Informative blogs on content writing and copywriting

  Digital Marketing today employs multiple channels like blogs and press releases to inform, educate, and present newsworthy highlights. The objective around the channels is singular – to enhance the visibility of a brand in front of its target audience. A Press Release is one such channel that is used by organizations across the globe. Let’s look at a basic understanding of what is a press release? We also check how digital marketers use press releases to boost digital marketing efforts. A literal definition of Press Release says: Written, audio taped, or video taped matter about a book, event, person, or program, presented by its promoters or principals to the media for editorial comment and free coverage. Also called media release or news release. (Source – Business Dictionary ) What is a typical press release like? In digital marketing, digital marketing and SEO companies use press releases to promote a new product launch, a significant news in the organizations, or a...

If you are in a trade show or a networking event, what is it that will help them recollect your brand value proposition? While digital content may or may not be remembered a stunning visual aid like a brochure can assist in favorable brand recall value long after the event is over. Businesses use catchy copy and phenomenal graphics to create maximum impact within the limited real estate of a tri-fold or a bi-fold brochure. For those willing to invest in brochure content and design, a well-crafted brochure provide a world of business advantages: 1 – Wider coverage in distribution Be it as a sales giveaway or promotional kit, a strategically placed brochure can be a great head-turner. At your trade show booth, it helps provide a quick high-level information to attract customers. Place brochures on the reception table and see potential customers and leads take it with them. HINT – When distributing brochures, you can give away gifts like t-shirts and bags to cement your brand visib...

Quality copywriting demands layers of rewriting and improvisation on part of the copywriter. But the first step is always the hardest. For professionals in copywriting services the first step is called drafting of the content. If you draft your article well, you would not have a lot of rework to put into. Any good copywriting agency would support that a polished draft will mean faster delivery and better output. In this post, we look at five steps to completing a great draft of copywriting and content writing. Narrow down on your purpose First of all the copywriting agency needs to know why you are working on something before you figure out the “how” part of it. You have to also determine its genre; whether it would be for an educational purpose or entertainment, or both maybe? Identifying the purpose of your copy helps you shape your structure the content better. It will help you choose right words and right amount of sales push in your copywriting project. Target you...

SEO blog writing has grown to be the core of a brand’s online presence and that comes as no surprise. In the digital marketing era, business owners are now of the opinion that content massively is responsible in bringing engaged customers nearer to the brand. For content writers, being effective in SEO blog writing is not really an ordeal. It is just maintaining simplicity in the tone you put across to your audience. It is being careful (rather, extra careful) about not making errors that may diminish your brand’s credibility in front of your readers. Even the simplest of blogging mistakes can spell the downfall of a great online content marketing strategy. Costly SEO blog writing mistakes to avoid Here is what you need to avoid while developing an SEO blog for your client’s business: Clickbait titles in blog This is seemingly everywhere. Just because it is all over, this does not mean it is a good thing. Having clickbait titles is a black hat attempt to lure in your readers...