Hottest Trends that will Dominate Content Writing in 2022

The rising influence of online space during the COVID-19 pandemic has upended traditional content writing models. More and more businesses are coming online.

This has led to fierce competition irrespective of the industry vertical. This scenario has made more and more businesses embrace content marketing.

Stats too support this theory. Take the 2021 Content Marketing Institute study for instance. It showed 43 percent of marketers saw a budget increase in their content marketing efforts. And 66 percent of the marketers anticipate the budget to increase again.

This is the underlying sentiment as we prepare to say hello to 2022.

The massive disruption in consumer behaviour has led to a massive shift in the content writing world as we know it.

Let’s take a look at the trends that will dominate the content writing world in 2022.

 

Trend#1 – Quality and relevance make content the king 

Google ranks a page based on the user experience it provides. As a part of its recent Core Web Vitals update, the search engine giant has raised the bar for content writers. They cannot simply publish sub-par content and expect a rankings boost.

Google will now rank content that displays E-A-T

1 – Expertise – Your content needs to show you are an expert in the field. This will entail creating in-depth pieces of content that add phenomenal value to readers.

2 – Authoritativeness – Your content should show you as an industry authority. Use internal links to applicable topics, semantic keywords, and develop case studies.

3 – Trust – Stick to a consistent tone of voice and add industry-leading research reports to substantiate content. Also, you should aim to write clearly with accuracy and tell authentic stories. These tips will help build trust.

Quality content that conforms to E-A-T will be valuable in the eyes of Google bots.

 

Trend#2 – A deeper degree of personalization 

Today’s intelligent customers will not be swayed by generic ‘off-the-shelf’ content. A smart content writer will need to bring out a one-on-one connection with every piece of content asset.

Even a recent Forrester report shines a light on this trend. It says that 92 percent of marketers have seen an increase in personalized marketing. So 2022 will see more such content assets being developed.

 

Trend#3 – Content becomes niche for brands

A majority of the content assets published online cover only a handful of chosen topics. This content saturation means that readers are demanding something refreshing instead.

This is where niche content comes in.

Niche content creation depends on three key aspects –

1. A well-performing product/ service offered by the brand
2. A well-articulated content that has an original spin on the narrative
3. Use of long-tail keywords that target searchers who have a specific need that can be met by the niche segment offering.

They blend together to offer niche content. Such marketing assets are almost always original (because no one has covered them). Such content also remains fresh. This is because customers get to read content that marketers may not have covered elsewhere).

 

Trend#4 – Diversified content will be on the rise

Just one type of content will no longer hold the audience attention. You will need to diversify the content creation process. This way, you move beyond blogs and articles to other forms of content.

But it isn’t as complex as it sounds. All you need to do is pick a blog, its topic, and its flow to repurpose to another format. So every point in the blog’s body can become individual slides to put on a slide-sharing platform like SlideShare.

You can create a basic video on the same topic and share it on Youtube, Vimeo, and Flickr.

So while the topic is the same, your coverage has expanded significantly

What does this mean for your content team?

They will need to expand their capabilities to include different types of content. If they are already into blog writing, they can look forward to the next level. Think guest posting, infographics, videos, podcasts, and case studies.

This will also give leading indicators on which team member is ready to scale to the next level of seniority within the team.

 

Trend#5 – Focus on written content

While videos and images will help on Snapchat and Instagram, it is content writing that will drive significant traction in SEO and content marketing campaigns. The first advantage of content writing is that it can infuse keyword rich and compelling narratives.

Such high-quality content delights readers and prompts Google to elevate rankings. Even Content Marketing Institute’s 2021 report shows that blogs and articles with less than 3000 words are the most frequently created content assets.

Of course, it will be difficult to create high quality, in-depth content that connects with people and Google. But you can overcome this challenge and outsource content writing to established content writing agencies like Textuar. We have a team of prolific content writers that generate engrossing and high-value content.

 

To sum it up

If you are interested in knowing what areas to focus on, this will be an effective guide for you. As we head on to the next year, these were some trends that would dictate outcomes in the content writing world.

Do you see any other trend shaping up that will influence content writing? Then write to us and let us know.

The post Hottest Trends that will Dominate Content Writing in 2022 appeared first on Textuar.

source https://textuar.com/blog/content-writing-trends-2022/?utm_source=rss&utm_medium=rss&utm_campaign=content-writing-trends-2022

6 Steps for Article Quality Check

The process of article writing doesn’t get over till the content passes a few parameters. The article writer needs to carry out all these steps as a non-negotiable part of the overall execution of the content project.

What is quality check in article writing?

Article writing elevates brand equity and credibility in front of two key entities –

• The target audience (readers)
• The search engine

Quality content is one which is engaging, compelling, and keeps the readers hooked.

Your article needs to fulfil a few objectives to ensure that these goals are met

• They need to provide sufficient depth in information
• Their impactful narrative needs to provide an enjoyable reading experience
• They should be optimized for SEO

Checking the quality entails determining if the article content actually performs on these three critical benchmarks of content writing.

Why is quality check needed in article writing?

QC on articles enables the below advantages –

1 – Quality content helps connect with the right audience

An article writer drafts a compelling article based on the target audience who is likely to read the content. The presence of depth in the content means that the writer has covered the topic in depth. As a result, the reader will find the article worth his time.

A good quality article acts like a lead magnet. Hence, it offers inedible business value to brands embracing article writing for SEO. The well-written content will help the potential customers to stick for longer on the site. It helps decrease bounce rate and accelerate customer journey towards conversion.

2 – High quality article writing build brand authority

Valuable content is a stepping stone to building brand authority in front of the target readers. The content provides information in detail. As a result, the reader need not go anywhere else to find more information. All information will be provided on the brand blog page itself.

This way, the readers perceive the brand to be an authoritative figure in its industry. When such a perception emerges, the target reader is satisfied. She has no problem engaging in conversations and transactions as a customer.

3 – It is instantly shareable

If the user finds the content to be of high quality, she is more likely to share it in her network. This action triggered by high quality article writing will further spread brand visibility to a wider set of eyeballs.

4 – High quality content writing propels SEO goals

All types of content work elevate the revenue-generating capabilities of the digital business. With quality content, the brand’s SEO goals are met faster. Google bots check the keyword-rich content and deem it relevant to the search query.

Hence, the blog page gets elevated to first-page ranking on the search engine results page (SERP). This action helps the brand to captivate the attention of a wider base of potential customers.

What are the steps for quality check in article writing?

Step 1 – Brand consistency in article writing

Your brand creates various forms of content assets as per their overall digital marketing plan. They might have an objective to be met with article writing.

For example, they might want to keep the tone of conversation casual or formal as per their other content assets. A good quality article needs to have words that align with other content formats for the brand.

Step 2 – SEO optimization

Quality content makes it easy to be discovered by the target audience during their Google searches. A well-articulated and keyword-rich article infuses the right number of keywords. These keywords appear in a non-forced and organic manner in the content.

When Google indexes this page, it finds high quality information and considers it good enough to be pushed to first 10 organic results. And it is in this hallowed position that brands find the biggest chunk of business online.

Step 3 – Readability

Whether you are doing article writing in-house or outsourcing to a content writing team , one thing remains consistent. You simply cannot compromise on the readability front.

At Textuar, we have covered a lot of ground with helpful blogs on readability. You can refer to them to see why readability is important for content writing. If you haven’t been factoring in readability, then we recommend you to do it right now.

 

Step 4 – Checks for typos and grammar

This one is fairly easy for proficient article writers to check for. But the bad news here is that it is one of the worst ways to create a dent in your reputation as an experienced content writer. It is best to take adequate time out to check for each and every grammar miss often made by article writers.

 

Step 5 – Plagiarism checks

While there are many myths around content plagiarism, one fact remains true. Duplicate content will definitely hurt your SEO. As an article writer, you need to do everything you can to improve your client’s SEO rankings. And this can happen only when you deliver original and unique content. Hence, you need to ensure that your content is not appearing as plagiarized anywhere on the Internet.

Tools like Grammarly premium will help you detect plagiarism.

Some article writers go the lazy way and do a patch work. They add synonyms of one or two words here and there.

Let’s take an example.

Original blog content – “Users are more inclined to leave your website if your content is difficult to follow or understand. “

Lazy plagiarized content – “Users will be more inclined to close your site if the content cannot be comprehended or understood.”

See how every part of the plagiarized sentence is same as original content? This is lazy writing at its worst.

Remember – this is not a white hat approach of article writing.

Your intent behind the content is not to do a lazy job of article writing. Your content should work towards offering helpful and genuinely valuable information to the targeted readers.

 

Step 6 – Pre-delivery sanity checks

Now your blog is polished enough to be delivered to the client. But hold on. Don’t just click on the ‘send’ button yet. There are some quick checks to ensure that your client is satisfied with the way the files have been received on her mailbox.

1. First, you should see that you are replying to the appropriate message. With multiple article writing projects running concurrently, it is best to do a quick check on this front.
2. Then, see if all files are actually attached. Sometimes, Outlook has a tendency of attaching one less file when we do a batch attachment of files to an email
3. Ideally, it should be a reply-all (not a reply) to the same group that sends the article writing briefing for a project. If you are removing one or two members, you need to be ready with a justification on why you are doing so.
4. Check if you are delivering on or before the ETA of the project

To sum it up

High quality article writing needs to abide by these quality check steps before publishing. With these steps, writers can ensure valuable content that delights people as well as Google. It also enables a delightful publishing experience for the brands that need content from article writers.

If you too need such quality content that performs well on these quality benchmarks, then connect with Textuar. Our article writing service offers compelling content that delivers immense value to the readers, thus giving traction to engagement and conversions,

The post 6 Steps for Article Quality Check appeared first on Textuar.

source https://textuar.com/blog/6-steps-for-article-quality-check/?utm_source=rss&utm_medium=rss&utm_campaign=6-steps-for-article-quality-check