Informative blogs on content writing and copywriting

Research is often considered one of the most challenging aspects of blog writing services. The intensity and efforts put into research goes a long way in deciding the content’s overall quality. Hence, it is no surprise that writers take up almost 20% to 25% of the time spent in writing compelling and valuable blogs. Today, we look at the massive importance of research in blog writing. We also cover ‘Answer the Public’ – a valuable information treasure trove that will power up your research process. So, let’s get started! What is research in blog writing? When you sit down to write about a particular topic, you face an interesting dilemma: You need to sound like an expert industry authority on the subject But you do not have subject matter expertise As you can see, there is a wide gap between what you know (point b) and what you need to actually write about (point a). Doing careful research in blog writing services will help bridge this gap. So even if you have elementary ...

What is a case study? Case studies are a powerful tool that can influence customers to build trust on your brand. No wonder that many companies use a case study to showcase radical success stories and demonstrate expertise in a particular area. A case study is essentially an in-depth analysis of a real-world business problem or situation. The narrative focuses on a particular project that a company executed recently. Many leaders in the field of content marketing, such as The Content Marketing Institute use case studies to showcase amazing work done in the past. You may have some middle-of-the-funnel customers who know your brand but need more proof of your credibility. You can drive better engagement from such an audience via a case study. It is designed to showcase the problem-solving skills and expertise of the company. Readers get a glimpse of the industry authority position of the company. This happens because they can cohesively narrate how they handled a complex or chal...

In today’s digital world, businesses are competing online. Doing so helps them to establish their presence and reach their target audience.  More and more purchase decisions are happening over smartphones. Hence, online businesses rely on well-articulated content from a professional content writing company. Their human writers convey their messages and get their stories the eyeballs they deserve.    Content writing company vs AI writer – Which is good for SEO? We cannot overstate the importance of having a strong online presence. And this is where SEO comes into play. Search engine optimization (SEO) is the process of optimizing a website’s content. Doing so helps it to rank higher in search engine results pages (SERPs). One of the key factors in successful SEO is having high-quality, relevant content. Some businesses tend to take a shortcut and use automated content generation tools like ChatGPT.  But from what we have seen till now, these tools tend to backf...