Table of contents Why conversational content? How to get conversational content right? Use Shorter Sentences Avoid Passive Voice Ditch grammar rules to spice up the content Add lots of “you” Use “I” to establish brand trust Emphasis on Flow, Harmony, and Balance Colloquial Contractions Hear What You Just Wrote You may often come across web pages or blog articles that miserably fail at catching your attention. As a reader, you not only avoid reading such a piece of information, but also close the very website right away. Being a writer, you want the people to read your content. But what if it lacks engagement and no one reads it? You won’t want this nightmare to be happening to your content as a writer, would you? Why conversational content? Needless to say here that any writer would want to engage and convince the readers. And no, the hefty vocabulary won’t help you out. Instead, what would come in handy here is writing in a conversational tone. ...
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