Informative blogs on content writing and copywriting

Creating quality website content has become the need of the hour. In the 21st century, small businesses and start-ups have easy access to create a business website with a variety of tools and products. But what’s the point if it doesn’t attract potential customers, boost engagement, or encourage conversions? The power of high quality website content writing When your audience visits your website, it mostly comes with a definite agenda in mind. As a business owner you need to ensure that your website content stimulates interest in their minds. Your website content will impact your audience whether they would return in the future or be a loyal customer.  Content quality is crucial because makes your website easy to be discovered by search engines thus giving you a good rank in the Search Engine Result Pages (SERPs). So, it’s safe to say that without content, your website is incomplete and it’s inevitable to invest in good quality content to get the dual advantage of customer e...

It is a proven fact the fashion e-commerce sites can boost their organic search rankings by improving the product description and category pages. By peppering it with keyword-rich content, you can ensure that your brand pops-up right at the time you target customers are searching for a particular attire or fashion accessory. This perhaps explains the resounding success faced by Overstock.com. They had employed a content staff to polish their product descriptions. Doing so for just 10% of the products led to a dramatic jump of 84% increase in organic traffic. That is the power of relevant and riveting content for fashion brands online. What tips to consider in fashion content writing? Here are some tips that your content writers can adopt to ensure that they extract maximum engagement from fashion shoppers 1 – Is the content personalized? You need to know who you are writing for. Imagine if a lady gets a newsletter content discussing tips to maintain a beard! In the fashion in...