Advantages of Creating Quality Website Content

Creating quality website content has become the need of the hour.

In the 21st century, small businesses and start-ups have easy access to create a business website with a variety of tools and products. But what’s the point if it doesn’t attract potential customers, boost engagement, or encourage conversions?

The power of high quality website content writing

When your audience visits your website, it mostly comes with a definite agenda in mind. As a business owner you need to ensure that your website content stimulates interest in their minds.

Your website content will impact your audience whether they would return in the future or be a loyal customer.  Content quality is crucial because makes your website easy to be discovered by search engines thus giving you a good rank in the Search Engine Result Pages (SERPs).

So, it’s safe to say that without content, your website is incomplete and it’s inevitable to invest in good quality content to get the dual advantage of customer engagement and Google algorithm compliance.

Top advantages of investing in good quality website content

1. High-Quality Content provides more value to your audience

Even if your business fits a certain domain or niche you still face heavy competition for your audience nonetheless. Good quality content will attract your readers from a pile of poorly drafted content. Aim for the below pointers

1. Website content writing needs to be relevant to the time, geography, customer preferences, and prevailing trends
2. All spelling and grammar misses must be avoided at all costs
3. Keep short sentences, short paragraphs, and simple words to boost readability

These aspects will help in delivering value to your customers and help you have a good hold of your targeted audience. This increases the site usability and the influx of visitors.

2. Increases lead generation and improve your ROI

Significance and the USP of the business of your blog depend on the way you craft your content. When we talk sales and ROI generation, good content can be functional if you acquire the skills of drilling down your target audience and help them taking sales decisions.

As per an estimate, 38% of customers will stop engaging with a website if the content or layout is unattractive. Aim for building your website with product exclusive content such as

1. FAQ’s,
2. Product reviews
3. Instructional videos of blog posts

Such assets can help encourage prospective buyers and convert them to leads.

Generally, a prospective buyer’s initial website visit will not be compelling enough to make a sale. But amazing and relevant content will serve as a host for your prospective customer to return to your site in future thereby converting into high sales over the period.

3. High-quality content has a long-life expectancy rate.

Eternal content is a qualified content that sustains for a long time and its utility for your site remains for many months or even years in the future.  Eternal content can be classified in a various format consisting of “How to Articles, “Top Ten list”, instructional videos and case studies.

For instance, you write an article having a technology niche. It’s obvious that after a certain amount of time the technology or IT skill you’re talking may become null and void as technologies keep on upgrading in a fast-paced IT market. However, if you create an article of “How photography helps you building your creativity?” it becomes applicable for years.

The features of a well-crafted content such as product or event reviews still retain significance for readership even though they inclined to have a shorter span of life. Thus, sustaining a balance between new website content and eternal content is conducive to grow high engagements in your website.

Conclusion

When you invest time in high quality website content writing you enable likely customers to trust you and empowers them by providing them good value. Get on board a content writing agency to add magic to words and pull customers towards your brand.

 

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4 Vital Tips for Boosting the Impact of Fashion Content Writing

It is a proven fact the fashion e-commerce sites can boost their organic search rankings by improving the product description and category pages.

By peppering it with keyword-rich content, you can ensure that your brand pops-up right at the time you target customers are searching for a particular attire or fashion accessory.

This perhaps explains the resounding success faced by Overstock.com. They had employed a content staff to polish their product descriptions. Doing so for just 10% of the products led to a dramatic jump of 84% increase in organic traffic.

That is the power of relevant and riveting content for fashion brands online.

What tips to consider in fashion content writing?

Here are some tips that your content writers can adopt to ensure that they extract maximum engagement from fashion shoppers

1 – Is the content personalized?

You need to know who you are writing for. Imagine if a lady gets a newsletter content discussing tips to maintain a beard!

In the fashion industry it is important to create compelling copy that targets a specific demographic.

If you are writing for a suit brand, its best to discuss topics around men’s fashion. If you want to write for a ladies’ shoes brand then all content must focus on female-centric information.

This will bring down the blog’s bounce rate and help engage with the intended audience for longer.

2 – Is the brand personality factored in?

Did you know that there is a distinct brand perception around every fashion and accessory label?

So, a Nasty Gal may have a funky yet brash appeal, another store like Shein may have a formal tone to every product description.

Make sure that as a content writing expert, you get to know the tonality to be followed. This way, the content will stay in line with the brand personality

3 – Are all areas of fashion content optimized?

There are different forms of content that can create an impact on the shopper’s mind. Make sure that the content writer pays attention to all of them rather than just focusing on the main product description

As recent study showed the below 6 areas that can sway purchase decisions with crisp and informative content. These forms of content are considered most important factors when making a purchase from a site or app:

1. Product Specifications – 76%
2. Reviews – 71%
3. Images – 66%
4. Sales information – 38%
5. FAQs – 28%
6. Videos – 13%

4 – Does the copy match the actual product description?

A common example in fashion content writing is the way brands get mixed up with leatherette and faux leather. These are two similar looking yet completely different materials.

Make sure that the fashion content writers know the product well before they write the copy for the same. Give as much information as possible to the content writer in order to craft accurate product descriptions.

The copy you choose to display on the site will impact the amount of satisfaction a customer receives upon receiving the product.

This explains why 50% of the shoppers have returned an item they bought online, simply because it didn’t match the product description.

More worrying is the stat that 54% of the people are less likely to make a repeat purchase from a seller if they have returned an item.

Make a smart move and get professional copywriting assistance

These tips are likely to elicit a higher percentage of conversions and lower bounce rate or cart abandonment. As an outcome, compelling content can be a direct influencer on your fashion label’s topline.

Make sure to get on board a competent content writing agency to generate maximum ROI on this challenging objective.

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