Informative blogs on content writing and copywriting

One of the highly sought-after skills is content writing. The content writing and marketing industry is pegged to grow from $195.58 billion in 2016 to $412.88 billion in 2022. This translates to a 13.26% CAGR year on year. This blog will cover the below points   Table of contents What is content writing? 1 – What are the different types of content? 1.1-Blogs and Articles 1.2-Web Content 1.3-Press Release 1.4-SEO Content 2 – Why is content writing in hot demand? 3 – How content helps in winning a customer? 3.1 – Google Search 3.2 – Brand Discovery 3.3 – Site Visit 3.4 – Content Consumption 3.5 – Continued Engagement   What is content writing? Content writing is the activity of creating written content to convey subtle marketing messages to a group of targeted users. There are two key elements at play here: Marketing messages are conveyed subtly Outbound marketing messages are pushy and annoying. Conversely, inbound marketing relies on providing help...

Everyone needs to have an ‘About us’ page on their website. It’s one of the most vital pieces of marketing collateral we can provide. It also doubles up as a great way for potential clients to get to know you better. In order for it to be effective, the ‘About us’ page should be  1 – informative and appealing,  2 – engaging and interesting. Tips to Create an ‘About us’ Page How to create a good ‘About us’ page This post will give you some valuable tips on how best to create your own About us page. [1] Use the ‘About us’ page to attract new clients You can use your ‘About us’ page to differentiate yourself from other companies. Tell the world about these critical pointers –  – why you are better than your competition,  – what makes you unique in your field, and – what are you really good at.  This helps you let people know more about you and what you can potentially do for them. As a result, you make it easier for potential clients to make an inform...