What are the Most Important Pages on a Website?

Content is the king, and quality web content writing offer us top-notch content for our website.

But have you ever raised any questions like:

1 – How many pages should my website have?

2 – How much content should each page hold?

3 – What content should be put on different web pages?

Well, the answer to both of your questions depends upon the industry you are in. And the services you offer.

Based on your industry, you can collaborate with your web developer and create a website that matters. However, there is a set of standard webpages that every website must-have. Before we move to these pages one by one, let’s take a look at how to create compelling website content.

How to ensure smart web content writing?

Remember that your website is a valuable digital marketing asset to promote your business. As web content writers ourselves, we get a familiar question from our clients – “What to put on our website.” We have a simple answer to this query.

“Your website needs to attract customers. For this, it will highlight all noteworthy points that differentiate your brand from competitors. So, you need to put all points that will help sell your business better.”

Typically web content will have 3 parts

1 – Description of the service/product

2 – Offerings under that service/product

3 – What’s in it for customers? Or the ‘Why choose us?’ section.

What pages will the web content writers develop? 

In this blog post, we will discuss these general webpages. And we will also find out what the web content writing companies will put on these pages.

1- The homepage:

The homepage is the first page that most of your visitors will see. So, you will have to make sure that it says what your company does and offers. The contents here must be fascinating enough to grab the curiosity of the visitors.

What to write here?

• Short description of your brand
• A short explanation of the products and services you offer
• Maybe a bulletin or two on your customer services

2- The about page:

About page is where the visitor gains information on the people that are behind the business. Furthermore, it is also one of the most visited webpages of any website. So, work with reliable web content developers and offer more information on your business here.

What to add here?

• Offer a summary of your business
• Add employee bio and images
• Display achievements that your company might have received
• Tell them about why your service is different from others

3- The “services you offer” page:

On this page, your website content writing will list out all the services that you have to offer. Make sure to explain everything in brief. If you have numerous services, then you can add a link to the landing page. This will help you elaborate on each of the services for each service individually.

What to insert here?

• Provide an outline of services
• You can also add bullet points and offer a small explanation of the services, followed by a link to “learn more”.
• Add information on how superior your service is, compared to others.

4- The “products you sell” page:

On this page, you will get a chance to add all the products you own. Ensure to start the page by offering a little summary of the products. You can even divide the product’s page into many if you have an extensive list of products.

What to cover here?

• Offer an outline of all products
• Include the images of all the products
• Share a short description that leads to another linked page of more information and different images of the product.

5- The FAQ page:

If you offer services, then there are chances that your buyers will have numerous questions. Having an FAQ page will give them answers directly. Even your customer service won’t have to answer every question personally.

What to include here?

• Add the most common question and answer the customers may have about your business.
• Think from the point of view of your customers and questions they might have.

6- The review/testimonial page:

Having a review/testimonial page is a must. This page allows new customers to know about your credibility. They gain immediate trust in your brand by reading previous testimonies.

What to add here?

• Add collected customer reviews
• Make sure to add the picture and high light their names
• You can even give a headline above each review to grab the attention.
  

7 – The ‘Contact us’ page

This page provides the possible ways for a prospect to reach out to the brand. Can also include a small business enquiry form. In this the customer will leave behind his name and contact details, along with a small note on the services/ products he is interested in.

What to incorporate here?

• Add address, phone, email, map, hours/days when the store is open
• Insert all social media profiles links
• Add a small form to collect business enquiries from interested prospects

8 – The blog page

This page serves two purposes

1 – It showcases industry authority to the readers with valuable educational and helpful information around the services.

2 – It helps in SEO. When web content writing companies add fresh and original content on a regular basis, Google will pick it up and award the site with higher ranking

What to implement here?

• Provide helpful and information-rich blogs that add value to the customers. This way they will look forward to blogs regularly and keep your brand on top of their mind when they are ready to buy serves or products that you offer.
• Provide newsworthy updates that impact your line of business

Bottom line

No matter what size or type of business it is, these are six essential pages that your website must include. Make sure that you collaborate with one of the professional website content development experts like Textuar Communications. This way, you will be able to fill your webpages with optimized content.

The post What are the Most Important Pages on a Website? appeared first on Textuar.

How to Create an Outline and Make Your Blog Writing Effective?

Content creators in the blog writing business need to manage time so that they can maximize ROI.

Project managers would relate to this daily challenge.

They have come up with a number of measures to ensure that every word delivers maximum value, not just to the clients, but also to their own business.

One such measure is the creation of an outline before beginning with the drafting process.

What is a blog outline?

Imagine if Sarah gets a mandate to develop a 4000-word blog. This easily takes 10 to 12 hours to produce and deliver. It’s as good as two FTEs engaged fully for a day or one team member busy for almost two full days on this project.

Now if Sarah simply gets started and drafts the 4000 words, it might be a risky way of doing the work. Suppose the client drops a bomb and says that 60% of the blog wasn’t up to the expectation in terms of coverage.

As a writer, Sarah will be left stranded having to do re-do the blog. She is going to spend more time that could’ve otherwise been utilized on other projects.

Is there a way to prevent such re-work and get it right the first time as per client expectations?

A blog outline goes a long way in preventing such costly re-work.

An outline is simply like a table of content or index that we see at the beginning of a book. It lists down the flow of the narrative. It is a visual cue for the writer to stay on track at all times when writing the blog. Experts support the use of outlines to make blog writing process more efficient.

When should you prepare the outline?

A blog outline looks something like this

It shows many pointers –

1. The flow of the topic from start to end
2. An indication of what points will be covered
3. Number of words allocated to each point (to meet overall wordcount goal)
4. Reference URL to research more on a given point

It should be prepared at the research stage. In this stage, you collect the necessary intel to build your own blog. The outline will help you know what point to cover (and avoid duplication of coverage). It also serves as a constant reminder of how many words can the narrative cover for a particular point.

How a blog outline benefits the readers?

Readers can enjoy a well-written blog that flows from start to end in a natural and smooth way. Such blogs don’t abruptly jump from one idea to another. Also all sub-headings or ideas within the body of the content are given equal coverage.

This USP is possible because the writer had a visual cue in front of her. She knew that she had xxx words per section to total to yyy words overall. For a long form content writing, it becomes difficult for the content writer to track the progress if she doesn’t have such visual cues.

Hence, many content writing companies make it a point to integrate outline creation as a part of their research process.

How to prepare the outline?

1. Open an Excel sheet
2. Add 4 key headers
   1. Serial number
   2. Topic / item
   3. Words allocated
   4. Ref URL

Save and close. That’s it!

It’s so easy creating an outline.

Imagine if you need to create a 700-word blog.

You start with the research process to gather material for a blog. A draft outline would then look something like this

1. Intro = 50 words
2. Point A in body = 75 words
3. Point B in body = 75 words
4. Point C in body = 75 words
5. Point D in body = 75 words
6. Point E in body = 75 words
7. Point F in body = 75 words
8. Point G in body = 75 words
9. Point H in body = 75 words
10. Conclusion = 50 words

So you have intro + conclusion = 100 words & 8 points in body = 600 words

Total = 600 + 100 = 700 words

But when you go further into your research, you figure that there isn’t much material. So you estimate your blog body to have 5 points instead of 8.

Now your revised outline would be

1. Intro = 50 words
2. Point A in body = 120 words
3. Point B in body = 120 words
4. Point C in body = 120 words
5. Point D in body = 120 words
6. Point E in body = 120 words
7. Conclusion = 50 words

See what has changed now?

Now the content writer knows she needs to go deeper than 75 words to meet the overall word count as there are lesser number of points to cover. This way, the writer is crystal clear on what to cover. She also knows how much to cover for each point.

Does every blog need an outline?

A blog outline is an important part of the content writing process. But it is not necessary to have an outline for all content types. We would recommend going for an outline if –

1. The content spans more than 500 words
2. The topic is niche, or
3. You need an in-depth content developed

Blog writing companies make outline an indispensable part of their intel gathering or research process before starting with the draft. This way, the blog writer knows

1. what points to write about,
2. what materials are available online, and
3. how much meat can she extract online to build a solid piece of copy

Also, blog writers use the word limit in the outline to avoid long winding discussion, repetition of points, and beating around the bush just to meet the wordcount.

What happens if you don’t have a blog outline?

Imagine a reverse scenario where you didn’t have a blog outline:

1. You may go on and on one particular point. Eventually, you will be left with no words to describe the rest of the points.
2. You may risk going over the suggested word limit. Remember that every word comes at a cost. And the client will bear only for those many words that were committed during the initial scoping of the project. So, it may happen that you commit for 500 words and end up creating 800 words, simply because you didn’t create an outline. You won’t have any visual cue to refer to during the drafting stage. The client will pay only for 500 words. The blog writer’s time and effort for the remaining 300 words will not be compensated.
3. The content writer may have to re-work on the blog. This point will lead to a loss of productivity and hence impact earnings.

Hence, from a business perspective too, a blog outline is essential.

To sum it up

A professional blog writing service depends a lot on managing the limited time right so that it can maximize the ROI from every project. With a blog outline, the writer can ensure that the blog shapes up as per client expectations the first time. This step prevents re-working on the blog later. As a result, the writer can churn out more words within the limited time, and thus, improve the agency’s revenues.

The post How to Create an Outline and Make Your Blog Writing Effective? appeared first on Textuar.

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