Why Should You Invest in Article Writing Services?

 

We don't need to tell you how crucial content writing can be if you have a website. It helps a small business to compete effectively with top brand, via first page ranking on Google results page. And quality article writing services help SEO campaigns to win this coveted position.

No wonder that 51% of businesses doing content marketing publish content daily.

Yes, you read it right!

They publish new content e-v-e-r-y-d-a-y.

This reason provides ample evidence why small businesses require the services of a professional content writer. Regardless of the size of the business, all businesses require excellent article writing services.

The following list of explanations will help you understand why small businesses may need the assistance of a skilled content writing company in the USA:

 

1. Demonstrate your expertise

Experts in article writing services can assist you in showcasing your company's distinctiveness, knowledge, and ability to dominate a particular market niche.

You can keep customers engaged on your platform for longer when more and more of them read your content, such as blogs, articles, etc.

You can gain their trust and entice them to use your platform for purchases the more often they read your content. By using content writing services, you can highlight your company's unique selling points and demonstrate your expertise.

 

2. Economical

One of the most cost-effective forms of content you can produce for your website is writing. Contrary to video content, creating article content doesn't require a sizable investment or backstory. The creation of a helpful article can be tailored to your company's needs, financial constraints, and target market.

Furthermore, it doesn't put a strain on the website and you don't need to make any additional investments.

As a result, your website's performance, including speed, is unaffected, and you can produce worthwhile content for customers on a budget.

3. Better rankings

If you own a website, you may be aware of the value of higher website rankings, but did you know that written content is also given weight by search engines?

Search engine crawlers use written content like blogs and articles to understand what you have to offer customers.

This helps them give websites with high-quality content a higher ranking when they crawl your website. With the help of high-quality article writing services, small businesses can improve their search rankings & boost business visibility.

 

4. Elevated user experience

By providing insightful and practical information, article writing services can assist you in enhancing user experience.

Let’s consider sales pitches like video advertisements. On the other hand, content like articles and blogs are more focused on giving customers useful information.

Customers are overwhelmed with advertisements and sales pitches in the digital world. Hence, they appreciate the informative content that offers them the services they need for a better user experience.

Additionally, using this strategy will enable you to establish solid connections with your audience, who may even end up endorsing your brand if they find your content to be worthy.

Conclusion

Are you looking for good quality SEO-optimized article writing services? Engage with Textuar Communications. We have a solution to all your content creation needs. We can give your content a touch of quality that can boost sales significantly.

How to Write a Killer Call to Action in Copywriting?

Aren’t we always looking to get things for free or getting unbelievable deals at the best possible prices? Well, not only us, but everyone looks forward to it.

Getting such deals is a scarce event in this world. We rarely get such deals in the real world.

Hence it is no wonder that a lure like (if offered) through copywriting will immediately catch the reader’s attention. And if a smart copywriter plays the cards right, it’s sufficient enough to make them take the action you want and turn the tide towards conversions.

This is the underlying principle of a call to action.

A call to action is a strategy used by marketers to motivate readers to become consumers. Let’s talk about how to write a killer call to action.

What is a call to action?

A call to action is a part of your advertisement that is placed strategically in the ad piece to tell an engaged reader about what he must do next. When an engrossed reader goes through an advertisement, he finds himself in a situation where he is at a threshold but needs a little motivation to cross it.

A call to action does just that.

It is a copywriting tool to convert the bystander into a customer.

Without a CTA, a reader is left in oblivion after all the content he has consumed. It acts as the subtle push needed before a purchase or subscription.

 

What are the benefits of call to action in copywriting?

You may have come across a call to action while browsing the internet. It is a prominently ever-present button that lures the readers to take the next step.

An ingenuous copywriting expert will deliver the knockout punch and enable these benefits:

 

a.       The copywriting accelerates conversion

A well-written call to action is subtle at hinting. It is a suggestion that this can be the next course of action.

It helps people to understand the next step they should be taking instead of being stuck in a limbo. A CTA written with sense can positively boom the conversions.

 

b.      Reward psychology

Every time the brain thinks about what to do, we immediately start browsing or going through social media.

Well, when it comes to CTA, the brain behaves in the same way.

When we have been through the ad piece, for a moment brain thinks about what to do, and if there is CTA, we click, and the brain rewards.

 

c.       It is the climax of a well-written copy

A well-written CTA acts as a climax to the whole ad pitch. The ad pitch and CTA work like a hand in a glove.

Consider a film with an engaging storyline from the start to the end. If it falters in the climax, it is ruined.

Maybe I mentioned this example to abate my anger over GOT season 8!

But the analogy explains my point well. A CTA will help serves the purpose of the overall copywriting.

 

Three examples of call to action that works

 

a.       Babbel

Babbel is a language learning app that often comes up with various strong and engaging CTA’s for their social media offers.

Its CTA tactics include –

• The word “Join” with the number of reviews instils a sense of becoming a part of a society and learning the same language.
• They put “60% off on all languages” and “lifetime access” it evokes the thought of getting so many languages to learn at a less price and that too forever.
• The essential call to action is crisp and clear: “Get up to 60% off” It will make you check out what they have to offer at least once.

b.      Juvia’s Place

The email marketing from Juvia’s Place has adopted some intelligent ways to turn its targeted audience into customers. It uses a strategic blend of bright and dull colors to convey its message clearly.

 

Its CTA tactics include –

• The colour scheme of this email makes it look attractive and simple. Its content is organized for a small window of attention for readers.
• Important aspects like “35% OFF” or “USE CODE: NEW LOOK” are both marked with bright orange color to stand out.
• The Call to action button “USE CODE: NEW LOOK” is marked with a coupon code to lure customers into checking it out.

 

c.       Hootsuite

Hootsuite is a social media marketing and management platform that gives users an interactive and integrated UI. It has a targeted niche, and hence its content is concise.

Its CTA tactics include –

• The glimpse of dashboards and UI in the centre evoke a thought of what it would be like to use it.
• The caption “create, schedule, publish and analyse” tells people what Hootsuite offers.
• And after all the info, in the end, “Learn more” CTA with free for 30 days entices users to experience it.

 

 

What are some copywriting tips for writing killer CTAs?

a.       Emphasize Low Risk

Well, a free trial itself is enough to lure a person into testing a particular service. But to step forward, a company must emphasize the convenience a user will have while selecting the service. After landing on the page, a user must not have any hesitance in choosing a particular service.

For these reasons, a call to action feature must tell the user that opting for the service is risk-free. Consider the Amazon Prime Video membership ad, where the content emphasizes risk-free service by providing them the convenience of cancelling the service anytime.

Either plan a service that users find no red flags for it or make the users wear red glasses not to see red flags.

 

b.      Enable Incentive

A call to action is supposed to tell people what they can do after they have been through the ad. But there must be a reason for them to do it. If you can incentivize the CTA, it will aid in a call to action to serve its purpose.

The call to action must state what it is providing and be clear and succinct. You can add the percentage of the offer; you can add what other benefits the offer accompanies. We can also add urgency to the offer.

Mention everything lucrative with the call to action, and done at the end as it has proven to be a successful strategy.

c.       Build Trust

When your site is new and unknown, people find it suspicious and refrain from indulging in what it offers. It is one of the reasons why CTAs fail. You can ease up the people by being transparent about what you have to offer and put it across the people in an effective way.

People also fear clicking on the links because they are suspicious of security issues. Abate their fears by addressing them and being open about them. They must know they can trust you.

In some cases, people do not want to add their emails as they fear spam. Address the issue and tell them how you will be emailing them and what the frequency will be. You must also tell them about the people who already trust and follow you.

 

d.      Be Clear

If you have gone through the abovementioned examples, you may find a striking similarity between them, i.e., they are very brief, concise, and clear.

There is a lot of room to express creativity in the designing and writing of content. An ad pitch can be designed very well to attract a lot of eyeballs towards it, or it can be very well written to generate a lot of interest regarding the content, and it is important too. But the pitch must reinforce what the user is going to get after clicking the call to action button, and it should be very crisp and clear in doing that.

 

e.      Use Strong Action Words

Call to action limits the number of characters to be used with it. With this limit in place, a call to action must be short and persuasive enough to serve the purpose. Start with a verb than an adverb or the subject, like “Download MP4 now” or “Get Ebook now.”

We can also add numbers, urgency, or incentives to the CTA. Consider an ecommerce example like, “Get 60% off + free shipping” the 60% off plus the free shipping makes the deal super lucrative.

Even if there is little interest, the user will think twice before sidestepping it. And “Get 50% off + limited time” to inculcate a sense of urgency.

 

To sum it up

 

The marketing tools will keep changing shapes now and then and evolve according to the prevalent technology.

Yet, the aim will always remain the same, enable buyer journey so that engaged prospects become loyal customers. This is the goal that copywriting enables for its client brands.

To make it happen, one must use a call to action. Copywriters can use in any form of marketing and any genre. And not just any CTA will work. As discussed above only a killer CTA can do the trick. This post showed you know how to write the one that really works.

If you need a copywriting expert, then you can reach out to us at Textuar.

The post How to Write a Killer Call to Action in Copywriting? appeared first on Textuar.

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Why You Need Healthcare Writers and Not Doctors for Content Writing?

Incorporating healthcare-specific material on your website can be extremely beneficial if your company is in the healthcare industry. Employing a seasoned partner is the best course for success in healthcare content creation. Such healthcare content writers will do the job right when it comes to targeting potential customers for your healthcare business.

They will provide high quality content that target:

1 – Specialty care centres

2 – Doctors

3 – Hospitals

4 – Clinics

5 – Insurance companies

6 – Medical tourism

7  – Medical academics

8 – Patients

Why the need for professional healthcare content writers? 

Healthcare content writers don’t have medical knowledge. The level of expertise will certainly be better with the healthcare expert. But the writers will know one key skill – i.e. content writing. They will articulate the content in such a way that it becomes a lead magnet for your healthcare business.

This powerful technique to pull more and more eyeballs toward the brand is a proficiency that is best left to experts in digital marketing content writing.

This article examines why healthcare content writers can do a quality job instead of doctors.

 

1 – Expert knowledge of the digital platforms

To survive and prosper, marketing organizations make significant investments in staying current with important digital marketing trends. This includes changes to privacy regulations, GDPR, search, and social media algorithm upgrades, and other things frequently happening without warning. The writers for the agencies are experts in the field of healthcare and do their duties on a daily basis.

Each sector of the economy, including the healthcare sector, has its own content trends. These trends come to the fore in keyword research or social sharing. Your writer can include popular words, phrases, and optimization techniques into your material prior to publication. This way, you will be able to gain the upper hand over your competitors by paying attention to these trends.

So, while the writer may not have in-depth medical knowledge, she certainly knows how to persuade and convince leads with content.

Plus, they know the trend in digital content marketing. They will advise you proactively on changes and walk you through the process of optimizing digital campaigns and content based on first-hand experience. It is no wonder that LinkedIn reports that 78 percent of marketers feel that content budgets will increase even in pandemic.

2 – Doctors have an extremely busy schedule

Most doctors today would agree that spending more time with patients would be the one thing that would have the biggest impact on their professional lives.

According to studies, doctors only interact with patients directly for around a quarter of their working time. The other half of their day is spent working on electronic health records and other desk-related tasks.

A lot of doctors are also expected to lead educational initiatives, participate in committee work, and undertake research. You can see why these experts don’t have time to compose your content. If given the option, they would choose the wellbeing of their patients above a content assignment. It would be reasonable to assume that if you count on having your material produced by a doctor, you cannot rely on receiving it on time.

 

3 – Healthcare content writers have proficiency across various marketing domains

An expert healthcare content writer can provide a turnkey approach. They have varied resources for your campaigns, covering everything from strategy and analytics to copywriting and design.

This USP is in contrast to hiring doctors, who you might not expect to have professional expertise in content development, hiring writers has a clear advantage. Additionally, most healthcare digital marketing companies invest in writers that have demonstrated knowledge in various fields to effectively guide clients. This gives you more options than when you hire specialized doctors to write on particular topic matters.

 

4 – Contrary to popular belief, writing takes time

Even an experienced writer requires time to produce new material. When management believes that having doctors write is the best option, it’s frequently expected that this will take only 60 minutes.

However, you should know that creating quality content doesn’t require just an hour to complete unless it’s a social media post. A good draft usually takes three to four hours to write. And even then, it isn’t quite ready for publication.

Can you afford to have your doctors spend an entire half of their day writing. Consider this point at a time when profit margins in the healthcare industry are so slim nowadays?

A seasoned medical content writer can make sure that your material gets the attention it merits.

Final word

Consider on-boarding a writing specialist that has knowledge in the area of writing health content. They will be able to create marketing assets much more quickly. As we’ve seen, doctors are incredibly busy people. Despite having unmatched knowledge of healthcare-related topics, they are simply unable to devote half of their day to writing for publications and online sites.

Due to his/her/their prior understanding of the subject, the healthcare content writers will be able to save time on both the research process and the writing itself. This is because they are experts in writing content that helps sell your services and professional expertise.

For high-quality & compelling content for doctors, clinics, hospitals, academics, insurers, and medical tourism, please contact Textuar.

The post Why You Need Healthcare Writers and Not Doctors for Content Writing? appeared first on Textuar.

source https://textuar.com/blog/why-healthcare-content-writers-and-not-doctors/?utm_source=rss&utm_medium=rss&utm_campaign=why-healthcare-content-writers-and-not-doctors