What is a Press Release?

 

Digital Marketing today employs multiple channels like blogs and press releases to inform, educate, and present newsworthy highlights. The objective around the channels is singular – to enhance the visibility of a brand in front of its target audience. A Press Release is one such channel that is used by organizations across the globe.

Let’s look at a basic understanding of what is a press release? We also check how digital marketers use press releases to boost digital marketing efforts.

A literal definition of Press Release says:

Written, audio taped, or video taped matter about a book, event, person, or program, presented by its promoters or principals to the media for editorial comment and free coverage. Also called media release or news release.

(Source – Business Dictionary)

What is a typical press release like?

In digital marketing, digital marketing and SEO companies use press releases to promote a new product launch, a significant news in the organizations, or an award or accomplishment achieved by the company. There are some essential characteristics that follow a press release –

1 – They are suitable for all types of media – print, digital, or TV

2 – They act as an official record for a company. Hence, readers consider them factually correct and relevant

3 – They are highly portable. We can share, quote, or reproduce without copyright concerns

4 – They can be used for improving online visibility when they are shared on appropriate platforms like PR NewsWire

5 – Content writers use impersonal, third party tone (never ‘we’, ‘our’, ‘us’ etc.) to write press release content

What is a typical press release format?

Based on our experience there are 6 key components

1 – The publishing timeline. For digital press release content, it is usually marked as ‘FOR IMMEDIATE RELEASE’ at the very top

2 – The heading of the press release content. Imagine this to be very similar to a newspaper headline

2a – A social sharing tab for further distribution potential

3 – A sub-heading which gives a 1-2 liner description to elaborate on the main title

4 – A quote by the company representative

5 – An ‘About the Company’ section at the end that has a one para description about what the company does

6 – Contact details of the company or the PR agent handling the company’s communications.

Can a Press Release be good for lead generation?

Conventional digital marketing states that a press release is not used much for lead generation. However at Textuar, we strongly believe that the authority and portability aspect makes them an attractive piece of content. This type of content is shared many times and catches many eyeballs within your target market domain. A good copywriter looking at crafting press release with subtle sales hint can be the best bet to generate viable leads that have a high chance of converting to a sale.

Which are some good press release sites?

Now that you have got a good press release drafted it important to dedicate some time for its publishing. There are quite a few sites that have a good Google ranking and allow to link more than a single URL.

Some worthy press release sites are

1. PR.COM
2. 24-7pressrelease
3. PR News Wire
4. Market Wire
5. Release-News
6. PR Web

To conclude

A press release is an effective marketing channel. You need to factor in the copy creation process and its effective distribution in front of maximum people in your target market segment. This will help boost your branding to a great extent

The post What is a Press Release? appeared first on Textuar Blog.

5 Lesser Known Benefits of a Brochure You Need to Know

If you are in a trade show or a networking event, what is it that will help them recollect your brand value proposition? While digital content may or may not be remembered a stunning visual aid like a brochure can assist in favorable brand recall value long after the event is over. Businesses use catchy copy and phenomenal graphics to create maximum impact within the limited real estate of a tri-fold or a bi-fold brochure.

For those willing to invest in brochure content and design, a well-crafted brochure provide a world of business advantages:

1 – Wider coverage in distribution

Be it as a sales giveaway or promotional kit, a strategically placed brochure can be a great head-turner. At your trade show booth, it helps provide a quick high-level information to attract customers. Place brochures on the reception table and see potential customers and leads take it with them.

HINT – When distributing brochures, you can give away gifts like t-shirts and bags to cement your brand visibility with the trade show participants.

2 – A brochure elevates trust

Readers are prompted to read the brochure content thanks to its concise format. You can put forth your business proposition and product/ services description in just a few words with the help of catchy crisp copywriting.

HINT – Make sure to use the same color theme that is present with your corporate color theme. The consistency will resonate better with prospects who are exposed to other marketing collaterals.

Read More – Why Brochures Matter in Marketing?

3 – A brochure delivers knockout impact at low cost

What channels are available to startups and small businesses who want to create a great impact but don’t want to spend a lot of dollars doing so? Just a few of them. Of these, brochures are proven to create phenomenal impact at cost-effective prices.  Mass-printing the brochures can elevate the brand outreach and capture bigger share of eyeballs of your target market.

HINT – Make sure to print out a batch of 1000 or so brochures. The cost efficacy will justify printing and distribution of brochures at various events, trade shows, and conferences.

4 – Conveys tons of information

For those who think the small space will not hold adequate information, a brochure is a wonderful anomaly. Everything from product description and corporate values, to contact information and pricing is easily accommodated in a brochure.

HINT – Hire a professional content writing and branding company that can be relied on to create riveting copy and stunning graphic designs

5 – Establishes business authority

Clients expect serious investment in efforts to engage in a fruitful business relationships with them. While a business card offers some credibility, a brochure goes an extra mile. It depicts that you are a serious business willing to invest in your clients.

HINT – Print on a good quality paper to enhance the business authority your brochure portrays for your business.

These benefits showcase why brochures have emerged as a valuable weapon in modern day digital marketing strategies. With a reliable agency, brochure content writing and design can help the prospect make an informed purchasing decision – whether offline or online.

The post 5 Lesser Known Benefits of a Brochure You Need to Know appeared first on Textuar Blog.

5 Mind Blowing Steps to Complete Your Copywriting First Draft

Quality copywriting demands layers of rewriting and improvisation on part of the copywriter. But the first step is always the hardest. For professionals in copywriting services the first step is called drafting of the content. If you draft your article well, you would not have a lot of rework to put into.

Any good copywriting agency would support that a polished draft will mean faster delivery and better output. In this post, we look at five steps to completing a great draft of copywriting and content writing.

1. Narrow down on your purpose

First of all the copywriting agency needs to know why you are working on something before you figure out the “how” part of it. You have to also determine its genre; whether it would be for an educational purpose or entertainment, or both maybe?
Identifying the purpose of your copy helps you shape your structure the content better. It will help you choose right words and right amount of sales push in your copywriting project.

2. Target your readership

A skilled copywriting agency would place emphasis on knowing the readers better. A general rule is to make the content as easy to understand as possible. Of course you have to do this without losing relevance or impact of the copy
Your copywriting services needs to adapt to their needs and the tone that would be acceptable to them. Knowing about your readers would help you convey the message appropriately.

3. Identifying your approach

You need to ensure that your copywriting is authoritative for corporate usage, or informally toned for peers. Your approach to developing the copy depends upon your reader base.
Based on this essential copywriting service you could shape your draft, engage better with readers, and drive conversions.

4. Identifying your ideas

You need to invest a considerable amount of brainstorming before drafting because a draft would decide how your article shapes up. Create an outline about what you need to convey in order to make your copy a compelling read. Create a great headline and have a catchy introduction to hook readers deeper into the copy.
Additionally, make sure you cover one central idea in the copy and do not divert from it. Identifying what you will cover in the copy before writing even a single word is a hallmark of good planning in copywriting services.

5. Defining your structure

Copywriting services are very demanding in terms of quality. Your draft has to meet a certain amount of prerequisites. Some important steps in the drafting process include
1 – Intelligent conversational tone
2 – Keeping short paragraphs and using lists
3 – Have a cracker of a headline
4 – Create outline of what all things the copy will cover
5 – Draft it keeping the reader’s psychology in mind
Once you cater to these requirements of drafting a good copy, you would be assured of magnetic content. As a skilled copywriting company in India, we at Textuar would definitely recommend sticking to these basics of drafting the winning copy. Of course, make sure to review and edit it to make it a refined content overall.
The post 5 Mind Blowing Steps to Complete Your Copywriting First Draft appeared first on Textuar Blog.

Blog Writing Bloopers Your Business Should Avoid

SEO blog writing has grown to be the core of a brand’s online presence and that comes as no surprise. In the digital marketing era, business owners are now of the opinion that content massively is responsible in bringing engaged customers nearer to the brand.

For content writers, being effective in SEO blog writing is not really an ordeal. It is just maintaining simplicity in the tone you put across to your audience. It is being careful (rather, extra careful) about not making errors that may diminish your brand’s credibility in front of your readers. Even the simplest of blogging mistakes can spell the downfall of a great online content marketing strategy.

Costly SEO blog writing mistakes to avoid

Here is what you need to avoid while developing an SEO blog for your client’s business:

1. Clickbait titles in blog

This is seemingly everywhere. Just because it is all over, this does not mean it is a good thing. Having clickbait titles is a black hat attempt to lure in your readers. Experts suggest that this may spike your readership initially. But in the end, your readers will lose respect permanently for your brand.

2. Sales pitch in blog

The whole basis of having a superior quality blog is to attract clients by providing content, which is informative and valuable. You do not need to push out your product here. Avoiding direct sales pitches is a good way to make your blog come across as a natural attempt to reach out to your audiences.

As David Ogilvy, Father of Modern Day Advertising rightly said, “The consumer isn’t a moron. She is your wife.” Sales pitches are evident, so it is better to avoid them in blogs.

3. Rambling

This is a big no; not only for professional content marketing, but also for any content you create. Rambling is resented in an era where people are short on time and would not waste time reading 1000 words about something that could be said in 300 words. Unnecessarily long posts do no good. Keep it short, crisp and concise. Around 500 words and your blogs are decently long for a comfortable read.

Read more on how to use blogging tools to enhance your content writing efforts

4. Poor Visual Appeal

A dry blog is never appreciated. Making a blog visually vivid encourages the reader to read more. It may so happen that the point you are trying to explain in your blog is simple enough. But still, adding it from a free source may help make your article interesting. It aids in holding your audience’s attention a little longer than usual.

5. Poor proofreading

The cardinal sin of any SEO blog writing, typos are extremely repulsive in nature. It reflects lack of professionalism, attention, and disinterest in the blog. Boost your proofreading and hold readers’ attention until the end of the blog.

6. Unprofessional blog content

The way your content makes your audience think determines the tone of your blog. The tone you have to maintain is that you are writing on behalf of the company and not an individual. Including gossip and incorrect facts in your blog reflects poorly on your online reputation.

Hence, blog writer has to avoid a very casual tonality and opt for a more professional and welcoming tone that makes your reader feel as if it is the brand talking to him or her and not yet another individual. You also have to keep the tone human enough and not just be robotic.

7. Conversion points

It is always a smart move to include conversion points subtly in SEO blog writing. Those ardent readers who follow your brand and anticipate updates would be keen on getting access to premium content.

Having subscriptions that allow them to be a part of the inside circle and get updates before anyone else, or publishing eBooks that give them a better understanding of your brand is a good way to make some more money from your online presence through blogs.

Tailing your blogs with Call-To-Action buttons that encourage your readers to subscribe is a chance that should not be missed.

To wrap up

Avoiding the SEO blog writing mistakes is one important aspect of effective online content marketing. It is a sign that the brand is serious and professional in its approach and is diligent about what it puts out. This, in turn, instils a sense of trust in your brand and its values, which indirectly shows up in the form of increased ROI.

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