writers. As writers, each one has a unique way of writing and also certain unique mistakes that they make.

This also means that Google can easily distinguish between ChatGPT content and human generated content. So, if you tend to use AI-generated, even after editing it, it can be caught by future Google updates easily.

Latest news says that there are some limits by Open AI, ChatGPT’s parent company. But we can expect Google to continue efforts in this area.

When you use ChatGPT content, this content will be tied to the ChatGPT author’s fingerprint. This means you will be adding to their profile instead of creating one for yourself.

 

4- ChatGPT carries SEO risks 

There are many benefits of using AI content. However, when we are talking about it specifically for SEO, it might not be a good idea. Factors like search intent and E-A-T guidelines matter a lot for good ranking. I am not sure if ChatGPT is a good option to meet their stringent norms.

If you want to use ChatGPT for disposable content, then it can be done. But for SEO, you should only go for high quality content that is truly valuable to readers. Doing so can add to your credibility and Google rankings.

For your brand, you should only go for the content which resonates with your brand. This is a sure-shot formula that will yield you benefits against updates in the future. This is why trusting SEO content writers is the right thing to do.

 

is ChatGPT a threat to content writers – We Say No!

5- It needs intervention by SEO content writers

Although it seems great in theory, ChatGPT lacks a few qualities you can only find in a human author. Only a human content writing expert can deliver the nuance, depth, and emotional sensitivity needed to write a great piece of content.

ChatGPT falls short by a big margin when getting the context and intent right for a blog or article. Of course, it can help create disposable content, but if you need quality content that is SEO friendly, it would need help from a writer in the content writing industry. It can be a great add-on for a writer but cannot replace them completely.

 

To sum up, 

Although it seems very promising, the ChatGPT is not going to take away any jobs from the content writing industry. Of course, it is going to be of great help when it comes to low-effort writing jobs, but for effective SEO, you would need the help of good SEO content writers.

 

There are many aspects to human abilities that a bot won’t be able to decipher when generating compelling content. You would need the help of a good content writing company in this matter. They have the experience and creative skill to provide you with SEO-friendly content for your marketing needs.

When you make the wise move of using human writers for your content needs, then contact Textuar. We have a proven proficiency in generating in-depth and value-driven content meant for your target readers. Give us a try and we are sure we will help you with your lead generation efforts through effective content marketing.

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How to Optimize Article for SEO?

Everyone loves writing articles, right? They offer a way to share your knowledge and help other people. SEO article writing also helps you attract more visitors to your site by increasing the number of articles people are likely to read.

Many marketers may not know this, but the article they write can play an important role in improving their search engine optimization (SEO). 

This is because it directly impacts how readers find your site. You must consider the role that SEO plays in your articles so that you can make the most of it. 

In this article, we’ll explore what SEO really means. We also see some simple ways to optimize the article for SEO.

What is SEO?

SEO stands for “search engine optimization.” It’s the process of improving your content to make it more likely to be found by the people who are searching for it. SEO article writers optimize your website to make it more likely to show up on search engine result pages (SERPs). 

Search engine algorithms are constantly evolving. Hence, you can’t rely on them to show your content in an expected way (i.e., at the top of search result pages). Instead, you need to implement SEO strategies tactically in SEO article writing to improve SERP rankings. 

This will help you to show up at the top of the list when your target audience searches for keywords related to your niche. 

How to Achieve SEO for Your Blog Article

You can’t just write an article and assume that people will read it! The article must be both well-written and valuable. It must be informative in order to help readers find answers to their questions. Additionally, it needs to have a professional finesse to keep readers intrigued till the very last word. 

You can help your article achieve these goals by using SEO-friendly techniques. 

Here are a few ways you can use SEO to improve your blog articles: 

1 – Use the right keywords

Make sure that all of the keywords you use in your articles are relevant to your topic. You can do a quick Google search to make sure that you’re using the correct keywords. 

All the keywords used in your articles are relevant to your topic. If a keyword isn’t relevant to your article, it will not help your article be found by people searching for that keyword.

2 – Add citations

Avoid adding citations if you can. This is not a formal citation style. Instead, it’s a way to add links to your article that Google does not see.

If it is a quality backlink, then it is worth adding it in. But avoid adding spammy links at all costs. 

3 – Check for broken links

Broken links can hurt your SEO. If your article has a link to a broken link, you’ll lose out on SEO rankings juice. Try checking the link yourself and reporting the broken link if necessary. 

Try to fix these links with another source. This way, your article will be properly formatted. Also, the working links would be back to their proper location.

4 – Use formatting correctly

In order to be properly indexed, your article must be formatted correctly. For example, your article may have to be in a specific format. This type of SEO article writing would be readable on a search engine result page. 

Ideally, the body of the content needs to be in the form of a bulleted list to improve readability. Plus, you need to use simple words and short paragraphs. Go for scannable subheadings that online readers love to scan before devoting time to reading the entire article. 

Lastly, use a catchy headline to hook the readers.

Conclusion

SEO is an important part of any blogger’s strategy for growing their audience. Keywords indeed make up a large part of SEO. However, it’s important to remember that there’s more to it than just entering different words into a search engine. 

You can use SEO-friendly techniques to improve your content and increase its chances of being read. This will help you attract more readers and grow yours following online. 

If you want your blog articles to be seen by your target audience, you’ll need to use SEO. With these tips, you’ll be well on your way to achieving this goal.

The post How to Optimize Article for SEO? appeared first on Textuar.

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