Supercharge Blog Writing Research with ‘Answer The Public’

Research is often considered one of the most challenging aspects of blog writing services. The intensity and efforts put into research goes a long way in deciding the content’s overall quality.

Hence, it is no surprise that writers take up almost 20% to 25% of the time spent in writing compelling and valuable blogs.

Today, we look at the massive importance of research in blog writing. We also cover ‘Answer the Public’ – a valuable information treasure trove that will power up your research process.

So, let’s get started!

What is research in blog writing?

When you sit down to write about a particular topic, you face an interesting dilemma:

1. You need to sound like an expert industry authority on the subject
2. But you do not have subject matter expertise

As you can see, there is a wide gap between what you know (point b) and what you need to actually write about (point a).

Doing careful research in blog writing services will help bridge this gap.

So even if you have elementary knowledge about the topic, you need to do research and uncover authoritative matter / material that will lend depth to the content.

Conducting research allows you to find credible sources, such as high-quality blogs, research papers, or expert opinions. These sources can provide you with accurate and reliable information to support your claims and arguments.

 

Why is research so crucial for blog writing services?

1 – Accuracy

Research ensures that the information you provide with your blog writing services is accurate and up-to-date. With meticulous research you can verify facts and figures in your content. With such content, you can establish your credibility as a blog writer. In turn, you can rapidly gain your audience’s trust.

 

2 – Credibility

As a reader which of the following sources of news and informative articles would you follow?

1. CNBC vs. an unknown news article site
2. Entrepreneur vs. an untrustworthy general blog site
3. Wikipedia vs. an unreliable information source

Chances are that you will select Wikipedia, CNBC, and Entrepreneur websites for your information search needs. These sites have built credibility with painstaking research done to bring a unique perspective on a particular topic.

 

3 – Relevance

Suppose you run a blog that provides health and wellness tips. You may want to write a blog on the benefits of meditation for stress relief.

Without research, you may only be able to provide a general overview of the topic. Or at best, you will provide information based on your personal experience.

However, by conducting research, you can add depth and credibility to your blog. And such depth is a proven hallmark of exceptional quality blog writing services.

 

4 – Originality

It is no fun reading content that has already been rehashed many times by others. You need to publish an inspiring blog that provides insights not yet provided by others. And you can achieve this objective with research.

This enables you to create original content by providing new insights, perspectives, or data. By conducting research, you can avoid repeating what others have already said. Plus, you get to add tremendous value to your content.

This step will take you one step closer towards your goal of achieving conversions via blog marketing.

 

What is the result of meticulous research?

• Readers get new insights that they have not come across any other blog

–  Blog writing services experts use this aspect to build trust in their minds.

 

• Readers don’t have to go to other sites to find more information as every bit of information is packed in an in-depth blog.

–  This helps time spent on site and bring down bounce rate.

 

• Readers enjoy well-researched blogs. Hence you should dedicate sufficient time for research, so that all your blogs are educative and valuable.

–  This helps them engage with your website in the future, thus driving up engagement and conversion.

 

Now that we know what is the result of thorough research in blog writing services, let us move ahead.

As a blog writer you may want to look for a range of topics for a particular industry or for a keyword. How good it would be if you were presented a list of topics on a single screen?

This is the value proposition of Answer the Public.

Let us examine this interesting website in detail.

 

What is Answer the Public?

Are you looking for an online tool which is free and can help you in creating useful content? Then Answer the Public is just the tool for your blog writing services.

It is going to help you find topics and keywords which can let you stay on top of the Google results.

This, in turn, garners more eyeballs for your business and lead to conversions too. This website can help you understand what you need to write about and what topics you can cover.

Click on any result to be directed to Google search page for the same phrase

 

What does the site look like?

When you access the site, you will see these key points in it.

1 – Interface

The website has a simple, user-friendly interface. You start by typing a keyword related to your topic into the search bar. As a result, the website generates a visual map of related topics and questions.

 

2 – Visualization

The website presents the results in a visual format. It includes a circular map with related topics and questions, as well as a list of questions arranged in alphabetical order.

 

3 – Google search redirects

The wheel doesn’t simply have related topics. Try clicking on one of the topics, and you will be redirected to a Google search!

How cool is that?

This way, you can add further substance to your research for a particular topic.

 

4 – Color coding

There are 3 color indicators next to each suggestion

 

You can take a call about what type of topic to pick based on these suggestions. It is evident that this step can accelerate the accomplishment of your goals in blog writing services.

 

 

How to Leverage Answer the Public for Research in Blog Writing Services?

 

To ensure that you get the right results from Answer the Public website, here are some tips that can help you in your research for blog writing services:

 

1 – Know what to ask!

The first thing you need to understand is what your customers are looking out for. When an individual is Googling anything, they tend to ask a question they need answer / information for.

You should know what questions people may have about your business or related field and ensure you cover this. You need to answer the question in the best possible way and provide useful content with your blog writing services.

For example- if you are an apparel company, then you can search about clothes in ‘Answer the Public’. With this query, you will find the common terms people usually search for related to this topic.

This will provide you with a great overview of what people wish to know more about clothing. This is a leading indicator of what topics you need to write on.

As a result, your content is likely to find more eyeballs and better engagement. This happens because you cared to do research to know about the trending topics and wrote blog content around it.

 

2- Ensure that the question is relevant to your niche

As a business, you need to answer all the questions people have. Doing so helps radiate industry authority as per the E-A-T principles. But for that you need to know what are the pertinent questions that they ask.

This is where ‘Answer the Public’ comes in handy.

You get to know

–           What questions do your prospective customers ask?

–           Sift through those questions depending on whether they are related to your product/service

If the question is relevant to your products, then you can show up in the search results via well-articulated blog content. This action will help you garner more attention to your business.

The SERP ranking boost will also lead to better engagement and lower bounce rates.

 

3 – Choose the right keywords

Selecting the right keywords is critical to ensuring that you get the right results from Answer the Public. The more specific your keywords are, the more accurate and relevant the results will be. This will also streamline your objectives of research for blog writing services.

For example, if you’re writing about “dog training,” you may want to use more specific keywords. They may include “potty training for puppies” or “teaching your dog to sit.”

Take another instance. You may be writing a blog post on “content marketing,”. Here, you can use a more specific keyword such as “content marketing for startups”. This step can help you identify more relevant questions and topics specifically for new businesses.

You get the flexibility to focus your content on a specific audience, thus, making it more targeted and effective.

 

4 – Leverage the filters for better research

Use the filters provided on the website to refine your search results and get more effective work done for your blog research. You can filter by country and language. This action can prove to be useful if you are targeting a specific audience.

You can also filter by question type, such as

• “how,”
• “what,” or
• “why.”

Doing so can help you identify the most commonly asked questions related to your topic.

For instance, you may want to write on “healthy eating,”. You can filter by question type “how”. This can help you find questions such as “How to eat healthy on a budget?”.

 

5 – Analyze the visual map for better blog writing services

The visual map provided by Answer the Public is extremely handy. It can provide you with a wealth of information about related topics and questions.

It has the power to help you identify related topics and questions that you may not have considered. Take a closer look at the map and identify the most relevant topics and questions that you can use in your blog post.

For example, let us consider that your topic is “social media marketing.” The visual map may reveal subtopics such as “Instagram marketing” or “Twitter marketing.” Use these specific keywords to create more targeted content.

 

6 – Broaden your search with Google SERP redirects

When you click on any topic in the answer wheel, you will be redirected to a Google search results page. It has results of the same query that you clicked on in the ‘Answer the Public’ website.

When you do research for blog writing services you get added material on trending subtopics within the main topic. And this can help you create a framework for your blog.

 

7 – Focus on long-tail keywords

Long-tail keywords are more specific and less competitive than broad keywords. So, ‘shoes’ may be a very broad term. But ‘Yeezy Boost size 10 in red and black colour’ is a long tail keyword.

Using such phrases can make it easier to rank for them on search engines. Use the long-tail keywords identified by Answer the Public in your blog post to optimize your content for SEO.

For instance, don’t target broad keyword like “SEO.” Instead, you can target a long-tail keyword such as “on-page SEO techniques.” This can help you create more targeted content relevant to your audience.

When we implement both common and long-tail keywords, check if the monthly search volume is good enough. Higher numbers will create a buzz with your blog writing services.

You can utilize UberSuggest to know which keywords have a good volume and number of clicks. These related searches can provide insights into what people are searching for and what topics are currently trending.

Take this example of ‘sales software’ which resulted in targeted phrases like

• Sales management software
• Sales tracking software

The analysis shows that both these keywords have a high volume and good number of clicks.

 

Now your blog writing services experts can update the web content, blogs, user guides, and FAQ pages with these phrases for better ranking.

 

 

8 – Use the questions as headings

The questions provided by Answer the Public can become headings in your blog writing services. Use the questions as headings and provide answers to them in your blog post.

Doing so has some benefits-

• This can make your content more structured and easier to read.
• It helps you create content that is more engaging and informative.

Let us consider one of the questions as “What are the best social media marketing tools?”. You can use it as a heading and provide a detailed answer to the question in your blog post.

But make sure to be alert and see that the flow from one subheading to another is smooth. Abrupt or jarring jumps can really annoy readers.

 

9 – Use the “vs” feature

Answer the Public has a “vs” feature that allows you to compare two topics or ideas. This can help you identify common questions or concerns that people have when deciding between two options.

Let’s say you are writing about “running shoes.” Utilize the “vs” feature to compare “Nike vs Adidas running shoes”. This way, you get to identify questions and concerns that people have when choosing between the two brands.

 

10 – Make sure your content is optimized for SEO

Are you looking for ways to make SEO-optimized content? Then Answer the public is a great tool to help you achieve that. Using this tool, you are going to find the relevant topics that you can cover.

You can find out what people are searching for. Your blog content will answer those questions. You can smartly weave in your products and services through these blogs. Content which is useful, informational and answers the most asked questions of the public is always going to help your website up its credibility and reliability.

When you write about things which are relevant and useful, you are going to rank higher on search engines. This will have a positive impact on your overall website.

 

 

To sign off

Research is incredibly vital for blog writing services. An important part in this phase is to know what topic you need to write on.

Answer the Public is an innovative method to know what questions customers are already asking. It visualizes search questions and Google autocomplete suggestions and help with our research for blog writing services.

The chronology of this site’s value in blog research is simple:

1 – You get to know what questions your prospective customers are asking

2 – You verify that these questions are relevant to your industry

3 – If yes, you create/update the content to provide answers to these questions

4 – Your site gets maximum visibility on search results

5 – You find it easier to guide the customers towards the end of funnel via successful conversion.

At Textuar, we use this website to get more insights into our content writing strategy. It gives us ideas for our research. This helps us to focus on writing blogs around trending questions and topics. It also helps us find content gaps.

Connect with us to get more insights on our research process in blog writing.

The post Supercharge Blog Writing Research with ‘Answer The Public’ appeared first on Textuar.

source https://textuar.com/blog/answerthepublic-for-research-blog-writing-services/?utm_source=rss&utm_medium=rss&utm_campaign=answerthepublic-for-research-blog-writing-services

Why is a Professional Writer Needed for a Case Study?

What is a case study?

Case studies are a powerful tool that can influence customers to build trust on your brand.

No wonder that many companies use a case study to showcase radical success stories and demonstrate expertise in a particular area.

A case study is essentially an in-depth analysis of a real-world business problem or situation. The narrative focuses on a particular project that a company executed recently.

Many leaders in the field of content marketing, such as The Content Marketing Institute use case studies to showcase amazing work done in the past.

You may have some middle-of-the-funnel customers who know your brand but need more proof of your credibility. You can drive better engagement from such an audience via a case study.

It is designed to showcase the problem-solving skills and expertise of the company. Readers get a glimpse of the industry authority position of the company. This happens because they can cohesively narrate how they handled a complex or challenging project with successful outcomes.

What will happen the next time readers need an expert to solve their specific problems?

Yes! They will definitely remember this company and call them up for their expertise.

This is how content writing for case studies helps companies to connect with prospective customers.

 

What are the main parts of a case study?

 

The three main parts of a standard case study format are as below:

1 – Introduction and Problem

This section provides two vital details here:

1a – An overview of the company or industry being studied

Without naming the company, the case study talks about the client and some background on their offerings.

1b – The specific problem or issue that the study is focused on

It talks about the distinct problem for which the client came to the company that will write the case study content

 

It sets the context for the case study and explains why the issue is important and worthy of analysis. This section typically includes background information, relevant statistics, and other contextual details.

 

2 – Client mandate and Solution

Content writing for a case study will focus on the steps taken to address the problem or issue at hand. It may include

– a detailed analysis of the situation,

– a discussion of potential solutions that were considered, and

– an explanation of why the chosen solution was the most effective.

This section should be clear and concise. Readers will get a detailed understanding of what was the mandate for the company working on the project. It also tells the various alternative explored by the company. Lastly, it spells out the most feasible solution to resolve the problem.

This is the heart of the content writing for a case study.

The writer needs to list out all the possible technical points of the solution without being overbearing in the use of jargon. The trick here is to retain the technical / complex point and yet make it a good read for the reader.

Remember that your target reader will be interested in the goals you have achieved. But with this section of the case study, you also show the path you took to achieve that goal.

 

3 – Results and Benefits

This section discusses the outcomes that were achieved as a result of the chosen solution. It may include quantitative data such as financial metrics. It can also cover qualitative information like customer feedback or employee satisfaction rates.

The goal of this section is to demonstrate the positive impact of the solution on the business or industry being studied and to show readers the tangible benefits that were achieved.

For example, this section may say:

“Due to this solution, the client was able to save 135 hours per month for the sales support team.”

“This solution shaved off $1.3 million in staff training across the 90 offices in 25 countries.”

If a solution drives multiple benefits, then it is wise to list them all, as shown in the below instance –

“

a – Increased productivity: With the new system in place, tasks were completed more quickly and efficiently. This resulted in a 30% increase in productivity.

b – Improved accuracy: The new system reduced the number of errors and mistakes that were occurring in the workflow. This resulted in a 40% decrease in rework. It also brought about a significant improvement in overall quality.

c – Increased revenue: The increased productivity and improved quality resulted in a 20% increase in revenue for XYZ Company.

“

Finally, the conclusion summarizes the key findings of the case study. This section ends with providing recommendations for future action.

 

4 – Call to action

Your case study seeks to demonstrate the real-world efficacy of your core competencies. If the targeted prospects are attracted by it, they need to know what to do next after reading the case study content.

This is where a CTA button embedded at the end can come in handy. They can be repurposed as ad popups and videos for better outreach.

 

 

Which industries will benefit from case study content writing?

Experts like Quick Sprout have proven how case study can drive substantial business gains. But is a case study for everyone?

We may say, No.

Specific businesses or industries may benefit a lot from publishing case studies for SEO purposes:

 

1 – B2B companies

Business-to-business (B2B) companies benefit greatly from publishing case studies on their website. Their target demographic is a cost-oriented customer that wants the best ROI in marketing. Potential customers in this space often conduct extensive research before making a purchase. They look for evidence that a particular company has the expertise to solve their specific problems.

A case study will go a long way in strengthening their trust in the B2B company’s offerings.

 

2 – Service-based businesses

Marketing agencies and consulting firms gain huge traction with a well-articulated case study. The case study proves that the services company is ideal for meeting its specific business goal. This will also prove to be helpful for software development companies, professional services, and other service-based firms.

Compelling case study content writing can demonstrate their ability to meet the unique needs of each individual client.

 

3 – Healthcare organizations

Hospitals, clinics, and research institutions too are primed to take advantage of case studies. As a marketing asset, they get to highlight their successes in treating specific conditions. A case study amply depicts their expertise and experience in developing new treatments or conducting ground-breaking research.

This way, a compelling and to-the-point case study can help attract patients or kickstart funding. They can also help shape new partnerships with other organizations.

 

4 – Education

If you run an academic institution like a college or online learning platform, then make sure to view a case study as a lead magnet. Top-tier educational institutions and universities cite case studies to influence admissions. In this marketing asset, they make a case for their ability to provide high-quality education and prepare students for successful careers.

For example, a case study could highlight a successful alumnus of a college who has gone on to achieve great success in their field. This type of promotional material will sway parents’ and learners’ decision in your favor, and take admission to your academic institution.

 

5 – Non-profit organizations

Non-profits have a special affinity for case studies. They leverage this asset to demonstrate the impact of their work. In doing so, they get to attract potential donors and volunteers. For example, a case study can mention the details of a successful fundraising campaign. This way, the case study helps it to attract other entities to release funds towards a noble cause.

 

6 – Hospitality and tourism

Hotels, resorts, and other hospitality businesses need a lot of convincing to attract eyeballs and enable conversions. But they can use a case study to make this challenging task easy. A case study will help showcase their exceptional customer service and provide evidence of guest satisfaction.

Take the case of an event management company. A case study could highlight a successful event hosted by the business that exceeded customer expectations. A resort website can have a case study highlighting how it took care of a big business delegation. This will help them attract the B2B audience for their corporate needs.

 

7 – Real estate

Every locality listing has specific real estate needs and paperwork. When real estate companies articulate their ability to ensure winning property deals for their customers, it really helps.

They can use case study content writing to highlight successful transactions and demonstrate their expertise in the local market. A good instance could be a case study that highlights a successful sale or rental. It can go on to demonstrate how the realtor’s efforts resulted in a happy customer and a positive outcome for the company.

 

8 – Manufacturing

Manufacturing companies are key candidates to use case studies. They can explain complex processes and strategies in simpler terms. This will also help their target customers to assess their competencies in offering high-quality products and solving complex manufacturing challenges.

Here, an example can be a case study that showcases a successful project that resulted in a new product or process. The benefits section can depict improved efficiency and increased profitability.

 

To sum up, practically every industry that wants to portray a past customer as a hero of the story will need a case study. And experts like Animalz too offer a similar thought.

 

 

When should you write a case study for business promotion?

You may wonder what are some situations where you can get a case study prepared by professional content writing companies. Let us help you out here.

Below are some key factors to consider when deciding whether to write a case study for a project executed:

1 – If a project delivered a significant impact

If a project was routine, then don’t make it a part of your case study. It should demonstrate something out-of-the-box, different, or complex.

A case study should be written for projects that had a significant impact on your business, clients, or industry.

For example, if your project resulted in major cost savings, increased revenue, or improved customer satisfaction, it may be worth creating a case study to showcase these accomplishments.

 

2 – If the team applied a unique approach

Your team may have a standard approach (or SOP) for executing a project. But some projects really test the team’s mettle with a challenging scope or complex requirement.

A case study can be a fantastic channel to showcase your unique approach to such a project or problem. Suppose your project involved a novel solution or approach that is different from what others in your industry are doing.

In such a scenario, you may want to showcase your innovative thinking. You may want to establish yourself as a leader in your field with this ingenuity. Engrossing case study content writing can help you in this endeavor.

 

3 – To share lessons learned

Does your project involve overcoming significant challenges or obstacles? Then a case study can help. You get to share lessons learned and best practices that helped you overcome these challenges. Such a marketing content asset can be valuable information for industry peers who may face similar challenges in the future.

 

4 – When you get an inspiring client feedback

Clients would definitely recognize your ability to go above and beyond in the line of duty. In such a scenario, a case study can help you showcase their feedback and satisfaction with the work you provided.

In the digital marketing world, this can be a powerful endorsement. As a result, the case study content can help attract new clients or customers to your business.

 

 

Why is case study writing vital for SEO success?

A case study can be a powerful tool for improving a website’s search engine optimization (SEO) and attracting potential customers to a business. Any business that wants to showcase its expertise in a particular area, demonstrate its problem-solving skills, and highlight its success stories can benefit from publishing a case study on its website for SEO.

 

It helps in pulling the audience’s attention your way with these important USPs –

1 – Demonstrates expertise

As marketing collateral, a case study offers an opportunity to showcase your expertise. It helps you demonstrate your ability to solve complex problems or provide high-quality products or services.

Such a valuable asset can help establish your business as a thought leader in your industry. The outcome is that it can improve your search engine rankings and attract leads easily.

 

2 – Provides valuable information

Case studies provide detailed information about specific projects or solutions. This can be valuable to potential customers who are researching solutions to their own problems.

You radiate a positive impression when you provide this information in a well-written and informative case study. As a result, you can attract hard-to-convince online buyers with a well-written case study developed by a professional content writer.

 

3 – Case study content writing generates backlinks

High-quality case study content writing can attract backlinks from other websites. The valuable information can attract other companies and individuals who will link your advertised case study.

Backlinks are a key factor in search engine algorithms. High-quality, relevant websites linking to your content can significantly bolster your SEO efforts.

 

4 – Increases website engagement and conversion

Did you know that case studies bring an intriguing USP to your website? They are engaging and informative. This fact keeps visitors on your website longer and encourages them to explore other content.

This can improve your website’s metrics, such as time on site and bounce rate. As a result, you witness an increased likelihood of them requesting a quote online or asking for more information from your sales team.

This way, a case study helps the buyer’s journey to progress to successful conversion.

 

5 – Provides social proof

Case studies are great for presenting social proof of the company’s caliber. It shows that your business is capable of delivering high-quality solutions and achieving significant results.

Such credible evidence can help build trust with potential customers. As an outcome, you get to improve conversions and attract more customers over time.

 

 

Why do you need professional writers for case study content?

Yes, it is true that anyone can write a case study.

But when you sit down to actually write it, you find it taking up a lot of your precious time.

This is why you need a capable content writer for a case study.

There are many reasons why it is important to hire a professional writer to make a case study. In this section of the blog, we will explore a few of these reasons in detail.

 

1 – Professional writers have experience crafting compelling narratives

One of the main reasons to hire a professional for case study content writing is that they have experience crafting compelling narratives.

Remember – a case study is not simply a collection of facts and figures. Rather, it goes beyond this baseline.

A professional content writer will weave in a story about your company. The refreshing narrative captures the attention of the reader and keeps them engaged from start to finish.

You can rely on the wordsmith to structure the case study in a way that makes sense. They make certain to highlight the most pertinent information. This helps catch the audience’s attention. Plus, they ensure that the narrative flows smoothly.

Their mastery over the use of captivating words effectively will convey the key messages. Doing so creates a sense of urgency in the reader’s mind. And this will go a long way in compelling the readers about the importance of the issue being discussed.

 

2 – Professional writers have a deep understanding of the target audience

Different audiences will have different needs and expectations when it comes to reading a case study. For instance, investors will be interested in financial metrics and return on investment. On the other hand, general customers may be more interested in customer satisfaction rates and testimonials.

When you hire a writer for a case study, it works in your favor. They will have a deep understanding of your target audience.

A skilled writer has the competencies to tailor the language, tone, choice of words to frame a case study. As a result the content of the case study will be as per the audience it is catering to. With this mastery, the case study content writing resonates with the intended audience. This can be especially important for coaxing key stakeholders to take action based on the case study’s findings.

 

3 – Professional writers are skilled at research and analysis

Data and numbers form the backbone of a strong case study. You need to depict tangible results in the ‘Benefits’ section of the case study.

Expert writers for a case study are skilled at conducting research and analysis. This can prove to be a game changer in the above area.

They will do a range of tasks to create a comprehensive and insightful case study. This includes gathering, analyzing, and presenting insights on a wide range of data, from financial statements to customer feedback surveys.

A professional writer will know how to conduct the research efficiently and effectively. They make certain that they have access to all the information needed to create a compelling case study. They will also be able to analyze this information in a way that draws out key insights and trends.

As a result, the readers will quickly identify the most effective strategies for addressing the problem at hand.

 

 

Tips for hiring the right content writer for a case study

A skilled and experienced content writer is essential for creating a case study for a complex project. Such marketing collateral requires a deep understanding of the project, the industry, and the target audience. And this is where a professional content writer comes in handy.

Here are some interesting tips for selecting the right content writer for the job:

1 – Look for relevant experience in case study content writing

Imagine if you have to choose between two writers. ‘A’ has written more than 25 case studies on various themes/ industries. While ‘B’ has not written any case study content.

Who will you choose?

Obviously, ‘A’ will be a better choice, right?

So, select a content writer who has experience in creating case studies for similar complex projects. If they have experience in your industry or related fields, then it is an added impetus to pick them.

 

2 – Evaluate writing skills

Look for a content writer who has strong writing skills. They need to write clearly and concisely and use proper grammar and spelling. Moreover, they need to organize information effectively and create 100% original content free of any plagiarism.

You can evaluate their writing skills by reviewing their portfolio, samples, and references.

 

3 – Communication skills

Go for a case study content writing expert who has strong communication skills. They need to possess the ability to ask questions, clarify information, and work collaboratively with your team. Such skills will help the writer understand the technical details and stats / data of the project.

This way, when they actually develop the case study, the asset will accurately reflect the project’s objectives and outcomes.

 

4 – Research and analytical skills

A case study is, in itself, a deep perspective of data and information. Go for a content writer who has strong research and analytical skills to score heavily on this factor. They need to be comfortable in gathering information from diverse sources within your team or from the public domain.

They need to analyze the resulting data. Doing so helps them present complex information in a clear and concise manner.

 

5 – Attention to detail

It is wise to zero in on a content writer who has a keen eye for detail. With this skill, they can ensure that the case study is error-free and properly formatted. Plus, their case study will follow the required style guidelines and formatting mandates.

 

6 – Look for a reliable content writer 

They need to be communicative when you interact with them during the prospecting and onboarding stage. They need to meet deadlines and deliver high-quality work on time.

Checking their Google reviews and online testimonials will help you assess them on this important factor.

 

To sum it up

We tend to understand a theory better when we tie it to a real-life situation. A case study helps to understand concepts better as it is set in a case. It helps a company highlight success stories and demonstrate expertise.

By doing so, they can attract potential customers, partners, and supporters. Its SEO benefits improve its online visibility and reputation too.

 

Get in touch with us today to learn more about the content writing expertise on offer at Textuar for developing case studies.

Textuar helps build a coherent data-backed story in a crisp case study that will act as a lead magnet. 

The post Why is a Professional Writer Needed for a Case Study? appeared first on Textuar.

source https://textuar.com/blog/case-study-content-writing/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-content-writing

Content Writing Company vs. AI-Writer – Which is good for SEO?

In today’s digital world, businesses are competing online. Doing so helps them to establish their presence and reach their target audience. More and more purchase decisions are happening over smartphones. Hence, online businesses rely on well-articulated content from a professional content writing company.

Their human writers convey their messages and get their stories the eyeballs they deserve. 

 

Content writing company vs AI writer – Which is good for SEO?

We cannot overstate the importance of having a strong online presence. And this is where SEO comes into play. Search engine optimization (SEO) is the process of optimizing a website’s content. Doing so helps it to rank higher in search engine results pages (SERPs).

One of the key factors in successful SEO is having high-quality, relevant content. Some businesses tend to take a shortcut and use automated content generation tools like ChatGPT. 

But from what we have seen till now, these tools tend to backfire a lot. 

They simply cannot replace the creativity and expertise of a professional human writer. 

 

In this article, we’ll explore why using a professional writer from a content writing company is the right ingredient for SEO success.

 

Why Automated Content Generation Tools Fall Short?

Automated content generation tools are becoming increasingly popular as a way to generate content quickly. These tools may seem like a time-saver. Yet, they often fall short in several key areas.

1 – The missing human touch

First, automated content generation tools lack creativity and nuance. These are aspects that only a human writer can pepper into the content. These tools are known to generate content quickly. 

But what’s the point if it doesn’t engage? 

AI-generated content often lacks the ability to create content that is engaging, informative, and interesting to read.

 

2 – They don’t work well with niche content

We also see that automated content generation tools fall far behind when it comes to customizing content to a specific audience. These tools use algorithms to generate content based on pre-set parameters. Doing so can result in generic, untargeted content. 

This type of content may not resonate with your specific target audience. As a result, this type of AI-generated content can deliver lower engagement and poorer conversions.

 

3 – Quality leaves a lot to be desired

Finally, automated content generation tools often produce low-quality content. A hallmark is the occurrence of errors and inaccuracies present in such content. These tools are definitely not perfect. They often tend to miss important details or use incorrect grammar and punctuation. 

As a credible website, you would definitely not want your post to have these big gaping holes in the narrative. 

Your readers are smart. It will not be wrong to say that they will immediately see through these anomalies. And such gaping holes can hurt your credibility and negatively impact your SEO efforts.

 

4 – Dumb content by AI

The Atlantic is right in suggesting readers to use ChatGPT like a toy and not a tool. When it comes to using it as a tool, a content writing company would appear dumb. This will rob the firm of its hard earned credibility.

 

Read more – Is ChatGPT ideal for SEO content writing?

 

 

The Benefits of Using a Professional Human Writer

At this stage, we have seen the pitfalls of using AI-generated content. Now, we explore another viable (and more potent) alternative for creating compelling content.

Yes, we are talking about the old-fashioned use of actual writers from a content writing company to create riveting content! 

Using a professional human writer has several key benefits. These points can come together to have a positive impact on your SEO initiatives.

Let us check out these benefits.

1 – Compelling and high-quality content

A professional writer can create high-quality content. Such blogs and articles are highly engaging and informative. Moreover, the writers tailor such content to your specific audience. They can take your brand voice and message into account. 

As a result, when they create content, they successfully align the narrative with your overall marketing strategy.

 

2 – The content writing company will create SEO-optimized content

A professional writer has the expertise and knowledge to create content that is optimized for search engines. They understand the importance of keyword research. They also factor in other SEO basics like meta descriptions and header tags. The writers will leverage this knowledge to create content that ranks well in SERP.

SEO-savvy writers will make use of the E-A-T philosophies of Google. They strive to align content discussion as per the search intent. With these USPs of good quality content, they attract search bots and earn higher SERP rankings.

 

3 – Human intervention in proofreading elevates its quality

A professional writer can ensure that your content is free from errors and inaccuracies. They can proofread and edit your content to ensure that the output is polished and professional. 

They leverage tools like Grammarly Premium to do so.

Moreover, they verify the content for facts and accuracy so that elaboration on a specific point is relevant and valuable to the readers. Such articulate content can positively impact your brand’s reputation and credibility.

 

How to check if the content is AI-generated?

Many tools have sprung up to help marketers find out if the content is AI-generated. At Textuar, we use ZeroGPT for detecting AI text. Doing so ensures that there is no pitfall of AI-generated content harming our clients’ digital marketing initiatives.  

As a result, our clients are happy with the fantastic degree of research work that goes into producing original high-quality content written by experts.

 

Get actual writers from our content writing company

To sum it up, using a professional human writer is the correct ingredient to SEO success. Automated content generation tools may seem like a quick and easy solution. It is great at mass producing content. However, they often fall short in several key areas. And this does more harm than good. 

Even industry experts like Neil Patel concur this key fact.

When quality matters more than quantity, AI-writers can be a poor choice over human writers. 

Using a professional writer has several key benefits. They have the ability to create high-quality, targeted content. Their experience allows them to create SEO-optimized content. And search engines love to rank such content well. 

 

Go ahead! Leverage the expertise of a company like Textuar. Use our human writers to improve your SEO efforts. By doing so, you will establish a strong online presence for your brand.

The post Content Writing Company vs. AI-Writer – Which is good for SEO? appeared first on Textuar.

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