Informative blogs on content writing and copywriting

One of the most intriguing dilemmas every content writer faces is what to write? The simple answer to this is, write what your reader demands. Content marketing is tremendously effective when you know what your audience wants. By relating to their questions and answering them through informative blogs, they develop an affinity towards you and a certain loyalty towards your content. But decoding what the readers want is another big challenge? Luckily there is a solution to it. Just browsing through the right places and asking the right questions can enable you to know as to what exactly your reader wants. Proper research in content writing can enable you to find the answer quickly. Here are some points that will help you in your research: 1) Explore social media Most people feel free to voice their opinion on social media. The billions of posts are a big enough proof of that. It’s important to understand and pay attention to what people are saying on your Twitter and Facebook page...

While B2B and B2C are completely different things, many people confuse one for another. A B2B content is aimed towards industries and companies while writing for B2C is aimed to stir consumers’ interest. In content marketing it is important to know the difference between the two so that the right audience is exposed to the right type of content. The key difference between content writing for B2B and B2C The subtle difference between both the terms is better illustrated below: 1 – B2B content should be very informative and properly explain all the benefits associated with a specific product or a service to their prospective client. They should also inform how the brand can help to improve the client’s business. Normally businesses are not like consumers and mostly they avoid impulse purchases. They do calculated purchases of those products and services which can help their business grow, be more efficient and profitable and also help them keep ahead of their competitors. 2 – B2C...

Freelancing has become very popular in today’s time, and rightfully so, as professionals get to spend more time at home and have more time for their personal affairs when they work freelance. Also, it helps the person switch up his job by accepting different kinds of assignments as a freelancer, and not be stuck doing a single kind of job. At the same time, he gets to expand his clientele and experience. Freelancing also provides the person a chance to bump up his profile by working for a big MNC. Freelancers take up various kinds of work like marketing, SEO content writing, etc. Why good communication is important? A freelance content writer has an option of choosing his clients. He can opt for a local or an international business to work with. But, as a freelance writer, it may be difficult for the person to understand the values and expectations of a customer. Also, if a client is based in a foreign land, the geographical distance can make it difficult for the freelancer to co...

As we step into a remarkable new year full of promises and potential, it is the right time for some crystal ball gazing. Today, we are going to check out what hot content writing  trends will dominate the year 2018 . 1 – Focus on people first, Google second Many website content deliveries are geared to have keywords added to the content for SEO. The issue happens when too many keywords snatch the relevance away from the content. Today’s evolved online customer will immediately catch this issue and leave the content without acting on it. The key is to keep the language conversational and engaging. Primary keywords and LSI keywords will flow in naturally into the content when you focus on your readers rather than the search engines. 2 – Focus on the context Remember that you are wiring not for your client, but for your client’s customers. If your client has a shiny new product, it won’t matter until you convey the answer to this query to the customers: “What’s in it for them?...

Data management and data analytics companies face tremendous competition due to the crowded online space. Because of this, they demand impeccable content as a part of their inbound marketing strategies. A well-articulated website content not only has the power to keep reader hooked, but also enables conversions for the data analytics company with meaningful and helpful content. By stating the benefits accurately for end readers, your client can jump start on engaging with total strangers online and convert them to fruitful business opportunities. As a writing expert, when you develop website content for a data analytics services company, you need to deliver the same in top shape. For this your proofreading has to be top notch. If you are looking for useful hacks to improve your website content proofreading skills then these tips will definitely be of help: 1 – Check the content structure Your content needs to display the below important characteristics of website content that w...