Informative blogs on content writing and copywriting

The rising influence of online space during the COVID-19 pandemic has upended traditional content writing models. More and more businesses are coming online. This has led to fierce competition irrespective of the industry vertical. This scenario has made more and more businesses embrace content marketing. Stats too support this theory. Take the 2021 Content Marketing Institute study for instance. It showed 43 percent  of marketers saw a budget increase in their content marketing efforts. And 66 percent of the marketers anticipate the budget to increase again. This is the underlying sentiment as we prepare to say hello to 2022. The massive disruption in consumer behaviour has led to a massive shift in the content writing world as we know it. Let’s take a look at the trends that will dominate the content writing world in 2022.   Trend#1 – Quality and relevance make content the king  Google ranks a page based on the user experience it provides. As a part of its rec...

The process of article writing doesn’t get over till the content passes a few parameters. The article writer needs to carry out all these steps as a non-negotiable part of the overall execution of the content project. What is quality check in article writing? Article writing elevates brand equity and credibility in front of two key entities – The target audience (readers) The search engine Quality content is one which is engaging, compelling, and keeps the readers hooked. Your article needs to fulfil a few objectives to ensure that these goals are met They need to provide sufficient depth in information Their impactful narrative needs to provide an enjoyable reading experience They should be optimized for SEO Checking the quality entails determining if the article content actually performs on these three critical benchmarks of content writing. Why is quality check needed in article writing? QC on articles enables the below advantages – 1 – Quality content helps conne...