The Benefits of Using Real-Life Customer Stories in Content Marketing

Human beings have a unique talent – a skill through which unending civilizations, art forms, legends, and innovations, have all found a place on the planet Earth. And this talent is the ability to listen or look at the experiences of others and find inspiration for one’s own self. This is what basically a good story is!

Content marketing using real-life customer stories is an innovative but time-tested method using which the experience of satisfied customers is communicated to potential customers through a good story. A good story can enchant, transfix, or draw the audience in such a way that makes them feel emotions and develop sentiments about the story’s protagonist and their doing.

In the same way, a good content marketing strategy based on customer stories can make the audience feel connected to the brand in question. And today, we will tell you how that happens!

Building Trust and Connections with Real-Life Customer Stories

 

When you show how your products or services help existing customers, new people are likely to approach you as well. Moreover, those customers who had previously enjoyed your service will be reminded of that time and will come back for another day. 

Customer testimonials also act as success stories that are capable of being self-sufficient in themselves – when people like me or you are praising a brand, we are likely to like it as well, right? 

Customer stories are also a great way of personalizing your brand for your target audience. It can therefore be said that relatability also plays a significant role in developing brand commitment in the minds of the audience.

Improving Engagement and Conversion Rates 

 

When it comes to advertisements, real-life customer stories are far more likely to impress the audience in a positive manner than any other mode of storytelling. Hence, it is no surprise that when the audience is intensely impacted by a certain story, they are more likely to engage with and avail of your services. 

The bottom line is customer stories provide social proof and credibility to your claims. Your products and services will be far more appealing and relatable to potential customers who have heard the stories of past performances. You can further increase the chances of engagement and conversions by including a call to action in your content.

Integrating Customer Stories into Your Content Marketing Strategy 

 

Now the question arises, how can one successfully implement customer stories as a part of the content marketing strategy?

• Develop a solid plan: for the success of any content marketing campaign, it is essential to have a solid plan beforehand. You must also consider other measures and courses of action just in case something goes wrong.
• Use the customer stories at strategic points: everything has its own place. As for customer stories, you can use them at the very beginning of your initial content marketing campaign to generate positive emotions and the curiosity to look forward to your other content. You can also include customer stories in the wish list or cart section of your website, and buyers can look at those stories when they doubt their purchase!
• Use the right platforms: online platforms act as the best place to start off your customer stories-based content marketing. Definitely try to incorporate customer stories in your social media marketing strategy as well as your blog posts, website pages, etc.
• Analyze the results: While the strategy will be positively received, it may not generate the results you want from it initially. It is crucial to measure the impact your customer stories are having on your audience and how you can maximize this impact through other content marketing tricks and tools. 

Case Studies and Examples of Customer Story-Driven Content Marketing

 

Tesla is one of the most futuristic brands to exist in the world. And yet the brand itself has recently suffered from a negative image due to the many different political ongoings. To counter this, Tesla came up with customer stories for their website as well as the social media platform YouTube. 

In doing so, Tesla showed the world what the real Tesla owner was like. Tesla also made sure to include people from a number of different demographic backgrounds so that everybody could relate to the mission and vision behind the brand. The result was that with so much of this satisfaction going on within the organization itself, Tesla was able to deliver up to 68% more as compared to 2021!

Conclusion 

 

Customers are almost always looking forward to connecting with brands on a personal level. That is when the real sales happen!

Often this is done through the wonderful service of the brands themselves. But the preliminary part of drawing new customers to this human experience has to be taken care of by the marketing itself. Customer stories hit the home run when a brand pushes more credible, and beautiful stories that potential leads connect with!

The post The Benefits of Using Real-Life Customer Stories in Content Marketing appeared first on Textuar.

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How To Create Engaging and Informative Product Descriptions for e-Commerce Businesses

Are you an e-commerce business owner? Then you must know how crucial it is to write informative and engaging product descriptions. A product description helps in the decision-making process for potential customers. The product description can be one of the key reasons for your business to scale or have no conversions at all.  This is why having compelling and informative product descriptions should be one of the top priorities for your online business.

In this article, we’ll talk about the best practices that you can use to create engaging and informative product descriptions and boost your conversions and sales.

The Art of Writing Engaging Product Descriptions

An engaging product description not only has the product’s qualities but also includes emotions and humor to create a connection with the reader and to hold their interest.

While trying to produce effective descriptions, marketers often use strategies such as using vivid images, well-known phrases, evoking sensory experiences, and using powerful words.

Providing social proof in the form of customer reviews offers legitimacy to a product description. This helps raise conversion rates since it gives customers trust in the products they are purchasing.

Key Elements of an Informative Product Description

Businesses must provide comprehensive product descriptions in order to help buyers with the knowledge and insights that they need. These should not only feature details about features, specs, and benefits but also elaborate on how they can address customer challenges. If you’re trying to sell a blender, you may highlight the fact that it’s perfect for whipping up nutritious smoothies in a flash.

Consumers may also be interested in learning about the product’s construction and the components used in its creation. Customers will have a better grasp of the product’s quality and longevity if this data is made available to them.

By writing an informative product description with these elements in mind, businesses can ensure customers have all the necessary information for making an educated purchase decision.

Best Practices for Writing Product Descriptions

Writing engaging product descriptions that resonate with potential customers can be challenging, but it’s important to keep in mind that simple language is often the most effective. For example, rather than using industry jargon, focus on describing the product in terms that anyone can understand.

Let’s say you’re selling a camera. Instead of using technical terms like “aperture” or “shutter speed,” you might say something like, “The camera’s aperture determines how much light enters the lens, which affects the brightness and depth of your photos.”

Additionally, be sure to incorporate customer feedback and reviews into the product description. This will help create a more complete picture and give readers the confidence they need to make an informed purchase.

Keeping descriptions up-to-date is also important as it provides customers with accurate information that clearly reflects changes in product features, improvements in customer service, and overall customer preferences.

Case Studies of Successful Product Descriptions          

Some of the successful product descriptions which have helped companies to increase their sales and grow their customer base are –

1. Apple

Apple’s product descriptions are successful because they are concise and focus on the most important features of each product. By avoiding overwhelming customers with technical details, the company makes its products seem more accessible and user-friendly. 

Key elements:

• Concise language
• Focus on the most important features
• Accessibility and user-friendliness

2. Dollar Shave Club

Dollar Shave Club’s witty and engaging product descriptions are key to its success. The description of the “One Wipe Charlies” product on the website uses humor to connect with the customer and set the product apart from competitors.

Key elements:

• Witty, engaging, and playful descriptions 
• Creates a connection with the customer
• Descriptive and informative

Conclusion

Creating effective and informative product descriptions is an art that every e-commerce business should have in its arsenal. It’s not only important to set the stage for your products – but you also must get the customer emotionally vested while still being able to inform them of the pertinent facts.

As a result, it’s important to learn how a few tactics or strategies can help you create engaging and informative copy that resonates with potential customers.

If you’re struggling to write effective product descriptions, consider partnering with a copywriting agency to create compelling and informative copy that resonates with potential customers.

The post How To Create Engaging and Informative Product Descriptions for e-Commerce Businesses appeared first on Textuar.

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Location Landing Page Content: An SEO Success Factor

Content writers, web designers, and graphic design specialists all place great importance on creating the perfect landing page.

Now, you may be wondering, what role landing pages play in website SEO. Can a good landing page drastically improve the performance of your website and, in turn, boost your business as well? Today, this is exactly what we are going to delve into.

 

 

What are Landing Pages?

A landing page is the foundation of a good digital marketing strategy. Good landing pages content can boost your business engagement. Moreover it can assist to connect you to potential leads.

With the right call to action on your landing page, you can see great conversions. In the best-case scenario, you can even use the landing page space to motivate your website visitors to sign up for email marketing campaigns.

Feeling intrigued? Let’s take a deep dive into how location landing pages can help with website SEO.

 

What are Location Landing Pages?

As the name suggests, the landing page is a website page characterized by a few unique traits

• A standalone nature,
• Minimalistic content, and
• A strong call to action.

For example, if we have a page ‘Content writing services in Calgary’, we see some unique traits –

• It is created specifically for the Calgary audience (and no other location)
• The goal of such a landing page is to attract maximum traffic only from Calgary with SEO
• It has local keywords instead of targeting a broader geography
• It helps in link building activity and improving the site’s domain authority

 

How is a Location Landing Page Different from Other Landing Pages?

While there isn’t a big difference, location landing pages differ from location to location, and landing pages content is optimized to fit the needs of each and every user irrespective of where they are surfing your website from.

Location landing pages also follow a very intense Search Engine Optimization to maximize their conversion rates and provide as personalized a call to action as possible.

 

 

Is The Location Landing Page Content Important For Your SEO

Let us look at what the landing page does to the SEO of your website.

• Helps the visitor connect with your platform: The biggest part that landing pages content play in the working of the website is to increase the chances of visitors connecting with the platform. This helps potential leads get into important conversations about your product, and eventually, they turn into paying customers.
• Build Links: We all know the importance of building links for our website. Landing pages are an organic way to build links for other pages you work with. You might even have more than one website, in which case landing pages do a great job.
• Highly user-specific content: Location landing pages, in particular, can generate precise content for users of a particular location. In today’s time, everyone loves personalized content and if you can provide it, your brand will enjoy a great online presence.
• Generate higher traffic and engagement: naturally, the very purpose of location landing pages is to display web content that will increase engagement. If the landing page is convincing, your website will enjoy higher traffic and conversions.

 

How To Create Highly Optimized Location Landing Page Content?

Incorporating SEO content is the primary method of drawing traffic to your website. Now, reaching out to new and potential clients without strong SEO-optimized web content backing you is simply impossible.

And for all those who do not know, Search Engine Optimization refers to using relevant keywords and following the best practices so that you can rank high on the search engine results whenever a potential client looks up anything.

When it comes to location landing pages, these are what you must focus on these points:

1. Keep The Location Landing Page Content Simple Yet Valuable

Not only must the landing pages content be short, but it must also be easy to understand. Your location landing page will tell the client in simple words what the page is all about. At the same time, it will also be lucrative enough for the customer to be impressed.

Be straightforward about what you need the customer to do and what the customer can get out of engaging on this landing page. And because you are making use of location landing pages, make sure your content is referring to the location factor in a natural and believable manner.

But most of all, make sure your content is so valuable that it genuinely solves their specific need or query.

 

2. Add An Attractive Incentive

Many websites rely on getting conversion rates by including attractive incentives for doing what they ask you to. Web content usually almost always thrives on other pages’ web content. For example, you might tell the visitor that if they subscribe to the newsletter, they will also get a free eBook of the workbook you just released.

 

3. Optimise For Location-Based Keywords

Most importantly, if you want to benefit from location landing pages, you have to optimize the content for location-specific and high-ranking local keywords that may or may not differ from the national average. To be honest, for the best web content for your location landing page, advanced keyword research by highly qualified professionals is a must.

It is crucial to take a look at your target audience, their demographic details, search engines they are most likely to use, etc., before you venture out to create SEO content for your location landing page.

 

4. Don’t Forget To Display The Product

The location landing page is a first impression that you will leave on the mind of your visitors regarding the specific product or upgrade that you are advertising.

So, make it a point to display the most lucrative aspects of your products or services. Also, do not forget to assist your advertisement with amazing copywriting that reflects how unique your product/service is.

 

Final thoughts

SEO content for landing pages needs to be created carefully. Such content considers the niche requirements of the industry and the business itself. With location landing page content, targeting a specific city’s audience becomes simplified for local business.

See a surge in interest for your brand from people who are located in proximity to your business’ location. Get your location landing page content developed by Textuar. Our team excels at such deeply local content strategies.

The post Location Landing Page Content: An SEO Success Factor appeared first on Textuar.

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7 Reasons to Check a Content Writer’s Portfolio Before Hiring Them

In today’s digital world, valuable content is known to sway buyer behaviour in favour of your brand. High-quality content catches the eyeballs and keeps readers engrossed, thus driving up your chances of successful conversion online.

 

Why is a content writing company valuable to digital marketing success?

Whether it’s a blog post, social media update, or website copy, high-quality content is crucial for any business that wants to attract and retain customers. 

No wonder that content writers have emerged as valuable success partners in any digital marketing campaign.

Their demand is increasing by the day. But how can you, as a client, assess if your chosen content writing company is ideal for your distinct content development needs? 

Well, there are several points to check before hiring a content writer. However, a good starting point would be to scrutinize their past projects or portfolio. 

 

What do you mean by a portfolio?

A good content writing company wants to build trust in the mind of a first-time client or a new site visitor. They want their company to be shown in the best possible light. 

For this, they can highlight their successful projects executed in the past. It gives first-time clients and prospects a glimpse of the capabilities of a content writing company. 

As a client, you may have a set of expectations from a content writer. These may include:

1 – Familiarity with their own industry vertical

2 – A specific style and tone of writing

3 – Adherence to quality protocols like zero spelling misses or typos.

4 – Adherence to formatting standards

You can gauge their credibility on these pointers when you go through their portfolio. 

It is a classic case of ‘Show, Don’t Tell’ with these past projects shown in the ‘Portfolio’ page. While the rest of the website will tell the readers about their content writing expertise, the Portfolio page will show them the stuff the content company is made of.

 

 

How to check the portfolio of a content writing company?

There are several ways a content writing company may advertise the stellar work done in the past. 

1 – Own website

It is common to see past project snippets displayed on the content writing company’s website. This is commonly present in a ‘Portfolio’ webpage for prospects and leads to browse through. 

Doing so will give you an idea of the quality of their writing and the types of projects they have worked on.

 

2 – Social media profiles

Many content writing companies will post their recent work on their social media pages. Check their social media profiles to see if they have shared any recent content that aligns with your digital marketing needs.

 

3 – Ask for references

Don’t hesitate to ask for references from the content writing company. Contact the references and ask them about a few key facts. These include – 

1 – Their experience working with the company, 

2 – The quality of the writing, 

3 – Their ability in customer servicing on factors like timeliness, responsiveness, and quality, and  

4 – If they were able to meet their specific needs.

4 – Check online reviews

Search for the content writing company online and read reviews from previous clients. You can look at popular channels like Google Search or Yelp. This can give you an idea of their reputation and the quality of their work.

Evaluating a company’s competencies becomes a lot more streamlined when you leverage these channels and know about its past works.

 

Why is it important to check a content writing company’s past projects?

One of the most critical factors to consider when hiring a content writer is their past projects. In this section, we will explore why it is essential to check a content writer’s portfolio before hiring them.

 

1 – A Portfolio Reveals Their Style of Writing

The content writing company’s portfolio gives you an idea of its writing style and quality. Content writing requires a unique style and tone, and not all writers can deliver the style you require. 

By reviewing their previous work, you can determine if the writer’s style aligns with your brand voice and target audience. 

For instance, if your business focuses on a professional tone, you will want to hire a writer who has experience writing in a similar style. Reviewing their past projects will help you determine if the writer’s writing style aligns with your brand.

 

2 – Helps Assess the Versatility of the Content Writing Company

Secondly, past projects allow you to evaluate a content writer’s versatility. Every content writer has their writing niche, which may be in a specific industry or format. However, the most sought-after writers are those who can adapt to different topics and formats. 

By reviewing past projects, you can see the writer’s versatility in action. 

Let us consider an interesting example. Say you require a writer to create content for a website. You will want to ensure they have experience writing website copy that has a sales-persuasive narrative without the sales-y aggressive push. 

Similarly, if you need a writer to create social media updates, you will want to check their experience writing social media posts.

Doing so will help you hire the best-fit content writer for your content requirements.

 

3 – It Gives an Idea of the Content Writer’s Research Skills.

Good content writers do not just rely on their writing skills. They also need to conduct research to create high-quality content. By reviewing their past projects, you can evaluate their research skills. 

– Did the writer use credible sources to support their writing? 

– Did they do a deep dive rather than superficial coverage of a given topic

– Has the writer aligned the topic to the keywords?

– Did they ensure a smooth follow of the narrative from start to end

– Have they properly cited their sources? 

– Has the content creator fact-checked their work? 

These are essential questions that you can answer by examining their past projects. 

Professional content writers are adept at getting out of their comfort zones during research and drafting. The content samples on the ‘Portfolio’ page can help you determine if a writer meets this requirement.

 

4 – Know about the content team’s discipline to meet deadlines

Timeliness is critical in the world of content writing, and missed deadlines can be costly. 

Inspecting past projects and talking to past clients help you evaluate a content writer’s ability to meet deadlines. 

By reviewing past projects, you can determine if the writer has a history of meeting deadlines. 

Assess them on these factors – 

1 – Did they deliver the work on time? 

2 – Did they routinely miss project ETAs

3 – Were they reachable/ communicative in case of ETA escalations?

4 – Did they proactively suggest ways to minimize damage caused by delays in deliveries (maybe they could suggest piecemeal deliveries to placate an angry client) 

These are important questions to consider before hiring a content writer.

 

5 – Know if the content writing company has industry experience

When clients review past projects, you get to know if a content writer has experience writing for your industry. Depending on your industry, you may require a content writer with industry-specific knowledge. 

For instance, if you run a law firm, you will want a writer with experience writing legal content. When you check their Portfolio page, you can determine if the writer has experience writing for your industry. 

This is particularly important if you require technical writing or specialized knowledge in a particular field. A writer with extensive experience writing for your industry will be a better choice than someone who doesn’t have much experience in your domain.

 

6 – Learn about their ability to create engaging content

Quality content writing is all about driving engagement and conversions. The primary goal of content writing is to engage and inform your audience. A glimpse at the portfolio helps you evaluate a content writer’s ability to create engaging content. 

– Did their writing capture your attention?

– Have they used trigger words to keep readers hooked? 

– Did they use storytelling or other techniques to make their content compelling? 

– Have they used success stories or real-life cases to explain their points better? 

– Does the content have a call to action to let the readers know what they need to do after they finish reading your content? 

These are essential questions to consider before hiring a content writer.

 

7 – Helps Gauge their Grasp over SEO

You also get to know about the content writer’s ability to optimize content for search engines. Search engine optimization (SEO) is essential for any online content. So, examine the content portfolio on these factors:

– Did they create catchy headlines for the content

– Have they optimized meta tags for the keywords 

– Have they used internal and external linking to substantiate the topic discussed in the content? 

– Did they optimize the content for keywords without overstuffing them?

– Have they factored Search Intent in content writing?

These pointers will guide you in knowing more about the content writing company’s calibre.

 

To sum it up

It is a difficult choice to delegate an important marketing function like content writing to an unknown content writing company. But you can carry out your due diligence as discussed above. 

When you have a look at their portfolio, you get a sense of whether you are hiring the right company for your content requirements. Doing so will help you pick the right choice of a professional content agency like Textuar. 

 

The post 7 Reasons to Check a Content Writer’s Portfolio Before Hiring Them appeared first on Textuar.

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