Blog Writing Tips – How to Write a Conclusion for a Blog Post

Just the other day, I saw a horse that didn’t have a tail.

Sounds absurd?

Now, imagine a blog that doesn’t have a tail – i.e., a logical conclusion in blog writing to wrap up the discussion?

Now it does sound absurd.

The above analogy depicts the immense importance of rounding off things with your blog clearly and logically.

Why is a good conclusion important in blog writing? 

Many blog writers may think, “I have completed the meat of my blog (the intro and body), so my job is done.” But this is not correct. Remember that the conclusion is the last part of the blog readers read. This position means that it will stay on their minds long after they have closed the browser.

Writing an excellent introduction to a blog post can be hard. But coming up with an end that satisfies is equally tricky. Many writers simply trail off in the end, thinking that the content is good enough. The concluding remark is as crucial as the beginning. The ends justify the openings; it has to hit the mark. A flat or non-existent or unrelated conclusion fails any further calls to action.

As a creative blogger, it won’t be wrong to compare a conclusion to a movie’s climax. This portion is the one that people are likely to remember long after the show is over.

If the reader is impressed by the blog’s conclusion, the chances are that she will come back for more later. It can even elicit more likes and shares on the page’s social media buttons.

The purpose behind writing a post will determine how you conclude it. Whether your goal is to increase brand awareness or drive leads, the conclusion can encourage your visitors.

These reasons amply show why a firm conclusion is vital for a great blog.

Experts too consider a conclusion / call to action as a crucial part of a good blog.

How to write an effective conclusion in blog writing?

Here are seven interesting ways to end a blog post:

1 – It should be a recap of the blog post

A conclusion should summarize the key points. It should have the central theme of the blog that you want the readers to remember. So if your blog shows the benefits of mobile app development for a business, an ideal conclusion would be:

“These were some of the points discussed in the post. These show how higher scalability, lower cost of acquisition, and better outreach of an app can maximize ROI for your business.

Get in touch with professional app development agencies to avail of these advantages. They will have the expertise to build an app for your brand enables unmatched growth.”

2 – Align the conclusion to the reader’s mental state 

If the blog states the benefits of a product/service to the reader, you can invite her to look at the website’s services/product page. In case the blog offers helpful education (a how-to or step by step guide), you can ask her to share her thoughts after implementing the steps outlined in the blog.

Matching the conclusion to the reader’s state of mind helps strengthened the engagement. They will think, “The author’s thinking matches mine’. This perception improves the bond between the brand and the readers. As a result, they will be more likely to come back for other informative blogs put up on your site.

3 – Give more to the readers with the blog writing

Links to other pages or sources encourage readers to read more. So, the reader gets a direction to follow after reading your blog. Suppose, you are writing a blog on cooking; you can provide links as below:

“If you would like some more of my recipes, check out my series– How to cook perfect dishes that explore six cuisines around the world.”

4 – Ask a Question 

Asking questions works well when you start a post. It also makes for a good ending. A query sets the reader to think. Eventually, it encourages them to respond by sharing their experience. This technique also strengthens the bond between the reader and the brand.

For example, if you write a post on junk removal, you can try this

“Have you tried hauling furniture on your own? How was the experience? Leave a comment by clicking here.”

5 – Call to action in blog writing

A call to action invites a user to take some desired action after reading the blog. It is placed at the end and hence is a natural part of the concluding paragraph of the blog.

Let’s assume that you own a gym and are a fitness freak. You have been writing post encouraging readers to exercise more often. Your blogs tell them to follow diets with some of your favorite recipes that help reduce calories and lose weight. You can try this type of a conclusion to infuse a degree of enthusiasm.

“Join our community and get the latest fitness trends and news delivered right to your inbox.”

6 – Don’t forget SEO when writing the blog

At the end of the discussion, the reader needs guidance on what to do next. She has to be guided to the right page (typically a ‘Request a Quote’ page or ‘Contact Us’ page). Make sure that your conclusion has a URL linking to these pages that logically move the engagement ahead.

Also, many SEO experts suggest adding a keyword to the conclusion. Make sure that it weaves in naturally without appearing forced.

A good conclusion is also considered one of the SEO techniques to have a logical structure to a blog post.

7 – Try the cliff-hanger trick, it works 

Have an open-ended cliff-hanger to your posts. The more open-ended the cliff-hanger, the better. You can incorporate a sense of anti-climax and stop there.

This technique will leave your readers wanting more. The excitement to know more will keep them hungry for more content from your side. Let the curiosity take over.

For example, you can trail off unfinished with

“There is more coming with the next post. Keep reading….”

“Stay tuned for more with our next posts……”

This approach would keep the interest intact with the blogs you post in succession to your current blog.

 

What is a bad example of a blog conclusion?

Imagine if your content body had covered three points a, b, and c. Now a lazy writer would say:

“Here is ‘a’ written in the second paragraph. Here is ‘b’ written in the third paragraph. And here is ‘c’, the last point in the fourth paragraph. Do make sure to keep these things in mind. Adios.”

This is wrong.

A conclusion drafted in the above way adds nothing to the conversation. There is no value for the reader going through the conclusion.

Make sure that the conclusion summarizes the discussion. But the choice of words needs to be different than what was used in the body. This approach can be the work of a lazy but smart blog writer.

 

To conclude

Reading a blog is a time-consuming process for readers. They should get the total value for the time spent consuming the content. A good conclusion can leave them energized after reading a blog. It will help them act on the call to action.

Adding a memorable conclusion will also power up your blog writing. It will spice up the content and give something meaningful for the readers to do after they have finished reading the blog.

How do you draft your blog’s conclusion? Is there a style that you follow? Do write to us and let us know in the comments below.

 

The post Blog Writing Tips – How to Write a Conclusion for a Blog Post appeared first on Textuar.

How to Use Readability in Blog Writing to Boost SEO Ranking?

Readability is an important factor in blog writing success. It denotes how easy to read a blog is. People tend to overlook the readability of their content. Bloggers or content marketers try to optimise various elements like keyword density and meta tags. They may focus on image alt tags and various on-page SEO techniques. However, they often overlook the readability factor.

Blog writers would do well to understand a key point. They are writing the content for their readers. What’s the point in having great content which they cannot grasp?

Many expert blog writers go by popular benchmarks. These include the Flesch-Kincaid Ease of Reading score. But more on that later. Today we take a look at the reading process, readability, and rankings.

The process of reading

The reading process of a blog reader involves three stages. These are pre-reading, reading, and post-reading. Let’s elaborate further.

1 – Pre-reading – It allows you to activate the background knowledge. It helps you scan the text in a quick time. This lets you gauge if the blog is actually helpful in getting the answers you are looking for.

2 – Reading – This is the actual process of reading from the top to bottom

3 – Post-reading – Typically, a blog ends with a call to action. This is the post-reading phase that leaves a mark on your mind. You would be happy to send business enquiries to the blog owner.

In simple words, you find a text readable when you understand the content. Hence, you grasp the meaning behind it. This way, the blog is able to provide value in terms of information to help you address your specific problem.

What is a readable blog? 

Let’s begin with an example. You hope to find information about blogging in WordPress. But you are a novice in IT. What you need is basic knowledge for writing your first post on a brand-new WordPress blog. Now let’s assume you come across an article “Steps to write your first WordPress blog”. You would see that its content ticks all the right boxes

1. It is factual
2. The blog carries all the information to address the reader’s problem
3. It gives a step by step guide with IT jargons

The content works well for the topic it intends to share. But the sentences are too long and complicated. As a result, you find it difficult to grasp the sentences in the content.

This is a classic case of bad readability.

Many blog writers may find this a tricky problem to detect. The reason is not hard to comprehend. They may see that sentences may be grammatically correct. But the readers may still find it hard to absorb the content.

Blog writers can enable good readability. All they need to do is a bit of deep dive into their expertise. They need to use their power of words to simplify complex words/sentences. Writers can also shorten the sentence structure. These proofreading steps can improve blog quality substantially. They help in improving the readability of the blog.

It may be inevitable to use some complex words. But professional blog writers need to refrain from using too many of them. This way, they do not make reading a draining process. Rather, readers will enjoy what they are reading.

Readability makes sure that readers enjoy reading the blog, rather than feeling drained after reading it.

Why is readability essential for blog writing?

Readability scores measure whether readers can understand the content. The formula looks at factors like sentence length. It also accounts for syllable density and word familiarity.

It may happen that blog content is difficult or awkward to read. Hence, the reader may not understand the message behind the blog. When the blog writing is too simplistic, your audience might feel plain bored. In either case, the content’s readability is influential. It impacts the extent to which people engage and take on the message.

When people engage, it means that you are making your digital content clear and easy to understand. When the focus is on readability, you increase the chances of the target audience interacting with your brand. This provides more opportunities for conversion. It also adds to the client’s business. This USP is the reason readability should be a part of your content strategy.

Read more – Why is readability important in SEO content writing?

How readability in the blog impacts SEO rankings?

To what degree and how much degree readability affects ranking is unclear. However, one thing is clear. It is important to do content marketing in a specific way. The content needs to be easy to digest for the target audience.

It is essential to keep things short, sweet, and relevant. Readability is a significant factor in online content’s ability to influence the SERP and rankings of a site. A readable blog aligns with the core tenet of SEO. It favors a great copy that adds value to a reader.

Google has become intelligent in detecting readable content. It can now also detect keyword-stuffed content. It takes readability as one of the many factors that improve the brand’s rankings. That is why it is making rapid strides to understand semantic searches. Its focus on readability helps it gauge the search intent too. This allows it to deliver the right search results.

This is why we can safely say that Google loves readable blog content. Hence blog writers need to make content that is easy to digest.

How to improve website’s readability?

Marketing to your target audience is essential. It allows the content on your website to be clear. This way, the targeted audience will learn about your product and service better. It will lead the search engine to favour the site. As a result, it ranks the site higher.

Blog writers need to put an effort to appeal to readers. In addition, it should also appeal to search engines. These tips will help boost content readability:

1 – It must contain short sentences.

2 – Avoid repetitive words.

3 – Make complex points simple.

4 – The text needs to have a structure.

5 – The text needs to have a logical sequence.

6 – Avoid forceful keyword placement that hampers organic reading style.

7 – Avoid use of passive voice.

Examples to improve readability

*******1 sentence split to 3 sentences

The reason behind this is that not every physician dedicates his or her time to monitor their online reputation unless they have a dedicated marketing staff to do so.

…written as

The reason behind this is simple. Not every physician dedicates his or her time to monitor their online reputation. This is because they do not have dedicated marketing staff to do so.

 

******List items of 1 sentence split across 3 sentences

This will ensure that you receive the right consultation and diagnoses for the musculoskeletal ailment and the nerve pain in neck, shoulder, arm. 

…written as

This will ensure that you receive the right consultation from the physician. It will obtain accurate diagnoses for the musculoskeletal ailment. It will also help in addressing the nerve pain in the neck, shoulder, and arm.

How to measure readability when developing blogs?

Measuring a clear piece of text for reading and understanding is an essential part of any website content strategy. It is now one of the key elements Google uses to rank a website. There now exist a strong relationship between easy-to-digest content and SEO.

Scientists have used various methods for measuring readability. The most popular is the Flesch Reading Ease score. Other scores include Smog Index and the Gunning Fog Score. These formulas help determine the content readability of your blogs and articles.

These methods are widely in use by search engines to measure readability. Finding the exact readability scores of your articles and blogs is useful. It will help your blog writing services to better understand how easy the content is for users to read. In turn, it will impact SEO rankings.

Flesch Reading Ease Score

It is a score between 0-100. We need to interpret the score as below.

The higher the score, the more readable is the content.

Blog writing companies typically require a score of 60 to 70 on Flesch Reading Ease.

How to determine the Flesch Reading Ease score in blog writing?

Determining the score is easy. You need to configure MS WORD as below

• Open MS Word.
• Go to File -> Options -> Proofing.
• Check both options
  • Check Grammar with Spellings
  • Show readability statistics

Now when you reopen the WORD file, do f7. This is the shortcut for displaying spelling dialog box. It will show a lot of statistics.

See the green encircled box towards the end. This shows the Flesch Reading Ease score. If you see below, the screenshot document has a score of 64.9. This means 13 to 15 year olds can easily grasp the content.

 

To wrap it up 

Your target audience is online for a reason. They are searching for quality information on a topic. Blog writers should refrain from creating content that is difficult to read. They need to make content easy to absorb. Readable content ensures that they grasp content in a matter of seconds.

Are you looking for a team of blog writing experts who can assist? Then connect with Textuar. Our blog writers will develop relevant and meaningful content. They score high on readability too. This will help improve SEO rankings. But most of all, it will establish an unbreakable connection with your brand.

The post How to Use Readability in Blog Writing to Boost SEO Ranking? appeared first on Textuar.

9 Tips to Ensure Valuable Website Content Writing

The world of the internet is crowded, with 4.57 billion internet users in April 2020. This means that your will cater to a large number of people on any given day. Capturing your reader’s interest is your ultimate goal. However, keeping readers hooked in the vast digital universe is extremely challenging. This is where website content writing adds value.

Let your brand speak to the potential customers. Keep them interested so that they stay on your site for longer. This way, you can use the power of written words to the max. It will help to propel conversion from a casual visitor to an engaged customer.

What is Website Content Writing?

 

Website content is any text, multimedia, or other elements. They come together to elevate the user experience for site visitors. Text content plays a vital role as it communicates with the readers. It describes the products and services offered by a company. It also convinces readers why the company is better than competition.

The end goal of professional quality website content writing is simple. It helps attract the readers to the brand. It acts as a lead magnet with words. As a result, site visitors are converted to paying customers.

 

Why is Website Content Needed?

 

As stated by Internet Live Stats, there are more than 1.9 billion websites on the internet. It also says that over 6.8 billion Google searches get performed every day. That means, your website is just like a meteor or space debris within the whole internet galaxy.

You may want to beat these statistics and stand out differently from your competitors. In such cases, good website writing is the key. The focus here is straightforward.

A well-written content that is optimized for a web directly rises to the top of search results. Thus, professional website content grabs more readers’ attention with its SEO optimized structure.

 

How can Website Content Writing Profit Your Business?

 

As compared to print materials, do note that website visitors choose to skim the text. Writers need to create content that compels them to read further. Eventually, they will be attracted enough to click on the ‘Call to Action’ button. Their interest and business inquiries will ultimately profit the business.

Interested to know how to do this?

So, here is a list of nine ingenious ways to create excellent business website content. These tips will work to grab the attention your website deserves.

 

1- Know your audience:

We are all very much aware of the importance of making a website search engine friendly. Professional content writers ensure to meticulously pepper the website with keywords, links, and other SEO techniques.

They will do this without impacting readability or relevance of the content. As a result, the content remains user-friendly.

Before you put your finger to the keyboard, make sure that you address questions like:

• Who is my primary audience? What keywords they type to find my website?
• Is there any way my brand can come top of SERP to boost brand outreach?
• How can I engage the primary audience towards successful conversion?

This will help you understand your audience better. Now, proceed with creating readable and engaging content. This will go well with captivating visitor attention and impress Google algorithms.

 

2- Generate valuable and relevant content:

A user does Google search with the intention of finding answers or information. Hence, he is likely to click on sites that manage to offer relevant information.

If your website has a similar topic but fails to provide proper information, then its bad user experience. The reader will bounce from your site to another site to find relevant answers.

Similarly, your topic may have information but is going around the bush to conclude a topic. In such cases too, your audience will get bored. Thus, it will an increase in site abandonment.

 

3- Keep the texts scannable:

While you manage to offer the right information, make sure that the text is easy to skim. The bite-sized snackable information will help reader to scan through the pages.

This way, they decide if the content is worthy of spending their time.

Here’s how you can do it

• Do not add densely filled paragraphs. Instead, include numerical or bulleted lists to split up the narrative.
• Avoid offering a page full of text. Try to organize your page with proper labels or headings.
• Make use of white spaces. The page looks airy and convince the reader to read further.
• Prefer to divide and rule, divide your content into sections. Later, describe the headers, sub-headers with relevant information.

Sub-headers will help your readers to navigate the site. It will also help the search engine to find your page whenever a similar search gets initiated.

Read more – What You Need To Know About Snackable Content

 

4- Include multimedia:

Pictures, infographics, or videos have the capability of conveying a thousand words in a few seconds.

Also, research shows that 90 percent of the information transmitted to the brain is through visuals. People tend to process visual information 60,000X faster than texts.

Another research mentioned that 85 percent of viewers are more likely to purchase a product after viewing the product video.

You do not have to go professional from day one. No need to invest in costly equipment or software. You can start by introducing easy-to-read charts or graphs to interpret complex topics.

There are a few excellent online services to help you make your own graphics. You can check out Canva and Piktochart.

 

Read more – Best Ten Free Image Sources

 

5- Keep the website layered:

With websites, there are endless cross-selling possibilities. The prominent one is that it is easy to direct the audience or traffic from a page to another. You can hyperlink certain words or phrases to help your readers to find more great content.

Thus, it allows you to keep the audience engaged. It helps them move throughout the site in a logical flow.

Another perk of building internal links is that it directly leverages your SEO. Professional content writers need to ensure that these hyperlinks are relevant and helpful to the audience.

However, it is essential to note that you must keep the number of hyperlinks reasonable and genuine. This action will help avoid getting penalized by Google.

 

6- Stay up-to-date with grammar and spelling errors:

Nothing shouts unprofessional more than a website content that is full of grammatical and spelling errors. Make sure that you check and recheck your website content.

For best results hire professional web content writing services. They will ensure to do a thorough copywriting and proofreading of the content.

You can also practice a habit of taking a break after writing a piece. You can recheck the content after some time with a fresh pair of eyes. This way, you will come across mistakes that you might have overlooked otherwise.

 

Read more – Common Grammar Check Misses to Avoid in Website Content Writing

 

7- Follow the “inverted pyramid” model:

Web readers have a short attention span, and they tend to decide if your website is useful or not within those initial 15 seconds or less.

That is why you must create the content based on the “inverted pyramid” model. According to this, you must add all the important messages at the top of the webpage. Then cautiously progress ahead to ingrain specific details with supporting information.

You can end the page with a peripheral or concluding view soliciting business enquiries.

 

8- Stick to active voice and stay assertive:

Stick to active voice because active voice helps in creating compact yet reader-friendly sentences. It also sounds more direct. It sounds as if you are having a direct conversation with your audience. Thus, the website content helps in increasing customer engagement.

Along with this, make sure that you offer the right information about the products or services. You know your brand more than anyone else. Hence, you can provide the right description of your brand’s USPs.

Furthermore, do not just stick to generalities and high-level statements. Make sure to offer real-world examples and experiences. This way, readers can visualize and understand your message.

 

9- Don’t oversell your product or service:

We understand how important it is for you to promote your brand. After all, the underlying notion behind creating a website is to promote what you are offering. However, you must maintain a careful balance of promotional and non-promotional content on your website.

This is because, if you bombard your readers with endless invitations and signups, you may lose them.

Don’t be unreasonably pushy. Instead, try another approach. Offer them keyword-rich, informative, and valuable content in the website.

This way, they can understand and appreciate your products and services. It will help them reward business to you.

 

Bottom line

Creating content is challenging. This is especially true when it is for a business website. Even a small issue possesses the potential to cause maximum damage to brand reputation.

So, stay vigilant. Follow these simple tips in website content creation. You can make certain your website is engaging and valuable for your readers.

Do you find these tips challenging or time-consuming to implement? Then you can rely on professional agencies like Textuar. We offer affordable and superior quality web content writing services.

Gain better leverage with our mastery over copywriting. Accelerate conversion with our engaging web content.

The post 9 Tips to Ensure Valuable Website Content Writing appeared first on Textuar.

How to Make a Resume that Beats the Recession?

The recession sparked by the current Coronavirus pandemic is hands-down, the toughest time to find employment. This is because when you are trying to find a secure job, there are thousands of other people vying for the same positions. This means that you are not only facing competition with the other applicants but are also trying to fit it within the limitation of vacancies available.

CMIE had reported in May that a whopping 27 million youth between 20 to 30 years have lost their jobs in April 2020 due to the nationwide lockdown implemented to prevent the spread of the pandemic.

Recession need not lead to depression

But let’s not get stressed, recession doesn’t mean you will never get hired. Instead, you will have to work a bit harder to secure your position. This will let you gain a visibility edge over other candidates.

For starters, you can increase your chances of being hired by creating an exceptional recession-proof resume from experienced CV writers.  This is helpful because as we know, no one wants to step in unprepared to face the worst-case scenario.

Here in this blog post, we will talk more about what a recession-proof resume is and how you can make one, just stay roped in.

What is a recession-proof resume?

Specialists in resume writing act as a catalyst to help you to get hired under tough economic conditions such as the one going around in the present dark times. It can provide the recruiter with all of your necessary skills and strongest qualities as a professional without making the whole CV wordy.

Many resume writing companies have trained CV writers who are aware of market trends. They mix and match your qualities with their writing skills and create a custom resume that fits right with your working industry and makes you almost immune to the conditions of the recession. Thus, helping you to find the quality job even when the market is virtually crashing.

Five tips for creating a recession-proof resume? 

1- Know your industry well:

The first step to creating a recession-proof resume is by understanding the type of industry you will be working with. You will have to gain knowledge and information about the latest trends in the market.

Make sure that your resume is packed with the skill sets they want. You can also understand the ways in which you can broaden your knowledge to make yourself employable. You can even get some courses/certifications to add weightage to your resume.

Companies nowadays are searching for candidates who can offer greater job security and flexibility. Professional resume writers will highlight the point that you are proficient at handling various assignments and multi-tasking.

Read more – 6 steps to a professional resume

2- Look for the customized objective:

To be honest, the recruiters will actually do not care about your passion and interest. Rather, they would be more interested to see what you can offer to the company.

As a matter of fact, make sure to highlight your accomplishments via expert CV writers. Professional resume writers have greater knowledge on this trick. They will utilize job-specific keywords and phrases found in the job posting. This will directly display to the recruiters that you are indeed an ideal match for the position they are looking for. This way, recruiters can understand your capabilities and past accomplishments.

3- Highlight your experience and skills:

Many organizations are looking for individuals who possess both technical and soft skills. This means that your job responsibilities may keep on changing from time to time. In such stances, your inherited skills will come in handy during the transitions.

Highlight such sets of skills because they represent your working habit and provide solutions to the employer’s problems.

Take time to list your duties in action-oriented phrases and mention at least one of your accomplishments. Also, highlight the special training and programs that you might have undergone. This will showcase that you have an edge over other candidates.

4- Think from the perspective of success:

We have seen many candidates who jot down a general summary of their professional background. First of all, such resumes aren’t professional. Secondly, they do not stand out in providing a good indication of your knowledge, skills, and expertise.

You will have to start thinking from the perspective of success if you want to get considered seriously. Make sure to revisit the successful moments of your career. Then, list every specific accomplishment from projects to awards. This way, you can directly prove to your employer that you are capable of making similar progress with their company too.

5- Avoid being extra loud:

Since it is the time of recession, if you create a resume that overexerts your strength and accomplishments, then your employer may find your candidature to be too expensive to afford. Not every company can afford to overpay at such times; thus, highlighting skills and achievements that are flexible on salary terms is important.

Subsequently, do not quote your salary expectations upfront; rather, wait for the employer to discuss the salary details. Moreover, always keep your salary expectation in ranges and not the precise figure because if you secure the job at a company you desire, there is always a chance of receiving increments down the line.

Bottom line

When it comes to the employment market, the fluctuation is frequent, so as a job seeker, you must always be prepared and focused. And since there are so many qualified candidates applying simultaneously, it can become tough to land a job you desire. However, a well-drafted resume made by professional CV writers using these five points have a better chance of securing you the title.

If you feel that you are not quite versed in using terms and phrases while drafting your resume, then you can always seek help from CV writing services like Textuar Communications. We can help the recruiters interpret both your educational knowledge and skills through your CV.

The post How to Make a Resume that Beats the Recession? appeared first on Textuar.