How Hiring Professional Content Writers Delivers ROI?

Content is king, the search engine optimization superstar, and the social media ruler. It is expected to play a superior role in 2019 digital marketing. A well-built approach of creative, individual, attention-grabbing content is eclipsing the conventional departments of SEO administration and advertising.

When one doesn’t have time for it, doesn’t have an idea what and how to write, and not sure of what to measure at that time definitely he/she need help and inspiration of professional content writers. With the latest changes in Google’s Search Engine algorithm, the requirement for unique content in websites has seen an augment in demand. Currently, Search Engine’s center of attention is on websites that offer high-quality web content and good customer experience as the first to become visible on their search engine results.
Let’s check out  the role of professional content writers in improving business ROI and tips for making the most of it in 2019.

• Regular Content

The major obstacle for a solid content marketing strategy is well-written regular content. When one has assigned this job to the professional content writer, he/she can rest confident that he/she will be getting consistent, engaging, convincing content on a regular basis.

• Better Search Engine Ranking

One of the advantages of hiring professional content writers is that they can present keyword-centric content. This is very significant in getting good conversion rate which ultimately gives you better search engine rankings.

• Save More Money

One of the utmost benefits of appointing expert content writing services is that an entrepreneur doesn’t have to spend funds on getting new recruits and give them all the employment advantages that businesses regularly have to give. There is no additional money involved while hiring proficient content writing services in India. One has to pay just for the content he/she gets and nothing extra.

• Recognition

Familiarity constructs trust and when people trust brands or products, they are more enthusiastic to do business with them. By publishing reliable content on a usual basis one can make it easier for people to find their brand or product, come across their content and then memorize them. By hiring professional content writing services one can relax that quality, trustworthy content is always being written for his/her business.

• Higher Conversion Rate

Persuasive content gives a higher conversion rate. It doesn’t matter how good search engine rankings are and how well one can engage people on social networking websites unless they have convincing content on their own website, produced by a professional content writers, they are not going to have the benefit of a higher conversion rate.

• Enjoy Inbound Links

Companies that do blog writing can generate 95% more inbound links, than organizations that do not. Content marketing is one of the most happening and successful lead generation methods. With Search engine optimized content, one can expect to create twice as much leads as in conventional outbound marketing. The finest part is that it will cost around 60% less.
Conclusion
With the help of well-written and engaging content, one can stand out from the competition. Professional content writing service filled whether with a sales pitch, normal or SEO optimized, can generate more leads which convert visitors into customers. That’s why one can take above-discussed benefits by hiring qualified content developers which profit business.

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6 Steps to a Professional Resume – Here’s How to Do It

When a candidate applies for a position, the company HR has no way to know your background, your work experience, or career highlights. This is why they rely on a professional resume or CV to assess your potential value to the vacancy you are applying for. This makes the resume your digital spokesperson to the world. Even experts agree that a good resume goes a long way in improving your chances at an open position.

It is natural that you would want the resume to be as polished as possible so that you get to create the right first impression and have a strong chance of landing the job you have dreamt of. A well-crafted professional resume ensures that it stands out from the pile of CVs sitting on the hiring manager’s desk.

How to polish the resume content?

Right from the layout to its content, there are many factors that make or break the perfect resume. Here are some tips on how to create a professional resume:

1 – Know the type of resume

Depending on your specific case, you can opt for either of the three types of resumes

1. Chronological – For senior or more experienced candidates, a chronological resume will be a great fit. They provide a date-wise breakup of the positions worked in at different companies and the roles executed at each of them
2. Functional –This type of resume is best for specialists in high demand. The resume highlights your skills and experience rather than a date-wise breakup of the job roles executed
3. Targeted – This type of resume will need to be edited before sending it to particular employers. This type of CV is typically accompanied by a cover letter.

2 – Make it easy to read

A cluttered resume will be a strict no-no. Make it legible to read with a good font and sufficient whitespace (that acts as a breathing space). Popular fonts include Arial, Times New roman, and Calibri (I personally prefer the new Roboto font too). Any size between 10 and 12 will do for the font. Make sure to keep background as plain white and don’t go for fancy borders.

3 – Consistency is the key

All similar elements need to be consistently formatted so that you don’t have some text jutting out in prominence or having a weird appearance. So, if you have points in bullet, make sure to use the same bullet style everywhere. Also refrain from using fancy bullets as it looks very amateur

4 – Heading matters

Professional resume writers stick to one or two most popular formats of displaying the heading. You need to ensure that you have the right mix of font style, size, color, and placement to make an impact from the first line itself.  A handy tip would be to highlight your achievements in one line below your name. So if Peter Marsh wants to highlight his rich experience, and qualification then he can have an opening header something like this

Peter Marsh
18years experience as Chartered Financial Accountant |  CFA (London) |  Gold medallist (Math Olympiad)
101, West Avenue, Salisbury, 902021 |Cell – 4558527710 |  p.marsh@torchmail.com

5 –Structure according to industry

For a creative business (advertising, media, graphic design etc), it will be okay to go creative and use some fancy fonts and imagery to improve the captivating appeal of the resume. But if you are a senior person looking to apply for a position that has ESOPs and stock options then its best to go for a subtle layout with less noise in the background of the CV.

6 – Check before sending

It is crucial to check every single word, syllable, and sentence for context, relevance, and meaningfulness before hitting the ‘Send’ button. Here are some quick rules to follow when creating your resume.
To sign off
With these tips you can ensure that a resume is perfectly built to attract the attention of the HR team and help you secure the job that you have been looking for. Interested in getting professional expertise to get the job done? Then check out the resume writing services of an expert to deliver a professional resume that acts as a stepping stone to a rewarding career ahead.


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Dos and Don’ts to Write a Killer “About Us” Page and Drive Conversions

The window to snatch a visitor’s attention on your website content is small. If they don’t find any reason to stay within the first few seconds then chances are there you could lose them. Your About us page website content and designing is the chance to attract them and make them stay on your site. So the company’s introductory page should be sticky enough that website visitors won’t leave after reading a compelling piece of copywriting.

About Us page web content could be the tipping point in converting more visitors into consumers. That’s why it is essential to make it memorable. This ‘about us’ page is one of the most visited pages on your website or chances are there it could be the weakest. Follow these simple dos and don’ts to fix it and transform visitors into your potential visitors.

• Do: Tell a story

It’s a truth that people take pleasure in supporting others with whom they feel a connection. Sharing your company’s personal story is the best step to establish this relationship. In company’s description talk about the history behind the starting of your business instead of simply listing all the services you offer. This story can make your brand more human.

• Do: Speak the language of your visitors

Before starting to write web content, always visualize your prospective customers. Consider their requirements, needs, and their objectives. Targeting different demographics would require a different approach in web content writing. Your webpage must speak the language of your visitors. Your About us content should motivate your guest visitors to take an action.

• Do: Be clear, to the point and, interesting

It’s not easy to get people excited about a long web content. That’s why keep your organization’s description short, simple, sweet and, to the point. Don’t write a novel. In the end, the ultimate goal of your company’s description is to encourage readers to take an action such as call, buy or visit your establishment. So don’t use the complicated term and block the road.

• Do: Show the Facts

There is nothing wrong with proving your worth with some high-level stats. After all, people are visiting about us page to know more about your company. So present the facts using a number of awards you have collected or the number of clients you currently serve.

• Do: Include Attention Grabbing Visuals and Testimonials

Always make your introductory page an eye-catching by including photos, videos, infographics, and testimonials. Client testimonials help to build instant trust and credibility. It’s an old saying “a picture is worth a thousand words”. These visuals can help to engage visitors with shorter attention spans. So make about us page visually appealing.

• Don’t: Use Superlatives

Don’t use cheesy clichés, overstated superlatives, or breathless adjectives to describe yourself. There are some words that are great when other people use to describe you. But you should never use to describe yourself. Think seriously about swapping out them out of your content if you have used it. Pages weighed down with superlatives may actually hurt your reliability so avoid them.

• Don’t: Use copyrighted and stock photos

If you find an image on a search engine it’s doesn’t give you any right to use it commercially on your website. Copyright regulation is severe stuff and qualified photographers keep strict copyrights on their images. Always use photos of real people and places. Stock photos can weaken your credibility. So avoid them.

• Don’t: Forget Calls-to-Action

Always logically include a clear call to action in about us page. The ultimate goal of a homepage is to attract visitors and convert them into probable customers by taking further actions like call or buy after reading about us page or filling a form. So never forget to include this call-to-action.

• Don’t: be afraid to ask others

Always update your about us page frequently. It reflects your current company character. Don’t be scared to ask others for their view about your page as they will often mark something you missed.

Conclusion

An appealing About Us page in web content that describes your value and shows your individuality can make all the distinction in converting customers from causal visitors. If you craft a powerful introduction page by keeping in mind above discussed dos and don’ts then visitors will never bounce via the back button. You have very less time and space to grab your visitor’s attention so make use of it wisely. Arrange content in a logical way so it can drive visitors to take action. By doing it appropriately you can be confident that your website is designed to generate conversions from the start point.

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