How to Write Content that Readers Want to Read

One of the most intriguing dilemmas every content writer faces is what to write? The simple answer to this is, write what your reader demands. Content marketing is tremendously effective when you know what your audience wants. By relating to their questions and answering them through informative blogs, they develop an affinity towards you and a certain loyalty towards your content.
But decoding what the readers want is another big challenge? Luckily there is a solution to it. Just browsing through the right places and asking the right questions can enable you to know as to what exactly your reader wants. Proper research in content writing can enable you to find the answer quickly. Here are some points that will help you in your research:

1) Explore social media

Most people feel free to voice their opinion on social media. The billions of posts are a big enough proof of that. It’s important to understand and pay attention to what people are saying on your Twitter and Facebook page.
Mostly check for their likes or dislikes on various subjects. Also, pay attention to new questions they post on your page. This will give you subtle hints on your next content writing topics.

2) Check out online forums

Nowadays you can find a forum for any given topic. Probably there are more than thousands of forums out there on the internet. By typing your industry name + forum in Google, you will get the required results. By perusing through the various discussions on different forums you will be able to get what people are asking and responding to.

3) Scan other industry blogs

By going through other businesses blogs of your industry, it becomes easy to distinguish what people like and what they don’t like. Check out their most popular posts on various topics. It will enable you to know peoples preferences about what content they like to read. If the demographics of your customers match with them, then there are better chances that your customers will also appreciate the same topics. There are various tools available on the internet which will help you find content pertaining of your industry. Some tools also help to know the posts that get the most shares, top category blogs and even trending topics. These will help your content writing research.

4) Do a survey of your customers

Asking your audience as to what specific information they require of your industry or business can provide you with definite answers. Prepare a proper survey of specific questions. Ask them if they have any confusion regarding your products or services and if they require any additional information about a specific product or service.
Free survey tools like Google forms or Survey Monkey are easily available on the net. Also, it’s a good idea to share your survey with your social media followers or your email list. Also, you can post your survey on other social media groups which share the same demographic as yours.
To wrap up
Ask any reputed agency and they will say that it’s always better to write things in which people are most interested in. By closely observing and paying attention you can easily gauge out the popular topics. And the most important thing is to keep regularly asking your audience what they want.
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How to Repurpose Your B2C content into B2B content

While B2B and B2C are completely different things, many people confuse one for another. A B2B content is aimed towards industries and companies while writing for B2C is aimed to stir consumers’ interest. In content marketing it is important to know the difference between the two so that the right audience is exposed to the right type of content.

The key difference between content writing for B2B and B2C

The subtle difference between both the terms is better illustrated below:

1 – B2B content should be very informative and properly explain all the benefits associated with a specific product or a service to their prospective client. They should also inform how the brand can help to improve the client’s business.

Normally businesses are not like consumers and mostly they avoid impulse purchases. They do calculated purchases of those products and services which can help their business grow, be more efficient and profitable and also help them keep ahead of their competitors.

2 – B2C content is specifically written for the end consumers who are going to use a particular product or service for his/her own self. Therefore it should be entertaining and eye-catching. The entertainment factor is a key content marketing success factor when engaging with consumers.

Also, the content should be informative and provide some value to the reader. The content should be enticing as consumers are supposed to be impulsive buyers and they tend to splurge on lifestyle goods. By providing a guarantee of your product or service, you can put the consumers at ease and thereby build a trust on your brand.

How to turn B2B content into B2C

Although these two styles of content marketing are very different from one another, it is still possible to repurpose the content to target a fresh audience. Firstly you should know your writing styles and how they can merge. By mixing your above qualities, you can post an article to target both B2B and B2C customers and sell those products which both of the categories can use.

While repurposing your content, it is evident that everything can’t be used. Some content can be recycled while the rest goes to the waste bin. For example, clever and funny B2C content can also appeal to high-level corporate managements. However there is a thin line between subtle humor and cheesy puns. Make sure you traverse the lien carefully or your entire content marketing plan can fail.

You have to be extra cautious while deciding which content will suit the corporate people as not each funny and clever thing will appeal to them. The same is true for the other category also.

content marketing with great content writing ideas

An example of content repurposed from B2C to B2B

For example, if you have an entertaining post and want that article to attract to a downtown hip shop in Las Vegas to sell your products. In that case, the content must be informative while keeping the tone light and fun.

Also, it’s essential to include all the important information required for them to know your brand. Don’t forget to include all the statistics and other compelling data as businesses love that. Primarily they want to know, how your brand can help grow their businesses and earn a higher profit.

These are some of the things you need to remember while repurposing your content in your content marketing campaign. With this knowledge repurposing becomes easier.

 

 

 

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How To Communicate Better as a Freelance Content Writer

Freelancing has become very popular in today’s time, and rightfully so, as professionals get to spend more time at home and have more time for their personal affairs when they work freelance. Also, it helps the person switch up his job by accepting different kinds of assignments as a freelancer, and not be stuck doing a single kind of job.

At the same time, he gets to expand his clientele and experience. Freelancing also provides the person a chance to bump up his profile by working for a big MNC. Freelancers take up various kinds of work like marketing, SEO content writing, etc.

Why good communication is important?

A freelance content writer has an option of choosing his clients. He can opt for a local or an international business to work with. But, as a freelance writer, it may be difficult for the person to understand the values and expectations of a customer. Also, if a client is based in a foreign land, the geographical distance can make it difficult for the freelancer to coordinate with the client and understand their work ethics.

In order to eliminate these challenges, here are some tips on how you can communicate better as a freelance content writer, and be good at your job.

• It is Important to Report Back Regularly

As a freelance content writer, you can choose to work for a client of your choice. Be it a domestic, or an international client, it is absolutely necessary for a freelancer to report back to the client regularly, without any excuse.

Deadlines have to be met, without any exception at all. If the client is international, use time trackers, or alarms to remind you to report back, as it might get tricky adjusting to the different time zones and you might end up being online when the client is offline. These mistakes must be avoided.

• Try to Schedule Video Conferences

As a freelance content writer, you are working from home, but it is essential for the client teams to have meetings to share ideas and exchange information in order to work efficiently and better.

Hence, it is advisable that you try and be in as much of the meetings as possible by either skype chat or video conferencing through some other software. This will help you stay in the loop and prevent you from falling behind the other team members. It is advisable that you yourself try to schedule video conferences with stakeholders to so that you can regularly stay up-to-date.

• Written Communication is Important

A freelance content writer may very well communicate over the phone, or over video conferences, but it is equally important for a freelancer to establish a habit of communicating in a written way. This includes emails, and texts pointing out important things and minutes from the meetings, and highlighting the key aspects of the project that your team has been working on.

A written input from the client can help you to develop content in a better way as chances of missing points in written communication are lesser as compared to verbal conversation. So, it is advisable that a freelance writer keep a habit of communicating in form of written emails and texts.

• Ask the Right Questions

If you are a freelance writer, it is important to leave a good impression on the client. A major mistake a freelancer commits, is not being clear and not having confidence in what he knows about the project.

Many a time, a freelancer do not ask questions, which makes the project leader to believe that he has understood what has been explained when in reality, he has not. This attitude must be changed, and a freelancer should ask the right questions if he has understood little or nothing.

With these points you can add immense value with your work and ethics, by communicating with the client efficiently.

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Hot Content Writing Trends for 2018

As we step into a remarkable new year full of promises and potential, it is the right time for some crystal ball gazing. Today, we are going to check out what hot content writing trends will dominate the year 2018 .

1 – Focus on people first, Google second

Many website content deliveries are geared to have keywords added to the content for SEO. The issue happens when too many keywords snatch the relevance away from the content. Today’s evolved online customer will immediately catch this issue and leave the content without acting on it.

The key is to keep the language conversational and engaging. Primary keywords and LSI keywords will flow in naturally into the content when you focus on your readers rather than the search engines.

2 – Focus on the context

Remember that you are wiring not for your client, but for your client’s customers. If your client has a shiny new product, it won’t matter until you convey the answer to this query to the customers:

“What’s in it for them?”

Online Marketing magazine, CMO says that 80% of the buyers are turned off by aggressive marketing and sales. This is more prominent for website content where you are pitching your brand to a total stranger. Instead of pushy sales go for subtle content that touches upon the benefits they will derive when they connect with your brand.

3 – Make content scannable

The online user has an attention span of an average of 8 seconds. Make these 8 seconds count for your content in the below ways –

1. Have a catchy headline
2. Tell the reader in the intro itself about what the content will cover
3. Keep in mind the reader persona and use words accordingly
4. Structure it into digestible portions in the below ways

– Use bullets and lists

– Avoid fluff and meaningless sentences like plague

– Use sub headings and mark them in bold for the reader who wants to scan the content

– Don’t keep more than 2-3 sentences in each paragraph

Neil Patel says that creating compelling headlines and content is a difficult task for 43% of the marketers surveyed in a TechValidate B2B marketing survey. Hence it makes perfect sense to outsource this important process to a good content writing agency in India. With cost effective pricing and superior quality benchmarks you would get exceptional work delivered for your content marketing needs.

4 – Leverage Visual Content

Remember the 8-second attention span we talked about earlier (well, if it is more than 8 seconds ago then you might need to scroll up again!). Visual content seeks to eliminate this barrier and keep readers hooked to the content for longer.

Creating infographics, animations (memes and gifs) and videos will be the key ways to grab readers’ attention and have them stick on the site for longer.

Check out this incredible visual content creation guide for inspiration.

To wrap up

These top content writing trends in 2018 will be visible across industries and across geographies. Make sure to keep these pointers in mind when developing content for 2018. With these handy points, you would be able to deliver enhanced value as a content writing agency of repute.

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4 Proofreading Hacks for Data Analytics Web Content

Data management and data analytics companies face tremendous competition due to the crowded online space. Because of this, they demand impeccable content as a part of their inbound marketing strategies. A well-articulated website content not only has the power to keep reader hooked, but also enables conversions for the data analytics company with meaningful and helpful content. By stating the benefits accurately for end readers, your client can jump start on engaging with total strangers online and convert them to fruitful business opportunities.

As a writing expert, when you develop website content for a data analytics services company, you need to deliver the same in top shape. For this your proofreading has to be top notch. If you are looking for useful hacks to improve your website content proofreading skills then these tips will definitely be of help:

1 – Check the content structure

Your content needs to display the below important characteristics of website content that will be read till the end

a – Flow of thought should be logical

• Start with pain points of target readers
• Introduce your product/service and how it will address these pain points
• Features/USP of the product/service
• Benefits that the readers will get when they connect with the data analytics client

b – These points will become sub-headings and within each of them will be smaller chunks of content in list order. This enables easy readability

c – The wording should be conversational (with a lot of ‘we’, ‘us’, and ‘our’) so that the content establishes a connection with the reader

2 – Check for facts

You need to have a rudimentary knowledge of what a specific technology does or is used for. So if a client deals in Pig, Spark, or Hive, then you need to know that Pig is a high level data flow scripting language, Hive is a data warehouse system, and Spark does data processing. While you don’t need to know in-depth, such high-level knowledge lets you write appropriate website content and be factually accurate at the same time

3 – Basic proofreading checks

You need to absolutely check for correct spelling, correct grammar (based on whether it is UK English or US English), and correct flow of thought from start to end. Here are some common misses that you need to be aware of in website content writing.

4 – Check for fluff

You need to check that every sentence discusses one idea or thought worth reading. Beating round the bush or providing very general information will be recipes for disaster in website content.  For example, the ‘About us’ page may say “We are experts in data analytics”. The readers will think ‘So what?’

Your content should address this important question. It can elaborate stating as below:

“We have a 30+ team of experts in ETL, data warehousing, data analytics, visualization and BI. This lets us take end-to-end data collection, transformation, analysis, and reporting projects. As a result you can see significant gains in ROI in your business”

So step up your website content writing game with these proofreading hacks for your data analytics client.

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