Informative blogs on content writing and copywriting

Content is the king, and quality web content writing offer us top-notch content for our website. But have you ever raised any questions like: 1 – How many pages should my website have? 2 – How much content should each page hold? 3 – What content should be put on different web pages? Well, the answer to both of your questions depends upon the industry you are in. And the services you offer. Based on your industry, you can collaborate with your web developer and create a website that matters. However, there is a set of standard webpages that every website must-have. Before we move to these pages one by one, let’s take a look at how to create compelling website content. How to ensure smart web content writing? Remember that your website is a valuable digital marketing asset to promote your business. As web content writers ourselves, we get a familiar question from our clients – “What to put on our website.” We have a simple answer to this query. “Your website needs to a...

Content creators in the blog writing business need to manage time so that they can maximize ROI. Project managers would relate to this daily challenge. They have come up with a number of measures to ensure that every word delivers maximum value, not just to the clients, but also to their own business. One such measure is the creation of an outline before beginning with the drafting process. What is a blog outline? Imagine if Sarah gets a mandate to develop a 4000-word blog. This easily takes 10 to 12 hours to produce and deliver. It’s as good as two FTEs engaged fully for a day or one team member busy for almost two full days on this project. Now if Sarah simply gets started and drafts the 4000 words, it might be a risky way of doing the work. Suppose the client drops a bomb and says that 60% of the blog wasn’t up to the expectation in terms of coverage. As a writer, Sarah will be left stranded having to do re-do the blog. She is going to spend more time that could’ve otherwis...

Quality content is the bedrock of SEO and digital marketing. Professionals in website content writing know the importance of comprehensive QC before they publish anything online. They know that it can make or break the brand’s reputation online. Hence the emphasis on quality. Why is website content writing needed for digital businesses? Website content writing should be well-written so that both search engines and users will find it worthy of a specific search query. This entails satisfying user intent and helping users with valuable and meaningful copy. To do so, it must be new and creative, well-researched content that is grammatically correct. It needs to rely on trustworthy sources and contain links that go to the correct and relevant places. Here are a few vital steps to ensure the quality of your web content. 1- QC for Grammar and Spelling Bad grammar and spelling offend your readers and waste their time. It also hurts your brand’s reliability and credibility. And while Go...

Are you a marketer looking to enhance the promotion of your brand’s product or service? Then you would evidently begin from the brand’s site to fulfill this goal. This step needs the expertise of a competency in website content writing. The easy-to-read, impactful, and engrossing website content helps catapult the site to the first page of Google rankings. It serves as a lead generation magnet that brings your brand closer to your potential customers. The need for professional website content writing   As per  Website Hosting Rating , there are more than 4 billion internet users (the opportunity) and 1.74 billion websites (the competition). Website content writing ensures that the opportunity comes to your site rather than to the competition With carefully crafted web content writing you need not work hard to capture the readers’ attention. The riveting content works as an attention-grabbing magnet to ensure that the readers get the information they want to see and send ...

Marketers are increasingly implementing robust digital marketing strategies to boost their business. This strategy is made up of several elements, and content marketing is one of them. Blog writers develop content as a part of SEO to hold audience attention and prompt them to send business enquiries. Fresh and innovative blog content targeting your product and service offerings can work wonders for your website. Stats says that Quality Content Can Drive Traffic to a Blog by Up To a Staggering 2000 % !! Hence, it’s no wonder why blog content is deemed as the king in new-age marketing strategies. However they don’t just slap on random bits of words. They use words that add spice to the narrative. Such words make the readers go ‘Wow!’ These are what blog writers know as ‘trigger words’. What triggers are used by blog writers?  Blog writing companies focus on the usage of certain words in the blog/article as it will persuade readers to take action. Some of these trigger words ...

SEO or search engine optimization is an assurance that the users quickly locate your product and service through organic search results on Google. And SEO content writing works wonders to accelerate your Google search rankings to the first page.   Once you are on the first pages of Google SERP, users will see you before they discover competition. It’s a digitalized world, and everyone is online today. It would be best if you had an impressive online presence to thrive in a cut-throat competitive landscape.  Your online presence can be boosted through SEO content writing services . Professional content writing agencies help improve your website’s overall searchability and visibility. Hence, it is no surprise 57% of SEO experts rank content creation  and content marketing as the topmost strategy to influence positive outcomes in search marketing. Everyone seems to be talking about SEO writing for high-quality content nowadays. But do we all understand what it is al...

Content without proper spelling or grammar is like fish without water; it tends to die soon. There are millions of pieces of content out there. How do you stay afloat? Remember that the World Wide Web is an ocean where you are one of the fish. You have to be a shark in the form of one of the best content writing companies around. You have to learn the moves. Similarly, to rank high on SERP, you need to post content that’s perfect on all counts. Why ideal content matters? There are more than 3.5 billion pieces of content in the form of blogposts, web links, and news stories, etc. shared very week on social media. Errors can hurt your prospects by losing return visitors and getting fewer referrals. If you are reading a blogpost with several grammatical mistakes, would you share it with your friends? The answer is a definite ‘No’. Hence, professional content writing agencies rely on feature packed tools like Grammarly to spruce up their work. Let’s understand how Grammarly chec...

Consider these stats that present a compelling case to outsource content writing 1 – 51% of B2B buyers rely on content to make purchase decisions [2016] 2 – Half of B2B marketers outsource at least one content marketing activity [2019] “Content creation is the activity B2B marketers are most likely to outsource 84% of marketers outsource content creation. This is regardless of company size or content marketing budget. Such techniques also spell overall content marketing success. Recent reports from 2019 say that 91 % of marketers from more than 35 countries are spending on content marketing. Content is ruling the roost in every sense of the word. Content marketing is here to stay and, it has become more result-oriented. B2B marketers prefer to outsource at least one marketing pursuit, and that’s content development. Why outsource content writing for content marketing? Creating content is arguably one of the most challenging tasks in marketing. In a survey, amongst half o...

According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872 billion by 2023. The humongous demand means that you need quality fashion product descriptions. Such quality content can stand apart from others and act as a magnet for shoppers online. Your chances to convert your customer to the purchaser are bright if you have engrossing product descriptions on your fashion retail site. 9 ways to use fashion product descriptions to gain shoppers’ attention Most likely, a customer in on your page searching for the perfect product that fits his or her needs. The strategy you adopt can win hands down when the customer clicks the ‘add to cart’ button.  How does it happen? With a compelling product description. It’s time to get started with some tactics in fashion product descriptions.   1 – Enable conversation to establish a connection The personal touch always works great in product descriptions. The warmth of wor...