8 Content Writing Trends in 2023 that will Cause a Boom

Kim has been a prolific content writer. As we look forward to welcoming 2023, she is looking to leverage content writing to maximize organic growth for her clients cost-effectively. 

But with the ever-changing content writing landscape, it is challenging for her to know which areas to focus on more. After all, narrowing down her focus will help her harness more ROI from her content writing services.

If you are like Kim, then do not worry.

With our experience in the industry, we have identified some high-impact content writing trends in 2023. When you focus on these, your content creation will be on the road to success. 

 

Content writing trends 2023 – Why it is vital?

Content writing in 2023 is an ever-evolving industry that changes with the times, and the trends will be no different. From the rise in video content to the increasing importance of SEO, these trends will shape the content writing landscape for years to come. 

 

Let’s have a look at some statistics:

– The content writing services market increased by $217.3 billion, from $195.58 billion in 2016 to $412.88 billion in 2023.

– This translates to an amazing CAGR of 16% in the same period.

– 86% of businesses rely on blogs more than other content assets.

– Blogs are easy to set up with costs between $10 to $50 only 

Let us dive in to explore the content writing trends that will matter in 2023. If you use them, you can easily create compelling content that resonates with your audience.

 

Which content writing trends will dominate the market in 2023?

 

1: Repurposing content writing

Content writing is a great way to engage with your audience and provide valuable information and insights. As technology advances, so does the way content is created and shared. 

In 2023 content writing trends are evolving to accommodate new technologies and the changing needs of audiences. One of the most important trends to watch out for is repurposing content writing. 

Repurposing content writing is the process of taking existing content and transforming it into different formats. This can be done with the same content, or a new version can be created. 

 

For example, a blog post can be repurposed into 

– an infographic, 

– a podcast, 

– a video

– an email

– a social media channel

Remember one thing – make sure to adapt the content as per the channel. For a 2000-word blog, you don’t blindly copy-paste the entire content into an email. Take the gist and make a snippet of key points and turn that into an email.  

By repurposing content, you can reach out to new audiences and give your existing content a fresh perspective.

 

 

2: Tailoring content writing to dream clients

Strive to customize the content writing for key clients. This way, content writers will take the time to understand the client’s mission, values, and goals. If used correctly, this can emerge as one of the powerful content writing trends in 2023.

Once you’ve done that, you can craft content that speaks to the client’s target audience and meets their specific needs. It helps to establish a client’s authority in their industry. Such well-aligned content positions them as thought leaders.

 

For example, if you are writing for an orthodontist, try to understand what they do and how they are different from regular dentists. This will help you align your content more to their speciality (for example, more on aligners, braces, and Invisalign). 

As a result, orthodontists may find it easier to win new signups and appointments from their patients. 

Targeted content can be used to build relationships with clients, attract new customers, and drive conversions.

 

3: Investing in long-form content writing

Long-form content has a number of advantages over shorter pieces. First and foremost, it allows for more comprehensive coverage of a given topic. 

This makes long-form content more informative and engaging for the reader. This is because it provides the necessary context and detail to make the topic understandable. 

Additionally, long-form content is more likely to be shared on social media and other platforms. This USP boosts its reach and visibility.

Long-form content has also been shown to be more effective in terms of Search Engine Optimization (SEO). Such content can be more effectively optimized for search engines. This is because it allows for more targeted and relevant keyword usage. 

 

This means that long-form content is more likely to appear higher up in search engine rankings. As a result, it makes it more visible to potential customers and readers.

It will not be wrong to say that engaging content of more than 2000 words is ideal. 

Such content also conforms to Google E-A-T guidelines, further boosting its ranking.

 

Read more – 6 tips for writing long form content that engages

 

4: Building personalized content 

As technology continues to develop, so does the way we consume content. People are becoming increasingly picky about the kind of content they want to read and the type of content that resonates with them the most. 

This means that content writers will need to create content that is tailored to the audience’s needs and interests. 

In 2023, it will be essential for content writers to create unique and customized content to the audience’s preferences. 

 

Even Google’s recent Helpful Content Update states that the content writer needs to create people-centric content. And as one of the leading content writing trends in 2023, personalized content will meet this tenet well. 

Content should be personalized to the individual reading it. It can contain relevant photos, videos, and other visuals. These will resonate better with the reader.

Creating personalized content will involve researching the target audience, understanding their likes and dislikes, and creating content that is tailored to their needs.

 

 

5: Optimizing content writing for search engines 

This is one of the more interesting content writing trends in 2023. In order to optimize content writing for SEO, blog writing services must ensure that their content is properly formatted

– Keywords should appear organically 

– Meta tags should have keywords. 

– Use correct titles and meta descriptions in order to maximize visibility in search engine results. 

– Optimize content for search intent

 

Writers should also be aware of the latest SEO trends, such as using long-tail keywords. They are more specific. As a result, they have a higher chance of ranking in search engine results. 

Additionally, content should be optimized for mobile users. This is because a majority of searches are now conducted on mobile devices. 

Lastly, content writers should be aware of the importance of backlinking. Backlinking involves:

• Linking other websites to your content.
• Improving search engine results visibility.
• Boosting your website’s authority.

To properly implement backlinking, content writers should research relevant websites. They can then contact web admins in order to create a mutually beneficial arrangement.

Content writing needs to be optimized for SEO in order to ensure that your website is ranked higher on search engine results pages. This will increase visibility, help drive more organic site traffic, and boost conversion rates.

 

6: Niche content is one of the content writing trends in 2023 

As the content writing landscape continues to evolve, niche content will be increasingly important in a few years. Niche content is content written for a sub-specialty (or sub-category) within the range of product/ service offerings of the client. 

It targets a specific demographic and can often be highly specialized and technical. 

 

For example, if you are a dentist, you may have have various services. These include cosmetic dentistry, root canals, and teeth cleaning. 

You can create niche content for a high-in-demand sub-category like cosmetic dentistry. So you can have topics on teeth whitening, teeth alignment, and dental veneers. 

 

Over the next few years, content creators must focus on creating hyper-specific content for their niche. Such content will have two distinct characteristics 

– It will cater to a much smaller audience group

– At the same time, it will drive leads in a more impactful way. This happens because they will be more interested in deeply targeted content meant specifically for them.  

Niche content will be more valuable for SEO and content writing. This is because it will provide readers with more focused and detailed information they can’t find elsewhere.

Read more – Tips to create content as per buyer persona

 

 

7: Content Expansion

Content writers will be expected to offer a wide range of content, emphasizing storytelling, visuals, and interactive elements. They will need to stay on top of the latest trends.

By doing so, the will be able to produce content that is both interesting and relevant to their target audience. 

This could include creating more engaging and interactive content, such as videos, blogs, and podcasts. 

Successful content writers have competencies in articulating content for different channels. These include social media, websites, and mobile apps. 

 

Additionally, content writers will need to be well-versed in SEO best practices and know-how. With it, SEO content writers can optimize content for search engine results.

In 2023, content writing trends will focus on expanding content beyond traditional forms of media. Doing so will entail creating more interactive pieces. 

This will involve incorporating augmented and virtual reality elements. It will also span creating immersive experiences that engage the reader. 

Lastly, they will strive to make content more bite-sized, digestible and engaging. 

Make content for different channels and platforms to expand its outreach

 

8: Refreshing old content

One more actionable content writing trends in 2023 is refreshing old content with new information. It may seem counterintuitive to focus on content that’s already been written. But did you know that refreshing old content can hugely impact your visibility and engagement? 

Refreshing content keeps your content library up to date. But more than that, it also keeps your readers engaged by giving them something new to read. 

When you update your content, it is done to reflect the current trends in your industry and the ever-changing needs of your readers.

 

I have reiterated this on many occasions. It is good to rewrite old content. But when doing so, the emphasis needs to be on adding new, relevant information and time-relevant perspectives. 

 

Updating old content in a blog can be a great way to keep your blog fresh and relevant. 

When you regularly update your content, you can ensure that your blog stays at the top of search engine results. This leads to more website traffic and increased engagement

 

Our parting thought: 

Content writing services continue to evolve, so staying ahead of the curve is important to ensure your work is engaging and effective. 

These content writing trends in 2023 will be super useful in driving leads and organic site traffic. It will help you ensure amazing content that converts faster and augments online business toplines for clients. 

By preparing for the future of content writing now, you can give yourself an edge and ensure your content is always ahead of the game.

The post 8 Content Writing Trends in 2023 that will Cause a Boom appeared first on Textuar.

source https://textuar.com/blog/content-writing-trends-2023/?utm_source=rss&utm_medium=rss&utm_campaign=content-writing-trends-2023

Article Marketing – How to use it for SEO Gains?

Creating and designing a website is difficult enough. But imagine if you’ve created beautiful websites, and your analytics show no one wants to visit them? This is where you need a competent SEO article writer.

It’s time to hire an SEO article writer to help your website gain SEO authority.

A great piece of article writing can live a long life, spreading across platforms and driving traffic for months or even years.

There are many different methods for using article marketing. Some people might say you should use article marketing in conjunction with other methods, and others prefer to do it independently.

Either way, there are a lot of benefits to using article marketing.

 

Why is professional article writing needed for SEO?

Writing an article may appear simple, but it necessitates extensive research. The primary goal of your content should be to assist users in locating solutions to their problems. Google prefers to rank websites that contain relevant and valuable content.

Content marketing assists companies in engagingly and helpfully distributing their desired organic keywords throughout their websites, which can also increase backlinks. It will ultimately increase your domain authority (DA).

Content marketing and SEO must collaborate for their full potential to help your brand. As an SEO article writer, you should produce content as a new brand, keeping search engine requirements in mind. Reviewing your content as a brand with an existing library of content is worthwhile to make sure it is beneficial to your search engine.

But what does it take to create a piece of content that not only increases organic traffic but also broadens your audience across numerous channels? Here’s what we all need to know.

 

What is Article Marketing?

Article writing is a type of content marketing that entails creating useful articles and blogs and promoting them through various channels. These articles can help you build authority, create backlinks, and improve your search engine rankings.

Writing and publishing the article may appear simple, but a lot of hard work, management, and planning goes into the content creation process to make it more appealing to the public. It is also the traditional method that business marketers use to increase traffic to their websites.

 

How Article Marketing Boost your SERPs Ranking?

Your company’s marketing team may have created the most exciting and engaging content. But what’s the point if it doesn’t appear in any of the 3.5 billion searches performed daily?

Driving traffic to your website is as simple as it sounds and optimizes content with relevant keywords that prospective customers search for on a search engine. By search engine, we primarily mean Google. Because Google accounts for nearly all (94%) of search engine traffic, organizations will benefit the most from adhering to their SEO guidelines.

This will increase your company’s visibility for the keywords you want to rank for. Google will crawl and rank that content based on its relevance, quality, and usefulness and reward it with a quality audience.

Prioritizing content marketing in your SEO strategy will produce fresh, informative content that uses your most valuable keywords. Article content will add value to your website rather than over-optimizing your existing content, eventually harming your search ranking. Even experts like Hubspot agree that creating valuable content reflecting brand values is one the top 3 content marketing trends on 2022 (and beyond)

 

 

More importantly, Google prefers fresh, up-to-date content created by a professional SEO article writer. Freshly published content is quickly indexed and helps to improve your ranking.

The more content you add strategically placed around your most valuable keywords, the higher your SEO ranking will be.

 

SEO Benefits Of Article Marketing

One of the most important things you can do if you hire an SEO article writer is to ensure your site is consistent and easy to read. If you have a lot of long-form content, that’s great! But it’s not great if you have a lot of short-form content. You need to be able to read your site and know what those words mean.

It means that your site should be easy for search engines to crawl, index and rank. And this is where article marketing comes in handy!

With well-framed article content writing, an SEO article writer can post smaller pieces of content on your site (called “articles”) instead of one long piece. This makes it easier for search engines to find and index these smaller pieces and gives users more information about what they’re looking for when they click on an article link on your site.

With article writing, the SEO article writer creates valuable, informative content for online users to read.

When users search for a specific topic (mostly within Google), they are directed to the top-ranking web pages and blog posts. Here are some benefits you see with this approach –

 

A – Article Marketing Focuses on Your Business Goals

Not all content is made equally. However, if you hire an SEO article writer with an Experienced and knowledgeable mind, they can create excellent SEO articles that consistently produce the outcomes you want.

While increasing your profits is your main objective, you also have some secondary objectives that will help you achieve your main goal. For instance, boost organic search traffic to increase brand visibility. Alternatively, give your sales team access to more leads.

Targeted content can assist you in being more deliberate even though many of these objectives can complement one another (you need more traffic to get more leads). For instance, a well-written landing page can boost traffic and your lead capture rate.

Better content that aids in the growth of your business is ensured when you work with a high-quality SEO article writing service focused on your business goals. You can be more specific about the content you need. You will still receive original content when you use a high-quality article content service.

With a low-cost service, you might work with authors who cannot assist you in achieving your strategic objectives. As a result, you are not getting the desired results despite spending time and money.

 

B – Create Targeted Content for Your Audience

You should put a lot of thought and effort into planning your company’s marketing. Therefore, you know how crucial audience targeting is for the campaigns. If you’re trying to attract business clients, an article that appeals to the general consumer audience will only do a little good.

High-quality SEO article writing services are skilled at directing SEO articles toward specific target markets. This entails employing appropriate language and writing about subjects that interest the audience. Additionally, choosing keywords that are likely to come up in the audience’s searches is necessary.

Even better, the top blog writing services can produce content for various audiences. For instance, you might offer products for novice and experienced users. While some content should be geared toward beginners, others must be more in-depth and complex.

 

C- Create Professional and Persuasive Content

The majority of people can express a straightforward idea in writing. But there is a big difference between being able to write clearly and being able to influence readers. You want your blog’s content to persuade readers as a business owner. You want it to be able to persuade readers to buy into your name, your goods, or your services.

If you attempt to write high-quality SEO articles on your own, you might need help to produce content that is convincing enough. Similarly, if you assign a member of your team who isn’t a skilled writer, that person might not produce content that lives up to your brand’s standards.

This is why you need experienced and qualified writers. They will help to produce high-quality SEO articles.

 

 

How to Create, Publish, and Share Outstanding Article Content?

When you develop a standard operating procedure that works for your company and the users you are trying to reach, article marketing becomes simple.

Although the specific steps may vary from website to website, they generally go as follows.

 

A – Pick a relevant and trending topic

Make a list of broad subjects that you think your audience might be interested in. If you just give yourself the chance to think, you’re probably sitting on a treasure-trove of topics. This fact applies to all – whether you’re a blogger, a business owner, an SEO article writer, or something in between.

You may assume that your target audience is interested in everything related to digital design. For instance, if you are a freelance graphic designer.

Your target customers might inquire on:

• Which tools work best for graphic design?
• How to create a logo.
• Which fonts work best for business flyers?
• What is the price of graphic design?
• Which of this year’s designs are the best?
• When coming up with ideas for topics pertaining to your company and the audience you want to reach, try to be as thorough as possible.

You need to apply diligent research skills when coming up with ideas for topics pertaining to your company and the audience you want to reach.

 

B – Make a keyword research plan

It’s great to come up with intriguing article writing topics. But it’s even better to translate those topics into searchable keywords. After all, there is no point in writing an article if no one is interested in the subject matter.

Utilizing keyword research tools can look up a variety of general topics. This helps to determine how many people search for a given term (or a group of related terms) each month.

If the article is worthwhile to write for SEO purposes, it will be clear from the search volume whether it is. The level of competition should also be taken into account. You might come across a high-volume keyword. But your small site may not afford to compete with it.

In that case, it’s best to start with a less competitive topic. Gradually, you can expand into more competitive keywords.

C – Boost Your Content

The next step is to optimize your content using the best on-page SEO techniques.

This entails:

• Creating a title tag that is clickable and keyword-optimized.
• Adding a thorough meta description.
• Including a catchy H1 heading.
• Including simple and direct headings in H2 and H3
• Writing insightful body text
• Linking up internal links and external resources
• Using a well-optimized URL structure.

To sum it up

Do you include article writing in your content strategy? Well, it should be. Every blog enty is a chance to increase readers, subscribers, and buyers across various platforms. So it is important to ensure your article is effective.

Added advice? Identify the topics your audience is interested in and add them to your queue. You can start a running list of article ideas to keep the traffic coming in.

 

 

The post Article Marketing – How to use it for SEO Gains? appeared first on Textuar.

source https://textuar.com/blog/article-marketing-for-seo/?utm_source=rss&utm_medium=rss&utm_campaign=article-marketing-for-seo

How Can a Content Writing Agency Catapult Your Small Business Growth?

 

Content is king, we have always heard this, and it still holds true. If you want to improve your site's SEO, then the only thing that can help you is high quality content writing.

 

The job profile of a content writer is to write quality content that will attract people and add value to their life.

 

But if you are a business or a brand owner, you wouldn't have the time to engage in such activities.

 

This is where the content writing service provider comes into the picture. 

 

Why do you need content writing services?

 

Content writing means planning, writing, and then editing content for websites, campaigns, blogs, etc. And creating such quality content is time-consuming and takes effort. Content writing service providers have the ability of taking your brand to next level using their knowledge, experience and high-end tools.

 

1- Can assist you in creating brand awareness 

People should know about your brand or the services you provide before they like you. If you wish to win over anyone, then you need to ensure that they know exactly what you are offering to them. A content writer will convey this message effectively. You will also need to showcase this content to various channels so that it can garner as many eyeballs as possible.

 

 

2- Engage with your target audience

When you hire a content writing service provider, they will set up a user image for you. By doing so, they will create a fictionized image of your target audience. This will help in creating content that is relevant to them and their pain points. 

 

3- Improve your SERP rank 

If you want more people to know about your brand, you must be at the top of the search results. Good content coupled with the right keywords can do that for you and your business.

 

4- Improve your content 

When you hire a content writing agency, they don't just provide you with new content. They also ensure that the existing content on your website is up to date too. With the algorithm changing every now and then, it is very important that your content stays up to date. And this can happen with a proficient content writer.

 

5- More sales 

Just engaging content won't do much. It has to be combined with the right placement and the right call to action. And your content writing agency will provide you with just that.

 

To sum up, 

 

We are sure that this blog was able to help you determine the role of a content writing service provider. 

 

Now, don’t just go ahead and hire the very first service provider you come across. Do a little research and look for an agency such as Textuar that is capable of meeting your diverse content writing needs,.