Informative blogs on content writing and copywriting

Consider these stats 1 – High quality content writers need to polish their content. A research from Acrolinx  said that the biggest turnoff for more than half of buyers was grammatical errors and bad writing on a website. 2 – Companies with blogs on their site generate 67% more leads on average than sites that don’t have blogs. 3 – The average blog post is 1236 words These statistics make the perfect case for a strong content writer to propel the online visibility of brands online. This means that content writers can expect to proper in such a ‘high demand’ landscape.   Why the need for an expert content writer? These days, many digital businesses hire content writers . These include the educational, pharmaceutical, medical, technical, and entertainment industries. To enter each field in terms of writing, a candidate needs to have fundamental knowledge regarding the basics of writing. They have expert research skills that lets them speak like an industry authority fo...

“What’s all the buzz around search intent?”, is a question asked by many exasperated content writers. As they struggle to adapt to evolving Google algorithm guidelines, search intent seems one of the many concrete ranking signals they need to contend with. This blog will attempt to answer all queries around search intent and what content writers need to do to align with search intent.   What is search intent in SEO? When you talk about search intent, remember Google’s core mantra to return results to search queries. They want to serve the most relevant and valuable content to help them find answers to their search queries.” This is why even when you type one or two wrong spelling in your query, Google is likely to decipher your query and still return the right result. This happens because Google is able to discern your search intent. It tries to understand the purpose behind your search query and thus returns appropriate results. Moz defines search intent as the “primary g...